The Daily Telegram from Eau Claire, Wisconsin • Page 23

Chippcwa Radio Station Uses Commercials Sparingly By TOM LAWIN CHIPPEWA FALLS (Special) Radio without, commercials? Chippewa Falls has about the nearest thing to it. Unlike other local and area radio stations, one of which recently had 13 5 straight uninterrupted spots (commercials), WCFW (for Chippewa Falls, Wisi, of course) believes in "giving the listener a break," according to co-owner Rollie Bushlatid. On the air since bet. 20 of last fall, WCFW is an FM out- rn let, broadcasting from 7 a.m. to 2 11 p.m.

with no "way out" mu- sic, says Bushland, unless one considers the 7 8 a.m. 'polka -j. hour in that category. This schedule prevails 16 hours a Ej day, seven days a week. Claiming the listenership title I among the five local FM outlets in the Eau Claire Chippewa Falls audience, WCFW Sends it 3,000 watts of power to listen ers 35 miles in all direction from this city.

The Bushland (father Roy and son Rollie were unable to use their 28 foot tower on Warren Street on the city's East Hill because i was miles too close to a Rec Wing, FM station on the same 105.5 frequency band Thus, the Bushlands had to pur chase an acre of high land near the Bluff School in the Town of La Fayette, about five miles south east of here in the apple orchard country. Their 120 foot high tower, which they purchased from WEAU here, came from a Hibbing, radio station, WFMG. Stipulation Federal Communication Commission (FCC) regulations stipulate that stations of identical frequency must be at least 65 Paulson Glad He Was Not Elected By VERNON SCOTT HOLLYWOOD glad I didn't defeat Richard Nixon for the President," said one of the new President's election opponents, "because the inauguration fell on the same date as my bowling night." This gracious admission of defeat combined with rationalization came not from Hubert Humphrey or George C. Wallace. The statement was made by the premier loser of our time, Pat Paulsen, who ran on a gag ticket and says he received some 200,000 write-in votes across the country.

Comedian Paulsen winces at the thought that those votes might seriously have affected the election. To him that isn't funny. Now, after a hard and humiliating defeat at the polls, Pat is picking up the threads of his life. He plans to run for the presidency again in 1972 because he still is stuck with considerable campaign literature and stacks of the book he has written. But in the interim what will loser Paulsen do? "People ask me about that," the long-faced campaigner said.

"And I didn't have an answer until I stepped out of the bathtub one morning and looked Into the mirror. Then the answer was and physical fitness." Paulsen suffers delusions about his physical attributes. Don Knotts and Phyllis Diller have better chances to play Tarzan than Pat Paulsen is signed for regular comedy spots on the new Glen Campbell show for the next eight weeks, Thereafter he Is free to do as he pleases. Right now he Is. hoping to establish himself In movies playing the pathetic little man who might jump off lovers leap and survive.

Paulsen is convinced there Is room for more polished comedy of the Charlie Chaplin variety in movies. Mek York Quits Bewitched Spot NEW YORK (UPI)-Understandably, despite that longtime fat salary, good actor Dick York has resigned from his job as the rather stoogy husband of ABC's 'Bewitched" series, effective at conclusion of his five- ABC's "Bewitched" series, ef- desires other acting pastures. Dick Sargent will be the replacement as Elizabeth Montgomery's video spouse for 196970. But he's still taking his political defeat hard, inventing every excuse possible: "I'm glad I didn't win. I didn't want the hassle of wrapping, all our dishes individually and packing everything in the Volkswagen and driving all the way to Washington.

"In a way President Nixon is lucky. He looked tired at the inauguration. But he's got the next four years to sleep." miles from each other and providing there is no overlap of territory covered. "The bugs are'pretty well out of it by now," Rollie Bushland reported this past week, "so we now can start selling our program format." A typi- caHiour broadcast might find the time given on the hour, fol- owed by 15 minutes of uninterrupted music. At the quarter hour two minutes of news head- ines and a commercial or two followed by another 12 minutes of uninterrupted music.

At the half hour the weather is given, along with additional 'spots," followed by another 10. minutes of commercial free music. At the three quarter mark, from five to eight minutes of news is given, along with a couple commercials and another 10 minutes of free music ime takes WCFW to the hour again and the cycle is repeated. A United Press Internation- 1 al (UPI) wire provides latest news. Music is mostly "middle ofi he road," according to the Bushlands.

Polkas consume the' irst daily hour of broadcast, hen 10 hours of moderate tem- 30 music is played; from 6 to 7 p.m. semi-classical music is king and from 7 p.m. to signoff the big band sound prevails. Time Consuming The Bushlands received their permit to broadcast about three after they applied for the hannel. The frequency (105.5) was assigned by the FCC.

"Our feeling," says Rollie Bushland, "is that we're in the Business of selling radios and ive want to give the listener a i a by not filling it (the iroadcast hour) up with commercials and we intend to keep that way." And Bushland, who operates wholesale radio supply outlet ere, offered a tip for all radio ans, particularly those who like heir music in stero. Buy an an- enna and you'll pick up a east five more stations, he aid. They cost from $1.50. P- Staff members at FM station WCFW in Chippewa Falls are, owners Holland and Ray Bushland, standing in rear, and Mike Boman, at the record turntables. (Stall Pboto) New Durand Radio Station Offering the Personsal Touch By GENE RINGHAND State Editor DURAND (Special) An east-coast radio executive i 'starting from scratch" to de- velope a new radio station with the "personal touch" here.

W. Frajnk Sachse, 36, general manager of the four-month-old station WRDN, says "people like local news, talk about local people, hometown weather and news." "If the people want 15 minutes of hymns in the middle of the day, we'll give it to them," he says. Sachse notes that "we're developing a radio station from but it's poing to be a station that people can respect." "If we say it will-rain, people can bet their bottom dollar that it'll rain," The new station owned by Melvin Pulley's Pepin Broadcasting is operating from studios on the second floor of the Durand Federal Savings and Loan building in downtown Durand. Pulley is from the twin cities' area. At 1,000 watts, the day-time station has an "effective area" of a 40-mile radius around Durand.

Sachse says the station is "local" for Durand, Mondovi, Plum City and Wabasha. Sachse says the station has a "middle of the road" format. we program maintains, "and give people what they like to listen to, we Staff members Durand's new radio station, WRDN, include Tom Shannon, Eat Claire, front, and, from left, W. Frank Sachse, general manager, Mrs, Diane Pettis, and, and Bernie Black. Another stall member is Betty Weiland, Nelson, should have no trouble holding an audience." Besides his duties as general manager, Sachse also fills in on the news beat.

Sachse, originally from Milwaukee, has been in radio and television for 13 years. He came to Durand from Delaware where he had been for the past seven years. He also spent three years in Washington, D.C. The staff also includes Bernie Hinck, of Lake City, Minn. Hinck has been associated with radio for 11 years and was in the top 40 disc jockeys of South Dakota for seven years.

Top newsman at the station is Tom Shannon, Eau Claire. Mrs. Diane Pettis, Durand, is secretary and "traffic girl" at the station. Betty Weiland, Nel- Draperie Keegans.