Green Bay Press-Gazette from Green Bay, Wisconsin • Page 55

I I if 'I Green Bay Press-Gazette Thursday, August 25, 1988 D-3 Careful iner cam combine raiaitireiion. fast loo I "..,12 you try a boxed one with chicken or shrimp will supply some protein along with the fiber, complex carbohydrates, vitamins' af)d minerals from the vegetables. At a salad bar, choose carrots, tomatoes and dark-green vegetables. AndJgb easy on dressings, fatty croutons, taco chips and those mayonnaise-laden pasta and potato salads. The packet of Thousand Island dressing that comes with a McDonald's salad can give it more calories than a Big Mac.

Choose regular fried chicken. Extra crispy means extra fat up to 100 extra calories for a piece of Kentucky Fried. Order milk instead of fast-food shakes: Low-fat milk provides much more protein and calcium per calorie. Or order a diet soda. If you're looking to cut calories, go easy on the French frias.

Split an order with someone else. When you're at Wendy's or Roy Rogers, consider a plain baked potato instead. Choose a fast-food salad. If if you can. It's leaner.

Consumer Reports nutritionists found Roy Rogers' roast-beef sandwich to be the leanest and best balanced of the more than a dozen fast-food entrees they tested. By adding tomatoes and lettuce from Roy Rogers' self-service "Fixin's Bar," you can include other nutrients. Choose small, plain burgers instead of those giant mouth-filling burgers with all the works. Skip the mayonnaise and the cheese. Holding the mayo on a Burger King Whopper saves nearly 150 calories.

Cheese, while a source of protein and calcium, also carries some fat. chains now offer a salad bar or a packaged salad. While the salads may be more healthful, the usual fast-food fare is long on fat, calories and protein, and short on vitamins, minerals and fiber. Still, you can put together a fairly balanced meal if you're careful. That's good news for the one in five Americans who eats at a fast-food restaurant each day.

After analyzing food from eight major chains, Consumer Reports' food technologists suggest the following defensive-dining tactics: Choose roast beef over burgers "worried" about nutrition at these restaurants. The chains know their food has an image problem. They've been working to change it and they've been fairly successful. Some 60 percent of Consumer Reports readers surveyed believe that fast food is better now than, it was 10 years age-It's the salads that cut the grease. Although Wendy's introduced the salad bar almost a decade ago, 1987 was the year salad took off in a big way.

McDonald's came out with its own brand of boxed salads and Burger King quickly followed suit. Most big Editors, Consumer Reports If fast food summons anything to mind, it's likely to be the grease that is practically the industry's trademark. But people don't patronize these restaurants for ambrosial delights or good nutrition. Most go for the speed and convenience. Still, many fast-food patrons are concerned about what they're eating.

A recent survey of Consumer Reports' 'readers found that 40 percent perceived what they were eating as only fair or poor nutritionally; some 60 percent said they He goes flat out to keep Ford accounts J. Walter Thompson executive lost a few but held onto the big pne World poultry output up more gains expected in '89 -jBBW jf ivy rtr vtvri? WASHINGTON (AP) World output of poultry meat is up 3 percent this year and is expected to gain further in 1989, according to the Agriculture Department. A survey of 51 major producing countries by the department's Foreign Agricultural Service released Wednesday showed 1988 poultry meat production at 30.12 million metric tons, up from 29.21 million last year. The forecast for 1989.is for 31.09 million tons. The European Economic Community and the United States account for most of this year's increase, while Brazil will be a major contributor in 1989, the report said.

Six countries in addition to the 12-nation EEC account for 23.1 million tons of this year's poultry meat total and 23.8 million tons of the 1989 forecast. AA1 ii jugrr- Gannett News Service photo Ad man at work: Peter Schweitzer, shown in his J. Walter Thompson agency office in Detroit, heads the agency that handles Ford Motor advertising accounts. Copyright, 1988, Consumers Union. Looking at the 1989 the report showed U.S.

tion at 9.79 million tons; Brazil, 2 million; Canada, EEC, 6.01 million; Soviet Union, 3.3 mil lion; and Japan, 1.5 million. Other countries, not listed, are expected to account for 7.29 million tons of the 1989 forecast of 31.09 million tons. World egg production is expected to be up 1 percent this year, with the largest increase in the Soviet Union. Production is expected to grow more slowly in 1989, the report said. In a related report, the de-partment said U.S.

egg producT tion in July dropped 2 percent from a year earlier to 5.68 billion eggs. The total number of laying!" hens declined to 268 birds, down 3 percent from July 1987. a A a. A A A Vfr4 Am OPEN EVENINGS 'til 9 SATURDAY 'til 4 nnr rf 3 i 1 By Carol Cain Gannett News Service DETROIT Peter Schweitzer didn't take lightly news last year that Ford Motor Co. the advertising agency's mammoth client was putting its $10 million Brazil account up for review.

The Brazil assignment was only a small slice of the $400 million total Ford billed with the agency in 1987. Nevertheless, Schweitzer treated it like gold. As vice president and general manager of J. Walter ThompsonDetroit, he was responsible for safeguarding the multinational client. Ford told Thompson it wasn't unhappy with its Brazil advertising, but felt a review would invigorate it.

"It came as a total shock," Schweitzer recalled. He spent the next few months working on a campaign to save the business, but the account was awarded to a Brazilian agency; That situation could have caused big problems for Thompson. Ford's other major agencies Young Rubicam (Lincoln-Mercury) and Ogilvyt Mather (Ford parts and service) were interested in picking up additional advertising. Thompson's losing even a small chunk of Ford was the kind of encouragement that could keep competitors' hopes alive. But 12 months later, the energetic 48-year-old Schweitzer has Briefcase Patzlaff honored Sylvia Patzlaff, president of Self Concepts training company of Gillett, has been selected as chapter member of the year by the Wisconsin Professional Speakers Association.

The award is given for outstanding contribution to the organization. Patzlaff has served as WPSA president and as vice president in charge of programming. She is assistant Midwest regional director for the National Speakers Association for 1988-89. Al Phillips has been appointed director of customer relations at PDQ Manufacturing. Phillips will be the contact for experienced operators and new investors who visit the Green Bay factory and tour area car washes that use PDQCarefree equipment.

He also will research markets that require special products for the vehicle wash industry. Media Management has expanded its staff. The full-service i advertising agency recently added three graphic artists, Helen Carpiaux, Katina Daanen i Vainisi and Tracy Herber. Carpiaux designed the winning logo in the Artstreet Image I contest. Vainisi graduated from the University of Wisconsin- Milwaukee and worked for A.H.

Advertising and Design in Stevens Point. Herber graduated from UW-Oshkosh and worked for Media Management on a free: there's a bias against the (incumbent) agency once the account goes up for review," explained Leonard Matthews, president of the American Association of Advertising Agencies. "If the relationship had been sound, it would not have been reviewed in the first place." So, how does Schweitzer explain Thompson's retention record with Ford? "This is a large, important piece of business to us, and we'll do what we have to to keep it," said Schweitzer. Schweitzer was promoted to vice-chairman of the agency last month. He'll oversee Thompson's 184 worldwide locations.

Not surprisingly, he'll keep Ford at the top of his priority list. "What you do is cover yourself from a corporate Schweitzer, who has made it standard operating procedure to appear at each Ford presentation. It's that kind of attention to detail that has helped Schweitzer win over Ford brass. "Obviously, in the agency business, the qualifications and competence of the individuals involved are enormously important," said Douglas McClure, executive director of marketing staff at Ford, who describes Schweitzer as "an extremely competent, dedicated individual." Schweitzer prefers to share credit for the agency's success with the several hundred Thompson employees involved with the automaker's account. with an associate degree from Moraine Park Technical College, Fond du Lac.

Joseph E. Taylor Jr. has been named postmaster at Kimberly and Leonard E. Arnold will head the post office at Hilbert, U.S. Postal Service field division general manager Norman Miller announced.

Taylor, who has been with the service for 18 years, started in Cheyenne, and was named Green Bay delivery and collection superintendent in May 1987. Arnold, a 22-year service employee, started as a clerk in Green Bay and also served post offices in Valders and Michigan's Upper Peninsula. Jean Mueller-Williquette of 2536 Lance St. has received a graduate gemology diploma from the Gemological Institute of America, Santa Monica, Calif. Mueller-Williquette completed a three-course program in diamonds, colored stones and gem identification, and two one-week resident classes in diamonds and gem identification for the diploma, the highest level of professional training in the jewelry industry.

7.714 Yield une I ear More than a Mercedes in performance-less than a Legend in price. ALL-NEW MAZDA 929 HIGH-PERFORMANCE LUXURY SEDAN WITH 18-VALVE V6 AND UNIQUE E-LINK SUSPENSION. SPECIAL CL0SE0UT LEASE AT ONLY $28816 PER M0. 66-month. lease.

First payment and refund-able security deposit of $350. Due on delivery. Tax and title extra. FOR DETAILS Ask for Greg Tiesling, Fleet Manager TTTITHIII1I1 turned the situation around. He even boosted his batting average with Ford by pulling two out of three other accounts from the fire keeping Argentina and Mexico, but losing Venezuela.

Most important, Schweitzer per Patzlaff Phillips lance basis. Melissa Dahl has joined the company to work on broadcast and corporate video production. A graduate of Winona State University in Minnesota, Dahl previously worked at WQOW-TV in Eau Claire where she produced television commercials for four years. Media Management also has promoted Gail Schrader to media buyer. Mary Deckert, Green Bay, has been appointed manager of legislative affairs at AAL, a fraternal benefit society based in Appleton.

The position gives Deckert increased responsibilities for managing legislative issues affecting AAL. Paul Plamann and Charles Lau have been certified as Concrete Field Testing Technicians, Grade 1, by the American Concrete Institute and the Wisconsin Ready Mixed Concrete Association. Plamann of STS Consultants, arid Lau received the certification after passing a written exam and financial services will depend on new kinds of software. For example, Bay Banks, of Massachusetts, has used a simple software design to allow customers to view which checks have cleared in their account at the press of a button at automatic teller machines. American Airlines began to build up its software capability early on, spending $40 million in the early 19fi()s to develop its computer reservations system for travel agents, according to Max D.

Hopper, senior vice president for information systems. At that time, the investment represented the capital equivalent of almost 20 percent of the company's Boeing 707 fleet. Ten or 15 years ago, most of the value of computer components came from hurdware, or the physical parts of the computer. Now, the trend has reversed; about 90 percent of the cost of all computer products conies from making the software. Computers today perform much more complex tasks than they used to, requiring more software coding.

At Kodak, microfilm and micro suaded Ford to keep its $300 million U.S. account with Thompson, which the automaker had threatened to yank from the agency after it was taken over by WPP Group PLC. "Conventional wisdom is that performance evaluation. Emphasis is placed on quality control and testing skills necessary for consistent, good quality concrete and reliable test results. Five members of the Ramada Green Bay management team were awarded certification in their fields by the Educational Institute of the American Hotel and Motel Association.

Assistant manager Patricia Kieltyka was awarded Certified Rooms Division Executive; James Tesch, food and beverage director, and Mary Gilow, assistant food and beverage director, were each named Certified Food and Beverage Executive; Percy DeJardin, executive housekeeper, was named Certified Hospitality Executive; Ronald DeJardin, building engineer, earned Certified Engineering Operations Executive; Jerry Lintz previously earned the Certified Hotel Administrator distinction. Three persons have joined Engineered Systems International Inc. of Appleton. They include James F. LaFctacL a process engineer and recent graduate of the Institute of Paper Chemistry, Appleton, who will specialize in chemical process consulting services; Gabriel Hernandez, an electrical instrumentation engineer and graduate of Michigan Technological University, Houghton, and Gerald O.

Favour, a mechanical designer film machines once represented the bulk of the company's office equipment and information systems business which took a back seat to the company's traditional photography and chemicals businesses. Now, image processing, as Kodak dubs it, shares the front seat. Image processing means much more than just developing a picture. Imaging includes products that record, create, change, file and copy pictures on film, computer or optical disk, and systems that integrate several different technologies. Kodak has combined several internal software departments with three newly-acquired software companies to form the division, which employs 750 throughout the United States.

"As Kodak goes into the 21st century, they realize software will he one of the more crucial areas for them," said Edward Yourdon, an independent software consultant who founded Yourdon one of the newly-acquired companies in the division. "They want to create a nucleus of software engineering expertise." JLL jl jix! 7.50 Rate Rate withdrawal. Ratea lubjart to HII New Kodak software division responds to needs of industry $500 Minimum Six Month CD. 7.434 7.30 rrxo 201 N. Monroe 437-7101 22.15 t'nivprsitv l)c IWS.mhSt.

Kiutt Town Mall 4M-Ofi57 Ashwmilx'non 2.1.17 S.Oruilit Howard Clcndiilc and CttrdinHl mv aim nerving: Hnllion Ni Holntt-in Kid an nl HbhIiI i ro Crivitz aniiwaiio hlurgwm Huv ft-. Hi Yield $2500 Minimum Substantial penalty for aarly changa. Whatever your financial need rely'on your hometown laving! and loan, First Northern. Serving familiet of Northeatern Wwconain for Gannett News Service ROCHESTER, N.Y. The motor that drives American industry has more software in it than ever before, a fact recognized by Eastman Kodak Co.

when it formed its new software systems division earlier this year. Computer consultants said Kodak is responding to a fundamental shift in its manufacturing that calls for much more software, or lines of coding, as computers embedded in products perform more sophisticated functions. Other American companies also have started to plan ahead for future needs by building up software departments either internally or through acquisitions. General Motors Corp. acquired Electronic Data Systems Corp.

in 1984 and has relied on the company to design- telephone, data processing and computer systems internally. Du Pont Co. has built up its software capability from within. Many insurance and banking companies also have built up huge internal Boftware divisions to compete recognizing that innovative over 60 year. First Northern Savings Loan Assdciatior,.