The Greenville News from Greenville, South Carolina • Page 1

WW COTTON MARKET Greenville Mid. Inch Cotton 82 55 Creenvilie Strict Low Middling 3155 New Orleani Spot Middling 32 55 LOCAL WEATHER Sunny but colder today; (air and rather cold tonight and Friday, (Other Data on Page 22) THE LEADING NEWSPAPER OF SOUTH CAROLINA 79TH YEAR No. 364 METROPOLITAN POPULATION 188,152 GREENVILLE, S. THURSDAY MORNING, DECEMBER 31, 1953 TWENTY-TWO PAGES PRICE 5c SUNDAY 15c ft 0 0 0 0 0 0 Babson Predicts Another Fine Business Year For Greenville Bynses 0 0 0 Attacks Scheme Held NBC Greets New Affiliate, WFBC-TV Knowland Says 'Socialistic' By Governor Readjustment Will Be Small By ROGER W. BABSON BABSON PARK.

Dec. 30. For three years now, business Greenville has been riding along upon a high plateau wnch would have seemed Incredible even 10 short years ago. At present, general activity Is Just about matching the impressive levels of 12 months back. Looking ahead Into 1954, I expect to see some readjustment, but it should not amount to more than, say, 4 or 5 per cent.

This will, of course, mean another of the best years of local record, despite some Stand Of GOP 'Disappointing' WASHINGTON, Dec. 30. (UP) Senate Republican William F. Knowland said today he Is "disappointed" with AA514 A.NA666 DL PDWUX NEW YORK MY 15 750PUE SENATOR ROGER PEACE CARE STATION VJFBC TV GREENVILLE SOCAR" WE ARE DELIGHTED THAT OUR LONG TEAM RADIO AFFILIATE Says Policy Wrong When President Elsenhower's new unemployment-defense contract plan and predicted Congress will "curtail it Southern Knowland advised downtrends. Dn.naAl.

ll 1 struction. Democratic Sens. Burnet H. May-bank (SO and John J. Spurkman (Ala) that he is ready to join in an attempt to correct "abuses" in 1 a iiapcvia iavur auuiucr guuu I twelvemonth for certain of your Demos atarted It, Wrong Now COLUMBIA.

Dec. 30. (AP) The Elsenhower administration Is following the "socialistic" course of the Truman regime in ordering more. defense contracts for areas hit by wide unemployment, Gov, James F. Byrnes asserted today.

The governor said the Republican administration is not setting a new policy. "The last Democratic Congress authorized the administration to Department store sales for the first ten months of 1954 topped Jobless Total Is Estimated local products: Mill supplies, cottonseed oil, meat products, and the new policy. He said it is "too me same period of tne year be peanut products. As far as your wide and needs curtailment." Knowlund's statement came after White House press secretary James C. Ilageity declared at Augusta, that congressmen who fore by 4 per cent, but dollar volume may drift off a bit during the new year.

Grocery stores, and outlets for staple consumer goods will be in a merry whirl, even 1.4 Million though luxury lines will be com objected to the proposal did not "Ket the full story." lie said he was at a "complete loss" to account for their ing up against stiffening buyer ne-sistanee. Living costs in your city I cotton textile mills are con. cerned, I look I for little change from the year I just ending. It may be more difficult to land ibig orders, but if: will be jy abstained if I im not mistak- win move gradually lower In 1954 In making this forecast for 1954. place orders in areas where un-employment existed regardless of the law which previously required that all goods be purchased from the lowest bidder," he stated.

Eisenhower threw his weight By THE ASSOCIATED PRESS Thousands of workers have been laid off their jobs throughout the country in recent weeks, and prospects are dim for many of these who hope tj get back on their payrolls in the near future. An Associated Press surVey Wednesday showed that about WFBC HAS JOINED HANDS KITH OTHER QUALIFIED BROADCASTERS TO BRING TELEVISION A COMPARATIVELY NEW AND POTENT COMMUNICATIONS FORCE TO THE CITIZENS OF GREENVILLE SOUTH CAROLINA AND ITS SURROUNDING COMMUNITES. THE NATIONAL BROADCASTING COMPANY PIONEER OF THE BROADCASTING FIELD WILL CONTINUE TO SERVE THE PUBLIC INTEREST AND BRING TO YOU OUTSTANDING NEWS SPECIAL EVENTS ENTERTAINMENT AND EDUCATIONAL PROGRAMS IN TELEVISION AS IT HAS IN RADIO. AS WE BLAZE NEW TRAILS WE ARE AWARE OF THE RESPONSIBILITY WE HAVE TO FURTHER AMERICAN IDEALS AND WE ARE HAPPY THAT WE HAVE THE SUPPORT OF COMMUNITY LEADERS LIKE YOU AND YOUR ASSOCIATES MESSRS. A JOLLEY AND ALESTER FURMAN.

I WISH YOU AND YOUR STAFF AT VJFBC TV A HAPPY AND PROSPEROUS NEW YEAR. SINCERELY DAVID SARNOFF CHAIRMAN OF THE BOARD RCA-NBC This telegram expresses the sentiment of the National Broadcasting Company to officials of WFBC nowever, i must admit that, since Tuesday behind a defense mobili we are no longer on the gold zation policy to channel some defense contracts to areas hit by unemployment. Southerners pro standard, your city will be quite dependent upon what Congress does as far as the second half is concerned. I do predict that there will be no World War in 1954, but tested the plan would take business 000 workers in industry and the railroads have been laid off within Wideawake BABSON plants will get the cream, as usual during a period of correc- tive reaction. Residential building will head down during 1954, but i I would not be surprised to see fresh bursts of activity in merclal building and public con- the last few weeks, or face layoffs Byrnes continued, "The Truman administration followed this policy and it was held legal by the comptroller general." HELPS INEFFICIENT Its objective, he added, was "to help some cotton mills in Newr England which pursued inefficient and extravagant production methods and could not meet by the middle of January.

Most of i Know mat you will have more respect for me if I do not attempt to forecast what the 1954 Congress will do which may affect business in Greenville. these layoffs appeared to be of the from the South and give it to New F.ngland. 'NOT FAR ENOUGH' However. Sen. Leverett Salton-stall (K-Mass), whose state has been hard hit by unemployment, protested that the plan did not to far enough, although conceding it was helpful.

With a congressional fight in the offing, Defense Mobilizer Arthur long-term, serious type. Total unemployment, as of November, was listed by the U. Bureau of Labor Statistics at The number of workers in all I Byrnes said the only difference he can see in the Eisenhower ad gainful occupations was 61,925.000. Of this total, 16,711,000 worked in ministration policy "is that the in competent manufacturer will have manufacturing industries and in transportation, S. Hemming joined llagerty in trying to soothe rulfled feelings.

Hemming noted in a special to meet the lowest bid ot a com TV, going on the air tonight on channel 4 in affiliation with NBC. petitor." President Eisenhower Tuesday statement that the new policy does Business In Nation Not Fall Off First Half 1 954-Babson By ROGER W. BABSON BABSON PARK, Dec. 30. I do not now believe In the theory ot most economists that business will fall off 10 per cent In 1954, with a greater decline in net earnings.

My feeling Is that everyone will unite forces to hold un bucU outlined a federal manpower policy not permit government agencies to "When the government lanet business from the lowest bidder," he continued. "It might cause that destined to channel more defense pay any contract bidder a "price WFBC-TV Begins City Set To contracts into areas "where there I bidder to dismiss employe-" 1 "The announcement says that so- has been a large amount of un Haeertv. said that only 20 to 30 employment. per vent of any defense contract! called surplus labot areas will in A majority ot about 300' econo Operations Today could "eo lo labor surplus (un-t clude three North Carolina com Greet 1954 By JAMES W. CROCKER mists attending a forum in Wash employment), area una even then the contract will be allowed only munities.

In my opinion," the governor said, "that is an effort to hide the fact that it is intended to help New England manufactur ington this week agreed that the country is having an "orthodox recession," mild but aeneral, and Late tonight, WFBC-TV, most-powerful television station in the Western Carolina, will begin operations on Channel by meeting the low competitive bid." This would protect low bid Greenville will welcome the New Year tonight with the city'i many ness, at least tfuring the first half, to Its approximate 1953 4 from its transmitter atop Paris Mountain predicted that the business slump varied moods. Some local citizens den from other areas. Knowland protested, however. ers wno continue to pursue outmoded and inefficient policies." would continue tnrough J54. average.

This can be done by expanding research, Increasing advertising appropriations, extending further credits, and will usher in 1954 in quiet medita An NBC affiliate, WFBC-TV will, serve more than 0 counties with that even a "set aside" of 30 per George Meany. president of the tion and prayer at church services. cent was "far too much." He said a population tn excess or tnree American ederation of Labor, in WRONG EITHER WAY Byrnes, a life long Democrat who supported Eisenhower in the last the entire order needs "further Others will be honking their automobile horns as they drive up and Orange Bowl Game At Miami Put On WFBC-TV Slate urification. further definition and down the main thoroughfares of obtaining labor's cooperation. But, I say something much more important than the above; namely, if business should slump 10 per cent, the decline would probably not stop at 10 per cent.

Too a New Year's statement said there is "no indication that the rising tide of unemployment will be reversed" in 1954. He added: "There further restriction." presidential election said he "re the city as the midnight hour ap million persons in South Carolina, North Carolina, Georgia and Tennessee, with VIIF television. Beginning operations with 100,000 watts power, maximum permitted by the Federal Communications gretted exceedingly that the Presi oroaches. KESTRICTIO.V SOUGHT Knowland suggested that the ad price of such fringe farm land is certain. 12.

The U. S. Government will give less money to the European and other nations direct; but will help them through the United Nations. 13. There will be fewer employed next June the total take-home- dent's has claimed for the Eisenhower administration any Some will celebrate the arrival with Darties at home and at local ministration put restrictions on the is uui one word wnicn describes employment conditions for the new year: uncertainty." Railroads and Telated industries Commission, the new station also amount of defense aid unemploy supper clubs where prices, accord many business concerns and incli- vltujals are working on a very narrow and slim margin.

The cline in employment, with ing business losses which a 10 per has the highest antenna in the West ment areas could get. In any case. ing to advertisements, win not De in the JlOO-a-table range as report he said, 'i think Congress definitely will pass legislation on it." ed for the night spots in New York ern Carolinas 1,204 feet above surrounding terrain, and more than 2,200 feet above sea level equal to that of stations which operate pay will be less than last June. This, however, may be a good thing for the morale of the nation. Knowland made his statements and Miami.

Many persons will find it neces in a letter to Budget Director Jo credit for such a policy. It was wrong when established by a Democratic President and a Democratic Congress. It is equally wrong when followed by the Eisenhower administration." Demos Assail Troop Pull Out WASHINGTON. Dec. 30 (U.R) from the Empire State building, tallest in the world.

seph M. Dodge. He sent copies to Maybank and Sparkman who pre WFBC-TV will telecast the Orange Bowl football game between Maryland ami Oklahoma at Miami New Year's Day beginning at 1:45 p. Manager B. T.

Whitmire announced yesterday. The game is being made available by the Columbia Broadcasting System and will be sponsored by Gillette. After the Orange Bowl game, the Rose Bowl game between Michigan State and UCLA at Pasadena will be telecast beginning at 4:45 p. in. seemed hardest hit by recent layoffs, the Associated Press survey showed.

At least 17,600 have been dropped from the payroll recently, or face layoffs in the near future. By other industries and figures were: steel, farm equipment, rubber, textile, and miscellaneous manufacturing, 6,840. cent decline In gross would cause, could result in millions of fami- lies being unable to pay their bills and installment obligations. This Could set off a chain reaction, hich could send business down per cent to 30 per cent more, viously had criticized the plan. The three senators were among the majority of the Senate who 14.

The present Administration will suffer much opposition to attempts to reduce tariffs if profits decline or unemployment increases. 15. The Administration and the Labor Leaders will try to revamp the Taft-Hartley Bill during 1954; but bad strikes are coming. NO WEATHER PROPHET sary to retire at about the usual hour tonight and be ready for the day's work tomorrow. They, however, will be the exception, as most business places and some industrial plants will be closed for the holiday.

An event which will keep many persons at home before their television receivers as the New Year voted last summer to end special privileges fur depressed areas. Congress later compromised on a WFBC-TV will offer its audience top-flight NBC and other television shows and features, including "llowdv "Ford "Kate "Camel News "0 "Bob "Col-gate Comedy "Original Amateur "Inner "Cavalcade of Sports" and a score of other programs that are national favorites. bill which limited but did not end the policy steering defense contracts to unemployment areas. with a corresponding decline in the stock market, commodity trices, and real estate. In this latter case, the Eisenhower Ad-t rninistration would suffer as did Hoover Administration.

'54 BE FAIRLY GOOD In view of this possible serious alternative, I have contacted the Three top Democratic senators today demanded the "facts" behind administration plans to withdraw two U. S. divisions from Korea and 16. I am no weather prophet, but approaches will be the opening of experts expect a warmer winter Myrtle Beach, South Carolina, and Greenville new tele from some points as much as 200 hinted a show-down fight in Congress unless they are satisfied. for the eastern portion of the S.

and a colder Florida. vision station, WFBC-TV, at 11:30 Flemming said in his statement that a firm in an unemployment area must meet the price established through competitive bidding to obtain "a set-aside'' contract. o'clock tonight. Sen. Richard B.

Russell (Ga), airline miles distant. Literally thousands of messages came from 17. Canada will continue to boom Vf lumlind noii'snonor nnhtichpre in With the initial transmission of POST OFFICES CLOSED the attitude of their respective its Channel 4 test pattern on De top Democrat on the Senate Armed Services Committee, said The main and branch post offices communities. Of these, over 970 cember 26, WFBC-TV was swamp during the first half of 1954, but this may be a good time to take profits on Canadian investments. 18.

The above may also apply to will be closed tomorrow and no the area within 100 miles of Green ville. WFBC-TV will begin operations at 11:30 tonight, beginning with ed with telephone calls, telegrams, have replied as follows: The peo- mail deliveries will be made. Pos Chesnee Attack Suspects Held SPARTANBURG, Dec. 30 i.fl Three men were identified here todav as the ones who beat and robbed a Chesnee woman late Tuesday night. The men are being held in county jail.

No warrants have been signed. The woman. Mrs. Minnie Robinson of Chesnee Rt. 2, was reported in good condition at General Hospital.

She received a broken collar bone, dislocated shoulder, and head, face and leg injuries Clear And Cold and letters complimenting the sta tal employes will have an additional pie ot 30 communmes are and want to liquidate; 297 tion's staff on the strength and clarity. of the signal. Many ca icorhmunities are optimistic and want to buy and invest more; 643 Southern California and its airplane and movie industries. Both may have reached their peaks for the present. 19.

Automobiles will be harder came from such cities as Atlanta, Augusta, and Savannah, Georgia, now content and in a strong IS re I position, but are waiting until they Knoxville and Oak Ridge, lenn. Bristol, Asheville, Brc to sell and easier to buy during the Forecast Today A cold front moving in from the midwest was to hit Greenville last night, though not as severely as expected, local weather observers said yesterday. 'Ihe front, which brought bitter ifisee how 1954 develops. Due to the first, half of 1954, Both the auto the famous Times Square midnight celebration in New York, and continuing all night with NBC programs. The 24-hour broadcast beginning on New Year's Kve will include the Orange Bowl football game iu the early afternoon of Jan.

1, followed by the Kose Bowl game at 4:45 p.m. Following the round-the-clock programming of New Year's Day, WFBC-TV will be in operation each vard, Hickory, and Winston-Salem, results of this survey, I believe the chances are ten to one that at mobile stocks and the cars will be N. Charleston, Columbia and half-day off today under an order from the Post Office Department. Service, however, will be maintained as usual today. All banks of the city and most business offices will be closed tomorrow.

City, county and federal agencies (except law enforcement and other essential services) will not operate. Member firms of the Greenville Retail Merchants Bureau will not open for business toinor-(Continued on Page 19, Col. 4) "some of us are entitled to know why these divisions are beinu withdrawn. Without knowing the facts. I'd say this almost smacks of appeasement." Similar demands came from Democratic Sens.

A. S. Mike Mon-roney (Okla) and Paul II. Douglas (111). Monroney called for extensive congressional hearings to determine if "we are sacrificing security in this more-bang-for-a-buck" new military look.

Meantime, U. S. officials warned that the Communist invasion of Laos may be merely the prelude to other attacks aimed at strengthening Red supply lines between China and Indochina. They anticipated an even bigger Red offensive farther north. 'leasi-ttie first half of 1954 WILL in less demand.

There will be more bargains in used cars, discounts on new cars, especially cars of the cold to the lU- TODAY'S CHUCKLE JRLY GOOD. 1 Bww are 25 definite forecasts Iwhich. in any case, should prove icorreet for the first six months I She was robbed of about $35 and ja watch at her home, police said I Most of the money and the watch were recovered. One of the alleg-led attackers admitted taking the 'independent manufacturers. 'JO.

Florida mav have killing frosts during the next few (Continued on Page 19, Col. 5) Triumph of asof 1954. Mv forecast for the sec- Sales Resistance: mind over patter. day thereafter from 12:30 p.m. until 11:15 p.m.

The Channel 4 identification and test pattern will be ond six months will appear in this rivtanai novt west, apparently split on its move in this direction and Greenville and vicinity will not be hit too hard Temperatures will drop during transmitted each day from 11:30 money, police reported. All three are from Carnleen. N. C. Two were arrested Tuesday night and the third today.

a.m. to 12:30 p.m. This Is What They Think Of The Queen? The new station will be operated if fS ll At I PREDICTIONS FOR YEAR .1 1. There will be no World War In the first half of 1954. 2.

The Dow-Jones Industrial A Ml 1 by WMKC, owned by approximately 100 stockholders. The com the nest 24 hours to Average win oe less on pany also owns and operates Radio Station WFBC-AM and WFBC-FM, Barbara Hutton Makes It No. 5 With Rubirosa however, with a high reading during the day both affiliated with the Nationa expected to be Broadcasting Company. tfr''n low NEW YORK, Dec. 30 t.P-Dime At an organisation meeting yes fune 30, man on January 3.

Taxes will be lowered by expiring laws. $4 4. The price of most Biodities will be lower on June 30, 7 me low itH '4 terday in the Civic Room ot The News building, officers of the new the world's richest was 'r married late today to her fifth company were elected. Roger C. g9 iv 'husband, Latin lover Porfirio Rubi- Peace is chairman of the Board: iioon" is fast ending and he will Robert A.

Jolley, president; John 1. Smith, vice-president; Clement lave a hard time controlling ton- less during the next six months. F. Ilaynsworth, secretary; J. Kelly Sisk, treasurer, and James 6.

Retail sales can be kept up manufacturers' and mer- th7r was incom-jn'sa. She is his fourth wife. "inand here ves-j Shortly before the wedding, the COOLER (erday with a 60! bride referred to her vast wealth degree maximum being 17 degrees and, with tears in her eyes, asked above normal. There was a low 1 of reporters: yesterday of 19 decrees. "Do vou think anyone will give Rain for the area has apparent-; nim for loving me because lv concluded its December stay, I tn Jolley, assistant secretary.

B. Whitmire is manager of the tele hants spending more money on advertising, selling, and develop- and shaky, met the press and bitterly turned aside questions about Zsa Zsa. "I'm terribly sorry, I don't know her," the 41-year-old Woolworth heiress said. "I happen to be a lady. I'm terribly sorry." Rubirosa, tall, gallant and 45, interrupted angrily to denounce Zsa Zsa for picturing him as a rebuffed suitor who landed in Miss Mutton's arms on the rebound.

"It's a publicity stunt," the international playboy declared, "a complete lie invented by her publicity Sighed Miss Hutton: "I've been crucified these past few days." Actually, both claimed, they pledged their love in Normandy last July and Rubirosa proposed to her on the green settee of her Motel Pierre suite three weeks ago. Miss Hutton U'Hnve fortune i Willi a lOiai 01 U.H MH lit inu.ii-; fhp An untiiuileti gnost at tne sim ed to date. No rain is forecast todav as skies will be clear. vision station. WFBC-TV has offices at 19 E.

North Street, with transmitter and antenna atop Paris Mountain, eight miles from the city. Wife Crosses Path Of Spouse At Sea NEW YORK, Dec. 30 U.P -Mrs. Gene Crump arrived from England aboard the. liner Fran-conia today and expressed amazement to learn that in mid-Atlantic Ad So Effective It Was Useless ins new products.

7. The V. S. population will continue its present growth and the best prospects for sales in l54 will be the "teen-agers." i 8. Interest rates during the first rilx months of 1954 should average about as at present, except on the renewal of low-rate loans.

9. Farm lands, except near Cities, will sell for less during the first half of 1954. when farmers' profits will begin to decline. 10. The Central and Southwest Will not suffer drought as in 1953.

11. There will be more fear of World War III as years go on. Ppnnlp u-ill rji-nrlnnltv mnirp nil! nf pie, lu-minute Park Ave. ceremony was the blonde vision of actress Zsa Zsa dabor, now play-ing a nisht club stint more than 2.U0U miles away in Las Vegas, Nev. Miss Gabor claimed yesterday that Rubirosa blacked her eye in a fit of temper when she gave him the Kale, but still implored her as late as 24 hours ago to many him.

Zsa Zsa said he offered to ditch Miss Mutton, almost at the altar. Less than an hour before her marriage Miss Hutton, pale, blonde I del i ill "it nl at unma .111 millin I. lil lll OKI), Dec. DM (f Mrs. Homer Craig was so elated over a telephone response to her newspaper ad reporting her dog was lost that she forgot to ask the name and address of the caller.

She had to advertise again to find out where to pick up the dug. une had crossed miths th her Tho Manii nalivcs in Auckland. New Zealand are not being disrespectful to Queen Elizabeth, but i husband, who had decided tn fly lars. became a citizen of Rubi-rosa's native Dominican Republic last ninlit, as a prelude to their marriage. I.

eertain large cities. Nearby farm merely are giving her their traditional greeting at the city's town ball. Ihe British Queen is making aiover to spend the Christmas lioli-tour of her Wirephoto). 'days with her. land will be split up.

A ruse in the.