The Minneapolis Star from Minneapolis, Minnesota • Page 20

1 ft ur, 11 1111 Sfc VV' 1 Cheoo, Red Ibsot move, in Kucoia TCZ MINNEAPOLIS ITAJt Thursday. July It, 1171 JOB II Garrett B. Wright retired as general counsel of the St. Paul Bank for Cooperatives. VODKA 92 1 AH Curtis laser wai named vice-president in charge of the commercial real eatate de-p a of Knution Mortgage Corp.

He formerly waa with the Department of Houaing and Urban Development In the Twin Cities. rami chiasi Warehouse and Production Seoco 2400 to 31,000 iq. ft. II Ft. CelllW -Truck heiM decks and "rtve-ln Sprinkled OfrlMi built yewr needl Immediate Mcupancy IUI10INOS 10CATID IN tOAN TOWNSHIP, NIW MOM, ST.

LOUIS PARK R. L. Jehnien Investment Co. Call lorry Deyk 30-1323, 5J5.UI7 tvei. 144.5141 NEUTRAL TlwRm spirits vn 7jjly9 tlV-w OR Promotion! at Northern Propane Gas Minneapolis iubildiary or North-ern Natural Cn Omaha, included Calvin E.

Forbea to vice preildent for company development; Gale M. Colburn to Central Region vice-president; E. A. Dovenberg to Eastern Region vice-presi-dent: Arthur Delau to vice-president for gaa supply and wholesale operations, and Allan J. Kolles to vice-president for administration.

(Seasoned Barrel) Malcolm W. McDonald, vice-president of the First National Bank of St. Paul, was elected a director of the Bankers' Association for Foreign Trade. Washington. D.C.

190 y23 WHISKEY 175- (Seasoned Barrti; 160- William Klnnlck was named corporate business manager of SEA. Indianapolis, electronic products marketing firm with offices- in Minneapolis and other cities. STRAIGHT James Byrnes was placed in charge of customer relations of Chrysler City, Golden Valley. For advice and wit, read "Dear Abby" in The Star. Lf Hy BOURBON fLJ WHISKEY Ll (New Barrel) uGirnnc fixtures-all types Van Eeckhout Glaser Gerald D.

Van Eeckhout was named director of finance and control for international operations of the Pillsbury Co. Arnold C. Moe was named director of the industrial division of the Minneapolis Society for the Blind. 80 Yet, an exceptional person can't be too exceptional. He must adhere to the party line.

Because Aleksandr Solzhenltsyn writes about the hardshlpa of Soviet life, he lives aa a excommunicant a genius denied publication in his own country. In America, businessmen would decide whether to publish or let Solzhenltsyn perish. Their rivalry for profits and prestige would override ideology and government protests. This doesn't exculpate Bobby Fischer for misbehavior. It's not a plea for "money-grubbing." It is a description of the socioeconomic tolerance of capitalistic diversity.

And if that's called money-grubbing, we should make more of it. J. A. LIVINGSTON, a former newspaper financial editor and a Pulitzer Prize winner, Is a nationally syndicated economics writer. With many lighting fixtures being discontinued by our factories, we find these items backing up occasionally.

STARTING TOMORROW we offer for sale approximately $33,700 worth of fine Lighting fixtures for $16,000. Many one of a kinds at all stores, some with slight scratches but ALL TYPES AVAILABLE. Moe Raddatz Barbara D. Raddatz was named sales director of the Marquette Inn hotel being built in the IDS Center. "Product of a mtjney-grubbing society." That's how a Soviet editor characterized Bobby Flacher for his perform ance before hia chesa match with Boris Spassky.

Inference: Communism is beautiful, capitalism ia degrading it destroys human beings. But does it? True, Bobby Fischer is a product of American society, as are Richard M. Nixon, Joe Frazler, Mu-hammed Ali, A. Michener, Gloria Steinem, Martha Mitchell, George McGovern, James Baldwin, Jacqueline Kennedy Onas-sis and Portnoy's Complaint. But Bobby, like Port-noy, is not an American prototype.

He's an adolescent eccentric at 29. He's usually referred to as Bobby. In the United States, he has been accepted because of his chess genius. In Moscow, Theodore Shabad of the New York Times was told that "Russian public opinion would never stand" for his behavior. That's the difference between diversity and authoritarianism.

Between capitalism with its multiplicity of employers and Communism with a single employer the ruling few from whom all dachas flow. In the Soviet Union, if you aspire to a comfortable home with private kitchen and bath and an automobile, it's well to be a member of the Communist Party. But the party is not open to all. Men (11,300,000) are preferred over women city dwellers over farmers; white-collar workers over blue-collar workers. Only about 14,000,000 adults have made it out of 160,000,000.

If you don't happen to be one of the chosen, then you'd better be an extraordinary person a brilliant bureaucrat, a musician, a scientist, a nuclear physicist, a prominent journalist, a factory executive, a famous athlete. Only recently- was Spas-sky awarded better living quarters. SPANISH CHANDELIER Distinctly Spanish! Massive black wrought iron chandelier with distinctive decorative trim-created as if by old world artisans. Five candles for added authenticity. Gordon W- Julius was named vice-president for op-erations of American Lumber a subsidiary of Shelter Corporation of America, Inc.

LIST PRICE $227.40 SALE -J Qpoo Oversixe I light list $375. Sole JIM LOlJ Julius Hancuch TRADITIONAL CHANDELIER Beautiful turned Wooden Spindle in your choice of CRYSTAL CIIAK3ELIER Imported crystal prisms, Imported cast brass body adorn si 2-year pact turned down by painters Painters and Paperhan-gers Local 386, with 1,700 members, has rejected a new contract offer from the Painters and Decorators of America Association, according to Vernon Risty, assistant business representative. The two-year proposal called for a 15-cent-an-hour increase in wages and fringe benefits this year and 20 cents next year. The painters' contract expired April 30. An association proposal that in effect would have decreased the wages painters are paid for residential repainting work brought on the rejection, Risty said.

Painters and paperhan-gers are working under an old contract carrying a $7 Avocaao or black. this unusually fine piece. LIST DDire LIST PRICE $39.95 Frank W. Hancuch was named president and a member of the board of the State Bank of Mound. He formerly was vice-president of Chicago-Lake State Bank, Minneapolis.

LOAN ARRANGED Tonka Hopkins, has arranged a 15-year, $6-milIion loan from two insurance companies and three banks. They are Bankers Life Co. and Equitable Life Assurance of Iowa, both of Des Moines, and the First National Bank of Minneapolis, Chamical Bank and Irving Trust both of New York Citv. jj rniwE $99.95 26 00 19 $33 SALE SALE FOR THE BATH RUSTIC CIIAKDSLIER basic hourly wage rate. A truly unique fixture adds to the Ideal for Modernizing bath the DOUBLE SWAG! Choice of Antique Pewter or charm and feel of any rustic home.

Now available in Antique Red. Mustard or Avocado. HURRY ON THIS ONE! 3-UTf IIST PRICE $131.40 THE SAME PROCESS, DIFFERENT BOOZE Figures represent still proofs, later diluted Whiskey makers see the response is spotty By ZEKE WIGGLESWORTH Minneapolis Star Staff Writer On July 1, what some liquor industry seers are calling "the greatest product innovation since the repeal of Prohibition" hit the American whiskey market. The new product is called "light whiskey." Industry people and local wholesalers say its mild flavor is aimed at the trend of American drinkers to sip something mild and light. The new whiskey is an effort on the part of American distillers to compete with the rising popularity of lighter spirits such as Scotch and the Canadian brands.

Because of federal law, domestic manufacturers were, until 1968, unable to market a light whiskey as a light whiskey. The product gets Its name because It has a lighter color and smoother taste than regular American bourbon whiskeys. It Is basically manufactured in the same way, however. The process starts off with a mash made of corn, malt and rye, to which yeast is added and allowed to ferment the mixture. The mash is heated and the liquor distilled.

The distinctive flavors of different whiskeys depend on the materials used in their manufacture. Scotch, for example, gets its smokey taste from peat fires used to heat the mash. Another factor in the flavor is the proof, or percentage of alcohol, of the spirit when it is taken off the still. As a rule, the lower the still proof, the more taste of original mash materials is contained in the liquor. Straight bourbon whiskey, for example, comes off the still at 135 proof (or 67.5 percent alcohol).

It Is then diluted with water to get down to the bottled 80 to 100 proof and stored in barrels. Vodka, which in the United States is made largely of grain products, comes off the still at 192 proof, almost pure alcohol, and has no taste by itself. Federal regulations are specific about what constitutes each type of liquor. Whiskey is whiskey, and must be made in certain ways. Light whiskey is not whiskey any more than vodka is whiskey, although they all start out in the same manufacturing process.

Up until 1968, no American whiskey could come off the still higher than 160 proof, so that a liquor with little of the original mash taste, and therefore a "lighter" whiskey, could not be marketed in this country. In addition, federal law stipulated that whiskey had to be stored in new oak barrels which were charred on the inside. As the whiskey was aged, usually four years, it picked up flavoring and coloring from the barrels. Because whiskey had to be put in the charred barrels, a light-colored and light-flavored whiskey again was not possible domestically. But in 1968, the laws were amended.

Light whisky was authorized. It comes off the still at 175 proof, and thus has little of the mash taste left. It can be stored in new, uncharred barrels or in used barrels which have already lost most of their coloring and flavoring. The new whiskey will be marketed retail at 80 to 86 proof When the rules were changed, distillers were allowed four years to manufacture and stockpile light whiskey supplies, and July 1, 1972, was set as the date when all manufacturers could start marketing the new light. Response to the new product has been spotty so far, but it has only been hitting local liquor stores in the last few days.

Many of the light whiskeys will carry brand names already associated with known products. For example, National Distillers Products maker of Old Crow, is marketing its new whiskey under the name "Light Crow." Hiram Walker will call Its new whiskey "Northern Light," and Mr. Boston Distillers Corp. will call its product "Mr. Boston Light Whiskey." i Ed Phillips Sons, a local wholesaler which handles Light Crow, said that initial sales of the Crow product were about $500,000.

"We're very bullish on this," a company spokesman said. He said that National Distillers has put $6 million into the advertising campaign for Light Crow. Many distillers are taking a wait-and-see' attitude. There have been some attempts to jump the gun on the market by introducing products similar to light whiskey. A few of the brands are White Duck, Seagrams Four Roses Premium, Bartons QT and Frost 880.

Some manufacturers are known to have stocks of light whiskey on hand but are waiting to see what response American drinkers will have on the first brands out. Florentine White each takes 100 watt bulb. LIST PRICE $51.50 $0000 SALE SALE $77 UlTfUst Price SIM.) $AU99 COACH LIGHT OUTDOOR BRACKET BATH BRACKETS CHOICE FINISHES Choose Black or White la haadsone Coach Stylavf bdveled glass. Top Quality. FT.il Stylish, rugged! Cist body iR lack.

Swetfisk IroRir Antique Gold GREMLIN 1-UTE BRACKET LIST PRICE $17.25 LIST PRICE $20.55 list 21.60 SALE 12.88 2- UTE BRACKET list 41.40 SALE 21.88 3- UTE BRACKET List S64.80 SALE 31.88 HORNET (2-door) MS" SALE juiri.ririririririrjumim". FIRST COME, FIRST SERVED ALL SALES FINAL SHOP NOW WHILE SELECTION IS COMPLETE- $2,399 boih vjksi Ata Manufacturer's suggested retail price, state and local taxes excluded. Destination charges and other options extra. New Summer hot-weather special makes an air-conditioned 1972 GREMLIN or HORNET the coolest deal on wheels. AMSPJCAN vxnois CUYER PROTECTION FLAN And both cars come with American Motors Buyers Protection Plan.

Which means that if anything goes wrong and it's our fault, we'll fix it free. All in all, we think that's a pretty super couple of red-hot specials for a cool summer. With no headaches. And isn't that what a great summer should be all about. Save almost $200.00 on a cool GREMLIN or HORNET at: All merchandise being discontinued is available thru all four stores! Some items not on display at all stores but while stocks last may be ordered from catalogs; naturally these are new in cartons.

LIGHTING CONCEPTS MINNEAPOLIS CHICAGO at 29th St. (ACROSS FROM SEARS) 827-2521 OPEN: Men. PM; PM. ST. CLOUD SHAK0PEE ST.

CROIX FALLS 2803 Clearwater Rd. 120 E. FIRST SI. ri Jfl' by laildff Aral. Stpply Menu Electric Electric Sapprf Cntv 253-2180 45-047 SfiSBBft ItiSPM FW.

HI I PM sat. am-noon QREENIERO't 421-4M0 Wost Hwy. 10. Anoka GRAND AMERICAN 2274171 654 University, St. Paul LYNDALC AUTOMOTIVE S22-3103- 3610 Lyndale South, Minneapolis AMERICAN CENTRAL 7S1-33S1 2628 Central N.E., Mpls.

BROOKLYN AMERICAN S6O-S440 741 7 Brooklyn Brooklyn Park PENN AUTO PLAZA tS4-74tl 8099 Perm Bloomington Twvtn Cities Amerfscn f'stcra Uzzlzrz HMH.