Star Tribune from Minneapolis, Minnesota • Page 68

Minrvaapolls Star and Tribune Local 10pm news ratings WTCN TV gets black eye share in percent: Ellerbe's TGIF called television swap club New York Times New York, N.Y. Linda Ellerbee is back. Arbitron Audience 39 36 34 33 33 16 The woman who created a following and who steered the network's recent short-term experiment "Sum rnia 30 I I I xivSv Ml Minn mer Sunday U.S.A.," and then went A on vacation, is now working once a week on NBCs "Today" show. 11 ilililis! Nov. Oct.

Nov. 1983 1984 1984 "While I was on vacation," she said, i I had an idea. There has always been the question in television: How do you take the idea of a newspaper columnist and translate It to DC. 20, 1984 COLEMAN: Continued from page 1C somewhat narrower lead. According to Nielsen, Channel 4's 10 p.m.

newscast was seen in an average of 232.000 homes (35 percent of the viewing audience) compared with KSTP's 206.000 homes (32 percent). Nielsen's estimate of WTCN's audience 95,000 homes, 15 percent of the audience was almost identical to Arbitron's estimate. Dennis Herzig. KSTP's news director, repeated an old complaint in assessing the ratings. He said ABCs prime-time football broadcasts and late-running movies such as "Stripes" and "The Best Little Whorehouse in Texas" delayed the start of Channel 5's "Eyewitness Update" on eight nights during the four-week rating period.

Channel 4's best night, Herzig pointed out, was Monday. While ABCs "Monday Night Football" monopolized Channel 5, an average of 274,000 households tuned to Channel 4 for the news. "I know I sound like a broken record but it's hard to compete when people can't watch us," Herzig said. Still, Herzig said, Channel 5 continued to beat Channel 4 in the competition for young female viewers, the demographic group most sought after by advertisers. And that was mostly true.

But in the Arbitron ratings survey, WCCO's 10 p.m. newscast drew more female viewers between the ages of 18 and 49 than KSTP. That's the first time in recent memory that Channel 4 has won that important group In any survey. According to Arbitron, 96,000 women ages 18 to 49 watched Channel 4 at 10 p.m., while 79,000 watched Channel 5 and 53,000 watched Channel 11. KSTP, however, won the 10 p.m.

12C That was Ellerbee's concept for fi 35 35 35 1 33! 132 Momentum Worth Retracting WTCN and KSTP got in a little scrap last week and, when it was over, Channel 11 had a black eye. It all has to do with that old story about the pot calling the kettle black. It started on Wednesday when KSTP's Pat Milan, In a copyrighted report, broke a story about the Jordan, Minm child-abuse case. Milan reported on KSTP's 5 p.m. news show that John Ersklne, superintendent of the state Bureau of Criminal Apprehension, had said that some defendants in the Jordan cases may have new charges brought against them.

Channel ll's news editors, watching Channel 5, jumped on the story. But after being unable to confirm Milan's report, they prepared a story pooh-poohing KSTP's scoop. Before the end of WTCN's own 5 p.m. news show, reporter Mary Stucky appeared on the air to repeat KSTP's story and to add that, "News 11 has learned that that report, aired on KSTP tonight, Is not accurate." Milan, whose reporting on the Jordan case has rivaled that of WTCN's Bernie Grace (who wasn't at work last Wednesday), was livid. "A shot of anger ran up my spine," Milan said.

"I was furious." After double-checking his story with Ersklne, Milan complained to Herzig. As a result, Herzig called WTCN and asked for a retraction of the report that KSTP had erred. When none was forthcoming, Herzig followed up with a written demand for a retraction on Thursday. Finally, on Friday, WTCN extricated Itself from the hole It had dug. Stucky, again appearing on Channel ll's 5 p.m.

news show, announced a correction, saying that Ersklne had told Channel 11 that there was "nothing wrong with the KSTP story" and that "we regret the "TGIF, a feature she began several weeks ago on the "Today" show, and which stands for the well-known "I took it to (NBC news president) Larry Grossman," she said. "It was probably very bard for him to say no. It's very hard to say no to a woman jumping around a room. Ellerbee said she "was makins un '1 the column as it went alone." 4 share in percent: 32 16 14 15 will But as an old news editor once told me, "Son, don't worry about other people's mistakes. We make enough of our own to keep us busy." 1 She said she wanted to do a piece on how South African television was covering Bishop Desmond Tutu on his travels after winning the Nobel Peace Prize.

"We don't see much of that," she said. "We don't see much Sandinlsta. television, we don't see much Indian television." Nov. Oct. Nov.

Nov. Oct. Nov. Nov. Oct.

Nov. 1983 1984 1984 1983 1984 1984 1983 1984 1984 NoteRemaining percentages indicate other viewer selections. SourccArbitron and Nielsen Star and Tribune graphic 'TGIF is, in a sense, a video ex- change club, and tells one of the i most important things I've learned In I television: how a television story is misunderstanding." Lawler said yesterday that the retraction was "no big deal" part of another story." NBC to premiere 2 new series Today's TV BroadcastMorning I Oft the Air I Weather I Business I Electric I Water I Sesame I Electric 13-2-1 I Reading CaWo- I Great (8:16) Report I Company I Rogers Str tq Company Contact Rainbow Iraphy Chef IstraetQ Nawt I CBS MomfctgNews Donahue Hour Magazine The Price la Right The Young and th Maw I Restless rr BizMat Nawt Today New Good Morning America ft'sa I Happy Anything I Family Ryan's I Loving Living Day Money Feud Hope I Mewa I Jimmy 20Min. I Morning Super- Tom 4 (Flint- I Woody Space The AH In Every Fantasy Island Swaggart Workout Stretch Wanda I Jerry stones Iw'pecker Coaeter Monsters FamHy Second rr, Ann AgOay NBC Newe Today Facta of Saieof Wheal of Scrabble I Search Sothem Nowa I Ufe Century Fortune I a Deal T'morrow Off the Air Off the Air I Cartoon I Inspector I Mighty Fat IPopeye Hackle a I The 700 Club I Jimmy iJbnBakker Carnival Gadget Mouse I Albert Jackie Swaggart I on Off the Air BizNatNawa Richard Roberta DanM Boone The Han Who Understood Woman (1959). I I Today demographic competition in the Nielsen survey and swept the young-women category during the 5 and 6 p.m.

newscasts. Channel 11 's share of the 10 p.m. news audience was basically unchanged from October. But WTCN's news director, Nick Lawler, said the station was happy with the November ratings because they were up sharply from a year ago. "We continue to show growth from where we were a year ago, especially among women 18 to 49 and men 25 to 54," Lawler said.

We're very, very pleased. We already had a champagne party." Other interesting findings from the ratings surveys: WCCO's 5 p.m. newscast draws more viewers than Channel 5 and Channel 11 combined. In the Arbitron survey, Channel 4's "5 P.M. Report" won 27 percent of the 5 p.m.

viewing audience while KSTP's "Eyewitness News" won 19 percent and WTCN's 5 p.m. news hour won 7 percent of the audience. KMSP-TVs "Prime Time News" at 9:30 continues to win respectable ratings. In November, both Arbitron and Nielsen said 8 percent of the viewing audience at that hour was tuned to Channel 9. WTCN's "News 11 Sunrise" at 6:30 a.m.

is the worst-rated local newscast on the air, with only 1 percent of all TV households tuning into the program. Of all people watching TV at that ungodly hour, 7 percent were watching Channel It's John Bachman and Marty Burns-Wolf. Meanwhile, "Inspector Gadget" on KITN-TV (Ch. 29), was drawing 9 percent of the audience. And Bachman gets paid more than Inspector Gadget KSTP's early-morning newscast won 39 percent of the audience and another 33 percent were watching the "CBS Morning owns a posh New York department store, will premiere with a 90-minute special Saturday evening, Jan.

5. Starting Jan. 12, the series will take the Sunday night time slot previously occupied by "Partners in Crime," which will leave the air at the end of December. "Sara," with Davis as a young attorney in a San Francisco legal assistance office, will replace "It's Your Move" on Wednesday, Jan. 23.

NBC said "It's Your Move" will remain In production, and return to the network lineup in the spring. WINTER PACKAGES breSlk BroadcastAfternoon I Sesame I Mister 2ve(TwM(1948L I Victory I Water I Sesame 1 3-2-1 Business iThoMacNoaVLehror Rogers Robert Newton, John I toward Devtes Garden Rogers Street Contact Report NeweHour News As the World Turns I Capitol I Guiding Light Newty- Jeopardy People's PM News CBS Newe I Wheel of I Court I Magazine Newe Fortune All My Children I One Life to Live General Hospital Good Company Trapper John Newe ABC Newe Entertain Newe Tonight News Love I Joker's TicTac I Heath- Gl Joe iTrane- Little House on the The Lova Boat Dtff'rent Taxi Connect WHd Dough IcHff formers Prairie Strokes rn Days of Our Lives Another World Santa Barbara Rituals One Day Three'a IWKRP News NBC Name I I ate Time Company Newe Tune irw Off the Air Sesame Street Mister Business 'UJ Rogers Report I Love Vive Mexl(1 959). I Guilty or I Pink IPopeye Bugs I Brady Morka I Beverly SUr Trek Lucy Peter UatiYW.JonefWlnlefa I Innocent Panther I Bunny Bunch Mlndy Hillbillies (Tfi CNN News I The Saint I FamHy Cartoon Carnival Inspector Vottron Laveme One Day Happy IM'A'S'H I I Gadget I a Shirley lata Time Days BroadcastEvening Associated Press New York, N.Y. NBC will introduce two new series after the first of the year, an hour-long drama from the creators of CBS' "Dallas," and a 30-minute comedy staring Geena Davis from the previously canceled NBC comedy, "Buffalo Bill." "Berrenger's," starring Sam Wana-maker as the head of a family that Due to educational budget cuts that affect school purchases, Round Bobbin Sewing Center has been authorized to offer to the public a limited number of school model 1984 White zig-zag sewing machines. White heavy duty machines are made of metal and sew on all fabrics.

Levis, canvas upholstery, nylon, stretch, vinyl, and even sew-on leather! All are new in factory sealed cartons with a 20-year manufacturer's warranty. Previously priced at $429.00. NOW ONLY $198.00. Layaways and payment plans available. Save 3 more on cash or check purchases.

PLACE: ROUND BOBBIN SEWING CENTERS 5451 Nicollet Ave. 1 534 W. Larpenteur Minneaplis SL Paul DATE: Sat. Dec. 20th, 21st, 22nd TIME: 9:00 a.m.

to 5:00 p.m. each day St. Paul Store 10:00 a.m. to 500 p.m. each day Mpts.

Stores. You can taste the difference at Benjamin's with oven fresh caramel rolls and blueberry muffins, large four egg omelettes, french toast, quiche and Eggs Beryamin. Over 16 selections to choose from. 7 A mm mwjtw msmLj imp pp. iTMaOid I Newton's I Undersea World of I Mystery I Father's I To Manor I The David Sussklnd I The Mac Neil Lehrer I Off the Air House Apple Jacques Couateau Day Bom Show NewsHour Magnum, P.L Simon Simon KnotsLanding News The Jeff- Barnaby Jones TheKid WHhthe Golden Arm iN'wetch I arsons H1980).

BattJe of the Network Stan 2020 News NkjhtHna TheSeaWotf(1941). (Record IraawYorkTown I lEoWdaFtoWreJorwGarlWd (12:45) Solid Goi Christmas Special News Odd Hart to Hat I A Gift of Song Hawaii Flve-O Aspen Couple I (Part 3) fTT. Cosby I Family I Cheers I Night HIH Street Blues News MASH I The Tonight Show I FamHy News Show Ties Court (11:05) David Letterman Feud I Masterpiece Theatre The Jewel in the Crown Sneak I On the Mysteryl A Taste Tony Off the Air (Parti) I Previews iMoneyQ of China Brown 0' rdielfulOfkaraclae(196n. MaryT. I Bizarre Cannon ThsFatuloueDorseye(1947).

I Sign Off QBrfiFord.BetteOavIe Moore I TornnryrAyaey, Jimmy Dorsey World Vision Ufa Goeeto the Movies (1976). News Next Stop, Greenwich Vttaoe( 1976). lOfftheAk I Pooumentary I iervry Batter, SheeyW1riters wwk CableEvening PH WWl IHH mm i WW WW tTlfl WW FPU i i fT" wu Odd I Pro Basketball: Chicago Buts at Atlanta Hawks iNewe I The Wembley Music I A High Wind Jamaica (1965). wwl Couple Festival Artfiony Qutrm, Jamee Cobum Keiar Roberts (1955). rtome Before Dark (9:405 (1958).

All the King's Man(1949). TBi HerryFcwJemesCegney Jean Svrvr, Den Qfcrtrry Brooertck Crawford, Jcrw Wand K-u You Can I Fan- I Nashville Now New I You Can lYaeter- I Nashville Now New I Offstage lYeater- wan Be a Star dango Country Be a Star year Country year The London Prom A Portrait of Giselle Painters George Orwefl The London Prom I A Portrait of Giselle Painters wcw Concerts Host: Sir Anton Dolin (9:45) Homage to Catalonia Concerts Host: Sir Anton Oolin (1:45) Circus I Circus The 700 Club My Utile BM I Best of Burns iLove I Married iDobie Bachelor Bkxtdle Margie Cosby Groucho Allen That Bob Joan Gillie) Father Hockey: (6:30) Quebec Nordiques at Detroit Red Wings Moto- The Gong Make Me Fred Tennis Hockey: Quebec Nordiques at Detroit Red ua I World Show Laugh Lewie Magazine Wings QM World Cup Skiing I Boxing: Freddie Roach vs. Efren Nteves, Dana Roeten Sports- Sports- Boxing: Freddie Roach vr Efren Nievea. Dana Roaten ca" (6:30) vs. Rudy Rodriguez Center Look va.

Rudy Rodriguez CMJ Ski TV Movie- Holland Money, I Moray's Mark down I Telephone Auction Richard Roberts I Movie- Spring in Park Lane (1948)! week Satellite Money Market week MWWicfrig, AnreiNnegls u. Local Hero fPG)(l963). HorBitoAlaska(l960). Bad Boys 1983). (Let's Do II Peter RtegertBuLancaster John Wayne, Stewart Granger Seen Penn, Eric Gurry 1982).

Oreg Bradford unn msWetheNFL Ba Cosby I Not Year I Sports Hlustrated Crces Creek (PG(1983). Two of a nbw IBWCoeby llnRevlew Sportsman of Year Mary Sleerxxroan, Rip Torn utu II Happened OiteClvrtslmas (1977). liOse Me Goodbye POi(19S2). Travel rlapparOrChrietmae(l977). iKIas Me Goodbye MertoTTCTreCtalBteecrirnen SetyFieM, JameeCaaw (10:50) Marto PQ(1962).

tu- Penitentiary F)( 1980). TrUielyUdyR(i983). National Lampoon's Movk lm" Leon baec Kennedy, Jayne Kennedy PZadrUoydBochner KicrieelCexie, David Warner BB1 Lonely Hearts 1983). John Kim Bai lfujttieofaSarteMaA(i984). I Lonely Haartanf 1963).

WendyHgriee.rtorrMnKaya I Plane Clswto vyerKlyHughee.NorrrawKaye cm-, Duck's Movie; Fantaetkr- I Eddie er the CruieerelPOjt 1933). TwoofaKlndPGl(1983). TMtCharriplwMhipSaason jRJ(19e2). tetarrf( 1963). Animated I Tom BsrenBer.MWiaal Para IJcrinTmvrjBaq Robert Wtchum, Stacy Keech Movie Sunny- I Wonderful World of I Roger Whlttaker in ISHwbalExpreea(1972).

I Winter Off the Ak Pl8 (W side Disney Kenya OeenJooae, Nancy Otaon Ride IIB A Better Weight Regis Phllbin's Good Sex Whole I A Better Regie PMIbm's Good Sex Stretch I American Llr Way Watcher Ufestyies New You way Ufsetylee IPrtecIHa Advent GD. Python's ThsMssrWng of UfejRI Trading 1983). Playboy Video Bal Game (1980). Boxing 1933). GTahemChepri John Cteeee DenAylWryd.EoMurfjriy Magazine lUaaOeLeeuw, JenrerWest 1 RESTAURANT BAKERY Burasville 1-35 at BurnsvUle 894-3350 St.

Louis Park Hwy. 12 at Co. Rd. 18, 544-2074 Edlna Leisure Lane Center, 71st (Hazelton) fir France, 926-7743.