The Los Angeles Times from Los Angeles, California on October 2, 2002 · Page 70
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The Los Angeles Times from Los Angeles, California · Page 70

Los Angeles, California
Issue Date:
Wednesday, October 2, 2002
Page 70
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ET_F_10_F10_LA_1_10-02-02_we_1_CMYK 2002:10:01:15:01:32 F10 WEDNESDAY,OCTOBER2,2002LOSANGELESTIMES La Habra Now Open! GRAND OPENING CELEBRATION AND SAVINGS FRIDAY,OCTOBER 4 Universal Presents “AUniverse of Music and Movies” Join us for live musical performances and trivia challenges where you can win greatCDs,DVDs,and other prizes.Register to win a “Universe of Music and Movies”collection and a DVD player! SATURDAY,OCTOBER 5 Disney Day! ( 10:00 AM- 5:00 PM) Putyour ears on,come to Borders,and enjoy a fun-filled day with your friends from Disney.The first 250 kids through the door will receive fantastic Disney packs to startoffaday of story times and crafts.Enter to win an awesome Disney trunk filled with cool prizes! SUNDAY,OCTOBER 6 DK Publishing Presents “KISS-Keep ItSimple Sunday” Unwind with events designed to enhance your body,mind,and spirit. Enter to win a collection of Keep ItSimple Series books and prizes. 11:00 AM Startyour day with a a free cup of gourmetcoffee and complimentary copy of the Los Angeles Times .(While supplies last.) 12:00 PM Learn to create a greatgarden. 1:00 PM Getadvice on playing better golf. 2:00 PM Relax to the harmonious melodies of the SweetAdelines. 3:00 PM CurveFitness Club’s Kathy Feolia helps you getfit. 4:00 PM Beautify with hints from the Looking Glass Salon. Events GreatDeals! La Habra 1310 S.Beach Blvd. 562.691.8969 Prices valid atmostBorders locations,including: Brea •Canoga Park • Cerritos • Chino • City of Industry • Costa Mesa•Glendale Goleta • La Habra • Long Beach • Mission Viejo • Montclair•Northridge Orange • Oxnard • Pasadena • Rancho Mirage•Rancho Santa Margarita Rolling Hills Estates • Santa Barbara•Santa Monica • Sherman Oaks South CoastPlaza • Thousand Oaks•Torrance • Valencia • WestHollywood Westchester • Westwood • Yorba Linda Tofind a store near you,call 1.888.81 BOOKS.Tocheck out events happening atyour local Borders store or to shop online, prices may vary. *Original coupon mustbe redeemed attime of purchase. One coupon per purchase,per customer.Void if copied or transferred and where prohibited by law.Cash value 1/100 of one cent.May notbe combined with other coupons or any other discounts,including classroom,corporate,nonprofit,or institutional discounts,exceptBorders Preferred TM discount. Notvalid atBorders Outletstores or redeemable for cash.Offer excludes previous purchases, purchase of paper or plastic giftcertificates,shipping charges,non-stock special orders,newspapers,magazines, netitems,and Borders Preferred membership fees.DVD discountnotto exceed 15 %.Electronic merchandise discount notto exceed 10 %.Valid only atBorders locations in the United States and Puerto Rico. Valid 10/03-10/18/02 . Cashier Instructions:Ring items,selectTrans Disc (S 3 ),select Coupon (S6),scan or key coupon number,select%off(S 2 ), key in 20 %,total,and proceed. 20 % Off YOURTOTAL PURCHASE OCTOBER 3-18 Some restrictions apply.* VALUABLE COUPON © 2002 BORDERS,INC.14617 Book,CD,and DVD sale prices valid through 10/14/02. BOOKS Titles for Every Taste and Interest MOVIES DVDs atEverydayLow Prices Caramelo Sandra Cisneros Hardcover: $24.00 Borders Sale Price: $16.80 Also available in Spanish The Murder Book Jonathan Kellerman Hardcover: $26.95 Borders Sale Price: $18.86 The Fiery Cross Diana Gabaldon Paperback :$14.95 Borders Sale Price: $11.96 Panic Room Sugg.Retail: $27.98 Borders Sale Price: $19.99 Gosford Park Collector’s Edition Sugg.Retail: $26.98 Borders Sale Price: $19.99 HarryPotter and the Sorcerer’s Stone 2 -disc set Sugg.Retail: $26.98 Borders Sale Price: $19.99 John Mayer Room for Squares Sugg.Retail: $18.98 Borders Sale Price: $13.99 Red HotChili Peppers By the Way Sugg.Retail: $18.98 Borders Sale Price: $13.99 MUSIC Thousands of CDs to Choose From Coldplay A Rush of Blood to the Head Sugg.Retail: $18.98 Borders Sale Price: $13.99 NICKEL DIMED and by Joan Holden Based on Barbara Ehrenreich’s Best-Selling book Tonight at 8  Thru Oct 27 213.628.2772 Sharon Lockwood. Photo by Craig Schwartz “SUPERB” –Edmund Newton, New Times LA 213.365.3500 OR 714.740.7878 TOWER RECORDS,ROBINSONSMAY,WHEREHOUSE MUSIC, TU MUSICA,RITMO LATINO,AND THE WILSHIRE THEATRE BOX OFFICE (DAILY 10AM-6PM THRU OCT.6) WWW.NEDERLANDER.COM GROUP DISCOUNTS:323.463.4367 “BIG LAUGHS FROM BOTH SEXES, together and in waves of treble and bass.” –Lynne Heffley, LOS ANGELES TIMES “GATHER YOUR FRIENDS AND GO TO THE FUNNIEST SHOW IN MANY A MOON. Hilarious from the get-go. You certainly don’t want to miss this one.” –Bonnie Churchill, KFWB RADIO 310.657.7377 “LUNATIC VIRTUOSITY!” LATimes T O N I T E AT 8 R ound 1 of the new TV season has gone to CBS, as a double dose of “Everybody Loves Raymond” and two editions of “CSI”—in- cluding record tune-in for the original—helped lift the network past NBC, based on viewing estimates issued Tuesdayby Nielsen Media Research. NBC did hold a solid advantage among key young-adult demographics thanks to strong performances from “Friends,” “Frasier,” “The West Wing,” “ER” (off 5% from its 2001 opener), and its new Sunday-drama lineup of “American Dreams,” “Law & Order: Criminal Intent” and “Boomtown.” “Criminal Intent,” in fact, looks to be a third hit under the “Law & Order” umbrella, drawing its biggest Sunday audience yet against formidable competition from ABC’s “Alias” and HBO’s “The Sopranos,” which drew almost 11 million viewers despite being received by only about a third of U.S. homes. “The Practice” won its time slot, though viewing was down more than 20% versus last year’s premiere. “My Wife &Kids” was among ABC’s few other standouts, easily surpassing Fox’s “The Bernie Mac Show” on Wednesday. In addition to “CSI: Miami” and NBC’s Sunday shows, new series generating solid sampling generally drafted off existing hits, such as “Good Morning Miami” and “Hidden Hills,” which followed “Will & Grace” and “Frasier,” respectively. Results were mixed for CBS on Friday, as “Hack” showed promise—siphoning viewers away from Fox’s “John Doe”—while “Robbery Homicide Division” lost over a third of that audience. Brian Lowry CBS Is Out of the Gate First National Nielsen Viewership Here are the rankings for national prime- time network television last week (Sept. 2229) as compiled by Nielsen Media Research. They are based on the average num- ber of people who watched a program from start to finish. Nielsen estimates there are 272.04 million potential viewers in the U.S. age 2 and older. Viewership is listed in millions. Program Network View- ersProgram Network Viewers 1 FriendsNBC34.01 2 CSICBS30.47 3 ERNBC26.72 4 Everybody Loves Raymond (9:30 p.m.) CBS24.04 5 Everybody Loves RaymondCBS23.27 6 CSI: MiamiCBS23.10 7 ScrubsNBC22.31 8 Survivor: ThailandCBS21.72 9 Will & GraceNBC21.45 10 FrasierNBC21.12 11 Monday Night FootballABC19.13 12 The West WingNBC18.16 13 Good Morning MiamiNBC17.45 14 Without a TraceCBS16.21 15 JAGCBS16.13 16 Law & Order: Criminal IntentNBC15.79 17 Hidden HillsNBC15.70 18 Yes, DearCBS15.03 19 King of QueensCBS14.95 20 Law & Order: SVUNBC14.88 21 My Wife & KidsABC14.82 22 American DreamsNBC13.91 23 The PracticeABC13.89 24 The GuardianCBS13.81 25 BoomtownNBC13.45 26 60 MinutesCBS13.25 27 NYPD BlueABC13.17 28 Big Brother 3 (Wed.)CBS12.94 29 HackCBS12.89 30 8Simple Rules ...ABC12.83 31 Presidio Med (Tue.)CBS12.79 32 NFL Monday Showcase ABC12.01 33 AliasABC11.31 34 Fear FactorNBC11.30 35 Life With Bonnie ABC11.29 36 60 Minutes IICBS10.81 37 In-Laws (8:30 p.m.)NBC10.67 38 “The Green Mile”ABC10.56 39 Crossing JordanNBC10.54 40 Dateline NBC (Fri.)NBC10.44 41 EdNBC10.31 42 The DistrictCBS10.30 43 Dateline NBC (Tue.)NBC10.23 44 The AgencyCBS9.65 45 20/20 (Fri.)ABC9.49 46 “Bachelor Revealed”ABC8.93 47 That ’70s ShowFOX8.92 48 “Mission: Impossible II”CBS8.76 49 Presidio Med (Wed.)CBS8.73 50 SmallvilleWB8.66 51 Funniest Home VideosABC8.51 52 In-LawsNBC8.44 53 Robbery Homicide DivisionCBS8.41 54 FastlaneFOX8.34 55 Cedric the Entertainer FOX8.17 56 Dateline NBC (Sun.)NBC8.01 57 “The Matrix”FOX7.92 58 The Bernie Mac ShowFOX7.91 59 7th HeavenWB7.90 60 Cops (8:30 p.m.)FOX7.89 61 “Inside NYPD Blue”ABC7.86 62 MDsABC7.81 63 Grounded for LifeFOX7.69 64 America’s Most WantedFOX7.49 65 Touched by an AngelCBS7.18 66 “American Idol in Vegas”FOX7.17 67 MonkABC7.06 68 John DoeFOX6.98 69 48 Hours InvestigatesCBS6.88 70 The Simpsons (7:16 p.m.)FOX6.81 71 CopsFOX6.46 72 “Prince William”ABC6.45 73 “Rush Hour”FOX6.21 74 Gilmore GirlsWB6.20 75 Primetime ThursdayABC6.05 76 WWE Smackdown!UPN6.00 77 The Drew Carey ShowABC5.91 78 Whose Line Is It Anyway?ABC5.67 79 “Kiss the Girls”NBC5.66 80 EverwoodWB5.54 81 FireflyFOX5.47 82 “Celebrity Daredevils”FOX5.45 83 CharmedWB5.06 84 Buffy the Vampire SlayerUPN4.99 85 One on OneUPN4.98 86 RebaWB4.85 87 EnterpriseUPN4.84 88 GirlfriendsUPN4.73 89 The ParkersUPN4.68 90 Push, NevadaABC4.45 91 Half and HalfUPN4.41 92 That Was ThenABC4.28 93 The Simpsons (7 p.m.)FOX4.25 94 What I Like About YouWB3.95 95 “Blade”WB3.91 96 Greetings From TucsonWB3.80 97 Sabrina, the Teenage WitchWB3.59 98 The Twilight ZoneUPN3.54 99 Spy TVNBC3.39 100 HauntedUPN3.14 101 Family AffairWB2.95 102 Do OverWB2.63 103 Jamie KennedyWB2.52 104 Gilmore GirlsWB2.47 105 AngelWB2.16 106 “The Crow 3: Salvation”UPN2.06 107 Off CentreWB1.89 Network Averages Here is the number of viewers (in millions) that each network averaged per hour of prime time, for last week and for the season. Network Last week Season To date CBS13.9413.94 NBC13.4213.42 ABC9.869.86 FOX7.107.10 WB4.534.53 UPN4.204.20 Southland Top 10 Here are the top 10 prime-time programs in Los Angeles last week, based on the average number of households (in the thousands) viewing. No. ProgramStationHouseholds 1 FriendsKNBC1,248,000 2 CSIKCBS942,000 3 ERKNBC835,000 4 ScrubsKNBC826,000 5 Monday Night Football KABC802,000 6 Everybody Loves Raymond (9:30) KCBS731,000 7 CSI: MiamiKCBS697,000 8 Will & GraceKNBC686,000 9 The West Wing KNBC682,000 10 Everybody Loves Raymond KCBS677,000 network programs perform vastly better on KTLA than they do in the U.S. as a whole—a pattern that has long held true, since the L.A. area features seven VHF stations (that is, channels 2 through 13), allowing upstart networks to compete on a more even footing. By contrast, in much of the country WB, UPN and even Fox programs run on weaker UHF affiliates positioned in TV’s nosebleed section, on channels from the 20s to the 60s. As a result, those networks’ series tend to be far more competitive in Los Angeles and certain other big markets than they are nationally. As a case in point, KTLA’s telecasts of “Smallville” and “Gilmore Girls” together ranked No. 1 in the L.A.-area last Tuesday, averaging an 8.5 rating—doubling the average number of homes they attracted nationwide, where the WB finished fourth for those two hours. (Each rating point, whether in L.A. or nationally, represents 1% of available households.) Granted, some of the local-versus-national discrepancies would seem predictable. The Emmy Awards, for example, drew 18% of homes in KNBC-TV’s viewing area, athird more than watched the event on a national basis—not a surprise, given that such showcases represent a prime opportunity to root for friends and against enemies. Still, not all the stereotypes apply. Take “The Tonight Show With Jay Leno” and “Late Show With David Letterman.” Many doubtless assume that the hipper Letterman shines in big cities, while Leno’s act plays better in the corn-fed heartland. Sounds logical, only that’s not the case. Due in part to the longstanding weakness of CBS’ New York and L.A. stations relative to their network-owned rivals, Leno has consistently eclipsed Letterman in the country’s two largest media markets—the towns all those stars, news personalities and their publicists call home. Take last week, when “The Tonight Show” averaged a 4.9 rating in the L.A. area—or about 260,000 homes—to a 2 rating (a little over 100,000) viewing “Late Show.” The disparity was smaller in Letterman’s home base of New York City, but Leno still beat him there by a solid 4.4 to3.1 rating margin. If independent TV stations frequently outperform their national averages in L.A.—a case station officials are eager to make, since they get to sell a few local commercials during network programs—none are more overlooked than the Spanish-language outlets, which have long complained that their share of ad dollars isn’t commensurate with their audience. So while we in the media breathlessly focused on last week’s network premieres,the Univision tele- novela “El Privilegio de Amar” (The Privilege of Love) actually drew a higher rating locally on KMEX than “Buffy the Vampire Slayer,” “That ’70s Show,” “60 Minutes II” or “WWE Smackdown.” On Thursday, in fact, with KNBC-TV and KCBS-TV sucking most of the air out of the market, KMEX ranked third for the night. In some respects, the local standings can provide a source of civic pride. More of your neighbors watched “NYPD Blue,” percentage-wise, than did so in the rest of the country, while significantly fewer viewed the “Big Brother 3” finale. Fox’s critically lauded “The Bernie Mac Show” posted a 9.3 rating in L.A. versus a 4.9 nationally, reducing the time-slot victory by ABC’s more conventional Damon Wayans vehicle “My Wife and Kids” from a nationwide runaway to a local photo-finish. Other statistics are interesting, if hard to categorize. Compared to national ratings, “Friends” fared better in L.A. but “Will & Grace” and “ER” did worse. Witty, urbane “Frasier” was seen in more homes nationwide, though a higher percentage of L.A.-area viewers stuck around for “Hidden Hills”—a new sitcom that derives its name from a small community located just off the Ventura Freeway. “Survivor: Thailand” rang up an 11.9 rating in L.A., just a hair below the national average. In the asphalt jungle of New York, the show clocked in at a mere 9.6. As for “Survivor’s” highest rating? Look no farther than the aforementioned Cincinnati, where the show notched a whopping 24.6 rating—meaning nearly a quarter of that city’s homes tuned in, over twice the national average. My best guess is that with the Bengals opening the football season 0-4 and the Reds finishing 19 games out of first place, Ohioans are either desperate for entertainment or fuzzy on whether the whole “Outwit. Outlast. Outplay” thing constitutes a legitimate sport. Pundits have long noted that all politics is local—really just a fancy way of saying that people care most about that which is closest to them. From that perspective, consider this little exercise a reminder that most TV viewing begins at home, and when it comes to taste, your friends and neighbors aren’t necessarily as smart—or stupid— as a cursory glance at the weekly Nielsens might lead you to believe. Brian Lowry’s column appears Wednesdays. He can be reached at Lowry: L.A. Has Its Own Tastes Continued from F1 DAVID GRAY L.A. likes Michael Rosenbaum, left, and Tom Welling in “Smallville.”

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