The Greenville News from Greenville, South Carolina on September 19, 1965 · Page 64
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The Greenville News from Greenville, South Carolina · Page 64

Greenville, South Carolina
Issue Date:
Sunday, September 19, 1965
Page 64
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PAGE TWELVE THE GREENVILLE NEWS. GREENVILLE. SOUTH CAROLINA SUNDAY, SEPTEMBER 19. 1965 Clear Colors Stressed In '66 Sets By Magnavox The Magnavox Company now color pictures four times as brings to the color TV viewer fast as other color receivers. the finest, most advanced color The Color Purifier (degauss- Exclusive MagnoColor television available. The magnificent Magna-Color line, consisting of over 24 con soles and stereo theatre com binations comes in a wide va riety of furniture styles. Magnavox has introduced exclusive and significant ad vancements which dramatically enhance the picture quality and viewing convenience of Magna Color TV. Now color TV view ing is as easy as switching on black and white TV. New "Bril liant Color" tube produces viv- id, clear colors with no unnat ural reds or weak complementary shades. Because of the tube's extra brightness, the viewer no longer must dim the lights or pull the shades to watch color TV. Monochrome pictures are also sharper and brighter. In addition, Magnavox unique and distinguished electronic features include: Automatic Color automatically fine tunes the color picture with complete accuracy. It eliminate the necessity of critical "fine tuning" that usually degrades pictures the viewer simply switches to the channel and a perfect color picture appears instantly. With Automatic Color, every channel on the Magnavox color receiver is always correctly tuned for optimum picture and sound quality. The Chrom atone Control adds exciting depth and dimension to both color and monochrome pictures. It produces a warm sepia tone on the monochrome telecasts eliminating the drab gray and black pictures received on other sets. This feature in conjunction with the "Brilliant Color" tube, makes color pictures more authentic and more pleasant to view. Quick Picture eliminates the annoying warm-up time and waiting period and produces er) keeps monochrome and col or pictures pure and permits movement of the set within the home without requiring a service re-adjustment. Total Remote Control (on sets with remote) eliminates at-the- set tuning after your color program has been selected. Lets you change channels, turn TV onoff, adjust volume, or cut off the sound entirely. In addition most models are equipped with a colorcast indicator that automatically lights up and signals the view er whenever tne station being received is broadcasting in color. Magna-Color TV sets a new standard of reliability. The advanced chassis incorporates precision, highest reliability bonded circuits like those used in military electronic equipment. As proof of their dependability, Magna-Color TV sets carry a Silver Seal Warranty covering 90 days free service and one year on tubes and parts. Solid state circuit parts in stereo theatres are guaranteed for five years. Topping off the Magna-Color TV line, and incorporating all the advanced features for easy viewing, are three 25 inches Astro-Sonic stereo theatres with stereo high fidelity phonograph and FM-AM-FM stereo radio. The audio equipment in these combination consoles is com pletely engineered with solid state circuitry no vacuum tubes for finest music reproduction and highest reliability. ,, -i - f iX' J , f'i ' ,v A.i if -0 . t ; :;; .Ms ) 'H '0ii Mttll EX-SPORTSCASTER John Forsythe, star of NBC-TV's "The John Forsythe Show," formerly was sportcaster Red Barber's assistant, broadcasting the old Brooklyn Dodger games from Ebbets Field. Magnavox brings to the color TV viewer the most advanced color television available. As represented by French Provincial Model 544, the exclusive MAGNA-COLOR line, they consist of a wide choice of console and stereo theatre combinations in a variety of fine furniture styles. 13 1-2 Hours Of Color On WLOS-TV Each Week Many people have said that this is the year for television color. This is understandable when the viewer takes a look at the weekly schedule for color programs on WLOS-TV Channel 13. a total oi uurteen and one- half hours of colorcasting can be seen weekly on the station These thirteen and one-half hours consist of regularly sched uled color programs seen on a week to week basis. In addition to this, WLOS-TV will colorcast additional movies, special pro grams, slides and promotion films. All ABC network Droerams that are telecast in color were seen starting the past week. Locally originated color pre sentations will begin early in October. The newest in television color equipment is currently being installed and a target date of October 1 has been set. As of this date, Channel 13 will program approximately 41 of its 7 p.m. to 11 p.m. programs in color. Evening network programs to appear in color are as follows: SUNDAY 7:00 p.m. Voyage To The Bottom Of The Sea 8:00 p.m. F B I 9:00 p.m. Sunday Night Movie MONDAY 9:30 p.m. Farmer's Daughter WEDNESDAY , 7:00 p.m. Tammy 7:30 p.m. Adventures of Oizie & Harriet 8:30 p.m. Gidget 9:00 p.m. The Big Valley THURSDAY 8:30 p.m.-O. K. Crackerby SATURDAY 8:30 p.m. Lawrence Welk 9:30 p.m. Hollywood Palace in addition to these network programs to be telecast in color, WLOS-TV has scheduled an rriday Night Movies begin ning with the October 1 telecast to run in color. This two hour film extravaganza will include such great movies as "The uenn Miller Storv". "Bov On A Dolphin", "Battle Hymn", "Pil- iow xaiK", -me Miracle", "Magnificent Obsession". "Op eration Petticoat". "Silk Stock ings and many more. Channel 13 will program color cartoons on Mr. Bill's moraine Dron-am wnen uiey are available. Occa sionally, color film will be used in covering the areas biezest news stories. WLOS-TV and ABC look forward, with anticipation, to (he biggest year ever in color. Indications at the present time are that more and more color shows will be added to the schedule and the station will keep viewers notified about all developments pertaining to color. WLOS-TV Is a division of Wometco Enterprises. Inc. Audience To Take Part In New Shows NBC has two new audience- participation game shows sched uled for its daytime operation Deginnme isepi. 27. They are 'Fractured Phrases" and 'Let's Play Post Office." The latter is a product of video star Merv Griffin's firm, and it has nothing to do with raising postal rates. 'Mister Roberts' m NO OTHER COLOR TV HAS THESE FEATURES SETCHELL-CARLSON m QQDQ MM LJf j& y eea WHAT THIS EXCLUSIVE FEATURE MEANS TO YOU! Becaaaa Setchen-Carlioa imrr-BBD Color k anequaled la performance, aniformiry, ' tiliry, mm of modernisation, M need never leavt home for maintenance. The ultra modern custom vnit-ized aluminum chasm comitts of a prewired baas which high performance fluo-m wits are mounted. If ever needed, only the unit requiring testing or maintenance need be removed, so int sapuons in SirrcMatxCAKUOH Color Televiewing enjoyment art always bnefl EXCITINQ NATURAL RAINBOW COLORS Color to unbelievably rich and real you. must see k to believe it! The new 23" and 23" diagonally measured Reo tangular Color Pictare Tabes have the newest improved phosphors to create pictures that sparkle with balanced, vivid colon area in well-lighted rooms. Safety glass is bonded to the tube face lo increase picture contrast and to minimize reflections. One year warranty. MOVIE CLEAR BUCK k WHITE! If yow ping in Chroma Unit (far color) is ever removed for testing or maintenance, your television continues to perform in black and white. Aa exclusive, EXTRA LONG LIFEI The txdutivt Setchell. Carlson Pkture-Tube-Protector substantially ev tends the life of your valuable color tube when it arc, through a simple service adjustment. BUILT-IN TUBE PROTECTION! The Picture-Tube Protector alto protects all components against current surges during the initial warm-up period. AUTOMATIC COLOR PURIFIER (Degausser)! Automatically cancels magnetism that may affect the color or black and white picture. Greatly speeds installation and allows yoa to move your Setchell-Carlson Color television without service adjustment. Protects against magnetic distortions caused by other appliances. BtMNrricrNTiv eaamo eaamimn Mt-riOILtTY SOUNOI See a demonstration of Sstthf Lt-Cxai .oh pwrr-lrn Color Television ... a perfect blending of superior engineering, high performance and authentic styling for the ultimata m televiewing ... and it comes home to stay ..."the only Color TV Res reiver that need never leave your home for maio leaancal" Team Of G-Men wmvmt tmmimnwimiV'njtmJp " tw!W Officers of U.S.S. Reluctant Capt. Morton (Richard X Slattery, left), Ensign Palver (Steve Harmon, center) and Lt, J.g. Roberts (Roger Smith) are the officers of the U.S.S. Reluctant, a cargo ship operating far behind the lines In the Pacific, during World War II, on NBC-TVs situation comedy series "Mister Roberts" to be seen Friday nights In color. It will be on Channel 4. l-ACT CONTf MWMItY C0NS0LI AH CImmmI UHT-VHF Sstiwbt in tttr Amtficas ttri COM. SMfkt UICK'S ELECTRONICS Mere's the fresh look in COLOR TV AMY MMERICa CONSOLI LOWBOY KM 1 ill AS CkawMt UMf VM Stll SM f (tnck PDiMil. V i' '' 7?;iTn'!iJYm'? .JILSl7 fc-A-iiiwii mm mm mil m ffl-ii iit--.ii tir-r A fry iingk wnlt htl $ purpot t tt ewn I Itch mtW fa pwftcUon at Intun mpmbti pilot imnu wtn tntmbktf ART RIXON & SON For Everything In Sight and Sound 209 W. Washington St. Phon 232-9691 sB rii if jT v-i m r i n rxi i i i 1 compact cabinot! Dig picture! Color Indicator light Tint control All 82-channel UHF and VHF tuning Solid-State UHF color tuner lighted UHF and VHF channel indicators Push-button demagnetizer Power transformer Other Stylra trilble In Lute 0ojf A CeMfeiW Separate color hut and Intensity controls I mm ELECTRONICS 1402 LAUREdS RD. the matt tffi. riaitt and r-liabla sarvlia at by flMft l5 I A 1 Phil Abbott (center), as Assistant Director Arthur Ward, Efrem Zimbalist, Jr. (left), as Inspector Lew Erskine, and Steve Brooks, as Special Agent Jim Rhodes, star on ABC-TV'S new, hour-long color series, "The FBI," premiering tonight on Channel 13 (ABC) COMEDIAN KEITH HOLLYWOOD (UPI) - Brian Keith will play a comedy role in tne new Minsch picture. "The Russians Are Coming." CO-STARS HOLLYWOOD (UPI)-George Peppard will co-star with Rock Hudson in "The Cliffs At Mersa? for Universal pictures. 1H NEW picture tube shape! NEW larger viewing a real NEW slimmer, trimmer cabinetry I NEW greater picture contrast! The HANDCRAFTED Color TV o Built better to last longer I e No Printed Circuits! a No Production Shortcuts I x ii . - m , If in rmnii r Modal 8322 W "v . OitttncttM Conlamporary "to boy" atytod eatx- y "I in iMiin oit hnithad WaMl vanatrs and aalact hardwood aottds. Bum . . . as only Zanith would ouHd Nl ZENITH PERFECTED C0L01 TV IS BACKED OY 19 YEARS OF zekitii Fio;iEEr.n:3 III COLD TV AND S YEARS OF ZENITH SFECIALIZATIDn III EIECTEG.1ICS EXCLOSTt'ElY ST- Zantth's handcraftod, handww ad Color enataH a no priotod cireurts. no producltoa shortcuts, quality compromiMt. 7anith't Lunar finlrf If rfu tA a4 - . l - srsistm neia Adta snua mnirisi issr anaaM nr aaaw tne eiw'rrjrfoet as 6efa Sm FIELDS PLAZA OPEN MON. thru SAT. 10 to 10 CE 5-7600 NEXT TO MINT-MART ... t

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