Star Tribune from Minneapolis, Minnesota • Page 58

vm i wmmmm rmmmmrmmvm mm ea'ay. i mm '''r 4 :1 Feb. 18, 1070 2D Minneapolis Tribune ,4 Cartoons Continued from page ID OFFICE EQUIPMENT NEW! NEW! Thousands of Desks! Chairs! Files! Office Machines! HEAVY DUTY FILES jf 1A BRAND NEW! All filet ore guaranteed 100 against defect, for 10 yean, legal size available at extra cost. 10" 2-Drawer CQ8I 4-Drawer licensing for Mattel, the nation's largest toy manufacturer, said, "If you have a quality product, putting a cartoon character on It might mean 300.000 units sold instead of 100.000 units without the character." But cartoon characters do tend to raise prices. Twenty-three percent of all toys using such characters sell for more than $10; only 17 percent of other toys are over that price, according to a recent survey.

"Nostalgia is helping boost the profits of our industry," said Joe Pelle-grino, retail promotion coordinator of Walt Disney Productions, which has licenses with 150 manufacturers who turn out everything from $1 Donald Duck kites to $1,000 sculptures of Mickey Mouse, "Parents who grew up watching the Mickey Mouse Club," he said, "are buying merchandise decorated with cartoon characters for their children because they think it is all part of childhood." When deciding whether to award a license to a manufacturer, the licensor considers the company's sales, its market range, and methods of distribution. Also weighed is whether the company will manufacture the item itself or subcontract it. All art work must be approved by the licensor; spokesmen for the companies say there is nothing worse than a character that doesn't look right. Some licensors, such as Walt Disney Productions and Hanna-Barbera, do the art work themselves. The merchandising life of most characters is about three to five years; customers seem to tire of them after that.

There are a few characters, however Mickey Mouse, Donald Duck and Snoopy, for example that seem to go on forever. "Versatility is the key," said' Charles Schultz. creator of Snoopy and other Peanuts characters. "A character like Snoopy can be constantly adapted to new situations and new merchandise. If he is playing tennis in the strip, he can be used on merchandise involving tennis, and if he is in a Joe Cool phase, he can be used lo promote different items." Piracy is a problem for the industry, but uppurently not a serious one.

Shops that stamp cartoon characters on T-shirts seem to be the most frequent offenders. Licensing companies generally are able to track down violators, however, because manufacturers with licenses complain. In most cases, violators stop after they receive a letter from the licensing company. A more serious problem for the Industry is the criticism from parental groups that contend it is unfair to use cartoon characters to promote commercial products. Groups such as Action for Children's Television (ACT), a national nonprofit agency based in Newtownville, have persuaded the Federal Trade Commission (FTC) to prohibit a host of a children's program from delivering advertisements, and manufacturers are concerned that these groups will persuade the FTC to ban advertising by cartoon characters as well.

"Children don't have the sophistication needed to evaluate whether the claims made by a cartoon character on behalf of some product are true," said Jean Johnson, research director of ACT. "Too often a child's choice of foods and other products are based upon the personality and the popularity of the cartoon character, not on the merits of the product." I NEW FIRST QUALITY WALNUT rnisiFFUFMrF DESK All drawers suspended on metal slides. Full suspension fs. tile drawer, easy to care tor marproof walnut top with conference overhang. EXECUTIVE size 36x72 os pictured 199.95 Std.

size-ideal for home or office 30x60 1 79.85 Single Ped with file drawer 30x48 1 39.00 Secy. Desk with typewriter 'V left or right 276.85 CONFERENCE TABLE 8' size walnut 1 99.95 Matching Credenzo 72" (60" available also) 199.95 ALL WALNUT FURNITURE IN STOCK FOR IMMEDIA TE DELIVERY ii Desks, Credtnzas or Tablet shipped Prepaid Anywhere 15.00 STEN0 CHAIRS 49" to 88" SWIVEL CHAIRS 88M lo 99" CUEST CHAIRS 37" to 77" JUDCES CHAIRS 139" to 199" Local over-the-counter BRAND NEW 1979 STYLES "BALL" ELECTRIC TYPEWRITERS NEW USED Brothers, Olivetti, IBM Pica, elite, script. 90 Day Warranty 289" la 495" PM: ane Zak THE TORO COMPANY 8111 LyndaieAve Minneapolis MN Equal Opportunity Employer k'fSJ'" 199" 721-5787 Quotations from tht NASD are representative intor. dealer prices as of the market close Infer-deoier markets change throughout the day Prices do not include retail markup, markdown or commission Figures after decimal points are in eighths. Previous Week Bid Ask Bid AdvClr I 2 4 1.6 AgCnem 6 0 7 4 6 0 Aiaddmlnri 12 16 12 AiiNalions 5 2 6 2 5 2 Ailsia'eProd 1 4 2 4 1 4 AionaOist OS II 0 5 AweVeraNatural 0 4 10 0 4 Analvstslnn 4 3 4 7 4 3 Aslrocom 3 4 4 2 3 4 ATRElec 005 0 25 0.05 Audiolek 0.1 0 7 0 3 BuCorpMont 17 6 116 17 6 Baroers 64 10 64 Besco 12 16 II BioDala 0 2 12 0 2 BioAAedlcus 0 6 II 0 6 Blsonlnsl 0 6 I I 0 6 Britiech 3 2 3 6 3 2 1 2 2 0 1 2 Carooles 23 2 7 23 Cen'Mtg 6 2 6 6 56 CenlNat'iBk 33 3 6 3 3 CeniuraPeie 40 SO 4 7 CenlurvCam 1 2 16 12 Cherne 2 4 3 4 2 4 ChrnBros 06 11 06 CnromaOk) 2 4 2 24 CnilOrnvVId 2 6 3 1 2 6 CircleRuo 10 9 4 tO Cirlech 0 2 0 5 0 2 Coughl IS 2.0 15 Cosmetei 0 1 04 01 Crosstown 0 3 0.7 0.3 Curries 3 2 4 2 3 2 DacolahBk a 0 9 0 10 DeieGraoh 0 6 12 10 OalaLeas 16 2 2 16 OaiaWgt 0 2 0 5 0 2 DalaSvs 0 2 OS 0 2 DeieclionSci 1.4 2 2 1 2 Devac 2 4 3 0 2 4 Deon 2 0 24 2 0 Diagnostics 1.6 2.4 14 Previous Week Bid Ask Bid Dicomed 5 2 6.2 5 0 Doormeidlnc 10 14 12 OvnamicHomes 3.0 4 2 3 2 Eagielndust 0 3 06 0.3 2 6 3 2 2 6 EconTherm 1.4 17 1.4 EdcMlg 0 1 0 5 0 1 ElecSensor 1 4 70 1 4 Environ 0.2 0 6 0 2 Erickson 12 16 12 Favco 10 14 10 FermHseFds 5 2 5 6 5.1 Fevlnd 2 2 3 0 2 0 FirslMidwest 3.4 4 4 3 4 Fotomark 3 4 4.2 3 4 Generates 1.0 13 10 Genetics 1.4 2.0 15 GraphicDiv 0 1 0 4 0 1 HawkinsChem 4.6 5 6 4 6 ImmunoNuclr 3 4 4 0 3 4 IndComp 2 0 2 6 2 0 InloCorp OS II 0 5 IntoDiatog 3 6 4 2 3 4 tnnovex 16 2 6 16 tnl'lBdcaslmg 10 14 10 Introl 1.6 2 4 1.6 InvEng 1.0 14 1.0 Javelin 1 0 bid 1.0 Kinnard 1.2 2.0 12 KreWl 20 2 6 2 0 Lendvesl 02 06 0.2 MagCom 04 06 04 MauneticCont 9 2 10.2 1 4 WaiiMouse 16 2 2 16 MarcoDenial Oi OS 0.1 MedDev 2 0 2 6 20 MedSerco 27 33 27 WidAmBkCorp 9 0 bid 9.0 Meta-Com 31 3S 2 7 Mille'Oll 0 4 0 6 0 3 MikaUills 3 6 4 6 3 6 W6.OO1I 10 2 0 10 ModernConl 3.3 3 7 3 3 NashFmch 15 2 16 2 15 2 Nai'iBeajtv 2 6 3 2 2 4 Nal'iFeeder 0 3 0 7 0 3 NeoMed 56 62 5.5 NewHousingCon 2 4 3 2 2.4 NoStarAcC 44 54 44 NoSlarComp 4 0 SO 4.0 NrtTeleProd 1 7 2 3 dren, used cartoon heroes because she thought they would help her get orders from large department stores like Sears, Roebuck.

She was right. "After 1 started using cartoon characters, my sales increased 50 percent," she said. "Stores and customers weren't familiar with my product, but they all knew who Woody Woodpecker and Superman were." And why shouldn they? The Mickey Mouse Club television show reaches more than 2 million American households with children each week, and the Looney Tunes characters appear in 215 daily and 131 Sunday newspapers. About 6.5 million copies of Marvel Comics, owned by Columbia Pictures, are sold monthly, reaching 15 million readers. No hour of a day goes by without Fred Flint-stone.

Scooby-Doo, Huckleberry Hound. Yogi Bear or some other Hanna-Barbera cartoon character entertaining some segment of the world's population. Arnold Bolka, publisher of the Licensing Letter, said that the most popular cartoon characters in 1978 were Mickey Mouse, because it was his 50th birthday; the Peanuts characters, because of the popularity of the comic strip in newspapers and on television; Sesame Street characters, because of television; Superman, because of the new movie, and Spiderman and the Incredible Hulk, also because of media coverage. He predicted that the Muppets and Peanuts characters will be popular in 1979 because they are the subjects of miltimillion-dollar movies to be released soon. To what extent do cartoon characters add to sales? Interviews with 15 manufacturers indicated that the characters boost business by 10 to 20 percent.

A recent survey by Toys magazine indicated that toys with the cartoon figures a third of all those produced are far better sellers. Joel Rubenstein, former director of forum Milt Cotter mother. If the company has no sick or injury leave benefits at all, they don't have to do anything for pregnant workers. Is it legal for the foreman at our aircraft plant to tell people not to put their coats on before the last whistle blows? If they have them on, some foremen tell them to take them off. I don't see why they want to do this when everyone is just standing around ready to go home.

What could they do if a person refused? This is Infringing on a person's personal freedom guaranteed by the U.S. Constitution. A person's coat is his own personal property, same as his shirt or trousers. A person should have the freedom of putting his coat on any time of day he wants. Since most aircraft companies are union, you have a good question to ask your representative.

I don't think you'll get much sympathy, though. It's bound to annoy management to see employees standing there in their coats ready to dash out the door. Also, I suspect you might be donning your coats a bit earlier each day. On an employer's premises and during work hours, what the employer says, goes 99 percent of the time. The Preamble to the Declaration of Independence does mention the pursuit of happiness.

And when it's your pursuit vs. the employer's pursuit. the employers pursuit can be expected to win every time. This week I received a termination notice. When I asked my boss about it, he said I had a "negative attitude" and "didn't like working here." I have been at this hospital In a supervisory position two years and employed here nearly six years.

He couldn't cite one action of mine to support these allegations. I have disagreed with him from time to time but never failed to carry out and enforce all rules and policies. Is there anything I can do about this treatment? If you feel you are being fired unjustly over what sounds like a personality clash, why not seek an opportunity to stale your case at the next hospital board of directors' meeting. If you held your job com-mendably for six years, you deserve more consideration. When a person owns a company, that party has the right to hire and fire whom he or she pleases.

But as a hospital administrator, I think your employer probably rould be forced to justify the decision in your case. OFFICE EQUIPMENT Manufacturers pay more today. The Licensing Letter, a trade publication In Scottsdale, estimated tht royalties (or licenses of cartoon characters reached $65.3 million in 1978. This figure is expected to rise to $93 million this year. The publications puts the 1978 retail value of all licensed goods and services sold with carioon characters at $2.1 billion.

XK sales forecast for 1979 is $3.1 bipton. 4 TIJree of the chief beneficiaries of ttiis largesse include Walt Disney Productions, Hanna-Barbera productions and the Licensing Corp. Disney retried royalty income from car-tobn characters of $21.3 million In rWiil 1978, up from $17.7 million in Retail sales in 1978 of merchandise licensed by Disney came to $427 million. Royalty earnings for Hanna-Barbera and Licensing Corp. were not available, but Hanna-Barbera estimated 1978 retail sales of licensed merchandise at more than $250 million.

More than 1,500 manufacturers turned out products ranging from Mintstones window shades to Banana Splits bubblebath. Licensing Corp. reported retail sales for 1978 df more than $100 million, resulting frOm the licensing of its Looney Tune characters. According to Altschuler of Licensing "People will buy merchandise decorated with cartoon characters rather than products without them Wecause the characters are so familiar that they seem like friends." The companies that turn to cartoon licensing, he said, are the medium-sized manufacturers. "Unlike Generis! Mills or General Motors," he said, don't have millions of dollars tji spend on media advertising to tiuild product identification, so they iprn to cartoon characters to do it for them." Mary OXaughlin, president of Car-tjonarama.

a Reseda, firm thai manufactures paint sets for chil Job 1 want to be a different type of foreman than the ones we have now. They're too friendly Instead of telling the employees what to do, they ask them, "Would you mind getting this order out? We've got to ship it tomorrow." I believe they s)iould just say, "Get this order out," and I believe they don't have to know when it's supposed to be stiipped. All they should know Is that it is their Job to get It out by tomorrow. But when 1 try it the way I think it should be done, I have a hard time. The employees are used to being asked, not told.

Because of the way the foremen are, I don't believe there is much respect towards the employer from the employees. What is the right way to be a foreman?" You've already noticed that you're having a hard time because itie workers do not like your direct orders as well as the suggested orders. So why not take a leaf from ttieir book? Stop trying to be so riiuch of a boss, and be more of a leader Think about how you respond hen one of your supervisors flatly "Do this right now." I'm sure aou feel more like tackling an assignment when the order comes Imore gently. You'll get the respect due you as a foreman when you develop a healthy respect for the feelings of your workers. Incidentally, your company is flying blindly if advances workers to the foreman category without offering a bit of help in how to supervise.

(f: Are businesses required by law to rehire maternity-leave employees immediately when they're ready to return regardless of whether a position is open or not? Are they required to pay her a salary until a job opening occurs if i hey don't have a Job ready for her? The woman on maternity leave must be given a job at her own level, hut it doesn't have to be the same job, under the rule. Ideally, the woman on maternity leave would be replaced by a transfer or temporary hire who could vacate the job when ihr employee returned. As far as being required to pay a salary in lieu of a ready job, this would depend upon the type of sickness and accident leave policy the company has in effect. A woman on maternity leave is ireated the same way any other person on sickness or injury leave is treated If the company offers on sick or injury leave interim in lieu of an immediate job when they return to work, then they must give the same right to the new IN-STORE PLASTIC Sj WAREHOUSE 2700 EAST LAKE STREET HOURS: MON. THURS.

9 FRI. SAT. 9-1 A IN THE MATTER THE Previous Week's Bid Ask Bid Northlnstlnc 1 4 2 2 14 NorthSlaleEnt 02 0 6 0 2 OldHomeFoods 2 2 3 0 2 2 PHC 0 30 0 0 0 30 PelersonRSC 02 06 0 2 4 2 5.0 4.4 PnoloConl 13 16 13 Pllotlnd 0 6 II 06 PiotSales 7.0 3 0 2 0 ProdDeugn 2 2 3 0 2 2 QuelitvHomes 4 0 5 4 4 0 R-Vec 06 14 06 RanPack 06 1.0 06 ReoPlaitict 13 17 13 toMIBttl 110 12 4 1 1.0 Robertson 16 2 4 1.6 SneerTumlco 3.1 3 5 3 3 Sc.Medll 12 0 150 12 0 ScoltLand 4 0 5 0 4 0 SemEiec 1 7 2 2 1 7 Shalbetler 0 6 II 06 SohdCont 56 66 56 SoundofMusk: II IS II SportsFilm 0 7 1 2 0 7 Statue 0 II 062 il Sieenberg 2 0 2 6 2 0 Sleinlnd 4 6 5 4 4.4 SlroulPlas 2 4 3 2. 2 4 SuoTool 03 06 03 Surgicare 0 6 16 0 6 eno OS 10 0 5 TOPias 2 7 30 4 7 0 9 0 7 0 TalCao 022 0 32 0 22 TaxCoro 14 21 17 Tectinalvsis 2 4 3.0 2 4 Theradvne 10 14 1.0 TKProd 0 10 050 0 10 ToolEngr 10 16 0 4 Unlvlntl 04 IC 04 UmvMark 04 10 0 4 Vaugnns 14 2 9 14 Vexiiar 14 2 0 14 VTN 24 3.2 2 6 WeslSlaLile 14 2 15 2 14 0 WilhilevV II 2 1 II WlnSlephens 2 2 2.6 22 WirliProd 6 0 6 6 6 0 Worldwidelnc 0 1 0 3 0 1 Previous Week's Bid Ask Bid 19 6 20 4 18 0 13 16 13 2 1 24 2 1 22 1 22 5 22 2 44 54 50 2 7 3 3 2 5 07 11 07 36 4 37 7 37 2 12 4 14 4 14 4 116 12 4 12 0 46 52 47 112 116 106 7 6 8 4 7 6 3 2 4 0 3 0 4 2 4 6 4 2 190 21.0 190 10 3 10 7 9 0 29 4 30 4 29 6 14 3 147 14 2 SO 54 50 60 66 62 54 60 54 14 3 14 7 14 5 5 6 6 6 19 0 4 5 5 1 5 1 13 1 13 5 t2 7 5 6 6 6 5 6 1.1 15 10 10 2 112 10 2 2 6 3 6 2 6 40 4 44 4 37 0 10 6 114 10 2 4 7 5 3 4 5 16 2 4 16 106 114 104 110 120 120 Previous Week Bid Ask Bid NoNallLile 5 0 6 4 5 0 NANL 27 4 28 2 27 6 NWTL 1 7 2 3 1.7 Norslan 7 6 8 4 7 6 NWPubSvc 16 7 17.3 16 6 Norwesco 6 0 7 4 6 0 NulrilionWld 2 1 2 5 2 1 OioRepubliC 24 0 24 6 22 6 OlvBrew 14 I 14 5 13 6 Osmonics 72 80 64 Ollerlaii 21.5 22 1 21 6 PacGamble 21 6 22 4 21 6 Pabsl 13 0 13 4 12 7 PainControl 2 4 3 2 2 4 Pako 10.0 10 6 9 0 ParsSvslems 104 11.4 110 Paviess 13 0 13.6 12 6 Peavev 18 2 18 6 18 2 PeerCnn 16 4 IB 0 17 0 Pentair It 5 19 1 19 2 PionHBr 18 6 19 2 II 6 Possis 3 1 3 5 3 3 Raven 8 4 9 4 8 4 Research 114 12 4 114 Reuler 56 6 2 5.2 Rockor 6 3 6 6 6 4 Rodoc 17 2.2 1.5 Roysler 5.3 5 6 5 6 S'J ide 22 6 73 6 21 0 S'PaulCos 35 1 3 5 5 34 7 SAFE 5 0 5 6 5 0 ScientificComp 7 4 8 0 7.S Srhaak 66 7 4 66 Sheidanl 3 6 4 2 3 4 SlaleGrouo 5 0 5 4 5 2 SlearnsMtg 4 4 5 4 4 6 Sleohens.Jonn 10 0 10 6 9 6 SlernLtg 16 2 2 1.6 Sunslar 14 4 0 3 4 Tennant 31 4 32 4 32 2 Toro 29 0 31 0 28 4 TwnCivBg 12 2 12 6 12 1 Valmonl 15 0 15 6 14 0 Vandusen 166 17 4 17 0 versaTech 104 114 104 WashSci 5 7 4 3 5 7 Waler Insl 2 2 2 6 2 1 WtMCo 17 0 17 6 17.2 7 2 8 2 7 7 56 I 7 62 5 1 13 42 93 40 50 56 62 60 12 26 86 84 30 26 110 18 6 181 18 2 90 12 2 13 2 18 4 19 4 18 2 16 1 16 15 4 15 4 17 0 IS 4 National over-the-counter OF YOUR FUTURE LIES WITH TORO. Growth ehalteng opportunity that's our story at TORO in it? rn.it i on ji leaciw hift and an cam products and snow removal on ih boards aswemov ahead mio the 1980 Tnerts rMi carr eieitamem rre aid yem re an aggressive highly motivated pt-otessionai win del-riita tCas about where you want to he 5 years Uom now checu out the potenhait at TORO VWe have openings in the following areas ENGINEERING MARKETING ACCOUNTING HUMAN RESOURCES MANAGEMENT INFORMATION SYSTEMS MANUFACTURING AUDIO VISUAL ADMINISTRATIVESECRETARIAL Soe our large display ad Sunday C'assitted section lor further letaiis or write to Prices are representative tn-ter-deaier quotations ot the market close, supplied by the National Association ot Securities Dealers through NASDAQ, its automated system.

Prices do not include retail markup, markdown or commission Figures after decimal points are in eighths. Volume represents shares that changed hands during the day. but only transactions effected by Nasdaq market makers There may he some duplications where NASDAQ market makers traded with each other Previous Week Bid Ask Bid AleAle 27 4 21 4 29.0 Amedco 43 46 41 AnBusch 25 4 26 0 75 5 Aoogee 6 6 7 4 7 0 Aopiebaum's 13 2 14 2 13 4 AdvUniled 2 6 3 4 2 6 Argonaut 5 2 5 6 5 6 Baikoflowa 25 0 76 0 24 7 BlkHlsPwr 26 2 2t6 25 4 BriggsTr 2 0 3 0 2 0 BrksScnln 29 4 31 0 29 0 BuckMears 5 3 5 7 5 2 BullrWIg 27.0 77 6 26 6 ButlrNal'l 10 13 0 6 CPTCorp 20 2 21 4 20 6 ChiNWTrans 12 6 13 4 13 2 Cinevideo 07 14 0 7 Comblns 16.6 17 1 16 5 ComDisCo 21 2 22 0 20 6 Comserv 3 7 4 3 3 7 Comien 23 6 24 6 74 7 36 1 36 5 34 4 Comec 16 2 2 1 6 Conwed 110 Hi 110 Coor AdolDUB 13 6 14 2 13 5 CravResearch 26 0 27 4 714 DaiaCard 166 174 166 Dekalb 25 4 26 2 25 2 Denak 6 0 6 6 6 0 DeLunChk 3C0 30 6 30 4 Donaldson 72 6 216 21 6 Donovan 86 96 8 6 Oreler 10.0 10.6 9.2 Dvco Dvnasontcs EarthSci EconLaO Eidoradolnt'l EmpireCrown FauriTek IsiBankSvs Flame Fieuteei Fioratax MBFuller GIK Serv GeoResources GoidMenai Graco Hfl'M Honlno IntmlGas IDQ IniRegGP InvCpAmer Jerricho kawer Kallestad KOA Keldon Kovol. Knox Kodicor Krov LSupPwr LeisDvnamics LSM McQuav MedGeneral Mentoi WinnFab Mkalnc MiracleRec MrSleak ModMerchWis MonumentEng MTSSystems MurphvMtr NanComp Nicoiet NoClrlCos We congratulate our associate Kevin Doyle for his $1,000,000 sale of 53 apartment units in South Minneapolis. jiJ 'I 'tz (AJMt7Mltz? BiJOO Humboldt Ave.

So. Mpls. 888-9453 Investment Real Estate Brokerage Management This announcement is neither an olfer lo seK nor a solicitation to buy these Securities. These Securities otlered lor saie by Prospectus only. MM EARN 9 PAID QUARTERLY BY MAIL We offer debentures at 9 due in 1984 in units of $1000 and $5000.

The securities herein described are offered for sale only by the prospectus and are available only to residents of Minnesota. roR corns of proscic rus write or call BflcgHmnns PO Box 23009. Minneapolis. MN 55423 Ann Harokl BKhman. Treasure! 861 7668 CREDIT CARD SYSTEM AM MANUAL ELECTRIC DATA RECORDERS PRINTS CUSTOMER'S NAME ADDRESS ON SALES SLIPS AND STATEMENTS VARIETY OF SIZES SALES SLIPS 4 STATEMENTS PLASTIC CARD EMBOSSING SERVICE ODT )C.

14966 MINNETONKA INDUSTRIAL RD. ANNUAL INTEREST PAID MONTHLY SUBORDINATED DEBENTURE BONDS FURNITURE BARN, INC. Five Year Bonds Due June 1, 1983 12.1 for Ptoipectu Of more information colt or write- FURNITURE BARN, INC. 3121 Hiawatha Minneapolis, MN 55406 Phone 1 611-731-5347 NAME ADDRtSS TOWN STATE ZIP Theie Securitief available to Minnesota RetkknH only. i MINNETONKA, MN I I 55343 I I PHONE.

(612) 935-2055.