Star Tribune from Minneapolis, Minnesota • Page 170

thi Minneapolis TKiiUNt UMF Jan. 18, 1970 124 "port1' ,0 FOODS'" Food Firms Vie for Eat-out Trade By CHARLES B. McFADDEN Minneapolis Tribune Staff Writer Minnesota's big food com-. But the large food compa nies think they have the man- panies, traditionally geared agcrial know-how and finan to the eating -in market are increasingly entering the booming eating-out market. They're going into the restaurant business.

In other words, as one food industry analyst put it, "The food companies now want to have their cake and eat it out." Leading examples are Pills- NEED A LIFT? Check out the total service Clark-lift has to offer. Not only will you have the largest selection of new, used, and rental fork lifts to choose from, but complete back-up service facilities also. Statewide coverage with 17 mobil units. Receive full value on your rental dollar go with the leader. CLARKLIFT! Material Handling Engineers, Inc.

2701 E. 78th St. (Now Metropolitan Stadium) cial resources to make their investments in away-from-home dining ventures highly profitable. "We feel that this growing profit area is one in which our long experience with family tastes gives us a valuable advantage," James P. Mc-Farland, board chairman of General Mills, said in announcing the company's first Betty Crocker Tree House Restaurant and Bake Shop in Dallas, Texas, in November.

Four more of these family bury General Mills, Minneapolis Phono: MM 441 and tho N.W. Uiod Fork tilt C.nt.r SIS W. 78th St, Mpli. Phono: 86M03 International Milling Green Giant Co. and Red Owl Stores, Inc.

The reason for the trend, expected to set" the style for the '70s, is elementary: The restaurant segment of restaurants are scheduled to' Look Who7? Growing the food industry is growing about 8 percent per year, more than double the overall growth rate of the industry, which, generally speak ing, grows at about the same The Jolly Green Giant who's done a lot of growing In his day has never enjoyed a growth year like '69. He added to his operations restaurants, snack shops, meat processing and recently broke ground for a home and garden center all conveniently located for. Upper Mid westerners. What's new for 1970? Ho-Ho-Ho! rate as the population. The country away-from- WATER IS MOVED BY CRISAFULLI PUMP Glendive, Montana No Priming No Valves No Suction All Steel Tractor or Electric Motor Operated Up to 25,000 Gallons per Minute Capacity home eating business grossed roughly $19.8 billion in 1969, an increase of 43 percent from $13.9.

billion just six years ago, according to figures compiled by Dale C. Dahl, agricultural economist at the University of open before June 1. General Mills has plans for several Sweet Street snack shops by next June, also. The first was opened in October in Rosedale Shopping Center. The recently acquired a majority interest in Red Lobster Inns of America, a group of specialty seafood restaurants headquartered in Orlando, Fla.

In addition, four General Mills subsidiaries, two in the United States and two overseas, are in restaurant and fast-food ventures. Pillsbury was one of the first major food firms to jump into the fast-food restaurant industry when it acquired the Burger King system in mid-1967. Burger King has been a star performer for Pillsbury, contributing 7.9 percent of Pillsbury's total sales in fis- Restaurants Continued on Page 25 um Minnesota companies that have shown an interest in flMlf the eating out business are We Served you during last springs floods. You saw us at the Minn, and North Dakota (airs, let us SOLVE your water problems or needs of irrigation, increasing tile drainage, removing flood waters, tattle watering, lake purification, water aeration, contractor water problems, farm or sewage pumping, etc. ,) quite optimistic about its future, discounting some reports that America may.

at Antigo, Wis. Felix Zeloski Tulair, S.D. Hans Jessen last, be getting a bellyful YOUR IOCAL DEALERS Minn. Zeco Inc. Beach, N.D.

Irv Euchert Rochester, Minn. Rochester Sand Gravel of away-from-home snacks and cheap meals. our dtmonttration at lha Curtis Holrrl in Mpli. en Jan. 24.

They concede that some perhaps many badly managed, financially limited or No matter the season, the place to look for what's happening outdoors is each Sunday's Home and Recreation section. fast-buck operations will be shaken out. ii jrM jo aa. OIMMO SEMI-JEEP I ULJLJi ILL home in the Upper Midwest, doing business across the nation. The Land O'Lakes brand is among the best known in the total food industry consumer, restaurant, food processing It identifies America's best selling butter.

An ever-broadening line of fine cheeses. New, convenience turkey products. Fresh, fine quality eggs. A full line of fluid milk and ice cream products, plus scores of dry milk products. And, the Land O'Lakes brand also identifies agricultural supplies for farmers throughout Minnesota, Wisconsin and the Land O'Lakes farmers at home in the Upper Midwest, doing business across the nation.

Land O'Lakes Creameries, 2215 Kennedy Street Minnesota 55413. JIM I T0TIN0 SINCE 1951 The safety and traction of 'Jeep' erCo' 4-wheel drive is standard on all 'Jeep nd Z5 2-Car Cars. This year, go in snow $tat- In 1 951 Jim and Rose Totino opened a small Italian restaurant ia North Minneapolis. What began as a modest family business has grown to a large successful frozen food operation. Today Totino's frozen pizza is distributed in 24 states, and is the No.

1 selling brand in such pizza loving places as Omaha, Kansas City, Oklahoma City and Denver. In their home market, the Twin Cities, Totino's accounts for a fantastic 75 of all frozen pizza sales. In Des Moines, Milwaukee, St. Louis, and San Antonio, Totino's is fast becoming No. 1.

In 1970 Totino's Finer Foods will greatly expand present production capacity in a new suburban plant. Whatever happened to the little Italian restaurant? It's still there and the Totino's are still creating their famous Italian food. with the 'Jeep' Wagoneer, Universal, 0r ty, 1 uiaaiaior, or jeepster ivommanao vvn model of your choice. All the cozy comfort you expect in any car. Wide choice of options, colors, and special equipment.

7 Sr-'u 'Jeep' 4-wheel drive. Don't get stuck without it! The2-Car Cars. T7 WmTt Ambassador's full line of federally inspected meats have meant fine quality and excellent eatfng for the people of Minnesota for more than 37 years. Our modern facilities are annually toured by visiting representatives from meat companies famous throughout the vorld. The ambassador line of quality meat products can be found in fine food stores everywhere.

Try Ambassador's tasty Skin-On "Old Fashion Wieners" and delicious Polish Sausage for yourself! You'll love them the quality is guaranteed by our President, Mrs. Arnold. The SANITARY SAUSAGE Inc. Minneapolis, Minnesota 55413 Junction 35W Interstate 494 N. in Bloomington 866-8461.