Independent from Long Beach, California • 9

ili v4 -il tltilfii mmmmmmmmmMmmmmm 1 fss: A I A .7 1 mums 1 1 if uuuwtxDansion I 1 I 'iir I ft. -f 1 1 I una Service tor Four Vi fdr. and JBeach be on hand en masse Monday morning at the corner of Fourth St and Pine Ave. at 950 a. m.

to view the results to date of 1 I T'- rlt'i our birthday your -osartyrr I This theme will spark the threeuarter mark Mori- day morning I of Walker's Department Stored $300,000 Walker's $300,000 expansion and remodeling program. vvj The extensive program was launched recently by Howard F. Conrad, president; and general manager, and 0 new 30-year -jlease was signed, which! involves rental zemodeUnsr and expansion program, the start of their new service and the kick-off of their, gigantic 19Jli Birthday Sale, according to Howard F. Conrad, president and general manager. -I -fctJ-P- -'L payments expected to exceed $600.000.1 of scsffoMIng was f4HJj' -S-t'I wcvvtover the Pfne Ave.

ind AklLJ Fourth St sides of the mas-. CZIxCf 5 1 hoppers art expected to be! on hand at 9:30 iai- ih. as: Mayor WdLC hristen tonjW. Oiacejeuts the. rtb-" across the' street floor ese- sive, four-etory structure to facilitate lefmlahuig of the exterior of building.

Work? 1 1 snea tsraoi and Is atuti them 1 lators "'r. 1 oicsca of marble-like Zolatone coat-' 4-j; -i. lng to the. walla. The lowetJi 3-.

whldi tlsnalJtzeB ttjie opening pi te 1 gala twoweelj; celebration. Other; dvicjdlgnarlea-! in jit- GALA OCXION-uhdrecIs of Jubilant Waller's Dapartmt Store mpIoyaf gatWad on.thaj jnain floor, of Vm massive' jfrructure UL feet' of m. the building is cocoa mottled with beige. 4 Ji Howard. Hght.

brown. inunqey to witness preview running or the new ine 1 en-Tear uud poses en the modern Conveyance, JCt include Samuel Vickera I. 1 Above: this tround-floor secr vonrca, presiaenT anqu general manager, toon on in me ceniwr or jnm pi crura witti nil axacurivas. Thi. "Friendly $tonr in kdrst, outgdng preaident SS.il tibni the color is beige mottled Long Beach has survived 19 historic yeai years that 'Nineteen years ago we CLUB REMISED Albert Daviil incpmlng prei- Ifi-Yh AP dent and dtyicouncilmen.

LMi took our first step. Monday. Improvements include new 1- included a depression, an elebration of almost two itraamlined marqueei iand new eartWniake and the natiori'l of progress, well STARTED k45 greatest war. DIRECTORY the walk out of Walk- name Walker's. AU new glass I Walker's arrived F.

fc in! Long when we christen 'bur' Havekorstjwul Install Davis the chamber's annual ing5 Monday noQn In the Laiay-ett HoteL The ceremony wul mark 60 years of service to' the community. 1 i ji More than' 300 members are expected tol attend in addition Walker's Ten Year Club was Alterations ahdNrefinemen In the interior of the buildlmt Include the ct most of the Icpartments. The jo jrnumerous cuy, county a military offlclalaTl Activities newly revised directory la as 1 i-. 1 the? organisation! during' 1 past year wm be! high lighted in 30-mlnUte presenUtionof FOURTH FLOOR: oys-. girls' and infants' wear, toys, i 1 children's shoes, fUrniturav II Beach! in October, 1933, and established iwhat haa -become of Southern California's greatest mercantile institutions.

Starting with less than 100 em-Iployes; and' handicapped' by a World-wide depress ion, the store has, through style and quality merchandise at a fair price, honest service and 'a friendly personnel achieved its Important place in the Jifejof the community. I i Monday, celebrating an antn-versary encompassing almost two. decades, the store now has approximately 400 employes and more than 100 departments throughout five large Hoors. store, which is locally owned, controlled and operated, i haa, recently signed a new 30-'year lease, in commenting upon i.thla action; Clarence Miller, -i merchandising chief declared; Daoy." This was tne statement made today by Howard FS" Conrad, prominent Long each dvic leader and store president, when he announced that his had Installed five modern escalators. fha conveyors, which have been; Installed by Jthe Petlle M46ntaJrs from jthe flnft to thi; fourth floors.

Will handle 5000 people per hqur. SlxjUenj inn have been work faisf steadily smee May 15 on thi new" Innovation. Th iescdlatora, which are a phase of talker's Departnient Store'i expansion pro-eram. outnumber the entire organized In 1945 With an lnma" roster of members under the presidency of Frank AngermuncU The organization, which consists of employes who have been with! the store for a decade lor addatapproxi-mately four or five new members a year and now has a total of 53 i partldparits. Its purpose is to foster good win, employe morale and serve personnel of the through eourtepiisjtreAt- Activities are highlighted py quarterly breakfast "meetings and occasional social gatherings, isuch' as dinners or club has a Christmas projeft that usually consists sponsoring some less fortunate COUtt I 1 1 rugs, and curtains and- draperies J.

THIRD FLOOR: Fabrics, patterns, trimnungs, jlujens, bed- dlng, closet shbp, art needle doors modernizing the two! entrances IwDi be Installed at a future date. Installation of five new modern Peelle Motor Stairs, remodeling of i display windows, 'new fixtures and floor coverings, -and the removal of a number of partl-tions on various to provide 12JOO0 additional square feet of room and greater; ac cessibillty have been completed on most floors." A i Development of the down-' stairs1 floor to provide facilities for a modern home -fur-' nlshlngs floor jwas one of the fnajor changes jin- the big. earthquake-proof structure. Under the new lease, Walker's will eventually expand its total floor space to approximately 132,000 1 square feet. This was in part, to; the acquiring i of additional space on the second and third floors of what was formerly space occupied by Newberry's.

j. Alii departments have been enlarged and most have been re-located. The shopping public wfllv have 'the advantage -of largtr selections of merchan-: dise, more convenient shopping and more efficient service as the result of the 'investment. work, beauty salon, and lamer -r SECOND 1 FLOOR; Misses' -The Year fit Review." Special- features, -gifts: and surprises will hlghllghljed during Walker's sale. Also, every baby born in a Long Beadi hospital oil! Monday win Te-ceivt a $19j merchandise order 1 as atoken gift in fcelebratkmiof Walker's 19th year in business, store officials pointed out i "Eyery btiyer haa done his utmost to secure the most out standing" values 91 celebration of i this outstanding event," fie-V dared Conrad.

cc-oidV natedtand rearra)iged our de-' partments tpj give tour customer the maximum in Chopping con-venlenjee. a.ii Freej, customer' Ijparklhg lis 1 provided at i any ox the seven convenientlyt 1 located VlctoHa I- and women's apparel, sportswear, corsets, lingerie, millinery, hl-teen campus shop, furs, and fashion phoes.K 1 1 STREET. FLOORS Accessories, stationery; notions, jewelry: and a completej men's; including shoes, hats' etc. I il 1 ATI wmi esrtaarviant Steal MS. JVIIi VTMtMU fUUia nave contnoutea I This can be construed as an.

expression of confidence in the I future of the downtown Long Beach! business dlstrictJ Walk- A imDortantlv to the store's fine amount of this type of eonfey-andb In operation In downtown Lorig Beah it the present record of service to the public, time. I through li necessary to- cut REJUYENAjeO-Walker's Departmen Store Is showlna a new front to Pine fAve. shoppers' these dars as they reached the three-quarter mark jin their $300,000 expansion and remodeling program. The store' recenthsigned a new 30-Year lease "with gross consideration expected to be more than $6,1000,000. The structure (above) was vacant when Walker's entered the retail field' here 19 yaars-ago.

Howard Conrad, president and general manager, is pictured 1 i 1 DOWNSTAIRS: Appliances, i television, luggige records, ju- ii-i trrrM limni: ailverware. Inches of solid iTe Auto nrkSjor at puny Park and Shop tot IrtiLontf 1 I inforced concrete in orders to declared Howard cxmraa, preaident Sand general manager of Walker's, when he addressed the cjub recently. Tou areito -be complimented for your i suc-cessfuli efforts to earn; the right to oijr slogan "ThejiFtlendly Storejof Long peach.f wui oe xrom )WJ. a. I fin.

to 1 pi! m. through .1 fj housewares, china and glassware, work clothing', shoe re-pairs, Enna Jetticl ahpes and budget shoes. 'i tj i'-' Thursday ana on i- i In the Intat.j to rrmaysii nours are noon i' i'J- Men's Clothing Deoartmeht shol Xi Section Optimism has been sub-Stantiated by the facts. Even i with I great expansion of shopping facilities in the trad- mg area. Walker's sales for the first nine months of.

are well ahead of the same period -i- Tj- I i "The executive board believes future win be far' greater than the past and, that has truly been phenomenal. The board, consists of i Qarence Miller, Joe Bishop, Bruce Doug-; Leo Malco and Ed Pur-. i joe treasurer and controller, stated: "Our store is beginning jits new lease under far different s. dmimstances than 1 when i we undertook the first one 19 years ago. At that time the building-.

was empty; The 1 1933 1 earth-- quake had damaged it severely and the-depression had put; its former occupant out of buai-rness. I 1 was one ot those affected by 'the closing of that' other is Kemoaeiea provide an opening on each floor for the escalators, accord- Nlngl ito' Clarence Miller, store executive, and Frank Ellsworth, architect. Innovations are as follows: iuicn conveyor Is independently controlled with separate safety Switches on each unit. Each escalator! system is fire-proof and spririkler protected. xiil is composed of continuous aluminum tubing sur-roUnding; a rubber core in order to assure a safe non-slip grip.

Steps are grooved as a safety factor in providing sure foot' Escalators -are trimmed i en tirely! in! stainless teel md brushed aluminum. Each Tmit caq bs reyersed and run either up or down. In addition to the installation of I the new Motorstairs, Walker's also will eventually expand itsitotal floor space to apprdxt- 1. 1 4. iri Stbc Pair! I 1 minded Fashion lg Peach throughouti the Lon Style-Mart suite from $3930 to $50, Louart suits from $50 to S60J Dunhlll clothing from $60lto $65 and the stockhig in the near future of anew spring line of highly styled national brand clothing in the $70 to.

975 bracket are but ia -few of the bargains that Walker's OotbJnc Department to area'- will? have no trouble, find-ine ahoeitd fir their needafor 1- store, so I well remember those times! and the courage it took for Walker's to open herelde- nuHejy jum.uuu wxuare wet. aamuonai apace acquisltiod of mi tYim unnil onsthe second and third floors spite tne gloomy conmuonsy' i iri possible, move I- -i StoVe offer. I This section has been moved from the lower! floor to the southwest corner of the first floor. Shoppers can glance into 'this department from both' the -Fourth St 'and Pine en-, trances, according to Garfield 'Allen, manager and buyer. Facets of the Ken's Clothing Department's expansion and remodeling program include budgets Sthe newly expanded and redeslgnefl Fashion! Shoe Department of Walker's, it was announceditodayj iby Dallas T.

Hubbard, inanager and The department, which stocks 12,000 pairi of stylish footwear, has been moved from the first floor to a not directly in front, of the escafttor landing onthe second I fkpr, Modernization C-ogram consists of the lnstal-tlon of mirrbrs, new lime joak display tables, picture frame shadow boxes, one entiretljyall covered by a gigantic nejiv peg board de-sign, new Wallpaper rugs, and 46 modern fchalrs upholstered in chartreuse and! fash-' Employe, Benefits; The largest financial "wind- j. faH' since the employe prom i. shiring flan waa inaugurated In Tl942 was paid to Walker's employes in 1951 when total Tor many months you have watched the remodeling 'job being; done on this building. You have waited i patiently, for its completion, cheerfully' accepting' the many inconveniences made necessary during Its, expansion. i VrHere lt.is, almost completed, ready for your, i inspection.

Many changes have occurred, 1 742 mark, inciuaea were 5143, I divide Christmas bonuses, juo insurance premiums, vaca- life ii wear eatureTj Marquiie jcjgj. RENpVATED The beautrfully furnished-Fashion Shoe Deparrmnt, pictured left, stpcbj pairs of stylish fcearV Fashioiv dlsrounts, and contest tions. but there la one thing that wm the installation of recessed oox 'display, new modernistic showcases, and fitting rooms; and full-length mirrors. V- i The section stocks stylish sport leather and wool sureosts, ii. blue denim 'Slacks and Jackets, dress slacks, suits, raincoats and topcoats.

A complete line of jackets, may be found in types such as-casual, combat, suede, leather, sMe, Uckle-twiU, orlon and nylon. J-7-'--. juua, wwwij utccD muvycfw, nuiKloa woman win Tinq compivn mm, Hiauainq iviarauiw wnmran, www vrran mivriuHii, nwnreva wyiwi ana ifs still never change irpraea. ll i Skoot- Naturalizers, Hollywood figures to dstefex- Walker's Your Friendly. The Jacqueline, I This section has been moved from the first floor to spot In frbnt of the escalator landing on the second floor.

The Men's Clothuig! Department, right, stocks Styfe-Mart Suits from $3930 to $50. Louart Suits from $50 to $60. and1unhill clothing1 Ik Store'." Iceexl this penoa ox isoi. Third oua: emDlove dividend ers and Jacqueline. Prices are follows: Casuals from $5.95 to street andi rf ormal i type front $60 to $65.

In the near future, a hew spring line of highly stylad national brand clothing In the $70 and $75 bracket w13. be on Oct' 15. Wfil.be pal from; STOCiea. ma aeparrmenr nas oeen movea Tram jnm iowar Tioor; to nuihwht gotiv -m Tm bi Ji! warn ihmmmwmmmm i. section SKl sK Dress I Corset.

mmmi nm rrrtrirfmiioMoiOMMaoMMm iinstraMMMWMftiTioiwwiammri fivninnrrii vnifi irnr -nnnirtirri in nnr -nn mm i- t. 1 Erilardep, Moved 3 vto NewiLpcation 1. tii-Aif se- 1 ear 1 'WSJ I 1 III niih siniiyn mi iii'inii 'wsbsbsm! niiaiwi 1 ii 1 mm 1 1 mmm a 2. The Corset Departments haa I waxers reaesignea ajn a hlchhr stvled Women's Apparel been' moved bveri wthie south Department ranks with the fin- west cornerjoij. the second floor and now one df the iaxgesi.ajni mosi conipjeie bcc cab umub.

auiuiu uv wc vex Long Beach area, in the opmlon of lrs. Altai KOIladay, manager and. iThis section was moved from the aoutheast corner of the second floor to a spot Immediately I adjoining the shoe department. Improvements I Include) modern dress t. racks, sdsasnclosed -l display cases.

1 turns of -this type tn the Tjonffj Beach areal aweng to.Mrs.1 rninager and flttmg stock and. work rooms. have added. rug has'' been hv'j stalled match Jthe decor-of v.the showj aoldi dtolayicases," beepatatedlta stylish, dress iiisodels, modern furniture and a beautiful color scheme highlighted in chaiS- ctreuae and fashkm nlnlt 4 v. iwiavender with1 a': of the same color for.

the trim.1 The departttent stoclaioiiBV 'A i tampleto LBne of cltnner V4ressfs and formala'for junior misses and half size ls stocked lEbcckauves tndnde, Charles ler orjginala for the misses and Sandra Sage for the The store also carries the Nan dations.e1rdies. oantr sdnuea. 'C garter belts. and. praa.

-National brands Include the fMPRESSIVB-oward Cad) emeraf menaoeV cf Mill I I 1 1 II I'l I Ml I II Grossard, Woman's ADnarei Department's Wbrovaments fak -r TJi- Ti idude mod dress racks, glass-enclosed display sesev stylish dress jimentr'isvstaffed by 1 trataed imAJUi t. Ttwi mmmuik Pum mtMmm -ni. i matt ecMolaf DeDarfmenfs In the Lonoj Beech area. It has furniture and a beautiful color: scheme high lighted eajesiaaies xo assise! ue osioe. imoaejs, moai to .1 1 id freml the fashion pink.

This section tof novedlfromTlie toe, 1 'V MI WMI II VMS VI entrance windowj; leftlniee. been moved over to the souiWt cc nt E. riesVSes fcstabtiorti adej dka match the decor of the show mlmLm .1 ttJ-t tXimLm.rJLmwmm.mmX fil tsiaai e4 eisiiiiiiaiseit Km i -mm a i- e. aea 1 eaaeaat inyMw 7- suwk and dtspUy ca'iTJiey fofmab feir Jbnlor Misses and haK-soe is ai a csm; witnm tnxs secoon ana nerocxs rA i a dh manager, and it ine jmssf zuntm snaws or seme sew. 1 fvf ia .1 to 15 at popYjOarprkcs.

Iplete bridal dtpartment. '1 4- vf v. .5 WWW.