The Philadelphia Inquirer from Philadelphia, Pennsylvania · Page 21

Monday, Jan. 14, 1974 Philadelphia Inquirer 7-B BUSINESSFINANCE Advertising Youth Market: The Same By JOHN HOLLAND Inq uirar Buaintn Writer There was a pervasive belief during the last decade that the young adults of that generation were going to behave somewhat differently than their parents once it was their turn to take on the responsibilities of job, marriage and children. Certainly there was quite a ruckus on - the college campuses; presumably, the revolution would continue as the dissidents grew older and seriously alter such traditions as the voracious consumer appetite of the American public. But at least on that front ' consumption of goods the revolution has failed to materialize. So concludes the Newspaper Advertising Bureau on the basis of a research study examining the attitudes of under-30 ' women homemakers in metropolitan centers across the country. The Bureau said the generation of the post-World War II baby boom, .which the study attempted to analyze, now makes up 28 percent of all adults 18 years and over. This group already buys , more than a third of the ' furniture and nearly a third of the major appliances sold in stores. The study found that the young homemakers were just as interested in material possessions as their parents; in fact, more than half the women said they were more interested than their mothers in home decorating, in shopping for clothes for themselves and in vacation travel. For the companies who have goods to sell to the baby boom population, the future appears profitable. The income of the boomers will increase, with 1985 marking the peak age of their family responsibility and buying power. Quick Takes Reims Marketing & Advertising has been named the. advertising agency for The Craft School of Tailoring, Philadelphia. Daniel B. Bradley has been named general manager of radio stations WSLT AM and FM in Ocean City, N. J. Spiro & Associates has been named to handle the corporate advertising account of First Pennsylvania Corp., in addition to account responsibilities for the bank. Edward J. Piszek, founder and president of Mrs. Paul's Kitchens, Inc. and winner of the Poor Richard Club's 1974 Gold Medal, will lead club members on a pilgrimage through historic Philadelphia Thursday, , commemorating the 268th anniversary of Ben Franklin's birth. Other Franklin Day events include a club breakfast and a visit to the Franklin Institute. Larry T. Eggeling, 17, has been named "Young Franklin" for Printing Week, observed this week. Eggeling is a junior at Northern Chester County Technical School in Phoenixville. He won the award, given yearly by a group of area graphic arts associations, on the basis of his teacher's recommendation and his own statement on why he chose a career in the graphic arts. He will be honored, and get a $500 check, at a dinner to be held Friday at the Benjamin Franklin Hotel. Volkswagen Sees .7 Sales Gain ENGLEWOOD CLIFFS, N. J. (DJ). Volkswagen of America forecast total sales of 585,000 new cars during 1974 including 500,000 Volkswagens, 60,000 Audis and 25,-000 Porsches. This would represent an increase of 7 percent over the anticipated total of. 545,000 for 1973. OTC Quotations i SCHOOLS & COLLEGES TRAVEL AGENTS 5-TRAVIl AGENTS"" TRAIKINC PB0CRAM ia.lTtU enter (Mr ialstClwrjHil.lU. 1m 24t Tjnej Forje, Pj Prifaifcaal fftfebf brtoffamrf LEARNING PROGRAMS INC .21 S. JWtSt , PMo , Poorva. 19(03 ttmtrhf Phih. Sub. Bvuntis School 0c- ft piocrmcnf rc . 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A. 6'-i Bankers Ses. Com. 6Va Bankers Sec. Sr. Pfd. 23"j Bankers See. Jr. PM. 2Wi Boyertown Bur. 10 Commonwealth Realty 8 Comm. Bancorp, of Colorado SVt Drus House, Inc. 4 Neshamlny Valley Bk. 14 P. A. & S. Small Co. 5 Penn Dairies 2 Plzn Hut Ine. 4 Roberts & Porter 4' Waste Resources 2 INSURANCE - Fortune National Ufa Ins. I! Germantown Ins. 8' ASK 28 12 9 v4 5 16 6V4 2i 44 S 3i4 S4 10 Calif. Standard Bid Is Highest United Prent International ANCHORAGE, Alaska. The Standard Oil Co. of California has presented the highest bid for a parcel of offshore oil property in the Homer spit area of Alaska. Standard bid $7,572,190 for the 20-year lease, the state collects royalty o nany oil pumped from offshore holdings, it was . announced Chuck Herbert, state commis sioner of the department of natural resources, said all Major oil companies participated in the bidding. Current Yields , The following table shows the average annual returns currently available on investments in vori-dus groups of stocks and bonds. STANDARD ft POOR'S STOCKS Latest Previous Same Wk Week Week Last Year 425 Industrials 20 Rails 55 Utilities - 500 Composite Preferred Stocks AAA Rated: Industrials Utilities Composite AA Rated: Industrials Rails Rails Utilities Composite A Rated: Industrials Rails Utilities Composite BBB Rated: . Industrials Rails Utilities Composite GOVERNMENT (Taxable); Long Term Intermediate Term Short Term MUNICIPAL: w. Municipal (High-Grade) fo - 3.45 3.29 - 2.43 -'4.59 4.37 4.43 7.14 7.20 5.44 . 3.73 3.56. 2.65 7.5S v 7.81 6.87 - 7.54 7.51 7.04 . 7.89 7.87 7.39 - 7.71 7.69 7.22 7.70 7.67 7.09 8.13 8.14 7.66 8.13 8.14 7.66 -8.01 7.99 .7.51 7.95 7.93 : 7.42 7.84 . 7.82 7.31 8.32 8.32 7.75 - 8.14 8.12 7.74 - 8.10 8.09 7.60 - 8.56 8.54 7.92 - 9.06 9.00 8.37 8.38 8.36 7.89 - 8.67 8.63 .i 8.06 6.25 6T23 5.78 6.70 6.70 6.18 6.81 . 6.80 6.16 -,'. i 5.18 5.15 5.02 Dividend Meetings MONDAY Florida Pwr & Lt Nat'l Detroit Corp Hanover Shoe TUESDAY . Alabama Gat Nat'l Can Coup Atlantic Richfield Sangamo Electric . Fidelity Union Bancorporatlon (NJ) Gas Service Kenwin Shopi Kresge (SS) Scott Paper Security Mtge Investors . . Standex Intl Corp Texas Industries ' Wolverine Industries Central III Int Chase Manhattan Corp Columbia Gal System Continental Can Dial Financial Dun & Bradstreet Cos WEDNESDAY First of Denver Mtge Investors Hershey Foods Corp Investors DWerstf McCord Corp Newhall Land & Farming PNB Mtge & RltV Investors THURSDAY Alberto-Culver Outboard Marino Continental Corp Corp (NY) Potomec Elec Pwr Empire District Elec Ransburg Corp First Wisconsin Reynolds (RJ) lndu Bankshares Warner & Swasey Iowa-Ill G & E Weatherheed Co Keller Indus West Chemical Prdti FRIDAY Ferro Corp Suburban Propane Fisher Scientific Gas Mass Mutual Corp Invest GREIT Participates in Chicago Loan Greit Realty Trust said it is taking an equal participation in a two year $1.3-million condominium conversion loan of the Hampton Court Apartments in Arlington Heights, a Chicago suburb. Baird & Warner, mortgage and realty investors, o Ohicago-based mortgage trust, and Greit are each supplying $650,008 for the loan, Greit said. Tasty Baking Texas East Transm Wachovia Corp Tenneco Inc. HOUSTON. TEXAS LJENNECO f 1974 ' ' ; is our 28th ' consecutive year of cash dividend payments A quarterly dividend of 36 per share on the Common Stock will be paid March 12, 1974, to stockholders of record on February 15," 1974. More than' 230,000 stockholders wjlt, share In our earnings. V; . M. H. COVEYi Secretary "Building Businesses Is Our Business" Natural Gas Pipelines Oil Automotive Part Shipbuilding Construction & Farm Equipment Chemicals Packaging Agriculture & Land Development Insurance agent with N.A.S.D. : license to sell securities on commission, handling corpo-. rate accounts currently doing business with us. No prospecting necessary. . " . . CALL...... 886-4445 The PENN MUTUAL . tlFl INSURANCE COMPANY' , Thf annuel mtcfing of rtitmbtn of Tht Piri Mutual tit tnivroftM Company will t held at thfl Hem OHict oi th Company, it. Cor ml Snwfv and Walnut StrMti, Philadtlphia, Pttniylvania, Tuaidey, Fobruory 19, 1974, at I&OO a.m. Thi ant. dual tltetion of Tfuittti, at which ivn Truittai r to be tltcttd to iorv lor a Htm of thraa ! yort, will b hld on tht Mmi day at tti tom ploct btwn th hours f l&OO a.m. and 3:00 pm. JOHN L, 1ST BHAI,SCiiTAllY Jortuofy T974 , ' interco Incorporated has acquired v ' Devon Apparel, inc. The undersigned initiated and assisted in this transaction... Bache & Go. Incorporated 100 Gold Street New York City, New York 10038 (212)791-1000 January 14, 1974 .flnancojnc Suite 1606 1700 Market Street Philadelphia, Pennsylvania 19103 (215)568-7991 ADVERTISEMENT ADVERTISEMENT Does MoreThan Help Shrink Swelling Of Hemorrhoidal Tissues Due lb Infection Also Gives Prompt, Temporary Relief in Many Cases from Pain and Itching in Such Tissues. When hemorrhoidal tissues swell, become inflamed and infected-it can be very painful for the sufferer. But doctors have found a remarkably sue. cessful medication which is so effective that it actually helps shrink swelling of such tissues. And it does more. In many cases, it also gives prompt re lief for hours from the pain and itching in hemorrhoidal tissues. 1 his medication is obtainable without a prescription under the name Preparation H. Tests by leading doctors on hundreds of patients; in New York, Washington, D.C. and at a large medical center verified Preparation H gave similar successful results in many cases. When you consider Preparation H offers so many benefits-it's no wonder millions of sufferers buy it each year to obtain this relief. See if it doesn't help you. There's no other formula like Preparation H. Ointment or suppositories. SCHOOLS & COLLEGES TRADE & TECHNICAL SCHOOLS & COLLEGES TRADE & TECHNICAL ELECTOOPJQCS ELEETRGMCS COMPLETE COURSES IN MODERN ELECTRONICS AIR CONDITIONINGREFRIGERATION ALSO AVAILABLE. Co-Educational Day & Evening Courses - Placement Assistance Eligible Institution Federally Insured Student Loan Program TECHNICAL. SCHOOL Formerly RCA Technical Institute Two Modem School I """ " Facilities to Choose From... Cherry Hill Rt. 38 and Haddonf ield Road Cherry Hill Offices: Bldg. 204-1 Camden, New Jersey 081 01 Tel: (609) 665-0480 Upper Darby at 69th Street 67 Long Lane, Upper Darby Pennsylvania 19082 Tel: (21 5) 734-1323 S7J syiVANiA SYLVANIA Technical Schools ItmlnlsrABtadift: O Chry MIII.RI.M.SIdj.SOM.Cimdtn.N.J. Upp Di, ? Lono Ur. Uppar Qartiy, Pinnq. Pimsi und mt mora lalwHHifc tlMmm City. Phont O limt VftfriA NIS-A COURT REPORTING COURT DEPORTING U of r Cll9 of Gomrol Stud I... Apply nowi tin. 21 P. Ugon Hall, Phila. 19174. A CAREER IN COURT REPORTING IS IT FOR YOU? FREE DEMONSTRATION AND LECTURE SATURDAY, JANUARY 19, 1974-11 A M. S how a court reporter can write n (ast n you can apeak. Hear about tha training needed to prepare you tor this eicitmg and rewarding profeanon. Wa offer the Rob-arta' Walah Program. Free parking on tchool premisa. Minutaa from all Phili. bridge. Call for rnarvationt or information. (609) I (215) 665-3010 I 923-2044 TECIirJICAL IUQTITUTC 6901 RYDER A RVOEn SCHOOL U.S. Highway 130, North (at Bethel Avenue) Pennsauken, New Jersey 081 1 0 LTD mm mm II L - .. I Em G immj n mum. rau 0 U rtSJ 0 nn n n U Western Savings.Bank is a mytua! savings bank. That means if you're a Western depositor, you're a part-owner of the bank. And you'll be -interested td learn that, in 1973, your bank had the highest net operating income in its 127-year history. - ' . 73.8 of gross income was paid out in interest; the balance was used for operating expenses, with a portion added to our reserves. : Not that 1973 wasn't a hectic year; during June -, I through September, Western experienced a heavy deposit outflow, as did other mutual savings banks. Our analysis ' indicated that temporary, .record-breaking interest rates available from competing investments ' were the principal attraction. h : . : 7 In October, however, the situation was reversed ' dramatically. Western was the first to introduce the new; 712, -4-6 year savings certificates" yielding 7.90 ; annually-and since then we have enjoyed substantial depos.it gains. . : . , Two new Western offices were opened in 1 973: one"; in Exton, and one in the Woodhaven Mall in Cornwells"' Heights. We anticipate opening five, possibly six, addx tional offices during 1974. " ' If you're not already a; Western depositor, isn't this the time to become one? Remember, ."Wishing won't do it. ..saving wi i"- STATEMENT OF CONDITION DECEMBER 31, 1973 ASSETS Cash on hand and in Banks $ 12,566,929 Funds Sold $ 5,000,000, U.S. Gov't and Agency Bonds $ 60,087,022 Other Bonds $455,646,300 Certificates of Deposit ' ' S 20,000 . ... ' Corporate Stocks $ 27,780,131 Total Security Investments , ' ' $ 543,533,453 F.H.A. Mortgages $130,539,953 VA. Mortgages . "' .$ 51,356,547 Conventional Mortgages $450,958,788 ... , Total Mortgage Loans , . $ 587,855,288 aher Investments $ 17,909,212 Student Loans 5 5,435,523 Passbook and F.H.A Improvement Loans . - $. . 3,091,600 Bank Premises and Equipment $ . 9,588,360 Accrued Income $ 12,641,781 Other Assets . $ 2.187,274 Total Assets $1,199,869.477 ' LIABILITIES Due 354,540 Depositors $1,111,394,818 Accrued Interest Payable $ .7,789,075 aher Liabilities ' ' '8,256,310 Subordinated Notes 7-78Due1992 S 15,000,000 Reserves $ 13.685,340 Surplus $ 43,743,934 Total Llabpities .. ... - ' $1,199,869,477 BOARD OF MANAGERS FREDERIC A. POTTS Trustee ' , MOREAU D. BROWN . Partner, Brown Brothers Harriman&Co. FREDERIC L BALLARD Partner, Ballarc, Spanr, " Andrews and Ingersoll THOMAS A. BRADSHAW Honorary Chairman of the Board Provident Mutual Life Insurance Company of Philadelphia GEORGE H. BROWN, JR. Director Girarrl Psn(r " PAUL J. CUPP Chairman of the Board American Stores Company GUSTAVE G. AMSTERDAM Chairman of the Board Bankers Securities Corporation THEODORE ROOSEVELT, III Senior Vice President and Director Janney Montgomery Scott Inc. CHARLES R. TYSON ( ; - Chairman of the Board Penn Mutual Lite -Insurance Company '! ,t : TOWNSEND MUNSON " President.. WILLIAMT. COLEMAN, JR. Partner, Dilworth, Paxson . Kalish, Levy & Coleman ISADORE M. SCOTT Chairman of the Board Tri-lnstitutional Facilities, Ine, BERTRAM D. COLEMAN , . WILLIAM W. F. BRINLEY Executive Vice President Penn Virginia Corporation FRANCIS J. CAREY, JR. Partner, Townsend, Elliott & Munson .... r ROBERTA. FOX . President and Board Chairman The Warner Company JOSEPH C. LADD President Fidelity Mutual Life Insurance Company STEPHEN V. GARDNER Chairman, Executive Committed, St. Christopher's Hospital for Children DONALD E. MEADS . Executive Vice President INACorporation . 1 ROBERT D. BENT Senior Vice President . Atlantic Richfield Co. " Western Savinas Bank Broad and Chestnut Streets and offices throuflhout the Delaware Valley Member FDIC 'r' K1 4' . . ' - i ,.'.: ;.' c - ', '-.III in .'oi -, I. '1'-'' K' ''i-- i til y 1 v 11.