Independent from Long Beach, California • 54

-r ft R-l Sunday, Feb. 10,1963 47 PANEL SESSION TUESDAY Set for Marketing Will Gef Airing Annual Sales and Marketing Clinic of the Long Beach Food Sales Association will be held Tuesday at the Elks Qub, 4101 E. Willow. Dr. Thpmas Gordon, psy I A fact-finding panel meeting on the much-debated question of Sunday store jdosing in Long Beach will be held by a Chamber of Commerce committee- at the The second, panel will be on-Merchandising YourAd-vertlslng (Ara You-Using Your Company's Advertising to Put Money In Your Lafayette Hotel at-Z-pmjruesday, KTTV; Leo Shapiro; advertising manager -of Alpha Beta Acme Markets; -Warren Mitchell, Independent, Press-Telegram, general advertising manager; and Gene Williams ofKLACRadioT RTerzian, civic af Open to the the meeting will feature discus-skm-bjra ouMnarrpanel on all sides of the question, 'followed by opinions and questions- from.

tho-floor- Break-GrouhdTodav- mr for New Boston Store chologist and sales consultant-will speakron -Recent Findings of Psychologists that will Change Selling and Sales Management' All 'salesmen" prtsenfwill find out what bosses are doing right or wrong when they give -ordera -tie- gn out and make that sale. Theman agers will have an opportunity to hear how Dr, Gordon feels they- should get the most but of their salesmen. .3. consultant 'Of Coast Federal Savings A Loan Associa-tionand dean of evening of Woodbury College give talk entitled You Ever Said I Here you will find out how to utilize companys media advertising to its fullest extent PaneIistsare Charies Martin, KTTV; Den Diebel, Foster A Kleiser; Lou Holzer, of Brangham, Brewer AJfol zer. Robert Church, Quit? Carl fairs division will "Have EDEN RYL From Hollywood 4 join Ira Kaufman, president of Boston Stores, Inc, at 3 in theofficial ceremonies to which a large number of city and county officials, civic leaders, merchandising executives and others were invited.

TWbarTrGrahamTlihaTr man of a Chamber committee on city wide business that will sponsor the meeting, said the meeting is open to all interested persons, but those planning to attend are asked to make reservations by phoning the Chamber office. FORUM SPEAKER Wendell Nance, regional 'manager for the Dale Carnegie Sales Course, will adv dress the BeachV Chamber of Commerce! Community Forum Wednesday on "Leadership. Techniques. He will disv. cuss five outstanding traits a leader and answer questions from the public is invited to the! weekly breakfast s.

at the Crown' CsfeteridT. Gardena Company Shows Sales Gain Featured by. Ad Club ZTLatest evidence qfjhe Los-A 1 a i s-Rossmoor area's continual growth and rapid IdevdopmenpwiU be offered Ctoday when ground is broken -for a. highly stylized branch the Boston Stores at 'Bossmoor Center, located two liniles east of Long Beach on Los Alamitos Boulevard, near garden Grove Boulevard. Ross Cortese, developer of the adjoining Rossmoor Leis- Jure -World and an additional '300 homes in Rossmoor, will GARDENA Consolidated cents a share on 2,174308 PANEL MEMBERS will be Charles Dooley, proprietor of Dooleys Hardware Mart; Charles Teed, manager of the Sears Roebuck store; former THE FIRST panel will be "Creative Meal Planning Your Highway to More Sales, More Profits.

This panel will discuss instore merchandising that will create Impulse buying. Panelists are Kenneth Hanson, owner of Scandia Restaurant; Fredrique Borman, executive chef id Statler-Hil-ton; Arthur Jones, president of Piggly-Wiggly Markets, Bily Van Sickle, of Kraft Foods; Dr. Ward Jenssen and Joan Strobach, of Dr. Ward Jenssen, and Thelma Andrews, home economics died the Herald Exam- rector assemblyman William S. ill describe leg- Grant, who will Valentine's Day and the annual Ladies Day will combine to make Thursday a Big Day for the Long Beech Advertising Club at its 11:45 a.m.

meeting in the Lafayette Hotel grand ballroom. Mrs. Lois Smith, classified advertising manager of the Independent, Press-Telegram, and her committee will have charge of the program, headlined by Eden Ryl of -r yr Petroleum Production Club Elects? sales of the H. Thompson Fiber Glass Co. in fiscal 1962 rose 15 per cent to $23322, 498,.

as compared with In. the previous year, according to the companys annual report. -The backlog' of orders as fiscal 1963 began wu $10,698,000, 31 per cent higher than the backlog of $8,136,000 a year earlier. Earnings for the year which ended Oct 31; 1962, -were $1352.754, equal to islation that is now in before a legislative, committee in Sacramento, and Rev. J.

Bond Johnson, representing the Long. Beach Council of Churches. THIS NEWEST addition to the Boston Stores is one of the largest units planned in the Rossmoor Center. It is scheduled to open in mid-October. Lease negotiations wen conducted through the offices of Herman Sims Company of Hollywood.

Site for the ceremonies will be between the Citizens Bank ami Thrifty Drug, both with a dozen other Rossmoor Center business facilities. 7 Bart Rohman, vice presi-dent-and general manager of the Boston Store at Hawthorne, has been named as executive vice president and resident general manager of the Rossmoor store. He lived in Rossmoor the past three years. rtmenf Project Set 6 Stanton shares outstanding. In fiscal 1961, earnings after taxes were $1331341, or 71 cents a share on shares then outstanding, after an adjustment for the 2 per cent stock dividend paid in November 1961.

Technical difficulties in the third quarter on certain fixed price contracts involving two missile programs and the expense of $378300 in consolidating the companys major operations at the near Gardena plant site, 1600 W. 135th St, were primarily responsible for the decline in fiscal 1962 earnings, according-to William C. Winterhalter, chairman of the board, and Robert M. Daiss, president The company has other plant, locations, including 3301 E. 59th St, Long Beach.

Consultation INSTANT ON A iner. Miss Ryl heads an organization serving management in the of communications, sales and human relations. Her nationwide' program includes lectures, sales training sessions, clinics and seminars. 1 0th Anniversary to Find Ad Firm in New Offices $60,000 apartment development boost Jed construction to $98336 in IStanton dtuing the week. Mize 11503 Brookhurst Garden tGrove, took out permits foj? bonstructioa of two apart-fment buildings with four Ironing units each and costing each.

-The structures ere to beerected at 10599 and .10611 Court Permit for construction Paul a 10-year veteran of Walker Lee, has been named manager of the firms new residential income and investment properties office in Long Beach. Naval Housing to Be Discussed Before Realtors and added personnel will enable further expansion in this field, John Sarver, the other partner, said. Miss Ryl, a graduate of the American Academy of Dramatics, has played in a number. of hit: shows and has produced and starred in her own shows on several television stations; Reservations- for Jhura-day's meeting may be had by Server and Witzerman Advertising will be celebrating their lOth anniversary in new offices as sequel to a partnership that had its beginning in March, 1953. The firm has announced acquisition of new offices at t' jl $22,000 manufacturing 'building' at 10670 Flower St telephoning -Helen Perkins at 719stWanUouLRoaLin issued to D.

M. Cham- Floyd Vaughn of the Hal- liburton Co. has bean elect-' ed to succeed Rex Hensel of Shell Oil as president of Petroleum Production Pioneers Others named by the board of directors: Harold' Nissen, president; DouglaS ICingmas, honorary Resident; Charies. R. BaU, treasurer; Paul Andrews, historian; Hugh Gribbfoy-ser -geant at arms; and ElmeriOl-.

sen, secretary. Clyde Perry of Richfield was elected a director tqlfill the 1963 unexpired tern of William Bates, who rcceptly was transferred to Shell' Qil Cas York before' turning ovdr the' reins, reviewed rthe progress of PPP 1962, citing establishment ot the --luncheon club at Ventura and a vigorous membership pro-. gram -that resulted in385 new members being added, bringing the roster to an time high. Dates for the spring had fall barbecues -an- nounced as follows: May 11, -1963, at Kern County Golf Course picnic area (Bakersfield) and Sept. 28, 1963, at Camp Comfort, Ventura.

Press-Tele- a Lt Cmdr. David H. Bodtke will address the Long Beach District Board of Realtors' Lincoln Day breakfart meet-ing set for 7:15 a.m. Tuesday in the Crown Program chairman Don Schwenn announced the speaker would discuss the Navys views on housing problems for officers and enlisted men in this area. the Independent, gram.

-Ray Garcia, Ad Club president, will preside. OTHER PERMITS were is- In announcing the appointment, Frank R. Hart, executive vice president, said: "Rowland will supervise this real estate consultation service for the Lakewoodand Long Beach areas. Full cooperation with all brokers will be ah important function of the office. "Property owners with large equities in their homes or other real estate and who wish to improve incomes through investments are invited fo' consult freely, with us for professional planning, Rowland said.

A specially trained staff of investment counselors will man the new office now located a 2265 Palo Verde Ave. Lucky Stores Earnings Increase Park Hospital Changes Hands Long Beach. The recently completed building affords 2300 square feet of office space completely air conditioned, central heating throughout and private off-street 'r THE LOCATION, stated Joe Witzerman, is ideal, for we are practically at the geographical center of Long Beach, plus the completion of. the San Freeway, just one block awayr will 'afford the agency immediate access to Orange County and the Los Angeles -Hollywood locale. The national agency services many pf the leading firms of the iarea and.

has acquired dirou Service major news outlets including the Associated Press and United Press International Mhqy major promotions have been handled by the firm and the new facilities Consolidated sales of Lucky Stores, for 1962 totaled $232,448371, up 16 per cent over the previous year's sales of $200,400353, ithas been announced by Gerald A. Awes, president Consolidated earnings for the year amounted to a 113 per cent increase over 1961 earnings of These earnings are equivalents, $138'tec; share on shareS tsued to Everett Reed, 11871 Cruz St, remodel kit-x rchen, W. Robertson, 10392 Courson St, work cm dwelling, L. N. Sluy-.

'ter of 6212 San Lorenzo DriveTpatlo, $500; Bregder Enterprise of 2135 W. Ball Anaheim, $wimming pod at 10427 Fern jSt, Walter J.Kauf, Johnson addition gof bedroom, bath and utilities, 1 $2350; York Construction Co. if' Orange, block wall at -'S025L Sentry St, $648; and Lloyd W. Grt 11271 Santa 'Rosalia St, family room addi- Permits for signs were ls- tgued to Bill Smith, 12031 'Reach Blvd, $495; Paul 10579 Dale St, $400; and L. Applewhite, (10861 Beach Blvd; $50.

Valuation Sets Record Total 464,788 valuation of 5,083 Acquisition of the former Park Hospital, operated for years at 4201 Erl0th.St,'by United Medical Centers, Inc. has been announced by John D. OConnor, administrator. It now is. known as Sunlite Part Convalescent HospilaL Richard J.

ootner is presi-dendiLtfie Medical Centers organization, which also has the Sunlite Convalescent Hospital at 1201 Walnut Ave. and is building convalescent hospitals at Norwalk and Banning. i at the- end of 1962. as com Gain in Insurance A vlheDfelnsurance Agency Management Association re-' 1 ports purchases of Ordinary life insurance in December rose to $5.46 billion from in December, 1961." FIRM HAS NEW OFFICES The and of Long Beach advertising are held by John S. Sarver; and Joseph E.

Witzer-. man as the firm announces opening of new offices at 719 E. Wardlow Road. single month. It was first time in the citys history -that the valuation for a single month exceeded $100 million, officials' said.

pared $1.15 (after adjustment for a' 3 per cent stock dividend) oq 2,027,956 shares outstanding at the end of 1961, 'v A ''v v': 1 i-.