Clarion-Ledger from Jackson, Mississippi • Page 47

eal-Lily Cfte Clarfoit'LeDger jackson daily news 5 Sunday, May 17, 1959 SECTION k.f ress a a tory Told Cruel Italian Queen Made First Ice Cream I nun i Rctsmto i 4ssr ii jet-, Like aX storiee 0 the ic cream bustles and lace mitts, and riding somewhat daringly on bicycles on industry, the Seale-Lilyy story begins more than 400 years ago when the cruel and beautiful Catherine dirt streets and wooden bridges. J1 Coming from Montgomery, where he bad learned the ice cream business, he and his former de Medici left her native city of Florence, Italyy to marry Henry, the French Duke of Orleans and thus become Qneen of France. With her Catherine brought employer established the Larkin-Seale ice cream business in Grif EARLY SEALE-LILY DAYS Seale-Lily Ice Cream Company at 110 East Griffith Street, Jackson, serving Mississippi ans for a half century, has come a long way from those early days, above, to its present factory, furnished with the latest in modern fast-producing equipment. See other photograph this page. SEALE-LILY'S HOME TODAY Seale-Lily Ice Cream Company's building today on Northside Drive reflects the progress the company has made over the past 50 years.

It stands out in bright contrast to the facade of the old building in left hand corner this page. Photo by Patrick. fith Street in the building located on town creek now occupied by Butler Sign Company. many things. Beside a natural ability for soci The freezer, with old-fashioned grew with tt and seale-Lilyi quality and protection to the ice gallon cartons are filled and cap-revolving dashers, was operated 7 I v.

by a gasoline engine the latest has many firsU to lts credlt iPed on a continuously operated al, political, and religious intriqufi, and a high regard for cosmetics, jewels, silks (and several ideas on how to administer poison) she "modern iruuwalirm" in Mint ing the first Mississippi to The Seale-Lily reputation forimacnme. 5eaie-UJy ice cream sandwiches are made, wrapped, and sealed entirely by automatic brought the family recipes of the Medici. Among them was one for something called "Cream adopt the continuous method of QualKy" ice cream freezing ice cream. This is the, over lng period of years is quickest, best way ami freezes 01 w- D- days. From the beginning this new venture was a success because W.

D. Seale made ice cream with the finest ingredients obtainable, with expert knowledge and full affection for the job. A year passed and Mr. Larkin These recipes and most the one for "cream ce" had ice cream hi just 10 seconds. Seale, the kindness he preached and practiced, his insistence of using only the finest, freshest been a well guarded secret of the Seale-Lily was the first to make Otl Medici for many generations, since machine.

It's a real treat to watch the machine that makes Nutty Buddy the ice cream cone that is wrapped, fiUed with ice cream, topped with chocolate coating and nuts and completely sealed, all automatically. Ovr the years It has been tempting to branch out Into other dairy foods and even other type such foods were considered fit only Eskimo Pies and Sidewalk Sundaes. The first to install refrigerated ke cream cabinets and the died. After which W. D.

Seale purchased the entire business and operated as Seale Ice Cream Com for the ruling class. The original recipes, she said, dairy products and continuously advertising that fact, together with his selection and training of many fine young men and women who have grown up in the Seale-Iily family. These loyal employ- first refrigerated ice cream truck pany. in Mississippi was Seale-Lily. In 1912 the front portion of the As the business continued to ees, (some have spent their entire businesses but the Seale-Lily people believe it better to specialize were brought to Italy by that fabulous adventurer, Morco Polor, who averred that he had been given them in China.

Of course, the wonderful new "cream ice" was an overnight sen present manufacturing plant on Griffith Street Was built and mod adult life at Seale-Lily) have had 1 I say J1 1 grow many fine young men and women were attracted to the Company and joined hands with W. D. Seale to make Seale-Lily a large part in making the Seale-i'n ic cream alone, as ice cream ern machinery installed. Then it Lily Ice Cream Company good our first love. The Seale-Lily was that the Lily Ice Cream Com people to do business with.

An pany of Memphis, came to sation of the French Court. But it was not until better than a century Ice Cream Company the progressive company that it is today. other and most important link in Many Seale Lily employees had passed tmat the receipes managed to cross the Channel to the Seale-Lily chain is the more than 1,000 loyal, alert, and en spent the war years in the serv ice of Uncle Sam and all but one people will continue to eat, sleep and manufacture the best premium quality ice cream it is possible to make. Fifty years is a long time. It's time enough to learn something about ke cream.

The way you like ice cream made, and this is just what Seale-Lily does. Makes ip rraam Mu tmi lili-A if thusiastic dealers who sell Seale-Lily ice cream. Some have been selling Seale-Lily ice cream for Charles the English King, had married a French wife who returned safely. brought her chef to London with Jackson and purchased an interest in the business and the Seale-Lily Ice Cream Company as incorporated. F.

J. McAvoy joined the firm at that time and acquired an interest in the company He assisted Mr. Scale in the operation of the business. DEMAND INCREASED Demand for Seale-Iily Ice Cream continued to increase because the people liked it and the slogan "you eat it with a smile" was adopted. Several years passed and Seale-Lily built a new plant in Meridian, her and he provided the English Court with the delicacy in the middle 1660's, but still ice cream re 50 years.

The Seale-Lily people are very pround of its Dealers, most of whom are leaders in their community. They operate up-to-date retail establishments that Seale-Lily is very proud to serve. EQUIPMENT MODERNIZED Modern equipment has played mained unknown to the average Your acceptance is evidence that you approve Seale-Lily efforts to produce premium quality i cream always. 1 man. By 1776, despite the bloody rev' Forward progress of the company, almost halted by war restrictions, broke loose again In the post war years with redoubled effort when William and Joe Soale, sons of the founder entered the business in earnest.

Seale-Lily was now operating within a radius of 125 miles of Jackson with, disrtibution centers in Vicksburg, and Monroe, La. New additions were added to the Jackson plant which by this time was equipped with all stainless steel manufacturing equipment. The hard, non-porous surface of olution in progress on this side of the Atlantic, the recipe for ice Those who know the Seale-Lily LIKE FATHER, LIKE SONS Following in their father's footsteps in the production of ice cream for thousands of folks in Mississippi and Louisiana are William Seale, left, and Joe C. Seale, right. Their father, W.

Seale, center, founded Seale-Lily Ice Cream Company, now located at 110 East Griffith Street, in 1909. cream had turned up in Phuadel a most important part in making! people as well as Seale-Lily ice it possible for Seale-Lily to give! cream know there is no substitute you Premium Quality ice cream for premium quality. Dealers sell phia. George Washington himself entered the item "one cream ice and ke cream novelties made un machine" in his Mount Vernon ex- managed by F. J.

McAvov. Later W. D. Seale bought all the s'ock in Seale-Lily Ice Cream Company in Jackson and became owner and president. At the same time he sold his interest in the Meridian plant which changed its name to Seale-Lily Ice cream with pride and pleasure.

You can serve Seale-Lily ice cream with pride and pleasure knowing ful well that every spoonful of Seale-Lily premium quality ice cream is ke cream at its very best der most exacting sanitary conditions. Seale-Lily fills Dixie Cups completely by machine. The cups are filled with ke cream and capped automatically at ttie rate of 90 cups a minute. Square half Only two years later, the first commercial venture in ice cream making was launched in New York City by an enterprising yankee Lily Ice Cream Company, Seale-Lily Can Boast Many 'Firsts' stainless steel has proven to be the finest surface for complete sanitation, and assures better As Jackson grew Seale-Lily 1 A I 1 jvj- 1 I named Joseph Orowe and met with over-whelming success. From this time on, ice cream figured regularly in social gatherings, not only in New York, but every where that Americans went.

Yet, on the whole, ice cream W. D. Seale, founder of Seale- ly Ice Cream Company of Jack- on. can look back todav over SI) tofflMEW manufacturing remained on a small scale basis until 1851, when the first wholesaling firm was opened in Baltimore Maryland by a milk merchant who made up his surplus milk and cream into ice cream. So popular did the ice cream business prove, that the Baltimore man's milk and cream business was soon given up in favor of ice cream.

Others followed him Into pars of operation and note the Immense progress in the manufacturing of the delicious com-tnodity. I Recalling those early years, after founding the company in 1909, $Ir. Seale remembers that: I "The freezer, with old-fashion-d revolving dashers, was operated by a gasoline engine, the latest inodern innovation then," he says. The ice cream was painstakingly Inixed, and poured into the freezer, 1 r-rn'crw 1 the business and before long ice cream was known and enjoyed in Mississippi. FOUNDED IN 1909 And that is where the Seale-Lily story begins, with the arrival in Jackson of W.

D. Seale master ice cream maker. That was back in OLD SEALE-LILY DAYS W. D. Seale, founder of Seale-Lily Ice Cream Company, holds in hand a scoop of ice cream made in the old days when ice cream was manufactured by gasoline-operated churns.

Today the company's fast modern machinery calls for increasingly less hand operation. 1909 when Jackson was wearing bowler hats and loud plaid suits then the engine was started. Through a glass window in the lid the freezer, the operator tried to see if the cream was frozen. He guessed it was, hauled it down on the pulleys and opened the lid. It wasn't.

He then had to put it back and start the engine all over again. Then he took it all off again, hunted about for a spoon and tasted it." i There were no sanitary Inspectors in those days, Mr. Seale recalls. There was no uniform Cream grading, and no inspection to assure cream content in the milk. "We just had to take all kinds of milk, and sometimes it looked mighty blue," Mr.

Seale Chuckles. I Today Seale-Lily's products are mixed simultaneously with the freezing process, with the latest fci modern machinery utilized the production and packing of Seale-Lilv products is a far cry from what it was in those early ears, Mr. Seale recalls. '4 The great success he enjoys In ice cream manufacturing in f' dustry is due to his belief in advertising, and his constant search for new machinery, new methods making cream, and novelties. of the most famous of Mr.

Scale's novelties is his "Sidewalk Sirdae," that delicious cylinder of creamy vanilla cream, surrounding a smaller cylinder of strawberry jelly, and coated with nuts. 4 Demand for this product has boomed in recent years. 3ale-ihf Seale-Lily Lauded By Florida Firm I A Florida firm. Gulf Paper Company, Inc. of Pensacola.

has Extended its congratulations to Seaie-Lily Ice Cream Company of Jackson on the latter' celebra tion of its 50th anniversary. Two famous, best loved names in Jackson homes-both born just 50 years ago! And today Seale-Lily Ice Cream and Dixie Cups just naturally "go together" to bring you the highest standard of ice crqam quality and goodness! USD XOE CUPS ARE PRODUCTS OF AMERICAN CAN COMPANY 3 "Dix)ta rcg isttrtd trtdt rrurfc of Dixit Cup Division of American Can Company, Caston PtnnsyNtani ICE CREAM has been PROMINENTLY AND EFFICIENTLY MERCHANDISED ICE CREAM DISPLAY CABINETS A he Florida Company supplies the paraffin-coated cartons wed tiv Seiie-UI-V lor packaging Ice cream. "We hope we have contributed in some small way to Seale- I-ly'i success." Ashley Pace. tjr- president of the Florida com 5. ta-vr-i j-3si 4b- pany, taid..