The Philadelphia Inquirer from Philadelphia, Pennsylvania • Page 24

2-4 a THE PHILADELPHIA INQUIRER. MONDAY MORNING. AUGUST 13. 1969 A Look at TV ScrccnUifi TV Audience's Choice Limited New Show Brings Griffin Up to Date "X.Xs.. 1 A LEAST one thing that session.

Griffin recalls, to work! "I would imagine there will By HARRY HARRIS Of The Inquirer Staff wheel up Dinah Shore, Iledy still many) of no use at all Lamarr, James Mason and, after 11:30. Sonny Cher. Carson will have No diversity, no "balance," no used to bug Merv Griffin out the deal. be a concerted effort to un iBS and its affiliate stations (Racquel Welch, Shecky Greene alternative programming is pro- stand to benefit from the and Marilyn Maye; Bishop, vided when all three networks George Burns, Tony Bonnett and are simultaneously covering a Ruth Gordon. (historic event or offering peas- iit.u:..

4- in-a-Dod nrn "ramming i "They're big names now. When Aliza plays a nightclub, she packs them in, and it's because of this exposure. "Before she became a hit on our show. I remember seeing her in a little Israeli nightclub in New York, where she might have been getting $250 a week. "Now she gets $5000 or more." By DAN LEWIS about his Group W-syndicated! Now he has a two-year con- le for exclusive appar.

talkshow won be a problem tract, which also calls for two for him as CBS' entry in the specials a year. jances. network free-1 He's looking forward cheer-! "I think, too, there will be for-all. fully to the three-way scramble more willingness to gamble on He becomes the third man for the stay-up-late audience new talents. Monday night on Channel 10 in and for the guests needed to "They haven't gambled in the a ring already shared by NBC's keeP ali three shows going.

'past as I have, and look what Johnny Carson (Channel 3) and "Jt should be a lively battle," we've produced: Woody Allen, ABC's Joey Bishop (Channel 6). said Wltn a Srin. can't Aliza Kashi, Gloria Loring, to VVdlUH LU VII IdLCI 11113 -o- i commercial-crammed 90-minute 'Merv Griffin Show," bowing Monday at 11:30 P. but will the public? A battle royal for ratings looms as the nightly face-off between NBC's Jchnny Carson and ABC's Joey Bishop becomes a u-Polr fnr Oriffin- Walter Cron-' cause can De maae ior me former situation in terms of pub-i kite, Muhammad Ali, Joan Baez, lie service, but it's pretty hard Art Linkletter, Redd Foxx, Rod ney Dangerfield, Aliza Kashi and to justify on similar grounds! win to ste wiiai Happens: name a lew. "The freedom of syndication Dennis Wholev hosts 90 is wonderfl," Merv said, minute variety and talk what always drove me crazy was Penelope Ashe, non-author of iiup du "Naked Came the Stranger." (Griffin talkathons.

Of course, service to the pub- VTn rlic didn't dictate scheduling Vlie Z1, SPn rv Griffin Show." At Schneider DiUer, Dan a thp npr Rowan and Dick MartJi, Anne rRC cVimif hnin'niT Mnnn. i a hspnee of toDic ali v. I ijyji ti i 9:30 P. M. on rhannel 29.

I "It didn't bother the Miss America2 estyleei DdAU'I aim DUl VU3UJ, it bothered me. We had to season's first 90-minute "CBS put that barrier in front of every Playhouse" drama, Earl Ham- rUest m55'S "Ap.PuaIaian "We had to tell them not to to the DTSDAIN for what's Dublic's advantasrp Bishop's buddies: Eddie Milton Berle. Rick Nelson, is evi- Philadelphia thre e-w a vying for late viewers, and dis a from the net works are pouring like war communiques. There are constant an-n -ments of new a more gla morons quests, then changes, then changes. A 10-minute Channel 6 newscast is slated daily at 9:20 Rich Little.

Ben Gazzara. Peter! denced repeatedly. aiairiug niiur xvenneay, ieresa mention dates, or season or, A nevvbut still an.white right and Stelle Win wood. A. after Popeye Theater li ti.

i or- iiPi zj 1 1 k.o a i- pi n- Falk, John Cassavetes, Peggy During the upcoming Lee. Nipsy Russell. George; movie will be pitted season, against In a season crammed with t'tn ihr.aa is SIdiea Ior "ss'with Sallv Starr." beina ex- week-after-vveek variety hours, America telecast lrom Atlantic to an hour and 20 min- Shearing, Ed Ames and Florence movie, movie star (Lana Turner) Henderson. against movie star (Doris variety show (Andy Williams') superabundance of adventure hour changes, of the -L brities could be considered ABC's "Dick Cavett Show will alter its usual format Tuesday at 10 P. M.

to present a "mini rock concert" by the Jefferson Airplane, the Jimi Hendrix Experience and Joni Mitchell. i Hollywood I Vito Scotti. dropped as a 1 "Flying Nun" regular, will have the recurring role of a 'cab driver in CBS' new "To Rome with Love" series, i Glen Campbeil, Burt Bacha-rach, George Kirby and the Creedence Clearwater Revival doctor dramas and same-situa- i Citys Convention Hall Sept. 6, utes. A 15-minute "End of the tion situation comedies (the! network live (actu- from io p.

M. to midnight. newScast will be aired at widower-with-motherless child the snow 1S beinS taPedi A musical salute to American1! bit), is this responsible program- earlier e' uth, the program will put David" Susskind has joined ming? ons: Bishops has a 24-hour lts 50 title-seeking contestants headliners for WHYY TV's Ironically, networks and sta-delayJ Merv wul able t0 into miniskirts and will feature -Talent Telethon" be-tions can be ultra-aware of the Provlde commentaries on composed rock music ginning Sept 19 at io p. M. importance of offering dissimilar.

ren a more colorful, somewhatj Eagles coach' Jerry Williams a dividend for viewers, a con Bold against ad-; venture hour Impos-j As of last reports, subject to alteration by the next mail, sequence of good old competi tion. Griffin's first fusillade will con Networks have scheduled spe-; programs wnen it suits tfteir psyeneuene sei. wju CO-hot 20 WCU-TV purposes. night in a show, or a mov-j Bert Parks will host- for thelxFL fame "Pro Line" Thus, WCAU-TV's jettisoning ie, or a club, neil De aoie to; 15th year, but he'll have a new liuni.ii.1, tilt oau Jltll UUltT Ilt'lWOIKS n3VC in another way competition has scheduled the debuts of 19G9-70 diminished not increased. series, and networks have sched-Fewer KINDS of programs! "led specials when other net-are now available to the 11:30 works have scheduled specials.

Dionne Warwick's her Sept. 17 CBS audience. or show shoppers who limit Viewers partial to their TV-watching to exceptional and its proliferating orosenv: programs, this means frustrat- will be guests in special. of "Pixanne" could be rational- capitalize on that, too. co-host Debbie Bryant, Miss ized on the ground that NET's, America of 1966.

upcoming Children's Television -ERV acknowledges that he nl WOuld gK'e tme more Workshop "sesame Street" se- made the firs move pleasure says executive pro- nes is scheduled for the same ni negotiations. Iarfks time 9 A. M. and will aim; 1 0 "than to have black finalists, at the same prekindergarteners.i 1 n.ad JhaJ CBS want-; but we have no influence on the That would be a sensible rea- ed a talk show he judges some of them black of grams with Tom Brookshier. beginning Sept.

21, at 1:30 P. M. Rumors that KYW-TV's daily "Contact" show is being canceled have been officially denied. H.H. New York Black Americans comment on may resort to frantic dial-turning or pushbutton-prodding because of nagging fear that mg further the already disen-, franchised.

A particularly regrettable ex-j ample will occur sist of Joe Namath, Leslie Uggams, Woody Allen, Jackie (Moms) Mabley, New York Mayor John V. Lindsay and pioneer censor-twitting novelist llenry Miller. NBC's "Tonight." which "coin-cidentally" moved its headquarters to California last week, wilj counter with Bob Hope, Eva Gabor and other H-for-IIollywood bombs. Former Bishop's arsenal will include the controversial Smothers Brothers, Kfrem Zimballist Henry Gibson and Krtskin. i Reserves in all three camps are formidable.

Tuesday night Griffin will son to change times, but not to saia 7 esungnouse the 3500 local pageants. they're missing the most catchy tune, the funniest stand-UD com-'ct- 7- "Some black contestants came South African apartheid for the drop a program from a "UL rtU" ing schedule that features cheap was UP for renegoha- often in more ways than one tion. Campbell, a midseason Wednesday night hit on CBS, reportedly earned $2 million last year. Two ABC series "The Mod Squad" and "The Outcasts" have been awarded National Association of Television and Radio Announcers Golden Mike awards in Washington for realistic depiction of black close. Miss Paterson, for in-, first time on national TV in stance, the second runnerup in NET's "Black Journal" next reruns of "The Farmer's daugh-i I Just told my people to xew Jersey." edy routine, the most gossip-l At 8:30 that evening NBC will! worthy nugget of host-guest present a two-and-a-half hour; chitchat.

jPaul Newman-hosted look at the: Viewers who couldn't care less United States today and in the about nightly klatches will decade, "From Here to-find those sets unable to bring' the Seventies." in UHF stations (and there are; At 9:30 CBS has booked the; Monday at 9 P. M. Michael Caine will narrate NBC's "The Battle for the Battle of Britain" Sept. 7, at 10 P. M.

ter," Lucille Ball shenanigans, contact CBS and search them "Exercise with Gloria" re "The Beverly Hillbillies," "The out on it." turns to the Channel 6 sehed Andy Griffith Show" and "The! CBS apparently was delight- ule daily at 9:30 A. begin Dick Van Dyke Show." ed. It took just one eight-hour ning next Monday. $8 Million TV School Given Test Run Here Continued from First Page "The selection of audience was1 rough and ready and not very! i 3 A .5 tional test designed for use after; scientific. i Sesame Street" goes on the air: had noM do now being revised.

1 SET ON CITY STREET mre n-orous methodology to 1 be used nationallv and to be fol- Ihe children were asked about various elements in the pro- lwed by an independent test-prams, including the content of Jng agency, Educational Testing s-eparate segments, performers. Service, in Princeton cts and the series' over-all stu- A member of the WnYY-TV, dio context. I I "Sesame Street" takes place staff (Mrs- ivian J- RUev. who cn a city street, with the front holds a master's degree from Meps of a house in the center, a the University of Pennsvlvania candy store at viewer's left and and miied to a You Great a fenced-in excavation at view-, 0 cr's right. Society official) found 10 black Via the fenced-in area the au- mothers who were willing to co-dience will be transported to a operate farm, the seashore outer space; put us in contact any 01.

iutdic uc- five homes with a four-year-old sired. i i i 1 1 1 1 1 i. 1 i ne i uiiaufipiua juunysiers vuiu. 1 reactions, according to Dr. Ed "The 20 white homes were a ward Palmer, the Workshop's separate sampling, director of research, will be: among several factors consid-j After the previews each child cred in making changes in the wast asked Performers even before it begins na- Pealed Jo him most what he tional telecasts remembered and talked about His research'team, Dr.

Palm- afterwards, which instructional cr stressed, only makes recom- elements were more or less ef-mendations; it has no control fective. over program content. In May, during a closed-circuit However, he said, the local in-jTV press conference presided terviews indicated that greateriover by Joan Ganz Cooney, ex-emphasis should be placed on the ecutive director of the Work program's studio-based section shop, impressive educational re-i and that a "Man from suits of earlier testing were spoof, with Gary Owens, of NBCs cited. "Laugh-In," as a bumbling anti-; After a TV commercial-like hero who investigates trumped- animated cartoon "selling" the' i i I i I crimes. like tne stealing of all ietter J.

Dr. Gerald Lesser, pro- the 13's on IdJtHUdl, Ollt'll fncsnr of oHiiMtiftn anrt Hnvrlon missed its intended mark. ment psychology at Harvard RESEARCH BUDGETED University, described the impact x- 1 1 wNf 1 In if I I' rh- -o-rv iir U' W'i 4 I Of vv If 1 v- 'fl- I i -If" 1 -I-- i I i i. i I jBMt'Mlhi 'jhm'yii is tix 'J I i if 1 IIS x-(iCL i fil i i i--: I If t. A it' 4 if' 'r; i ll i it JM- vM.

1 1 sl 'r -n." I l. --fA 1 1 lie v. 5 c- -j i -si I si 1 I' li I lS If I 3 A. I i v- Hi i 1 MpVM I i 1 51 it' li i Vi I dj nl i iv.ri-r.ifr,-,. ifr7ro7i 1 ViVM V'l rAVil i jVa More than a year went into re-'of that particular film snippet searching for "Sesame Street" on pairs of youngsters who had how commercial TV-tested tech-! seen it once, three times and six niques could be used to teach I kindergartens.

Youngsters were shown not Fully 10 percent of the $8 mil-; only identifying the letter lion budget provided by the but picking it out of printed Carnegie the Ford Foun-i words. i dation, the U. S. Office of Educa-j For a further test, children tion. National Institute of Men-; were shown either a rocket tal Health, Learning Resources countdown or a counting jingle Institute and the Office of Eco- or both.

I nomic Opportunity is ear-; Exposures to both elements marked for research, Dr. Palm- five times apiece, it turned out. rr said. i resulted in better remembrance 'Formative' research," he than 10 repetitions of only a said, "resulted in information single element, which was fed to the producers The specific results of the for their guidance. Philadelphia tests have not been "Some of their first attempts' announced, were taken out in the field and; Why was Philadelphia selected tested in the children's own for so vital a "Sesame Street" homes and in New York day care role? centers.

"The station is one of the "But the complete hour-long country's top public TV sta-programs, containing Dr. Palmer said. "It has pieces live action and anima- displayed great interest in the tion that won't be used, were, Workshop and has been most tested on the air only in Phila- cooperative. And it has Channel delphia. 135." 1 I For that itch that hits below the belt.

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