The Philadelphia Inquirer from Philadelphia, Pennsylvania • Page 65

Sunday, June 6, 1999 D13 THE PHILADELPHIA INQUIRER Mutual Funds By Charles A. Jaffe NAV Ob. 1-yr 3-yr. Mutuals from D12 AB 6.0-6 Gl 25.9-A NS NAV Ob. 1-yr 3yr.

Don't talte rating lists too seriously LG 3.8-A 7.7-A Gl 213-A 25.8-B Putnam Funds Income PNCVX 6.60 RSI Trust! AclBdn RSIAX 37.34 Cortn RSICX 106.75 Rainier Inv Mgt: Equily RIMEX 26.33 SmMCap RIMSX 21.68 Regions Funds: Balanced FPBLX 15.44 Mutual-Fund Performance Find the two-letter abbreviation for your fund's objective and compare it to the average returns for the year to date, one year and three years for funds of that type. Year-to-date return appears in Tuesday's mutual-fund listings. I Retstni I GR IS.7-D 21.0-B MC 14.0-C BL 12.S-B 16.6-B t-xdlncrr RFIFX 10.22 IB 32-0 NS RAX I 11 GR 93-A ValutTr RVLAX 61 11.4-C 17.57 PIMMnlx-Enofimartn AsGrthA PHSKX GrowltlA PASGX Niflv SO PANFX PhMnix-Goodwin BalariA PHBLX GrowIhA PHGRX HIVlldA PHCHX InGrAp NAINX InGrB I NBINX MulFIAo NAMFX StrAIIAO PTRFX USGovA PHGBX PhMnix-Otkhural: PDIAX Phoanix-Sctwca EqlvOPB NASTX MidCacA PHCPX Ptxwnix-Zweto ApprecA ZAPAX ApprecCr ZAPCX ModAstC ZMACX SlratA ZSTAX Reinhardt Werba: USHBMnDFBMX 20 85 CP 39.3-A 1J4-C 29.25 GR 32.S-A 224-C 41.14 GR 27.3-A 21.3-B 17.39 BL 10.9-B 14.6-C 27.53 GR 19.1-C 20.3-D 7.76 HC 7.3-C 952 MP 5.3-D I2.3-C 9.52 MP 1.5-D 11.4-D 11.16 GT S.1-E 17 16 MP 13.4-A 1S.I-B 9.19 LG S.0-6 14.43 Gl 19 3-B NS 8.74 GR II.7-C 11.9-6 17.31 MC 11.2-C 8.9-0 1586 SC -96 0 J.7-B 1559 SC -103-D 8.0-C Hit MP 7.0-C I3.I-C lilt GR 1.3-6 15.60 Gl NA NA Gl 15.4-C 23.4-B USLargeSlk nrVGUSX 8.12 Republic Funds: EqgilvY REQYX InllEqly RINEX SmICpEo RESCX 20 II Gl 21.J-B NS 15.43 IL 10.3-A 14.S-A 11.90 SC 3.I-B NS Reynolds Funds: Blueinip RBCGX am Gl 4S 0-A 369-A Rightime Group: Blued RTBCX 40.17 MP 14.0-A I2.9-C Robertson Stephens: ConlraA RSCOX 8.83 GR -160-6 EmGrA t)p RSEGX, 31,16 SC 58.S-A 2.6.9-A GrlhlncoA npRSGIX 16.49 Gl 220 16.7-6 InfoAgeA np RSIFX 21.23 TK 600-B 26 9-8 ValuePlusA nRSVPX 27 JO MC 22.4-B 18.5-A Rodney Square: StralCr ZSTCX 15-20 GR Pilgrim BankThrA PPBTAX 21.20 SE BankThrB pPBTBX 34 05 SE HiYldA px PIHYX 5.09 HC 7.2-6 7.5-6 91-0 27.2-A 97-6 NS 66-D 7.1-C 7.1-6 63-6 5 88 HC LgCpGro nRMGPX 24.49 GR 20.5-C 20.3-C 17 32 Gl 110-C 21 1-C 18 69 MC 21 SB U.O-C 17.02 SC H.1-A 6.0-C 7 34 SC 917 SC 751 SC 107-B I1.0-B I3.0-A 1279 GR 271-B NS 1701 Gl 22.0-8 243-B 10.10 AB 3.2-A 6.2-6 HiYldB tx PIHBX MagCBP A PMCFX MidCapC NCGCX SmCapCt NAECX Pillar Fundi: EquGrth I PIGIX EqVakiln PLGAX Fsdlnl PLFAX ftonatr Funds AmlncoTr pPUSGX BalancA MOMIX BondA PIOBX CapGrAp PCGRX EolncAp PEOIX 18.51 UT 7.5-6 15B-E 1023 BL 10 26 GR Rovce Funds: PennMun PENNX Premier RYPRX TolRel RYTRX Rushmorg Group: AmGas GASFX Russell BalSlrat RBLEX EoBalSIr RELEX Rvdex Investor: Novan RYNVX Ursan RYURX SAFECO Funds: Equity SAFQX Growth SAFGX Incom SAFIX 960 LG 21-C 6.2-D 978 BL -16-6 16-6 8.96 AB 2.0-C 6J-D 21.56 GR -21-6 7.2-6 30.40 El 12 7-8 21.7-A 3007 EU -12 2-D 17 1-C 3635 CP 2S4-B 33 5-A EuropeA PEURX GrowIhA PMOMGX 22.36 GR 21.9-C 34.8-A 4749 CP 76.7-A 14.2-A 8.42 CP 2516 Gl 21.9-B 21.0-B 20 88 GR -16 7-6 15.6-6 23 30 El 15.I-E 14.09 GM 3.7-A 7J-A that could make fund lists marginally useful. Instead of finding reasons to buy a fund on the list, search for a reason to knock funds off, cutting down to the one or two that best suit you. In doing that, you can put Money's list of good funds up against your personal checklist of what is important.

Your hot buttons might include the manager's length of service, or whether the fund has grown to a ridiculous size. Has the investment style remained consistent, and what are the expense ratios, sales charges, turnover rates and tax efficiency? Track record is important, but good funds don't always have the highest returns. Perhaps the most useful part of Money's list is not who made it, but who got kicked off and why. A few funds got the boot for un-derperformance that has now stretched to three years, meaning that Money was patient and gave the funds an opportunity to rebound rather than giving them a quick hook. Two funds with flashy concepts one a "market-neutral" fund, the other an "enhanced index fund" didn't live up to their hype.

The lesson there is: Don't fall for gimmicks. Ultimately, what matters most is what puts a fund on your list, and keeps it there. Work on developing personal criteria for what you want and expect from a fund. Once you have that, you can leave everyone else's lists for lining the bird cage. Munlc SFCOX SEI Portfolios: InlOGovA nTCPGX SmCGroAnSSCGX About the last thing any fund investor needs is another list.

Every quarter, you get lists of top performers, sliced and diced in all sorts of ways. Then there are lists of funds that get high star ratings, or that beat the market on Tuesdays or during leap years. And somewhere in there, between the sublime and the ridiculous, is Money magazine's list of the "100 best mutual funds." On the plus side, the magazine's attempt to cull the top funds does not revolve entirely around performance. The selected funds have consistent track records, sound strategies, andor top-flight managers. Because the selection criteria were subjective, the list includes many funds from companies in which investors are treated more like associates than customers, where the bottom line is not the only story line.

While 13 funds dropped off the list from 1998, most were dropped for reasons not related to performance usually, management turmoil. Plenty of funds that stayed on the list were mediocre performers last year, but Money stuck with them. The down side is that no one cares about that stuff. Anyone who buys the magazine will skip right past the meat of the issue to get to the list. Worse yet, the list will become the basis for fund picks or the reason to jettison a current holding.

That's how lists such as Money's lead to investor mistakes. If you have done a reasonable job building an investment portfolio, fund lists of any stripe are of virtually no value. For starters, you probably don't need to add more funds. There is no SIFE Trust SIFEX Funds: tniiGrA phi-a ira il MidCapA PITHX 18 36 MC 7.5-E PjjmfdAp PIOPX GimtlAjmiA Pionr HAp PIOTx! 2L32 Si -101-E 9.1-6 SmComA PSCFX 10.94 SC 14-E TaxFreaA PMOMTX 11.68 GM 3.0-C 6.6-C pfonaer Funds CapGrB PBCGX 2088 GR 64-6 EdlncB PBEOX 30.18 El 11.9-8 20.7-B GrowlhB PPBMGX 21 58 GR 209-C 33.7-A PionFundBPBODX 45.95 Gl 21.5-B NS SmComB PBSCX 10.61 SC 6-6 EuropeB PBEUX 28.90 EU 16.1-C Pioneer Fundi GrowthCpPCMGX 21.73 GR 21.I-C 34.0-A Preferred Group; 9.88 SG 4.1-C 6.8-A 18.91 SC 11.4-A 4.2-D 6.29 SE 1.1-B 2I.7-B 29.79 El 9.0-O 16.3-E 6.10 GR17.0-O18.5-D Fund oblecttve Abbrev. VTD 1-yr.

3-yr. Capital appreciation CP 10.25 20.32 17.12 Emerging Markets EM 25.83 0.52 -6 43 Equity income El 7.26 10.30 18.76 European region EU 17.73 Global GL 5.86 6.19 13.52 Gold AU Growth GR 7.87 22.49 23.04 Growth Income Gl 891 12.16 20.04 International IL 3.60 10.08 Latin America LT NA NA NA Mid-cap MC 7.06 13.56 12.69 Natural resources NR NA NA NA HearthBiotech HB 15.17 15.11 ScienceTech TK 15.36 54.08 24.28 Sector (Financial Svs.) SE 2.80 24.80 Utility UT 6.0317.11 19.84 Small Cap SC 3.44 4.25 Stock and bond (Balanced) BL 4.24 11.42 16 06 Stock and bond (Flex. Portfolio) MP 3.8011.31 15.32 I 8WM8I; SWWr-fW li4ssswfte444Vaiiitliiiiii ililll irci irHlr'-iiifriiT-iiirifriiiiii-irTiiifilirTTrfiiiirf'iTr'J Corporate intermediate-term, Investment-grade IB 3.05 6.94 Corporate short-term, Investment-grade SB 1.06 4.28 5.93 Corporate long-term, investment-grade AB -2 28 1.92 6 98 General taxable GT 1.83 7.45 Global Income WB 5.17 High-yield taxable HC 3.33 -1 .43 8.25 International Income WB 2.80 6.92 Mortgage MG 3.02 6.75 Municipal, general GM 3.27 6 80 Municipal, high-yield HM 0.54 3.62 7.17 Municipal, insured NM 3.25 6.41 Municipal, short-term SM 1.09 3.92 4.47 Municipal, single-state (N.J.) SS 3.28 6.50 Municipal, single-state (Pa.) SS 2.62 6.29 Municipal, Intermediate-term IM 3.57 5.84 Treasury, intermediate-tenn IG 3.20 6 66 Treasury, long-term LG 0.90 7.39 Treasury, short-term SG 0.53 4.58 5.89 reason that investors cannot reach their, goals with anywhere from four to 12 funds total. Ideally, within those few funds, you don't want too many buying the same assets. (If you are like most investors, your portfolio already has a pretty good share of stock funds, which means that the likely place to diversify next could be bond funds.

Money's list won't help you there, because it doesn't include bond funds.) If you are looking to add a stock fund to your mix, any list is merely a starting point. Money, for example, touts about two dozen large-company stock funds, so you still must sort them to find one that is right for you. Most people can eliminate stinkers on their own; separating one good fund from another and evaluating their potential is much harder. A bigger concern is whether purchasing a fund based largely on its appearance in some list of winners gives you the conviction to stay with a fund should its fortunes ever sag. Money may have stuck with the Oakmark Fund, for example, but many investors haven't.

Lists of funds also should not invalidate your own judgment. No funds from my portfolio made Money's list, for example. That does not make them bad performers, nor does it lessen their potential. It does not affect my reasons for wanting the funds, and it doesn't change how those funds operate. It simply means that my personal selection criteria and Money's aren't the same.

Money did not factor you into the equation. Its choices have nothing to do with your risk tolerance or time horizons. Indeed, your personal preferences are the only thing Eqlnc AMNIX GrowthT AMRNX SSgA Funds: 9.68 AB 3.2-A 7.0-B 9.81 EM 7.I-A BdMkl npx SSBMX EmgMkl SSEMX Grlncm nx SSGWX 2317 Gl 29 Malrix nx SSMTX 17.31 Gl 12.1-D 22.8- ttAfflJMLMjtlU-Ai9iA SESOJUx 5VSPX 23.81 Gi 82.7-6 SmCapn SVSCX 17.64 SC 4.3-D 9.79 AB 1.6-D 65-D Fxdlnn PFXIX Growlh ri PFGRX mil PFIFX YldPI SSYPX 9.93 SB 4.8-A S4-E 2146 GR 2S.2-A 26.9-A 16.33 IL 2.9-B 11.3-B 26.53 Gl 7.3-E 20.7-C Salomon Brothers: Cap SACPX Value PFVLX Price Funds: 19.08 BL I00-C 159-C Balanced rpbax HiYldA HYWBp InvesO SAHYX SBHYX SAIFX SAOPX BlueChlpG nTRBCX 32.27 GR 20.8-C 25.7-B 25.51 CP 23.3-8 25.7-A 9.76 HC 6.8-0 9,75 HC -75-E 6.0-E 24,39 Gl 17.2-C 234-8 50.34 CP 16.5-C 15.66 IL 7.4-D Opport Schroder Funds: CaplnllFd SCIEX Schwab Funds: 17.60 GR 242-B NS 15.62 IL 42-8 10.5-B Analytics nSWANX InlllnvlSn SWINX CapAprn PRWCX 14.11 CP 76-D 12.8-0 DivGron PRDGX 22.43 Gl 9.3-D 21.6-C EmMktB nPREMX 9.09 WB -22 6-6 5.9-B 6qlncn PRFOX 28.81 61 13.8-B 20.3-B lurapg PRESX fM Sj "j-A FinclSvcs PRISX 17.67 SE 5.0-A NS GNMn PRGMX 9,76 MG 3.2-C 7.1-B Growlhn PRGFX 33,63 GR 17.9-C 24 0-8 Gwlhlnn PRGIX 28.60 Gl 11.7-0 19.6-D HllnScIn PRHSX 15.53 HB 10.3-C 13.0-D MM Growth fSWOGX 13.09 MP 10.3-B NS MMSCpl SWOSX 10.38 SC 4.5-S NS MT AIIEq SWEGX 10 78 GR 10.0-D NS MTBaln SWBGX 14.26 MP 8.7-C 13.6-C MTConsnSWCGX 12.50 MP 6.6-C 11.2-0 MT Growth nSWHGX 15 SB MP 9.9-B 16 0-B HLYIdJ PRHYX 8.26 HC 1.9-A 99-A RPI8X IntlBd 9.27 WB 3.3-D lOOOInvr SNXFX 36.14 Gl 21.7-B 25.9-A PRIDX PRITX PRJPX PRLAX InllDis InlSlk Japan LalAm MdShl 20.56 Gl 22.S-A 27.0-A 2059 Gl 22.6-A 27.I-A 9.69 SG 4.1-C 5.8-C 16 77 SC 80-C 9.72 LG 3.2-A 7A-A PRMDX 1932 BL 14S-A I7.I-B 21 S3 GR 13 l-D NS SiP Iny SWPIX SWPEX STBdldx SWBDX SmCplny SWSMX TotBdldx SWLBX Scudder Funds: Balanced SCBAX ClassicG SCCGX Develop SCDVX EmMklnn SCEMX GNMA SGMSX Glow SCOBX GIOODIS SGSCX Gold SCGDX 40.70 MC 134-C 44-E 7 14 WB -29 7-E 6-E 1443 MG 3.I-C 6.7-C 30 20 GL 4.6-0 14.1-8 24.64 GL 7.8-B I25-C 6.06 AU -248-8 Charles A. Jaffe is mutual funds columnist at the Boston Globe. He can be reached by e-mail at jaffeglobe.com or at the Boston Glob9, Box 2378, Boston, Mass.

02107-2378. 'Annualized. SOURCE: Upper Analytical Services Inc. 19.41 IL 9 7-A 7.4-D 15.29 IL 3.9-8 9.3-C 945 PR 443-A -I 8-B 8 26 LT -13B-C 2.5-B 5.13 SM 4.0-A 4.2-D 27.60 TK 440-O NA 3648 MC 17.7-B 186-A 51.45 GR IS.7-D 17.2-0 6.21 PR 35.1-8 2339 NR 18-C 9.2-B SC 3.5-B 5.7-D 8.42 AB 6.I-E 11.37 SS 3.6-B 6.9-B 16.30 MP 90-C I5.0-B 19 23 MP 11 2-B 17.6-A 13.38 MP 6.6-C 125-C 44.39 TK 52 1-C 19.9-0 4.62 SB 4.0-C 5.7-0 4.59 SG 4.1-C 5.9-8 20.71 SC -76-D 9.0-8 18 93 SC 6.6-C 17.35 Gl I0.0-D 15J-E 11.18 GT 2.3-A 8.6-A 1419 MC NS 9 70 GM 34-8 6.9-8 12.32 HM 3.5-B 7.4-C 5.31 SM 3.9-B 4.8-8 S.15 IG 3.5-B 6.5-C 1094 LG 19-0 9.3-A 20.77 Gl 16.I-C 22.0-C GrEurGronSCGEX 260! EU 2I.7-A Grwlncn SCDGX 28.57 Gl 5.4-E 19.2-D 12 0B HC I.6-A NS 1281 AB 17-C 64-D 50.93 IL 3.2-B 12.6-A MediaTI PRMTX MidCapn RPMGX NewAmn PRWAX Asia PRASX NewEran PRNEX NwHrmn PRNHX Newlncon PRCIX NJTFn NJTFX PSBaln TRPBX PSGrown TRSGX PSInco PRSIX 5ciTchn PRSCX ST Bd PRWBX ShlUSG PRARX SmCapSIX nOTCFX SmCapVal nPRSVX SoecGr PRSGX Specln RPSIX MCapVal nTRMCX TxFreen PRTAX TxFrHYn PRFHX TxFrSIn, PRFSX USInl PRTIX US Long PRULX Value TRVLX Principal Funds: BIChip PBLCX Bondp PRBDX CapValA PCACX 9 97 WB 3.4-B 2.2-E NAV Otx 1-yr rtn -rk. 3-yr.

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STEINMETZ Inquirer Staff Photographer Carolyn Martin stacks boxes at King's, which is developing a chip flavored with vegetables. An ability to adapt has helped Pennsylvania stay on top. 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When the cameras detect a chip with deformities, air jets shoot it into a waste bin before it reaches the bagging line. "I'm a firm believer in what Colonel Sanders said: Do one thing and do it the best," said Potter, 60, who is grooming his two sons in the business. "I make the best potato chips in the country. And I make the best popcorn in the country. I screw with nothing else.

It takes too much work." Potter's confidence aside, making potato chips is a fiercely competitive business. In the last 40 years, hundreds of potato chip plants in the United States have closed even as chip consumption has doubled. Consumers haven't suffered. After adjusting for inflation, the retail price of chips declined 21 percent, from $4 to $3.15 per pound, between 1980 and 1997, the government says. Pennsylvania potato chip companies survived the consolidation, only to confront a new threat: the vexing problem suddenly evident to health-conscious consumers that potato chips, however tasty, aren't exactly good for you.

For the last few years, chip consumption has stalled at 1.2 billion pounds a year a fact that market watchers attribute to fat-conscious Baby Boomers cutting back on high-calorie snacks or finding other foods to munch on. In Pennsylvania, Frito-Lay has attacked the entrenched potato chip-pers with renewed ferocity, using its arsenal of national brands, newspaper discounts, and reduced fat and no-fat potet i chips to gain market share. Frito-Lay's Wow potato chips, which are produced from the controversial fat substitute Olestra, sold more than $347 million in their first year. The $5.2 billion market is already dominated by two other Frito-Lay brands, Lay's and Ruffles, according to the Snack Food Association. Wow was the hpsf-spllino new consumer packaged-good product in 1998, according to Information Resources a Chicago research company.

"People love their Wow," Frito-Lay spokeswoman Lynn Mark-ley said. "We strongly believe we have the best potato chip and the best quality out there." Not all Pennsylvania chip-makers can take the heat. In the last two years, Stehman's Potato Chip in Manheim and Groff's Snack Foods in Bowmansvjille have gone under. A third potato chipper, Bon Ton 15.51 GM 1.1-6 6.4-C 17.32 Gl 21.4-6 26.9-A 24.40 GL 6.1-6 12.57 IL 1.8-8 74-D 31.06 GR 2.9-6 19.7-D 17.86 GR 11.4-0 18.6-D TxEShn USSTX WldGr USAWX United Funds: AccumullivUNACX Bond UNBDX ConllnC UNCIX GvlSec UNGVX Hilncll UNHHX Hlghlnc UNHIX IncomeA UNCMX InllGin UNCGX 23.18 GR 17.9-C 2I.7-B 9.2-E 4.7-E 4 8-D NS 1.6-E 5.8-6 8.15 HC 7 70 HC 6.59 AB 8.90 GR 16.6-D 21.7-C 6.11 AB 19-C 7.1-B 8,21 BL 6.9-D 11.5-6 5.32 LG 3.0-B 7.0-B 4.02 HC 8.5-B 9.14 HC -3-B 9.1-A 7.89 El 12.6-B 2I.7-A 9.70 IL 15.3-A Vintage Funds: AggGrn AVAGX EolvS VEQSX Vontobet: USValuen VUSVX WM Grn gl Fds BdSlkAp CMPBX GrlncoAp CMPFX SoundSh SSHFX SouthTrust Fds: 16.90 Gl 7.6-6 21.0-C 4.84 SG 3.8-0 6.3-A imifirj POVSX 20, InllGrlnp PNGAX 12 10.01 IB 2.7-D 6.9-C 18.23 GR 10.6-D 19.5-D Bond STBOX CoreEqully STREX HSMs- IL 7.I-A 95-C IL 8.7-A NA 15.54 BL 9.3-C 13.8-0 2493 Gl I9.7-B 22.5-C spectra. if InllNopp PINOX 13.95 IntlVov PNVAX 14.94 Municpl UNMBX MunHi UMUHX 7.25 GM 3.4-B 7.I-B 542 HM 4.2-B B.7-A Stagecoach 15.43 GR 22.7-B 27.6-A iSSL-A InFdAp CMPIX, 9.11 AB 2.3-C 7.9-A NWFdA I CMNWX 29,72 GR 32.9-A 25.2-B 26.69 MP1B.2-A 2MiA AseA A SPAA NwCcPt UMitXJiUl Relire UNFD5n.48 Gl 9.8-D 12.9-6 1722 61 5.7-6 15.0 9.11 GM 3.3-B 7.0-B 9.11 SS 2.7-E 6.5-C 6170 GR 19.0-C 13.7-E 11.21 TK 53.9-C 21.0-D ScTech UNSCX DvsEqln A SDINX Enldx SFCSX GthA 5FGRX LP2020A STTRX InvA PINVX MuniA PTFHX NJTxAp PTNJX NwOpAP PNOPX NwValA PANVX OTC A POEGX PATE PTEPX 2331 GR 9.72 GR 24.6-B 19.0-D 8.81 GR 6.3-6 6.4-6 15.56 MPI3.4-AI7.6-A VanguardAUNVGX ValForg VAFGX Value Ling Fd: Aggrln VAGIX 15.25 Gl I54-L l6.2-t IB 18 SC 9.9-A 3.4-D 9.08 SS I.5-E 6.0-6 TxExAP CMTEX 7.88 GM 3.2-C 6.1-0 USGvA CMPGX 10.62 MG 3.6-8 7.5-A WM Grp of Fds GrlncoB I CMFBX 21.59 Gl 18.7-B 21.5-C WM Str Asset Mgmt: BalancedB ISBBPX 11.90 BL I1.0-B NS ConGrwBt SBGPX 1218 GI197-B NS ConGrwA pSAGPX 12.60 Gl 20.5-B NS 7.36 HC 7.9-C As A 105 MG 3.0-D 6.5-C ResearchA pPNRAX 16.37 GR 264-B 28 0-A TxExAP PTAEX 697 GM 5-E 68-C 1: Fundn VLIFX VLIFX 2114 Gl 20 rowth VALIX 9.98 MP 25 TFInA rA 2H3iA PPNAX PTHAX Levrge Gth nVALL.

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"People at the store say, 'Give me a bag of the blue' or 'Give me a bag of the We're known as Blue Good's or Red Good's." Not far from both Goods, the potato fryer was spitting and crackling the other day at King's Potato Chips in Mohnton, a small town along Reading Road in Berks County. It is a thoroughfare where Mennonites in derbies pedal 10-speeds or ride horse-drawn buggies. With Memorial Day gone by, potato chip season was in full swing. Up since about 5 a.m., King's owner Glenn Weber had fried hundreds of pounds of potato chips and had run out of spuds. He was shutting down the fryer.

Among Weber's various niches is producing private-label 25-cent bags of potato chips for a Philadelphia distributor whose target market is African Americans. Chumpies are sold in purple bags with a picture of three boys, one wearing a baseball cap with the letters "Hboys," for homeboys. Home-girls are sold in a blue bag with three girls on it, one of them wear- inrr Mitclirn rrnt-H nrA wearing a baseball cap that says "HGirls." Weber said the distributor sells about 29,000 of these bags a week. "He'd probably take more if I could make them," he said. Weber is also developing a new potato chip.

He is calling it the "vegetable-garden chip," and it will be fried in lard and sprinkled with flavors of carrot, pepper, celery and tomato. "I'm looking for something said. "Maybe it wjill go, maybe it won't." Foods Inc. in York, is reportedly up for sale. Two potato chip companies have been sold: Nibble With Gib-ble's in Chambersburg to Martin's Famous Pastry Shoppe and Bickel's Potato Chip Co.

to Hanover Foods. Pennsylvania chip-makers must play to their strengths to survive and maintain Pennsylvania's potato chip dominance in the Northeast. It's only a short haul to Philadelphia, Baltimore, New York and Washington, all major markets. Companies can fry their chips and have them on store shelves within hours, allowing them to market their chips as fresher and premium quality without necessarily charging higher prices. Closer to home, the native Pennsylvania Dutch population loves potato chips and sticks by local brands.

It was from this consumer base that Herr's, of Chester County, and Utz, of Hanover, expanded beyond rural Pennsylvania. Utz, the nation's No. 7 brand, now sells an Olestra chip, called Yes, to compete with Frito-Lay's Wow, said Utz vice president Gary Laabs. Utz also cooks a low-fat baked chip, a regular chip, and the lard-fried Grandma Utz. Since lard isn't kosher, Grandma Utz chips are fried at a separate factory, Laabs said.

Lard may not be making a comeback in every market, but some Pennsylvania chip-makers see potential in veering from the fat-conscious herd. "Our philosophy is that if people are eoina to eat potato chins, thev don't care about their weight," said Jennifer Warehime, an executive at the company that makes the Bickel's potato chip. Bickel's will sell about $9 million in potato chips this year, mostly in south-central Pennsylvania and the Charlotte, N.C., area. Ralph Good meanwhile, cooks its potato chips in lard slowly. This is a trick that makes chips crunchier and tastier.

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