The Daily Reporter from Dover, Ohio • Page 22

Pagc22, Ttiscaramn, Saturday, May 27,1061 Food Supplement C'niiliiuicd From Page 13 about the product: "Nutri Bio is similar to many other dietary supplements on the and may be useful to supplement the diets of persons vvhd for some reason do ncn get a good variety of foods." "It is the concensus of nutritional and medical authorities, however, that most people in this country now pet an adequate supply of vitamins and minerals in the ordinary diet and do not require supplementation." All such products distributed in interstate commerce are subject to the Federal Food, Drug and Cosmetic Act and must be listed will, the FFDA-. The law requires the product to be Libeled and according to the Food and Drug Administration, its analysis showed that Nutri-Bio contained the labeled quantities of vitamins. "Nutri- Bio also contains several ingredients, such as alfalfa extract, 1 and chlorophyllin, which have no established nutritional value." the FFDA told the Daily Reporter. "Nutri-Bio is made from only natural or organic sources and contains montmorillonite, better known in the bio-chemistry field as 'wonder the company literature states. It is used as the mineral base and reportedly contains 23 known minerals and "tracers." Lemon grass is the primary source vitamin A in Nutri- Bio and I've already mentioned extract and kelp.

Kului Lands Product Now let's go to the sales angle. "The basic principal of our business is 'helping people help Kutm pointed out." The Nutri-Bio Corp. was founded on the sound philosophy of filling a human need. Ours is akin to that filled by fanners and food processors. It is predicted by that 1970 food supplements will be as common on our tables as salt and pepper.

"Nutri Bio is a good supplement, a maintenance structure of scientifically balanced vitamins and minerals designed to become a part of everyone's daily dietary habits. We in Nu- tri-Bio believe it is possible to get all essential nutrients from food only If the right quantity were to contain the rope amounts. "It is impossible, just by looking, to judge vitamin and mineral content of foods that are unlabeled. Only a bio-chemist could ascertain their presence. "Nutri-Bio recommends close and careful attention to proper and complete nutrition and a mineral food supplement and also protein.

Just to be sure, the Air Force Academy's athletic department was put on Nulri-Bio by the U.S. and the entire I960 Olympic team used our product, too. "Our product, 100 per cent completely natural and organic, is a masterpiece of nutritional composition including the very latest discoveries such as VJta- man organic iron "Ferrous Fumcrate" with no objectional taste and the same for Vitamin A from lemon grass. Salesmen Well Trained "Our marketing plan is many years ahead of its time and designed to get product to everyone. Each person, of course, must be his own judge as to whether he needs food supplementation.

We of the field sales and distribution force of Nutri- Bio are dedicated to good, sound business practices and proper representation of our product. Nutri-Bio today does not have one black mark in the Better Business Bureau or the Chamber of Commerce. The integrity of both company and product are beyond reproach. "The people working with me are well-selected, trained and capable of telling our nutritional story. In the last analysis, and I quote: 'Most people spend little to maintain their health, but would give all they have to get it back once they've it'." Nutri-Bio's marketing plan is truly a thing to behold.

Similar type plans have been in effect in the automobile, tire and countless other franchise biisinesye.s, but not as broad, is the food, supplement setup. There are no territorial restrictions. A dealer here can have his brother in Nome, Alaska, selling for him and if his brother hires an Eskimo, he's on his way to a healthy organization. Cannot Undersoil The Nutri-Bio contract "guarantees" that one can undersell another agent. Dealers must the G-month vitamin and mineral supply to a customer for $21.

If a user decides to quit when the G-month supply is gone, and then decides to buy again, the original supplier is the only one who can sell to him. There is a contract clause, however, that a "user" is fair game to anyone after a G-month waiting period. If you, as a dealer, fail to give good service to a customer and it can be proven, another salesman can replace you. The dealer's contract with the Nutri-Bio guarantees him that the product will be sold only by door-to-door salesmen and that all of his employes must buy the product directly through him until, one-by-one, they sell a monthly quota of $25,000. In the accompanying chart you can see how it works.

Let's say you start at the top. This means an initial investment of $10,500 which, when sold to the public, yields $25,000. You now are a "general" with a couple of million pills on your hands. Dealers Can be Added It is now your job to sell the supplement. The easiest way is to get yourself some dealers, so you go out and hire 2 hot salesmen.

Once they sign a contract, you arc their only source of supply until they sell $25,000 worth in a month. Now these 2 salesmen decide that the big money is at the top and the only way to get there is to push the supplement, so they eaeh hire 2 salesmen. Now all 4 are buying from the "general" and his worries over disposing of $10,500 woith of Nutri- Bio become less. If each man hires just 2 others, 15 such chain reactions would mean 16,384 dealers. That's one for every household in the county.

It is now evident that the more good salesmen you have the quicker you become a "general." Let's say you decide to invest in Nulri-Bio and can find a sponsor. Now you can jump in with as little as $50. This would entitle you to a 35 per cent discount. You would get three 6- month units, which you would then sell for $24 each. Discounts Are Increased Of course the more you buy the greater the discount.

If you mortgaged your home and rais- eo. $10,500 for Nutri-Bio, you'd get a 62 per cent discount and your profit would be $14,500 less SI per unit shipping charge. The graduated discount scale means "them with the mostcst that get there the firstest" will do all right. Once you get to be "general," things come a little easier. First, it's easier to move your monthly quota, thereby qualifying for the greatest discount, and increasing your profit.

This requires a sound and hardworking group of dealers. Second, vou get a percentage on oil of your dealers' monthly gross, as shown on the chart. This bonus continues until one you sponsored becomes a $25,000 volume- a-monthmnn. When the sixth link in the chain is reached, your bonus stops. The dealers between you and the sixth link, however, get their so on down the line.

Where does it lead 0 Evidently the sky's the limit. But in any chain, a weak link usually develops. There has to be a saturation point somewhere Good sense tells you that steady growth makes for longer life. And anything that has grown ns rapidly as Nutri- Bic. most assuredly has some patching up to do.

No Ilecord Of Violations Just anyone cannot become a distributor. They are usually ehosen by a friend or relative in the business. One of the biggest problems in this merchandising program is misrepresentation. Another is money, of course. The Food and Drug Administration told me it is concerned about promotion of food sup- as cure-alls fo coidi- tions which require medical at- lion.

Misleading statements violates federal law, whether directly or by inference. In 1959, a Nutri-Bio distributor In Minnesota prosecuted under the Federal Fowl, Drug, and Cosmetic Act for causing the product to be "misbrandeil" by representing it in his sales talk for the treatment of serious diseases, lie was fned $100 and sentenced In one hour in the custody of a US. marshal. "We have no record of violations by the corporation," the FFDA stated. The firm lists 5 qualities as a guide for a sponsor to select a distributor They are: a person who has believed in you; a person who will look to you for Guidance; a person who qualified in your mind to de- sere your best efforts; a person who will succeed when you work with him; and person who will remain inspired and sold on the need for food and Nutri-Bio.

Other Products Too When your Nulri-Bio neighbor drops in he'll be loaded with projector, records and a host of other selling aids. He has spent perhaps the past several weoks attending weekly meetings, training sessions, and not only does he have a box of Nutri-Bio for you, but hns considerable investment in those selling aids. You will sec and hear ITnrry Von Zell tell why shonlrl buy Nulri-Bio "just to be sure." Charts, books, posters, will trotted out. If you want more than just the vitamins and minerals, he also will have in his kit box of protein tablets, selling for $15, and 100 vegetable laxatives which go for $2.15. If you ca.i afford the $24 and like pills, has Just as many stamps of approval as any other food supplement, according to its literature.

Personally, I'll take mine vin a steak. Takes Issue With Content The American Medical said in a letter to the Reporter. "The advertising Uiat we have seen indicated that Nulri-Bio is a mixture of vitamins, minerals and other substances, put together as a food supplement. Of the 37 items listed as ingredients, only 10 have been established as essential nutrients for which minimum daily adult requirement have been established. "Five other items have been established as essential, but no minimum requirements set as yet.

The 22 oilier substances listed arc not established as essential nor having minimum requirements. "Taking vitamin substances can be a wasle of time nnct money for .1 good many individuals. Most people, provided they follow fairly well balanced diet, do not need vitamin and mineral supplements. "It is known that the body ex- cretcs excess vitamins, except A iuid D. In the circumstances, it can be assumed logically that most jx'oplc nre wn.sting both lime nnd money by taking food supplements." You save more than moneY i ANNIVERSARY I9 A 4I 1961 UNITED STATES SAVINGS BONDS $10,500 000 product in in of any level, muit buy from General until volume reaches $25,000 a month A of monthly in at most bay from until volume rcochoi 525,000.

A gets "of monthly gross. at arty must buy from unfi volume roocbcs A of monthly buy from until ,000 r. monthly The above diagram shows tlio Nutri-ltio merchant! J.sing- program 'in action. The "chain" expands In all directions, with no limit to the iiumhRr of a sponsor may hire. is Hie and lie can hire a.s many "1SV he can find.

iconics a sponsor when he hires and so on. AH of the general's dealers, sub-dealers, down to the last link, must buy from him until someone hi the.