Independent Press-Telegram from Long Beach, California on January 4, 1959 · Page 119
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Independent Press-Telegram from Long Beach, California · Page 119

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Location:
Long Beach, California
Issue Date:
Sunday, January 4, 1959
Page:
Page 119
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o Once-a-Year DUTCH AUCTION SALE at LAKEWOOD CAMERA CENTER Price* on Equipment in Our Eosf Window Will Be Reduced 5% Per Day! Sforfing Mon., Jan. 5 WATCH 'EM GO DOWN! Bargains of a Lifetime! Don't Miss This Unusual Opportunity to Save! See ... and Save on these Famous Brands in Popular Photo Equipment! · KODAK · BELL HOWELL LEICA · ZEISS · MINOLTA ·LORDOMAT · POLAROID · ROLLEI- FLEX · YASHIGA · Keystone · Revere · Exakfa · Tanack · De Jur · Wollensak · Electronic Flash Equipment · Screens · Tripods EASY TERMS l«i win cgntlduci at Lile.ioCj ·nly ·xelnsiT* cinffi-i »lort, Oir ··[- icy! U list »irct»is it ttl itlt pricn ... LAKEWOOD CAMERA CENTER Berwatn 1h» May Co. and th» Bank of America facing (Ac caittld* park- 5223HazelbrookAve. LAKEWOOD CENTER ME 0-3129 NE 6-2347 Open Won., Thurs.. Fri. Nighrt Til 9:30 ; CAMERA ANGLES Take Memory Pictures as You Go By the Shutterbug ·"'M NO photographic "e\pert." I simply happen to like the life my family and I are living--or, at least, most of it--anil the very pleasant land we have in which to live it. By contrast I don't like my memory anywhere near as much because it's always forgetting things I want to remember. So I take pictures--and frequently in the pictures I take I find things I'd overlooked at the time I shot them. This makes me like pictures even more. I prefer to take color pictures as a rule, for ours is a colorful world. And for all these reasons I've decided that the 35mm or "miniature" camera--which is a great little film miser at making color prints or color transparencies, as well as black- and-white snaps--is the most gifted little memory jogger that ever came down the photographic pike. SOME FRIENDS of mine (and I used to feel the same way) think these miniature cameras are pretty tricky. I suppose they are--to make. But they certainly aren't to use. They've got a few more numbers on them than the simplest box camera, but they are on there to make picture-taking easy and certain. You can do just about anything with these cameras in terms of light con-~ ditions a n d picture opportunities, and those handy numbers smooth the path all along the way. To give you the best example--the very vital matter of getting the right exposure. This is achieved, of course, by having the right combination of lens opening and the length of time it is open. Or in other words, aperture size and shutter speed. They do it differently, these days. That "I" business - - eon- fusing as it often has been to the amateur ·-- may be on the way out, in fact. There are now 35mm cameras available that deal with "exposure values" in terms of numbers, and for each familiar light condition there's an exposure - value n u m b e r doped out by some genius and matched to the qualities of whatever film you've decided to use. ' IT'S AIX CHARTED out on handy tables supplied with the cameras, and on sets of little cards -- one for each film -obtainable from dealers and film manufacturers, and can even be read directly from up- to date exposure meters, which in some instances are built right into the 35mm cameras. They all agree, and they all work. Let's say the number, for the light under which you're shooting and film you're using, is 12. This doesn't indicate either the size of the lens opening or the quickness of the shutter action. It's simply, your exposure value. There's an exposure-value scale on the 35mm camera with a whole string of numbers, among them 12. You set a little pointer at 12 and you've locked together shutter speed and lens opening so that if you-change either you change the other to compensate, automatically. The result -- your exposure remains right on the button every time. And does that ever make things easy! Happy memory jogger for this couple on a desert vacation will be a picture - story they're taking of trip. Dark Room Facilities for Rent -- $5 mo. PHOTOGRAPHIC ARTISTS CENTER 3160 Orange Ave. Long Beach Opm 7 to 12 P.M. GA 7-AOBA LONG BEACH CAMERA Guild will resume its regular meeting schedule with black- and-white print and colored slide contests at 7:45 p.m. Wednesday in Long Beach Museum of Art, 2300 E Ocean Blvd. ATTENTION RETIRED! LIVE AT THE New Robinson Hotel 334 E. OCEAN BLVD. ROOMS OR APARTMENTS *'"«' Accommodations for "W"^ F °"« of Moderate Means. · 3 HOME-COOKED MEALS DAILY · 2 TV LOUNGES · PLANNED SOCIAL PROGRAM · 1 ELEVATORS · LARGE RECREATION ROOM · NEW FURNISHINGS RENT IY THE MONTH -- NO ENTRY OR OTHER FEES Open HciMfi Afte:r:oans For Brochure call HCmlock 6-5255 $10,000 CliltENt ANNUAL HATE , ACCOUNTS OPENED by th« 10th of ANV MONTH E A R N f r o m Iht I f f . insured savings -"·v y""j-u corn morn wirn tnc first hedcrjl where .each-savings account 'is insured fo S10 000by L the Federal Savings and L'oati 'insurance "Corporation .in ^.nstrumenfaliry o f - the United Star:siCovrjrnJnenr Open Until 6 P.M. Fridtri FEDERAL (1st) SAVINGS F I R S T and P I N E F R E E P A R K I N-C 135 E. OCEAN AVE. At Our Rcir Entrance EARNINGS PAID 4 TIMES A YEAR

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