Enriched Fla\or' Entry Outdates Conventional Low Tar Cigarettes. New flavor discovery for 9 mg. tar MERIT achieves taste of cigarettes having 60% more tar. Now there's a way to cut tar without the usual loss in taste. That's the report from Philip Morris on a new taste discovery called 'Enriched Flavor! A way to pack flavor--extra flavor -into tobacco without the usual corresponding increase in tar. The kind of flavor that outdates conventional low tar brands. The cigarette with 'Enriched Flavor' is remarkable new MERIT If you smoke --whether it's a low tar brand with a taste you can't quite get used to, or a full-flavor smoke you enjoy but with a tar level you'd like to drop --you'll be interested. Smoke"Cracked": Key Ingredients Isolated After a twelve-year research effort, a team of scientists at our Richmond Research Center succeeded in isolating the "key" flavor ingredients of tobacco a k s they exist in cigarette smoke. By adding only those ingredients which are of extreme high quality as flavor producers yet low tar producers as well, we're now able to pack incredible flavor into a cigarette without the usual corresponding increase in tar. 'Enriched Flavor'. It's extra flavor. Natural flavor. Flavor that can't burn out, can't drop out, can't do a n y t h i n g but come through. We packed 'Enriched Flavor' into the tobacco used to make MERIT And began an extensive Â© Philip Morri I no. nil. MERIT F i l t e r LOW TAR-'ENRICHED FLAVOR' series of taste tests. The results were startling. TasteTested By People Like You 9 mg. tar MERIT was taste-tested against five current leading low tar cigarette brands ranging from 11 mg. to 15 mg. tar. Thousands of filter smokers were involved, smokers like yourself, all tested at home:'' The results were conclusive: Even if the cigarette tested had 60% more tar, a significant majority of all smokers tested reported new 'Enriched Flavor' MERIT delivered more taste. Repeat: delivered more taste. In similar tests against II mg. to 15 mg. menthol brands, 9 mg. tar MERIT MENTHOL performed strongly too, delivering as much --or more --taste \ than the higher tar brands tested. You've been smoking "low tar, good taste" claims long enough. Now you've got the cigarette. MERIT. Incredible smoking pleasure : at only 9 mg. tar. From Philip Morris. 'American Institute of Consumer Opinion. Stiiily available free (in request. Philip Morris Inc.. Richmond. VA 2A261. 9mg"iar','0.7 mg. nicotine av. per cigarette by FTC Method. MERITand MERIT MENTHOL 9-07 ^/ tar \JÂ»ln nig. niertine Warning: The Surgeon General Has Determined Thai Cigarette Smoking Is Dangerous to Your Health.
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