Independent Press-Telegram from Long Beach, California on January 4, 1959 · Page 108
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Independent Press-Telegram from Long Beach, California · Page 108

Long Beach, California
Issue Date:
Sunday, January 4, 1959
Page 108
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171 « ·O Spe«ia/.' FORMOSA I SEA GRASS MATTING Perfect for durable, attractive floor covering for living room, play- roam, or bedroom. 19 Special, too. 'Grade Hemp Flooring *·· on Top ^c sq. * ft. . Also see our SUMATRA BAR. Only $67.50. PAN-ASIA TROPIC IMPORTER, 16823 Ukcwood Blvd. at flower St ME 3-0678. ' V ; S:;",X£'Sr.'3'^ KING SIZE MATTRESS AND BOX SPRING BUDGET TERMS v,S HARRINGTON'S 'ip. 5M5 ATLANTIC BLVD. GArlleld 2-9564 OM« MM. ttri Frl--9 A.M. It 9 F.M., tllltOv; 9 ti I CLO'EK lU«0*Ii Modern Design WINTER PRICES SAVE SAVE ALUMINUM AWNINGS SAVE NOW! b tlie time to Lu ALUMINUM AWNINGS AND PATIO COVERS "Adds Sojlness Beauty to Your Home" * "Louvered" to give filtered light. ·k No "Boxed-ln" sides to darken your rooms. * ADJUSTABLE for Year-round sun control. * Choice of many "Baked-Enamel" colors. SPECIAL -- 48"x36" Door Canopy Only $13.95 KEEPS OUT THE RAIN EASY TERMS FREE ESTIMATES Also. See Us for Patio Furniture MODERN 2245, E, 2-2164 MEtealf. 3-4027 Don Loper: Foe of the Sack By James Bacon AP Motion Picture Writer J"|LD DANCERS never die: ** They just shuffle off to Buffalo. Except Don Loper. Loper, once a nightclub headliner, now is a highly successful dress designer. "Paris' yearly Halloween designers are making me a millionaire," says multi-talented Loper. He isn't complaining. The money comes in handy in maintaining a California mansion and lavish apartments in New York and London. Loper started a transAtlantic war with the late Christian Dior and continues it with Dior's successor, Yves St. Laurent. Dior, creator of the sack look, gets credit from I.oper for one thing. "THE SACK INCREASED my business 40 per cent because I refused to be influenced by it. Nor by the trapeze anil the empire looks.'' St. Laurent says a woman should look uncommon and that her dress should accomplish this. Loper argues that a dress is grotesque which is noticed before the woman herself. . "The sack and the chemise," declares Loper, were burlesques of the most hideous era in the whole ' history of styling--the roaring twenties. At least the original designers could blame their monstrosities on bootleg hooch." Loper says a successful designer must never try to improve on nature. "There are certain biological facts that cannot be ignored. A woman's bosom is in front, her waistline is in the middle and midcalt is the most attractive part of the leg." The last, he adds, is why he has never uppod or dropped hemlines. "HOW MANY WOMEN have legs like Cyd Charisse or Betty Grable?" he asks. "Short hemlines can even look hideous on gams sunh as those." Loper for years has waged a one-man fight against sloppy dress in Hollywood. It hasn't Don Loper. night club dancer turned designer, fits Carolyn Jones with one of his most expansive suits. always been successful. "Imagine someone in New York or San Francisco or Paris shopping in shorts and halter --or worse yet, slacks. What sights we see here!" Loper is independent. Wealth helps him be that way but friends say money makes no difference. "I can make 1 any woman chic if she has inherent good taste or even if she is willing to acquire it through coaching." BUT HE ADMITS defeat with one highly-publicized star --one of the screen's most famous names. "Her bosses offered me a fortune to teach her how to dress properly. I outlined her costumes, what to wear with what, even worked out a numher system that I thought even she could understand. But she would come up with No. 1 shoes. No. 10 bag. No. 15 dress and No. 2 hat. I gave up. I'm a designer not an upstairs maid:" LOPER-s CLIMB could make a Horatia Alyer tale except for one tiling. He was born rich. His father owned a department store in Toledo, .Ohio, where he was born 50 years ago. His background is Portu- gese and his full name is Don Loper de la Pnna. Loper's family has been suing the crown of England for some 300 years for half of Labrador which, family historians say, was discovered by an explorer grubstaked by (lie merchant family. But Don's gross business partner, estimates that the 1958 gross will hit 20 million dollars. So, asks Loper, who needs Labrador? TAGGED PRICE 50%. 60% - 70% SALE OFF Franchises Dealer for: Bigelow Philadelphia Masland Alex Smith Firth Downs Magee Gulistan Roxbury CaMaway Plu» All Others Jfsu-d/ worth ,he trip to NORV'ALK for those BIG, BIG, CAREN SAVINGS! IT'S OUR AFTER- ALL-WOOI. gas 100% DUPONT NYLON CHRISTMAS SALE! The largest leading carpet specialty shop in the area offers its annual Removal Sale. All store merchandise to be tagged. Pick out whatever item you like and you will have purchased that item at the lowest price anywhere. First come, first served! 9x12 MAPLE RUGS j J69 'Sq. BANK TERMS .:'TM TS * - Contractor's PricE-^ 132 ; »LL : OTHER .; SIZES 1 IT LIKE "'· SAVINGS 77 BBAID TIPE OPEH SUN, 12 TO 5 WEEKDAY HITES 'TIL 9 H0 " TM" '»· "

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