Independent from Long Beach, California on April 5, 1963 · Page 13
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Independent from Long Beach, California · Page 13

Long Beach, California
Issue Date:
Friday, April 5, 1963
Page 13
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A-13 in* IMdh cm. Fridn. A** L mi NEW ATMtUTAN SFIUUUt RAIN FROM . BELOW ·fWEEXPERIMSiTED. WTH INJECTING WATER ' BRINGS DSSOC/EO PLANT FOOD WPTOTHE ROOTS. 'Hard Sell " * Adopted in 'Germany .BAD GODESBERG, Ger j many W1 -- Germans, who once frowned on the hard advertising sen as a crass form . of commercialism, are spending record amounts on both the hard and soft pitch these days. Before World War H, German manufacturers and businessmen tended to regard the Teutonic equivalents of Madi-j scn$ Avenue's gray flannel ·. suiters as something akin to . - circus barkers. ' - . - Leading manufacturers preferred to earn big profits on small sales of quality products whose mxm advertising was tfrf^r came. SKCE THE WAR, they have e m b r a c e d American mass projection methods and Madison Avenue's 'style of 'selling. ' . ^Advertising in West Germany these days is largely! bas*ed on American methods,! ·; geared to the man in the! street who is buying on the jnjaTTTnfn{ plan in a massj ' market," an advertising ex-{ - pen says. | Advertising has reached, the point where more than $700 million is spent annually! on: selling through newspapers^ rft-^g* 7 ^ 1 **, radio and TV broadcasts and in outdoor ad posters. · The total does cot come 1 near to the minions spent in the United States; it is stead^ fly climbing. , * . . . IN ITS annual report, the Federation of German Advert l s i n g A s s s o c i a t i o n s said the total spent on advertising in this country rose to 103 per cent last year, to reach an an time high of $736^75,000. This shows," the report says, "that advertising in the Federal RepubEc is slowing reaching the level of other industries here." It cautioned the ad men, however, cot to expect funds spent on advertising to keep' shooting tip at record rates as in the past. The period of fantastic growth in advertising is nearing an end, but the industry · wiH continue to expand at a steady rate," the report predicted. As an example of growth, the report noted that $626.4 minion was spent on the No. '. 1 spot in German advertising last year -- newspapers and magazines, **"? is 9.2 per cent more than went for such 1 advertising in 1961. -;-MONEY SPENT on West · - Germany'* state-contrnded ; TV networks totaled $70.450,- COO, or 24.6 per cent more - n»«« ia the previous year. '- The report said that if gov- ; encaent officials supervising - Germany TV allowed more! - than a half hour dairy of ad-1 ! vertising, the amount spent] : through this medium would - increase considerably. '-'.- The total spent on advertis- - ing" _oa the state-controlled : "radio networks amounted to| $13^75,000, an increase of. '- 63 per cent over 1961. I ~-~~Tte rest of this nation's ad-' vertisisg budget--$26,130,000 --went for outiocr posters,' 8.7 per cent more than in 1961. I 52nd and Atlantic, North Long Beach BOOMERANG COCKTAIL TABLE 48"x43"xl4". Reg. 49.95... . 19.95 SALE OF 700 MODERN WALNUT TABLES SAVE 60%... AND MORE! Aaron SchJtz makes largest single purchase of Tina Walnut Tables In Long Beach area history! Three of America's outstanding manufacturers of auality modem tables have made tfielr inventories of discontinued tables available at 60% savings. We took them all to male this big sa!e possible. Please come early, as sensational values like these cannot last. Sorry, no mal or phone orders. Prior Sa'e prevails. Pictured are just a few of many styles. Chow Tabfe.Oa Walnut. 18"x 15"x 14". Reg. 29.95... 9.95 CocltaH Table. 38" Round. 14" HlgK. Reg. 44.95... 19.95 T e r a z z o End Table. Beauty with durability. t Reg.39.95... · 15.95 S t e p Table. Extra |. size. 21" x 30" x l9'/ ? " High. Reg. 39.95... 19.95 Terazzo Cocltail Tab?e. Enduring. SmartV designed. Reg. 49.95. 19.95 Step Table with drawer. 19" x 30" x 21". Reg. 39.95... 19.95 Comer Table. Square. Ideal sectional tabte, cocltail. end table. Reg. 59.95... 19.95 Cocttal Table. O3 Walnut. 48"xl9"x!4". Reg. 49.95... EndTab!e.2l"x30"xl8" High. Reg. 39.95 ... 14.95 19.95 rtn t i r * rnr* WHERE EVERY DAY IS SALE DAY! ROOR SAMPLES. DISCOffflNUED UNES. MODEL HOME RETURNS. /*#*«*** an** r****** Tt\*r\r tifrf* QDuo ftnu triui. iiu\uc-ino. AH Aaron Schuitz Usual Fine Quality Home Furnish-! ings at Savings of 25% to 50% and More! Suijnt t fr* Sile. U Sj)tx TituL Ka Sttna. fjctjojtx tail Vtj t» lampi la ttfoej Orit. 52nd and Atlantic, North Long Beach G A. 8-1569 STORE HOURS: Monday and Friday Til 9. Other days Til 6. Closed Sunday.

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