The Galveston Daily News from Galveston, Texas on September 25, 1978 · Page 20
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The Galveston Daily News from Galveston, Texas · Page 20

Galveston, Texas
Issue Date:
Monday, September 25, 1978
Page 20
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10-B CTlii- p:ii!fj Xi-uio Monday Morning, September 25, 1978 New National Smoker Study: Low Tar O1 A •" ^ Skeptics Convinced MERITproven as flavorful as much higher tar brands in latest research. Can low tar MERIT, packed with 'Enr/crred Flavor' tobacco, satisfy the taste expectations of its toughest critics: current smokers of high tar cigarettes? Read the results from a new, detailed, nationwide research effort involving smolf^ rs wno taste-tested MERIT against leading high .-far brands. Results Confirm Nf ERIT Breakthrough Confirmed: Majority of high tar smokers rate MERIT taste equal to—or betcer than—leading high tar cigarettes tested! Cj-garettes having up to twice the tar. Confirmed: Majority of high tar smokers confirm taste satisfaction of lcyw tar MERIT And in interviews conducted among current MERIT Kings: 8 mg"iar;' 0.6/9 nicotine- 10Q's:11rng"(ar:X' ] - 7m 9 nico ' l ' 1e av.percig3feiie, FTC Report May'78 Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. \*..:\;.. Confirmed: 85% of MERIT smokers say it was an "easy switch" from high tar brands. / Confirmed: Overwhelming majority of MERIT smokers say their former high tar brands weren't missed! Confirmed: 9 out of 10 MERIT smokers not considering other brands. First Major Alternative To High Tar Smoking MERIT has proven conclusively that it not only delivers the flavor of high tar brands—but continues to satisfy! This ability to satisfy over long periods of time could be the most important evidence to date that MERIT is what it claims to be: The first real taste alternative for high tar smokers. MERIT Kings &lOO's

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