Independent Press-Telegram from Long Beach, California on January 4, 1959 · Page 58
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Independent Press-Telegram from Long Beach, California · Page 58

Long Beach, California
Issue Date:
Sunday, January 4, 1959
Page 58
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I--PARADE OF PROGRESS lndtp«ndent.Pr.u.T.ltqr«m u* M. c«. im. tm.«, MM HXBY DEVELOPMENTS HAILED Ideal Location for Shopping Centers HOME Of MANY CONVENTIONS Long Beach Municipal Auditorium, pictured here, is a big favorite of convention-goers for they may attend the sessions right on the beach. Rainbow Pier forms the semi-circle in the background although the former lagoon inside the pier has been filled and some of the area is used for parking. Equitable Loan Has Big Gain Doubling the assets the pas: year, Equitable Savings and Loan Assn. of Long Beach has achieved an astounding record since it was founded a few years ago. A local association with no branches, Equitable was organized July 17, 1950 and opened Its doors May 25, 1953. It received insurance of accounts from the Federal Savings and loan Corp. Nov. 10, 1954. Moving into its present quarters at the "Time and Temperature" corner at Fourth St and American Avc., Nov. 18 1957, Equitable had grown unti It proudly announced assets o: J4,000,000 at the time. « * 4 * NOW ASSETS are closely a p p r o aching 58,000,000, announced Charles E. Berry president. Directorate of the associa- TERMINAL ISLAND LINK Moved and rebuilt this past year, the Pontoon Bridge pictured here links Long Beach and Terminal Island. Thousands of vehicles use it daily in going to and from the Navy Base. The span is built to float with the tide level and may be opened for ships to enter inner harbor. CHARLES E. BEUKY President of Equitable tion is composed of a cross- section of successful business people, all of whom live within t h e c o m m u n i t y Equitable serves. Today there are approximately 3,000 "savers" in the company. "The association uses as a foreword in its solicitation of accounts, "We are just as close to the saver as his mail box," Eorry continued. "Therefore a goodly portion of the accounts are handled in a most convenient way--by mail. "We have hundreds of satisfied borrowers and practically every dollar of the invested funds Js in the immediate area. · * · * "THE ASSOCIATION' has always paid the highest rate of Interest that is consistent with safety, 4 per cent being current rate, and the interest on each account is either credited or mailed by check to the saver four times each year." Berry has spent the past 35 years in the savings and loan business -- some 14 of these years having been with the F e d e r a l Home Loan Bank Board as senior field representative for California, Arizona, Nevada and Hawaii. He was elected to the vice presidency of the Federal Home Loan Bank of the 12th district In 1937 and then served as the chief administrative officer of the bank from 1944 to 1947. He became associated with Equita- blt in January, 1954. Super Liner Port Caller A new supercargo liner was the Villanger cruises at 18 n Long Beach Harbor Aug. 23 knots. She has a deadweight in her maiden voyage to j o i n capacity of 10,500 tons and a nterocean L i n e ' s European cubic capacity of 535,000 cubic ervice. feet, including 100,000 c u b i c fli She was the Norwegian motor- feet of reefer space and cham- hip Villanger, docked at Pierjber for frozen cargo. ), Berth 33, as she was loaded vith 3,200 tons of citrus and ;oneral cargo. Built in Sunderland, England, She is 510 feet long with a beam of 65 feet. Luxury acconi- odations are provided for 12 Rotti passengers. The Villanger is the forerun ner of several o t h e r super cargo liners now being bui to join the Interocean Line [eet, according to John Para lieu, terminal superinter den for Westfal-Larsen Co., agent. From here, the vessel w a scheduled to call at Antwerp :erdam, Hamburg, Bremen Dunkirk, LeHavre and London 'HATEVER t y p e of structure, Millie Severson will build it--better and lower in cost. UlflREHOUSES | F f l C T O R J E S SUPER HlflRKETS H O S P I T r U S | OFFICE BLDGS. Our Staff Welcomes the Opportunity to Submit Suggestions . . . Estimates . . . Contract Quotations and Lease-back Proposals. PUBLIC WORKS miLLIE Er SEVERSOn I N C O R P O R A T E D En£HAL EPGinECflinG ADD BQILDIRG C O I U R A C T O R S I4B5 CANAL AVE., LONG B E A C H . C A L I F . . HEmUK2-8975 NEuJi6-OJI6 A recent announcement that the center of population in the City of Long Beach is at Willow St and Cherry Ave., has proved of particular interest to Southern California retailers ana to Jotham Bixby Co. and Bixby Land Co., developers of the two shopping centers serving the residential areas around that point--Bixby Knolls Shopping Center, and Circle Shopping Center. The Bixby Knolls Shopping Center, for the benefit of newcomers, is located on Atlantic Ave., at San Antonio Dr., in what is known as the Bixby Knolls area. The Circle Shopping Center is located on Los Coyotes Diagonal which leads off from the Traffic Circle at the junction of Pacific Coast Hwy. (101) and a number of other streets in the area. ! and Circle Center offer direct avenues for spending out this most concentrated area in town, the center of population." Both are attractive, modern business areas, each having an air of cheerfulness in the color scheme, and a generally inviting atmosphere. In each case, acres of free parking space have been provided, right on the grounds. Shoppers and step directly from cars into the stores of park their i their preference. And in each center, there are stores, sometimes two or three, covering practically every class of business. Training for Skilled Job Basic skills remain a first _ requirement for employment in in "these centers enjoyed "an "hj officcs . bu ' more and more em- per cent increase in business IPfoyers are demanding addi- OF UNUSUAL INTEREST is the fact that merchants located in the first 10 months of 1958. while the Southern California retail sales in the area generally experienced a decline of about 2 per cent, a Bixhy spokesman said. No small part tional training. This is the finding of the placement office for the Long Beach Unified School District at the Business and Technology Division of Long Beach City of these surprising gams, say.College. company officials, is due to the] Latest among b u s i n e s s favorable locations of the two^courses offered is one in uses shopping centers. Company officials of the electronic computer. Persons who need to know "of thel w n a t a computer can handle pointed center of population of and problems it cannot solve Beach between Bixby Knolls i are enrolled in a class which Shopping Center and Circle meet s tor a three-hour period Shopping Center has been con-j cach Thursday night on the in- firmed by the City Planning tltute campus, 1305 E. Pacific Commission. '-For a long time, we have maintained that the territory served by our two centers was the largest and most concen- Coast Hwy..This lecture class is taught by Ralph Berg of Remington Rand Corp. Placement counselors on the jcampus urge job seekers to ine idigai aim i usi L-UICMI- , ete basic busjness courses trated in the city," officials of . , ' ' ,,,,,,,,,,,,,, ,,,,, ,,,,,,,,, nr tn the two concerns said. "The announcement by the City Planning Commission makes ;n conclusive that this area is the heartland of Long Beach." Dr. Emil Lubick, placement coordinator. before applying for work or to bring to minimum requirements such skills as . typing and shorthand. When additional skills are needed, such as improvement in g r a m m a r , spelling, mathe- "FOR EXAMPLE, we have matics, speech, ability to corn- long known that more than pose letters, etc., opportunities 250,000 persons dwell in the.for better jobs multiply, said homes in this central area. And we have also known that, within a radius o f . about 3 miles from both centers there s an annual total gross family j ncome approximating $300,000,000, a large part of which naturally comes to these two shopping centers in family expenditures. "Thus for the merchant Investigating Long Beach store locations and earnings possibilities, Bixby Knolls Center One-Way Streets Speed Traffic Downtown traffic is speeded, in Long Beach by nine miles of one-way streets, .which can carry more than 10,000 cars! per hour without causing undue congestion, City Traffic Engineer Robert D. Dier says! TONS OF NEWSPRINT Two young visitors to the West Coast Warehouse Corp. facilities on Pier A in Long Beach Harbor are dwarfed by the stacks of newsprint awaiting delivery to Southland newspapers. West Coast Warehouse Facilities the area and they are also customs .carriers. Ross A. Bleming is president; Richard D. May, vice president and Charles A. Strathdee ii sales manager. Offering the most - modern conveniences to the shipper, West Coast Warehouse Corp., handles a great variety of cargo shipped through the port of Long Beach. Organized as Warehouse Co., the Bleming in 1941, the company was incorporated and the name changed in 1944. The original site and warehouse building was on Water St. but due to increased business and need for expanded facilities, it moved to Pier A in 1953. · * * * THE NEW WAREHOUSE is of concrete construction and is sprinklerized throughout the 180,000 square feet it covers. It is all one-floor operation with both domestic and bonded storage facilities. The bonded area was assigned No. 5 by the U. S. customs and has a full- tune customs officer. The warehouse has extensive loading platforms and spur track \vith Southern Pacific, Union Pacific and Santa Fe lines. The company has its own fleet of trucks .which service Big Shipment of Fertilizer The largest single shipment of dry cargo ever to leave a Southern California port, 16,464 tons of fertilizer, WHS loaded aboard the ore carrier Fotini at Pier D, Long Beach Harbor. More than 250 rail cars were required to deliver the fertilizer here from processing plants in New Mexico and California. Metropolitan Stevedore Co. was in charge of the three-day loading job, which involved use of the port's bulkloader. The Fotini, which delivered the material to Kaoshiung, Formosa, is 515 feet long and with a 67-foot beam. Launched in 1956 flies under charter to the International Ore and Fertilizer Co, of New York. in Shimizu, Japan, she a Liberian flag and ii Can you locate this man around your house? Chances are you've met this mechanical man before. Maybe in the kitchen, the utility room or right in your living room. He's Robertshaw-Fulton Controls Company's trade symbol, "Mr. Controls" You'll sec him on many of the multiude of automatic controls made by Ro'bertshaw-Fulton for the home, industry and national defense. In most modern homes', the gas water healer is equipped rith'a'dependable automatic control made by Robertslia-w-Fulton's Grayson Controls Division, Long Beach. And you're likely to find "Mr. Controls" and "Robertshaw-Grayson" stamped on your warm air furnace control, thermostat and other appliance control devices. For the kitchen, Robertsliaw-Fullon manufactures the automatic oven control and the top-of-the- stove "Thermal Eye" One of its thermostats is used in automobile cooling systems. For half a century, "Mr. Controls" has been a symbol of greater convenience, comfort and dependability. Whenever you sec this famous symbol, you know... automatically, evcrylliiiig is under control. Grayson Control Division ROBERTSHAW-PULTON CONTROLS CO. Long Beach, California

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