Independent Press-Telegram from Long Beach, California on January 4, 1959 · Page 53
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Independent Press-Telegram from Long Beach, California · Page 53

Long Beach, California
Issue Date:
Sunday, January 4, 1959
Page 53
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· Long Beach Bidding for Tourist Trade Adding greatly to the ex ponding e c o n o m y of Long Beach is its multi-million do) lar tourist business. These mil lions of dollars filtering int our trade channels are new dol lars--for the most part, dol Isrs brought here from thi wealth of other areas. These "new dollars" stimulate busi ness and mean the difference between profit and loss for many of our enterprises. The: keep jobs intact for many o: our residents who otherwise might be unemployed, accord ing to the Long Beach Cham ber of Commerce. "Taking the lead in the promotion and servicing of tourist trade for Long Beach is oui local Chamber of Commerce This program, which is the onlj organized tourist program the city has, is made available from membership dues paid to the chamber by local business anc p r o f e s s i o n a l people," said George R. Johnson, chambei president. * · * · JOHNSON REPORTS 1958 the chamber printed 50,000 four-color tourist brochures which were distributed for circulation by chambers of commerce in 1,500 key cities as well as 800 travel bureaus, air lines, railroads and steamship companies. "These folders provide up-to- date information on tourist facilities and attractions of the Long Beach area and present ah enticing picture of Southern Californian living. The chamber has also sponsored a billboard advertising campaign, with attractive signboards located on main highways, as a means of attracting traffic coming into Southern California to Long Beach," said Johnson. Z:"An average of 600 tourist i{iluiries, coming from all 49 states arid s e v e r a l foreign countries, are processed every wtck by chamber personnel. Every effort is made to see that each question is given personal consideration. From past experience the chamber observes that many tourists will return to Long Beach as residents. On that basis there is special effort directed at acquainting incoming t o u r i s t s Most promotional programs are with the excellent living accommodations, exceptional employment opportunities and glamor- pus year - round atmosphere enjoyed by local Johnson said. residents," AT PRESENT the chamber's tourist committee is conducting extensive reesarch to determine! CHAMBER SERVICE Lovely Ellen Krec^ looks over one of the brochure racks at the Long Beach Chamber of Commerce. As a public service the chamber maintains t h e s e racks which display descriptive literature from cities and resorts all over the nation and world. Many callers come to the Chamber every day to take advantage 'of this and many other information s e r v i c e s . Brochures on Long Beach are available in cities all over the nation. usiness for Long Beach, and how this potential can be more effectively developed. According to the 37th annual report of th- All Year Club of Southern C a l i f o r n i a , during the 12 months ending Aug. 31, 195S, Southern California attracted 4,139,700 pleasure v i s i t o r s These visitors spent 5535,000, 000. "We estimate that 10 per cent or $53,000,000 of this income is the share that belongs to Long Beach. We are now developing a program to make sure that we get that share and even more," Johnson re- wrted. "A strong point in the case 'or more expenditure channeled :o tourist promotion, now under ;tudy by the chamber, is based upon the immediacy of return. developed with the idea that iffectivencss can be obtained inly after a certain lapse of ime or on the long-range basis. But with the tourist industry t's different--a well co-ordi- lated, intelligently planned program can be put into effect and He very next day those 'new ollars' will start flowing into Community Hotel Aim of Lafayette has board will meet in Long Beach for its hearing can link the citj with prominent airline leaders over the nation. It is in projects like these, that the Lafayette Hotel plans to continue playing its role as the community hotel in Long Beach. 3,000 DINNERS ONE EVENING Dave Tallichet, general manager, Lafayette Hotel; Tommy Noh, food .and beverage manager, and Emil Kollhopp, executive chef, are shown in a -planning session for another of the major civic events for which the Lafayette serves as the community hotel. With complete modern facilities and accommodations, the hotel is in position to handle the top banquets and social gatherings of the area. In one night, according to Kollhopp,. the chef's corps handled 3,000 dinners. The Lafayette Hotel launched a program to continue in the future as in the past its position in Long Beach as the community hotel. Many activities have been conducted by the h o l e and management over the past several years, and plans have been made for expanded civic activity in coming years. The new program is keyed to enable the Lafayette to grow in step with the city. The Lafayette Hotel feels that what is good for the note is good for the City, particularly as the Lafayette is the community hotel. · » · THE HOTEL management has always offered its accom modations tothe Miss Universe Pageant. It has been the pleasure of the management to provide a home away from home without charge for the girls entered in the contest. Other affairs at the Lafayette in recent months were the staging.of a national T-V boxing match in cooperation with the Optimist Club anc Long Beach Century Club, and of providing accommodations for the University of California band, during the Rose Festival at Pasadena. The presentation of the T-V fight involved not only the use of the hotel's facilities, but also extended efforts on the part of the hotel management in concluding advance arrangements for the affair. Yet the hotel's effort in staging the match brought national attention to Long Beach as~a rising snorts center, as well as showing the T-V millions that Long Beach has a.large .and civ^c- minded community hotel. * * + * OTHER PROSUNENT events have taken place at the Lafayette, and some others will be offered in the future. An.event that could be of great importance to Long Beach comes up this spring, when the Civil Aeronautics Board will conduct its hearings on the Pacific Southwest case at the Lafayette Hotel. Efforts of Tom Rafferty, Long Beach director of aeronautics, and -the Chamber of Commerce were successful in having the hearing conducted at the Lafayette in Long Beach, people continued throughout the The decisions to come out of this hearing could add many commercial flights in and out of Long Beach Municipal Air- Job Gains Shown at Year End By GEORGE ERES Independent, Press-Telegram Labor Editor A total of 129,500 persons were employed in Long Beach at year's end--highest figure for the year, according to George Toll, head of the State Employment office here. The number is under the peak April 1957 figure of 131,420. Toll said the year was marked by "rather high unemployment" with the high point [or joblessness being reached in March when 17,036 persons registered as available for work. * * * * "HOWEVER, this number declined to approximately 14,000 in December," he said. Unemployment i n s u r a n c e claims decreased gradually the "ast few months of the year :rom a high of 4,934 initial claims in March to a 2,962 in November low of lowest point since September 1957. "The year 1958 witnessed a gradual levelling off of the er- ·atic labor market," Toll said, iood gains were made in em- loyment in the garment indus- :ry and in wholesale and retail trades. "OF THE NEW applications and claims," he said, "most recent filings indicated an increase in construction unem- Ioyment over the same period ast year and a substantial reduction in manufacturing unemployment with little change in other industrial categories." Heavy influx of out-of-state year, with the Great Lakes area contributing most of the newcomers because of unsettled auto industry conditions there, Toll 'said. Indeptndent-Press-Telegram PARADE OF PROGRESS--3 ton, Itcih, Cdit, Sun., Jon. 4, 1»J» A /MOORE OFFICE E. T. Moore, president of the Moore Realty Co., is shown outside the door of the downtown office of the firm which has four offices. A record of 8,700 sales since 1947 has been established. Moore Realty Sets Record for Sales · Moore Realty, established in 1947, is one of the major real estate sales and property man agement firms in the Long Beach area. With a record ot over 8,700 sales, Moore Realty now has four offices for citywide real-estate service. Incor porated in 1955, E. Tennyson Moore is president; VV. G. Eisenmann, vice president in charge of sales; Fred Middaugh vice president- in charge of p r o p e r t y management, and Henry Boss, vice president in charge of cooperative sales and downtown office. · * * * THE FIRM handles complete realty service, selling residential and business property, cooperative apartments, and handles realty investments, property management, rentals, escrow and loan service and does real estate counseling. The latest office to serve the State College, Rossmoor, Seal Beach and Los Altos areas, is new State College, branch off ice opening this month at 6350 E. Atherton St., Palos Verdes. Moore Realty is the sales agent for the Royal Palms, the irst multi-story structure in Long Beach since 1929, consist- ing of 12 stories, and containing 164 units. Moore Realty has also been appointed managing agent as the first occupants take possession in January. The Royal Palms is the first mutual cooperative project west of the Mississippi to_ be sold to the public under FHA Title 2, Section 213 of the National Housing Act. Moore Realty is also the sales agent for the Marina Tower, 12-story luxury apartments, containing 44 units on presale basis on Ocean Blvd. The company experienced record volume sales for 1958 and Moore states that 1959 should- be one of the greatest years for sales of homes, cooperative own-your-own apartment resU. dences and commercial incom* in the Long Beach area. 186,109 Prints Are on File Fingerprints of 186,109 persons are on file in the Polica- Record Bureau to help identify criminals. Of those, 164,381 persons have criminal records either in Long Beach, or elsewhere. The Southland's most Beautiful Banquet Rooms! With all the fashion and flair of a penthouse in the sky. Richly decorated, highly desirable for meetings, banquets, dancing. "Largest Hotel Ballroom West of Chicago" Seating Capacity, 2000 for Banquets; 1500 jor Dinner Dance EXCITING -- IMPORTANT Room Featuring an ultra smart setting with a Parisian motif. mess and social headquarters, mecca the Western conventions, . . . the Lafayette Hotel leads the 1 way instep with growing Long Beach. Luxury banquet rooms and pace-setting cocktail lounges and dinner rooms make your stay memorable . . . the Ivanhoc Room, the Gaslight Room, the delightful Fife Drum, the exotic Outrigger! Only at the Lafayette, Lone Beach's leadership hotel! Room Richly furnished with a royal atmosphere of the 18th century. Hotel and Lanais "Host to Long Beach" Room Dashing, modern ilccor. . . ideal for dinner cl-mcc or exhibiting.

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