Northwest Arkansas Times from Fayetteville, Arkansas on April 23, 1976 · Page 10
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Northwest Arkansas Times from Fayetteville, Arkansas · Page 10

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Fayetteville, Arkansas
Issue Date:
Friday, April 23, 1976
Page:
Page 10
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Corporations Invest Heavily In Public TV Progripiiing ax Troubles Cause By JOHN CUNNIFF Business Analyst , NEW YORK (AP) -- In the 1871-1072 fisc.nl year, corpcx rations underwrote' $2 million of programming on public lelc- · vision. In the 1Q75-I976 year 'they Invested' more Ibnn' six times lhal amount 'in Iho noncommercial medium.' - A good cteal of this money · w a s offered to the nonprofit .stations in the .spirit ot. good "citizenship by corporations rec- -'ogmzing that they share in and 'must contribute t o * t h e better ·'nienl of society. "-, ', But sorno of Iho money" uri doublcdly" was channeled, for strictly commercial reasons .bcause public television has de :vclopcd a high degree of cre'di ,bility, and a greatly desired, af r fluent-influential .audience. TWO VIEWS - / T h e increasing s u p p o r t - o - ' corporations 'is being viewed i I two ,^'ays:: "· ~ V In the most positive view,' th '.support is encouraging becaus : it helps diversify the source ^contributions to . public tele- ,-vision, and thus reduces the __:rlsk that.'any one group, iri- - eluding government, will con, trol themedium. ' : '- What critics fear.. could be- ·"coma.-4 negative-side of the'slo- l ry Is that 'some' 'corporations ; might tend to be interested onlj ' I n the ability of the medium to ,; develop sales, and thus gradu- ·Tally and subtly ^begin to In \ flue nee : programming. ,{· Frank 'Little.,-...Public Broad : cast Service vice president for ! development, doesn't think this \ »ill happen. "They give us the i money and they have no con ."'trol over the program,", he / said 1 . "The ' projects, alwiay ..originate with us." ( - ) .: ; , , Little, whose'organization dis- i seminaEes throughout 1 a link of ·j.265 oWtlcU the'.best- programs ^developed by individual, sla- } , tions, Independentj producers J( 'and foreign broadcasters, is ,ag- · gres sively seeking corporate ;.' support. pV' v V ; . ;' : lie, notcs'that "a; lot of people have b o c n ' t r y i n g to Infer for years that corporations contributing enormous ; 'amounts " ol money would like to control the product, but they understand a! outset " that - they have · no control." At bcs£ he said, "It gives hem on opportunity to make a ignificant gift to the; Americap mbllc and to- reap enormous amounts: of, corporate .good vill." . V . : ; ; . ·'. . ' ' : w":,. i . Can' lliis be' construed nega h'L'ly? "Lolsof people'like t nick holes,"-he said, "but: cor jorale underwriting Is respor sible for some of the most sig nificant TV offerings we'v DCcn able Icr-prcsent." PROGRAMS Programs' such as "The A: cent' of Man," "Nova," Alisla: Cooke's sjiearc's Nothing," Clarence 'America," Shaki 'Much ' Ado Ahou Henry Fonda Darrov/, and ,'Tt Adams Chronicles" were nanced : through . grants - from respectively, Mobil, Polaroi Xerox, IBM (twice) and At tan tic Kichfield. The only mention of the co porate underwriter in . any these programs is recogniti at the beginning 1 and end of t roduction, and then only brie y. ,. '· ' · What many compancis ha 1 discovered is .that no-advert! ing 'sometimes is the best a vcrtising. Director, Ingmar Bergman May Move To U,5 P A R I S (AP) -- Film director i g m a r Kcrgm'an. who exiled .mselMrom his native Sweden c cause of his troubles with the ax collector, will fly to 'New ork Sunday to t a l k , about j a k i n g his headquarters 1 the nilcd Stales, a f i l m industry ource reported today. The informant said Bcrgmun lanncd to see producer Dino loLaurentiis in New York and ieri' would 'go to Hollywood lo alk to his American a-gent, Paul -Conner. Bergman, 58, is laying in a Paris hotel. ; Other sources said the tlircc- or ,is also considering milking headquarters in France or Laly.'-" Conner told the SwedisJ 1 3Vi'5[Kipcr Da gens Nyhclci Bergman, before his break vith Sweeten, had been scbc-l- uled to conic to the United Stales to discuss plans for his ic.xt picUirc and [or a Joint jrojecL with the American Film institute, The agent said the picture, 'The Egf;s of the Snake," is to be shot in Europe but is to be Jinanccd by American money. Leaders of me Swedish theater world expressed sympathy with Bergman, and Bertit Bok- stcdt, manager of the Roy a Opera, said his decision \s\is an "unprecedented catastrophe lor the cultural life'of Sweden." ' "Ingmar Bergman is irrcnla ceablc for Swedish films am theater," said Dr. Carl Kagne Gierow, permanent secretory p he Swedish Academy of Let consequences tor the ers. 'The Swedish film and cultural life are incalculable," said Kcnnc Pant, head of the Swedish Films, which produced many o 3crgman's films. Bergman, in a letter to th icwspaper Expressen, un nounced Thursday that he couh ,o longer live and work Jn Sweden. He said his treatment b the tax authorities made hit realize that .'..'anybody in th country, any time and in an w.iy. can he attacked and hu milialed by..a special kind o Dr. Kocnig Comments' FORT SMITH, Ark. (AP) -'he president-elect of the Aransas Medical Society says octors need to correct in- ccurate information about the iroposcd constiluliunal um,ond nent on the November ballot. Dr. Albert S. Koctiig Jr. of Fort Smith said doctors should tress that the amendment only allows the Legislature Eo adopt a law to set a ceiling on malpractice claims. "It does not set any limits on patients';comppnsalio]i and will lot take away a person's-right o a jury trial," Koenig said. 'The amendment would make Ijureacracy that galloping cancer, grows like North well Atkonscn TIMES, Friday, April 23, 1976 · ·AYKITI'.VIM.E. ARKANSAS to help slow, and reduce, doctor's t possible sometimes ees, health insurance pre miums and hospital charges." Srivara Dies B A N G K O K , Thailand (AP) .-- Njwly appointed Defense Min istcr Kris Srivara, one of t h most influential figures in Thailand's military, died of heart failure t o d a y , , H e was 62. The Hoopers' Tutor Jackie D r a l i p works as tutor for the University of Wash-r. iiigton basket hall team. S h e says she has two rules: never do assignments for play- crs and never get romantically involved. She says she tries to get players to be realistic with themselves, 'not every- .one goes pro.' CAP \Vircphoto) , BIG WHEEL YAZOO MASTER MOWERS Case Ending Near PINK BLUFF,- Ark, CAP) ~ .'The Civil Service Commission Thursday night*:dropped two,of ·'seven charges' against former Police LI. .Tom Magness. .,: The dropped charges involved allegations that Magness aide'ti '·' the escape of a ' p r i s o n e r , and i associated with a known" crrmt- nal. . Magness, 35, .was .fired Jan. ' 20 , For alleged misconduct, neg; 'Icct of duly a n d ' o t h e r charges · over a two-year period, Buy a DELUXE Central Air Conditioner now for add-on or replacement and get a cash refund direct from General Electric. YAZOO TOWEIl-nd job tool rough, loo loucM Big Wheel ' PERFORMANCE -,4- haS "US, maneuverability! DURABLE CONSTRUCnON-gtHr- anlees long years of tzootle-frco operation!' " · . · : Riding Mowers io 76" Richard Mayes Auto Service 1641 N. levcrett 443-4346 "Serving the Fayelteville area /or 29 years " You get cool air at a cool price! FROM $50 TO $100 CASH REFUNDS Cerrtul Alr.Condtttenen TVR1 Kotf«lt on DELUXE Central Air Conditioners, depending on model and capacity. . Make your best buy now and get quality cooling at a moderate cost. March 1 through April 30, 1976 is refund time for GE DELUXE Central Air Conditioners at all participating GE'deafers. All units have two-speed fans to control outside noise, and they are available in capacities of 24,000 to 60,000 BTUH. Equipment must be installed by M a y 31st, 1976. · - - ; · Your Refund WHI Be: UNtTCAPACITY · · REFUND AMOUNT 2-2ft TONS ' - ' ' $ 50 3-3K TONS 1 _ · j _ _ ' $ 7_5 4-5 TONS ! $100 CALL TODAY FOR A FREE ESTIMATE AND HOME SURVEY, H BIT O N A L E S E R V I C E I 451 E. Township Rd. ?· Foyetteville, AR 442-9340 Doyle. Shtlton (Offer void In «r««« where prohibited, taxed or reitrlctod by l*w.) Special $13 Men's poplin short sleeve Jumpsuits. Solid colors in sizes S-M-L-XL. 20% off. Saturday only. Sale 6.40 Reg, $8. Men's short sleeve polyester/cotton dress shirt. 'Doubler' styling with contrasting fabric inside collar and cuffs. Sizes Hy^-ll. Special 5.99 Men's nylon warmup jacket with water repellent nylon shell; colton flannel lining. Solids lor sizes S.M.L.XL. Special 7.99 A fantastic buy on this tempered steal learns racket with vinyl grip. Choose size IK, 4K or 4U: Don't miss these great Saturday specials. Saturday only! Save 30% on our best selling softie. You save 4.20. Sale 9.79' Reg. 13.99. Our soft step-In' casual mfh buckle and top slitching. Leather sole, soft nylon tricot lined urethane upper. A fabulous selec lion o£ fashion colors. Sizes 5-10. ·Gold tone. Reg. 14.99, Salt 10.49. 25% discontinued drapes. Choose from 'Sudan' open weave 'drapes with beige background, in sizes 48"x84'» and 75"x84". Or "Trinidad plaid look open weave drapes. In sizes 50"x84'' 1 75"x84". 4 HP tiller with Briggs and Straiten engine. Super special. Beautiful red coleus plants and petunias. In ,3" pots. Healthy and fast growing. Stock up now! ;. $30 off all freezers 15 cu. ft. and up. Sale prices effective Saturday only. Don't miss this great buy on a vertical 4-HP tiller with direct cone clutch drive. 13" slicer.tines expandable from 22" to 24". Four hardened/, steel blades per plate. ,10" steel wheels. Shop Penneys 9-9 Mon., Thurs., Fri.--9-5:30 Tues., Wed.,

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