Tucson Daily Citizen from Tucson, Arizona on June 4, 1960 · Page 62
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Tucson Daily Citizen from Tucson, Arizona · Page 62

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Tucson, Arizona
Issue Date:
Saturday, June 4, 1960
Page:
Page 62
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N. Dodg« at Grant Rd. OPEN SUNDAYS » to 5 All »*er days 11« * mm NEW LOWERED SCREEN KEEPS PORCHES UP TO 15 COOLER! · Tiny louvtrt block Hot (tin. flirt mt flyfnt in»clt - !·( briizti nintufft I 9 You can !·· Mit, ty( ·ttwri can't MI In! ' · Minimum n»inln*i«* ! M»*i if itroni, ruitirMl aluminum. · II"- 41" wife- F!U »l«n4»r fr«Mi. Or, do it »urs«l( wit* ktiMy Kiiitr Aluminum Sh*4tScf*«n Iramx. M MVUTIM N MAVEiICK HUNDREDS *f wanted flifff f«r FATHER'S DAY Sunday, Jun* 19tli DO-IT-YOURSELF STORES N. DODGE at GRANT RD. Dirt Gives That 'Lived-In 9 Look By GAY PAULEV NEW YORK -- UPI -- I knew there was some reason you and I keep putting off the spring cleaning till summer. But it took a bunch of motivation researchers to put the blame squarely where ft belongs--on our new philosophical attitude toward dirt. Today's homemaker, these experts- found, would rather have a house with » "lived- in" look than one of spit and polish. We women have decided we are fighting a losing battle against maintaining a household in the tradition of "so clean you could eat off the floor." The floor itself darkens, objects break, children spill, the walls turn drab. Wear and tear are the ultimate victors, said the researchers. "While the value of cleanliness is a dominating American value," said their report, ". . . devotion to it seems increasingly modified." Social Research, Inc. did the Study for Servicemaster, a Chicago firm which calls itself the nation's largest professional cleaning organization. Researchers talked to hundreds of women, both those who hold jobs outside the home and those who do not Here is one example jot how the home situation has changed in the last 25 years, the report said. "With the first warm rays of spring sun, grandmother would start a house-wide cleaning binge that included such chores as carrying the carpet into the backyard for its annual beating. "Today spring sunshine will find new spots on the sofa, dust on the carpet and smudges on the walls, but instead of urging the housewife on a cleanup campaign, a .sunny day is more apt to' send her out with the children--or shopping for * ««* bonnet." The researchers credited the new "carefree" attitude to several factors: --The concept of the home hai been changing fc recent years: now it is a house to be lived i n , : ' . . . - . - · . --Permissiveness m "child- rearing means less rigidity ia housekeeping. --Increased outside activities such as club work, fund raising drives and school functions. --Family indifference to dirt. "Mothers have to teadi their families to be dean," the report said. "The families rewtt and are not especially admiring of her efforts to achieve a clean house unless it contributes specifically to their comfort. ThU decreases the housewife's moti- vttioti, especitlly/when her private satisfaction m cteanlinew is only moderate to begin with," CULLIGAN SWIMMING POOL SERVICE SUPPLY · Equipment for Do-It-Yourselfers · Maintenance · Repairs · Supplies FREE Pool and Equipment Inspection 4045 E. Speedway Phone EA 5-3311 Open Saturday Afternoon for Your Convenience The Finest Homes are Carpeted STAR CARPET 444 N. 4fH Ave.--Corner 4Hi Ave. * 6th St. Pfione MA 2-0806 Open MM. ft Fri. TiU I Daily U. S:M SOLVE THAT SPACE PROBLEM BY TRADING IT IN OK A SPACE -SAVING " COZY NOOK" AS MUCH AS $ 75 Allowance For Your Present Set MO MONEY DOWN FHA Financing NO PAYMENT FOR AT LEAST 40 DAYS Call for FREE ESTIMATES Valley Custom Kitchen Nooks Inc. EvcJv*iv* D.oUr ·/ A* F«m»«* "COZY MOO*" W«tck Owr ·Vo.r»m«t^ W««»K«r Sh»w On KGUN--CK«M»n«l 9--Swnd«y 10:05 P.M. 741 E. GRANT RO. WONE EA 4-M41 YOU BUILD YOUR POOL Nearly 40 yews of know-how ind ixpirianet tt«d bahtnd wiry pool built by Paddock of California. Piddock Pool* irt renomm (·r yt»rs and ytirs of troublt-frtt service. When you deil with a recognized organizition, favorabli timt financing h aatily arranied. Makt this th« bii year for your family... h»vt i pnuina Paddock of California pool instilled. Inquire today. PADDOCK Or CALIFORNIA Creators of the World's Finest Pools for 40 Years. Win. SNYDER Const. - AX 8-0791 TBI'Say.. "Someone say, 'Go West, Young Man" --T.B. Go North three doors..." YES! We are to 2737 North Campbell Monday, June th MILLS SWIM CENTRE EA 7-5628 80 percent of subscribers? children read the Citizen PAGE 64 TUCSON DAILY CITIZEN SATURDAY, JUN 4. I960

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