Independent from Long Beach, California on February 27, 1969 · Page 68
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Independent from Long Beach, California · Page 68

Long Beach, California
Issue Date:
Thursday, February 27, 1969
Page 68
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F-IO--Independent, Prcu-TeUgrMi Lonq leech r Old Fashioned Favorites Like Beef Stew Losing Out at Restaurants / By JEANNE 1ESEM UP1 Food Editor NEW YORK (UPI) -Today's blue plate special is like yesterday's mashed potatoes -- an unwanted leftover. A food service study shows preselected dinner combinations and many other old-fashioned menu favorites losing out at restaurants and institutions. Beef stew is being replaced by beef stroganoff and goulash. Like hash, liver and other variety meats, it has image problems as an economy institutional food. Casseroles, c r e a m e d foods, chicken and even waffles are giving way to foreign specialties, fish, salads, low calorie items and entree sandwiches -submarines, Reubens and steak, among the leaders. Submarines are sandwiches on large sausage-shaped rolls. Reubens, named for the New York restaurant where they originated, are combination sandwiches that include sauerkraut. The study was made by Institutions, a trade magazine, and Michigan State University. It covered more than 1,100 operations, ranging from hospitals, secondary schools, colleges and universities to four types of restaurants -- cafeterias, booth- counter, and table service at two price ranges, $l-$4 and $4 and up. It showed marked similarities in eating patterns at all age lev- els of patrons and types of institutions. "Atmosphere" foods -veal cordon bleu, coq au vin and other wine sauced foods, Italian specialties -- all are in demand, often in unlikely places, s u c h as hospitals. The study also showed hospital patients ask for low-calorie foods when they are not on the regular menu. Secondary school pupils become more worldly earlier, the magazine noted. They demand more freedom of choice, prefer choosing their own combinations and ask earlier for teen favorites including submarines and sloppy joes. Lasagna, ravioli, pizza and variations are high on their list, along with Mexican tacos and burritos. Chili alone is losing favor but chili dogs are becoming more popular. (Tacos are stuffed, fried tortillas; burritos are stuffed, baked tortillas.) Fish sticks and fish- wiches sell like hotcakes all week long, the magazine noted. Like adults, pupils usually prefer cake to pie. The study showed pie sales in moderately prices restaurants declining except for pumpkin, cherry and that all-time favorite -- apple. More expensive restaurants said a la carte dessert extravaganzas are g r o w i n g in popularity. Among them are flaming items and one old-timer, strawberry shortcake. In the same type of establishment, patrons prefer a la carte menus to table d'hote, apparently want to choose their own vegetables, desserts and accessories, if they order them at all. They also favor buffets -- provided the theme is special and preferably foreign, preferably French provincial. American's taste for tomato sauce and smoky flavors also shows up in moderately priced restaurants, where barbecue is a rising star. But pork sales are declining there, partly because its cost is becoming too high for restaurant operators, and partly because patrons associate it with high fat and caloric content. Actually, lean pork contains fewer calories than lean beef or lean lamb, says the National Live Stock and Meat Board. Even commercial cafeterias find Italian and other foreign, food a m o n g the leading choices. They're also selling more salads and fruit in the salad and dessert lines. Today's cafeteria patron, coming out of a much younger work force, is a calorie-conscious, value-seeker who likes atmosphere," the magazine added. College and university students also are breaking with tradition. They're more willing to try new vegetables and . ethnic foods, and are beginning to ask for soul food. Institutions reported that pigs feet, Mack-eyed peas and turnip greens are being added to school menus in some regions. The study attributed chicken's declining popularity in restaurants and institutions to its frequent use at home and its wide availability at franchised fast food service establishments. Despite these changes, beef remains the overwhelming entree favorite, the magazine said. Beef and lobster combinations are the most frequently reported new offering at higher-priced restaurants. Yet demand continues for diversified menus. One management executive had this explanation: : "If you only listed the- things people will really end up buying, it would be a very dull menu." Finger Food For a quick, easy-to-prepare finger food, serve a dip, surround it with crackers, chips and/or raw vegetable sticks and let your guests help themselves. That's easy entertaining. For a tangy dip with a difference, combine an envelope of French's spaghetti sauce mix (l/ 2 oz.) with a pint of sour cream and refrigerate until serving time. ·V "'"·" f- !*·"» ($·*;' V ' **· COFFEE COOKIES MONDAY THRU HBftWf'/. / lo-anrta^ PM \^ * ( WIRING OUR BIRTHDAY V, MONTH 'oF.rtMUARY TH THESE PRICES EFFECTIVE IN ALL RALPHS STORES IXCEPT POMONA THURS. THRU SUN. KB. 27, 28, MAR. 1 2,1969 ADO TAX TO TAXABLE ITEMS 1 DAY FRESH GRADE A CALIFORNIA GROWN CKTI-FRESH FROZEN FISH STICKS Hot Barbecued CHICKENS 1-lB., 5-OZ. | M1N. WT. IACH FRYERS WHOLE 2to2'/i-LBS. WHOLE jus. tur 14-or. PKG. DISCOUNTER PRICE E5e HILLS BROS. $189 COFFEE 3 IB. .CAN 1 DISCOUNTER PRICE SI.9S PINK 32-OZ. LIQUID DETERGENT »··***·········»·«· t«i«***»*»*»«»e**.**t*«*iit* LADIES WHITE OR ANTELOPE MOCCASINS CUT-UP FRYERS.. 35'- KING SIZE FRYERS 33 BEEF U.S.D.A. GRADED CHOICE MEAT MASTER BEEF FILET 45 MIGNON LB. *T?,. NEW ITEMS TOP SIRLOIN IB. CALIFORNIA GROWN FRYER PARTS DRUMSTICKS, LEGS THIGHS or BREASTS FRESH MIN. WT. 4-01. FRESH FILLETS RAINBOWOOc OCEAN 1 TROUT 00 PERCH SWIFTS BROWN 'N SERVE VARIETIES 59 Ib FRYER AQf. BACKS 1A Or NECKS... IU FISHER'S BREAKFAST $099 SIZES 514 TO 9 2 WHITE OR WHEAT SANDWICH OR SPLIT TOP £3* HEALTH ft BEAUTY AIDS DAILY DIET - - *m BUFFERIN 69 c DOG FOOD 14 1 SCH1CK KRONA CHROME ^"^ ^1^ ^* · ^^ ^IF ··' · · · INJECTOR OR DOUBLE EDGE ft Oil BLADES B 69° STYLE J Aft HAIR SPRAY "-49° *···**·*»*·········· 35' RD. (THREE 4/ROLL PACKS) ·····················*···**·*»*············· HOLLYWOOD HEALTH FOODS *. _ _ C MARGARINE KG. COD OR PERCH FILLETS ;S CERT1-FRESH FROZEN r HALIBUT ui $109 SOLE FILLETS } k £ _ M.i.,p|V7 0 , W | IH »unKSAUCE FILLETS «* I HALIBUT «* nMuioui KG _ mo, SALTED OR UNSALTED PACIFIC STA-CRISP SODA CRACKERS MAXWELL HOUSE INSTANT COFFEE '^^~ ·^ _X: TOILET 10 SI TISSUE \L I ui. rice. DISCOUNTER FRIGE 4/ROLL PACK lie ALL STAR 10-OZ. JAK 1 49 TREESWEET FROZEN TREESWEET FROZEN FLORIDA GRAPEFRUIT-3«t/Qc ORANGE 070 1JOZ C O c JUICE 0^07 JUICE ^Ll «H Z OJ 15.0Z. JIM CANS I NALLEY'S CHILI CON CARNE WITH BEANS ROYAL CROWN 6^65* XLNTTAMALESS^'I 00 COLA ICE CREAM BON BONS Ftw MPO$1T NAIN, PKG. OF 40 OK CHEMT CENTMiD, FKO. OP M 49* IEAUTIFUL UNDER FOR YOUR'DICTIONAtr QUIT $1.99 WEBSTERS \m IVUMIIIH ilVUKl DICTIONARY Of IH[ [\GIISH WGUAbi UNABRIDGED THEY LAST! SECTION 4 ONLY We TOMATO JUICE SAVE TO 24o . M . WWM T R . MHINn .SUN MAID 4* *4 PSs RAISINS 3*1 We 3 AVAILABLE DISCOUNTER MICE )4c EACH EVERYONE GETS BIG CHANGE AT i^BBMHHHBMHMH^^^MH^^MH^^BHMH 10th Cherry, Long Beach Del Aura Paramount, Lakewood 1574 S. Brookhurst at

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