The Galveston Daily News from Galveston, Texas on September 24, 1978 · Page 20
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The Galveston Daily News from Galveston, Texas · Page 20

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Galveston, Texas
Issue Date:
Sunday, September 24, 1978
Page:
Page 20
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O"15 ikiii pailn Nrlns Sunday Morning. September 24.1978 Colleges Get Rating For Snob Appeal, Social Achievement By United Prett International A new guide to college tells all the usual things — and then rates the schools according to snob appeal and social achievement. It also blabs about teachers' salaries. The social prestige or snob appeal is based on the number of social register types who studied at a particular college. The social achievement? Figured on the number of •graduates who made it to ."Who's Who." When it comes out at the end of the month, the "Hawes Comprehensive Guide to Colleges" (New American Library) will cause joy in Cambridge, Mass., and sadness in New Haven, Conn., and Princeton, N. J. The three towns are the .homes of Harvard, Yale and Princeton, for centuries passionate rivals. Harvard comes in number one in snob appeal, having the top count on links to the social register. Yale is second and Princeton, third. The ranking is the same on social achievement. Following Princeton in the "top social prestige" category are the University of Pennsylvania, University of Virginia, Williams College, University of California at Berkeley, and Stanford University, in that order. And in the top social achievement category, after Princeton are listed Columbia University, University of Michigan, University of California at Berkeley, Northwestern University, University of Illinois at Urbana- Champaign, University of Minnesota of Minneapolis- St. Paul; Also: University of Wisconsin at Madison, Dartmouth College, City College of New York, Cornell University, University of Pennsylvania, New York University and University of Texas at Austin. At the top, mean salaries, a way of figuring, puts in the number one spot the University of Alaska, Fairbanks, $27,800. Harvard is second with 527,200. After that, -in descending order, the big salaries include: California Institute of Technology, $25,700; City University of New York — City College, $24,800; University of Chicago, $24,200; University of Alaska, Anchorage, $24,100; Canal Zone College, Canal Zone, $23,800. Yale comes in at $20,000 and Princeton, at $19,800. Hawes, who has been compiling guides to schools for 25 years, said he's put in all this new information to help prospective students and their parents answer the question: How good is college X? "Most often veiled behind the question is another: "How does college X rate in social prestige — or snob appeal?" This concern, according lo Hawes, is u n- derstandable when one considers a bachelor's degree now costs $30,000 or more at a prestige school and is expected to be priced at around $40,000 by 1982. "This real concern is perfectly understandable," he said. "Associating with persons of high social status is, of course, widely taken to be good in itself — almost conferring a kind of divine grace — and also a way of making valuable connections. "The social prestige ratings of colleges coast-to- coast . . . document where many thousands of members of America's upper-class families actually attend or have attended. "These ratings are based on the 1977 edition of the 'Social Register' published by the Social Register Association in New York." But in America, he noted, many persons attain high social position on the strength of their own abilities generally — without being born into social register status. That's why he went to "Who's Who'in America," 1976-77, Thirty-ninth Edition for information on schools attended by the 70,000 listed. "This has long been recognized as the country's foremost source of biographical information about individuals of power, influence and a c- complishment," he said. Faculty salaries also are something to consider when selecting a college, as Hawes sees it. "As a general rule, the higher the pay, the better qualified the employee," he said. '' A college with professors who are better qualified than those of another college is also likely to be a college of belter academic quality. "The facts on salaries, appearing for the first time In any college guide, are based on research carried out jointly by the National Center for Education Statistics and the U.S. Department of Health, Education and Welfare. Hawes said those shopping around for college can get more detailed information on salaries by the Salary Report, American Association of Uniiversity Professors, 1 Dupont Circle, Washington, D. C. 20036. The report, $2.50, also details fringe benefits. P.S. For your information, the writer's alma mater, the University of Pittsburgh, comes in 53rd in snob appeal, right after the University of Miami and ahead of Colby College. 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