teich. C.IH, MOV. M.rcn M. im INDEPENDENT (AM) ___ PRESSjT -A.7 Effort Ends With Unpiecedented Flavor In LowTar Smoke. New 'Enriched Flavofdiscovery for 9 mg. tar MERIT achieves taste of cigarettes having 60% more tar. The greatest challenge to cigarette-makers in years has been how to make a low tar cigarette good taste. Many have tried. Philip Morris succeeded. The cigarette is called MERIT. It delivers only 9 mg. of tar. One of the lowest tar levels in smoking today. Yet MERIT delivers astonishing flavor. If you smokc.yoifll be interested. Key Flavor Ingredients Of Tobacco Isolated By isolating certain "key" flavor ingredients of tobacco in cigarette smoke, ingredients that deliver taste Â·way out o/proportion to tar, researchers at Philip Morris have developed a way to pack extra flavor into tobacco without the usual increase in tar. The discovery is called 'Enriched Flavor! Its extra flavor. Natural flavor. Flavor that can't burn out, can't fade out, can't do anything but come through for you. We packed MERIT with 'Enriched Flavor' and began a series of taste tests. recent with MERIT Taste^Iested By People Like You Thousands of filter cigarette smokers tested 9 mg. tar MERIT against five current leading low tar brands ranging from 1! mg. to 15 mg. tar The results were conclusive: Even ('/ the cigarette tested had 60% more tar, a significant majority of ail smokers tested reported new 'Enriched Flavor'MERIT delivered more taste. Repeat: delivered more taste. In similar tests against 1 1 mg. to 1 5 mg. menthol brands, 9 mg. tar MERIT MENTHOL performed strongly too, delivering as much --or more -- t a s t e than the higher tar brands tested. You've been smoking "low tar, good taste" claims long enough. Now smoke the cigarette. MERIT. Unprecedented flavor at 9 mg. tar. From P h i i i p Morris. MF-RIT;tnd MERIT MENTHOL p '$ , '(*$ fa *A-J Â·Â·\m 9 ni(.'."ur 07 nc/. nicfXiix; Â·rK'.m Imh n, Â« Onvj: Warning: The Ihat Cigarette iari'0 7fl 9 oUHJCOn Smoking mcdiine v/ f:':l r. 'I' General Has i Dangcroui to iciieti'/FrCMcih'ji). Determined Your Health.
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