Independent Press-Telegram from Long Beach, California on July 9, 1961 · Page 150
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Independent Press-Telegram from Long Beach, California · Page 150

Long Beach, California
Issue Date:
Sunday, July 9, 1961
Page 150
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LONG BEACH (CALIF.), INDEPENDENT, PRESS-TELEGRAM, JULY 0, 1061 OUR BOARDING HOUSE With Major Hoople IT TAKES TlWvH FOR. OF- RE61STEK. THE RETINA ANOTRAVEL THE- OPTIC KiERvJE- TO AMO HOURS A60 X. \:' J : "NO\M, DID TOUT) YOU TO BEAT VI YOU SAY ? WAS A £RACT(ONOF A VOL) MEAM TK16 SHATTERS CONCEPT WAS COMROEO TO IK g V A 3Ni AN A YOl INARE/WOT CANE IM TtA AS X WAS,P(?0\/IMG THAT THE FOTOR.-E- - - ·- DIRECTLY THE PAST/ MOOKi- FAINS Long Beach dogs check new dog food claims 6lKf IAIMI115 DOC (OOt uoeui mtw uxn LONG BEACH, Calif.-- Local dogs turned out in force food tests al Luau grounds of The Reef restaurant. This lier kennel tests in which 2out of 3 dogs switched to New recently when General Mills held dramatic, informal dog tesl, one of several held inWest Coast cities, confirmed ear- Surechamp Meal Ticket from their regular dry dog food. 2 out of 3 dogs switched to New Surechamp Meal Ticket in General Mills' Kennel Tests NEW ROLL-SHAPED PRODUCT BACKED WITH *1.00 GUARANTEE One of America's leading food producers, General Mills, has created a new dog food called Surechamp Meal Ticket with such an appealing and different taste that: » 2 out of 3 dogs tested switched to it from their regular dry dog food in scientific kenr.el tests. · In a series of public feeding testa 2 out of 3 doga also chose new Surechamp Meal Ticket over their owner's choice of five leading packaged dog foods, « General Mills guarantees dogs will enjoy the new food and backa the guarantee with the offer of a $1.00 coupon, good toward the purchase of any dry dog food. Meal Ticket is a greatly improved formulation of Sure- champ, a food long popular among West Coast dogs. Tests prove theories The feeding tests, General Mills spokesmen say, gave scientific proof to widely held theories that dogs, like peo- pie, welcome exciting new flavor in their diets. Discoveries about the importance of a combination of ingredients, cooking, shape and texture in the enhancement of dog food flavor produced the taste triumph. Unique new shape The product's unique new roil shape is of great importance, General Mills officials say, Kennel tests show dogs are especially fond of this new form. And, certain ingredients not only enhance flavor but add vitamins and proteins to an already completely balanced canine meal. PORTRAVT rviCPT 0 SHATTERED I TASTES LIKE "EAT1N' GOOD" GUARANTEE Following are details of the product's guarantee, believed to be theznoatdaringin the history of the dog food industry/ New-guaranteed catin' good. Your dog will eat and enjoy Surechamp Meal Ticket. If he doesn't, send Hie certificate of guarantee from any package of New Snrechnmp Mcai Ticket and a letter describing your dog's rcnclion to: General Mills, Inc., Box 37, Minneapolis 60, Minn. We'll send you a $1.00 coupon gond on any dry dog food at your grocer's. Limit, one coupon to a customer. FAP/ MARTHA LEASES MUCH TO/ BE'DESlKe'D A^,AM ' IfATELLECTUAU.

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