Independent from Long Beach, California on February 27, 1969 · Page 15
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Independent from Long Beach, California · Page 15

Long Beach, California
Issue Date:
Thursday, February 27, 1969
Page 15
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A-^wSmlKlj FOR SALES OF nAIVCEROUS ANTIBIOTIC L«»» Hjch, C(IH.. Ihurs. F«6. 17, TOt Russ SEX ^C Doctor Flays Drug Firm EDUCATION LACKING MOSCOW U;PI -- A psychiatrist believes the Soviet Union is a "sexually illiterate" nation and blames i; on prudish teachers who claim sex education means "prving into the most tender human affairs with dirty fingers." Writing in ihe Soviet Writers' Union newspaper, Literaturnaya Gazeta, Dr. H. Hodakov said "this hypocritical silencing of knowledge about the intimate life sometimes leads 10 tragedies." He urged Soviet educational authorities to create "a network of sex information centers and begin publishing popular literature on sex that should be frank, direct and comprehensive." "An educated person will easier recognize what is normal and natural and what is dirty and unnatural," he said. Hodakov said it was "unfortunate that the prevailing view in the Soviet Union is that if youths do not know about sex. then Soviet morality would be high." WASHINGTON (UPI) -A doctor Wednesday blamed aggressive drug company advertising and promotion for spurring what he said was conur,- ued widespread use of a powerful antibiotic that can cause a fatal blood disease. Dr. Paul F. Wehrle. head of pediatrics at the Los Angeles Coumy-Uni- versitv of Southern California Medical Center, said promotion for the drug still suggests its trust- worthyness despite studies showing it kills one nut of every 20,000 who take it. "The continued widespread use of Chloram- phenicol, often for what are apparently minor i l l nesses, or illnesses for which another drug is of at least equal or greater effectiveness, is difficult to understand in view of the mounting evidence of serious toxicity," Wehrle - , * * * * HE SAID its continued Indiscriminate use partial- lv was being perpetuated bv "a continuing agrres- sive advertising and detailing (sale promotion) program, suggesting that physicians can 'trust' this drug." Wehrle never referred in his testimony before the Senate small business subcommittee to the drug bv its trade or brand name, Chloromycetin. But subcommittee chairman Sen. Gaylor Nelson, D- Wis. did. Parke, Davis and Co., headquaned in Detroit, which first licensed the drug and patented it in 1949, still produces most of the drug in the United States. A spokesman for the subcommittee said the trade name of Chloromy- cetin is better known even within the medical profession than the generic name chloramphenicol. In Detroit, John McCartney, public relations director of Parke, Davis, recalled that a year-end report released Feb. 10 said that in 1968, the t company had record sales of S'J50,983,106, up 4.9 per cent, hut earnings were 1 down 1 1.2 per cent. DR. AUSTIN Smith, chairman of the board and Parke, Davis president, said at that time, "Las: year's earnings were adversely affected by the continuing decline of sales of Chloromycetin, the company's broad-spectrum antibiotic, coupled wilh increases in cost of materials, labor and services." Wehrle said that at the present time, ihe only clear indications for the use of the compound "appear to be in typhoid fever and severe samonellos- is." Nelson said that "no other example that has come before this committee more dramatically demonstrates the ineffectiveness of the medical leadership of the nation on drug education when measured directly against the power and persuavis- ness of drug company promotion and advertising." "Every medical journal, every reputable drug reference and every authority on this drug has repeatedly cautioned against mis- r ^ Dr Rowan A U T H O R I Z E D FOR UNION DENTAL PLANS HE 6-7241 J 07 W. Broad way, L.B.J use . . . ," said Nelson. "Yet, against the combined authoritative voice of the whole medical profession, drug company promotion has carried the day, hardly drawing a deep breath." He added that "many thousands" have contracted blood diseases, includ- 1 ing aplastic anemia, from I using the drug. "Aplastic j anemia," Nelson said, "is ' usually fatal." ; . Every time you come in! At over 3000 Standard Stations 4 Participating Chevron Dealers NO PURCHASE NECESSARY . I.CENSED DRIVERS ONLY · A M E R I C A ' S L A R S E S T FAMILY C L O T H I N Q C H A I N THE "NOW LOOK FLIP SKIRTS... brief and brash 5 QQ · ^7^7 Have it any way you like... in cotton denim... in Hnen-y rayon... served up in a flurry of pleats or playing it straight with double-zipper flippiness. In the fashion groove for juniors 3 to 13. THE BLOUSES... roinantic and ruffled 3.99 Crisply cut Dacron* polyester- and-cotton, putting up a pretty front of ruffles. 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