Tucson Daily Citizen from Tucson, Arizona on October 30, 1950 · Page 29
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Tucson Daily Citizen from Tucson, Arizona · Page 29

Tucson, Arizona
Issue Date:
Monday, October 30, 1950
Page 29
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O-M/mCDWVE · ·· ; ^^^ ' ' - · ' '· · ; More efnefeflt aofomatfc ^c A thrilling new experience In motoring Is awaiting you at our showroom today. It's the 1951 Mercury with Merc-O-Matic Drive--a smoother, simpler, more efficient automatic transmission--developed on the toughest mountain and dessrt frails in the West... designed to take all the punishment and wear we Westerners can give it. And it's thrifty. It's thrifty because Merc-O-Matic is coupled to the sensational powerplant that won the Grand Canyon Gas-Economy Sweepstakes/ It's powerful because Merc-O* 1951 Mercury offers three transmission choices: Merc-O-Matic, Matic is teamed with the Pace Car engine of the Indianapolis 500-mile Race. Where else can you match a revolutionary new power-economy combination like this? But Merc-O-Matic* is not all that's new! This 1951 Mercury has sweeping new styling fore and aft; The new front grille has shock protectors that blend right into the sleek lines of the car. The new back has long, graceful fenders that sweep out almost to the bumper line. And notice the new wrap- gos-saving Toueh-O-Mafic overdrive, or standard transmission. around bumpers...the new wheels...the whole new look of this 1951 Mercury. Come on down to our showroom today and well show you fresh, new color tones to choose from -inside as well as outside. New fabric designs, new interior trim, a newer and better ventilating system. Even the rear window is 29% bigger for safer vision. We say that this greaf new 1951 Mercury will write history in the automobile business. As you can see, there's just nothing else like it on the road. Merc-O-Maflc Drive eliminates clutch and gearjnifting.. .does away with jerklnes^ grabbing, ·tailing, engine roar and excess heat. A little extra pressure on the accelerator engages a powerful hill-climbing gear. Downhill, for safety's sake, Merc-O-Matic gets the most out of your engine's braking power. There's a special parking lock for steep grades. And an extra low gear to rock your car out of mud, sand or snow. ; -- See how easy and natural is the sequence of power selections with the new Merc-O-Matic automatic transmission. For ail normal driving you simp'ly keep the selector in Drive, step on the gas, and GO 1 For Forwacg 1 or Reverse the selector moves directly from Neutral without passing through a lower power range. This eliminates jerking and grabbing. And *P* locks your wheels while you park. . LIVINGSTON - SELBY MOTORS GOOD NEWS... NO INCREASE IN PRICES! 820 S. 6th Avenue Dial 3-7501

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