Independent from Long Beach, California on April 2, 1963 · Page 30
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Independent from Long Beach, California · Page 30

Publication:
Location:
Long Beach, California
Issue Date:
Tuesday, April 2, 1963
Page:
Page 30
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i-i j^Iake no mistake about It, Calvcrt Extra is as whiskey a Vriiskey as any whiskey you can buy. It docs anything "hard" liquor can do. But docs it sorter. . lilt's a pleasure to drink Soft Whiskey straight--there's no lieat in it to detract from your enjoyment. Just warmth. The flayoris rich and full--yet it swallows easy. In mixed drinks, ^tfdoesn't fight the mixer. It blends smoothly, yet doesn't Jcpc itself. You might call it the ideal whiskey. (The first hard liquor that's not "hard!') Until recently, Soft Whiskey had always been a distiller's pipe dream. Attempts had heen'made, cxperimcntalljvRut they never quite worked. ; V ' . . . ; At our distillery, we tried for twelve'years to produce a . Soft 'Whiskey. About 22,000 experiments. Only one of them successful. (Anyone who tries to reproduce Soft Whiskey' has his work cut out for him.) - . To protect all bur hard work, there are certain things about the distilling, aging and blending of Soft Whiskey that we have to keep to ourselves. One thing we can tell you is that in order to eliminate one cause of harshness, we have to do . some of our distilling in small batches instead of giant ones. Many of the other things we do have never been done before. · Before you sample Calvert Extra, theSoft Whiskey, there's something you ought to know: ypu may never touch a drop, of "hard" liquor again,,$ 4.89 Fifth* v -. . U£NDU UHISKE.Y-I fKOOF· 65% GRAIN MXJTKALSNKITS · CALVIRr IM5IILLIRS COMP.VW. LOUISVILLE, KLffTUCKV

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