Independent from Long Beach, California on February 25, 1969 · Page 24
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Independent from Long Beach, California · Page 24

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Long Beach, California
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Tuesday, February 25, 1969
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Page 24
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2s. INDEPENDENT [AMI PRESS-fELEGRAM (PM1-C. Merrill Lynch invites you to choose selections for your fireside reading from its library of investment information-free. Merrill Lynch is happy to offer Information on investing and the stock market to ail investors, at every level of sophistication. If you are interested in starting an investment program--or if you would like to improve your present knowledge of securities--scan our list of publications and mail the couponfor those that interest you. No charge or obligation, of course. How To Read A Financial Report (36 pages) A memory-jogger for experienced investors--and a cram course for anybody who finds annual and quarterly reports confusing. Explains in simple terms the jargon of balance sheets and income statements --and shows why one may he of greater significance than the other to investors. Key points discussed include: leverage; earnings per share; cash flow; depreciation; coverage of senior securities. Spring Guide for Investors (4 pages) A sharply focused view of the country's-current investment climate, in light of the new administration's policies. How the business profit picture may change in the course of the year. And which stocks Merrill Lynch regards as most attractive for. different investment objectives, both long-term and near- term. How Over-The-Counler Securities Are Traded (24 pages) Strips the mystery from the nation's biggest and least understood securities market. Tells you what kind of stocks are traded over-the-counter, how well the 35 leading securities t h a t comprise the over-the-counter industrial.index have done, why hundreds of companies which could qualify for listing on an exchange prefer to be traded over-the- counter. Explains the difference between transactions that are handled on an agency or commission basis and those that are handled on a net-price basis. Tells what the buyer should do to protect himself and how to try to get the best possible price. How To Buy Slocks, a Bantam paperback by Louis Engel (259 pages) The most widely read book on the market ever published--over 3 million copies in print. Based on the premise that "investing only sounds complicated because it uses a lot of unfamiliar words," How To Buy Stocks explains the meaning of technical words by explaining the things they stand for. You won't find a glossary or any long list of definitions anywhere in this book because each term is explained in context as the story of investing unfolds. Praised by crilics as "the first book which could hold the interest of either trader or novice." 20 Stocks for Long-Term Growth (10 pages) Succinct appraisals of growth companies for a quality portfolio. Merrill Lynch analysts have evaluated how the introduction of new products may affect growth, the likely benefits of recent acquisitions, how these companies stack up against, t h e i r competitors, what they are doing to provide a base for future growth. M o n t h l y I n v e s t m e n t P l a n ( I S pages) A handy booklet t h a t tells yon how to invest in any of America's leading companies lor just pennies a day. Because the Monthly Investment Plan lets you buy a fractional interest in a share of stock, as well as full shares, you may invest with as little as $40 every month or every three months. In effect, M.T.P. lets you buy stock by the dollar's worth instead of by the share. The Monthly Investment Plan has helped thousands to become stockholders in American industry. What Everybody Ought to Know About This Stock and Bond Business (30 pages) Starts at the beginning and answers the questions that often plague neophyte investors. Tells you why stock prices change, what bull and bear markets are, how the Stock Exchange works, what it costs to buy slocks. Suggests who should buy stocks and explains just how much help you can expect from your broker. Investing lor Tax-Exempt Income (.** rwyO Hasv-to- understand explanation of m u n i c i p a l bonds. Why municipal boiuK, which pa\ intciiX e n t i r e l y exempt from Federal income tax, may yield a sicaicr net r e t u r n t h a n comparable government or corporate bonds pauiii: t a x a b l e interest. How a man and his wife w i t h a taxable income of S .^4,001) or more can use municipals to increase t h e i r al'ier-inx investment income by over 60 percent. \Yhy good q u a l i t y municipals are among the safest investments you can make. Why you may also find municipals attractive for their relative flexibility and marketability. Rates of R e t u r n on Investments in Common Stocks, 1926-1965 (13 pages) \Yh;it k i n d of a r e t u r n can you expect from i n v e s t i n g in common stocks? Nobody can promise you anything, of course. But the Center for Research in Security Prices at the I'nivcrsity of Chicago sought to determine the average return 3 hypothetical investor might have realized over the past 40 years- based on actual stock market performance. A f t e r spinning its computer tapes for more t h a n a decade, in t h e most exhaustive analysis of the slock m a r k e t in historv. t h e Center has published ils findings. They're sum- mari/cd in t h i s booklet--and they establish a bench mark for eval- u a t i n g the success or failure of, any investment program. "/ Questions and Answers About the Stock Market (32 pages) P r a c t i c a l f a c t s about the tools of investing. How much it costs to buy and sell stocks. How the specialist on the llnor of the exchange works with your broker to execute your orders. Answers such basic questions as: What is margin? What is short selling? What is price-earnings ratio? What arc rights and warrants? How to Buy and Sell Commodilies (60 pagcf) Explains in layman's language how farmers, shippers, merchants, and processors protect themselves against the constant rise and fall of commodity prices. How they use the f u t u r e s markets to reduce or "hedge" price risks they arc already forced to take. Lists the six most frequent mistakes that speculators make. And describes the characteristics and qualities of the. successful trader. MERRILL LYNCH, PIERCE, FENNER fi SMITH ING To: Merrill Lynch, (See address below for office nearest you.) · FREE INVESTMENT INFORMATION PUBLICATIONS May we suggest you begin with three selections. Check your choices. Lalir, it you wish, we'll be happy to send any ot the other publications you desire. Q (SG) Spring Guide For Investors fj (FR) How To Read A Financial Report fj (OC) Mow Over-ThrGounlGr Securities Are Traded n (IE) How To Buy Stocks Q (IP) Monthly Investment PUn fj (GS) ?0 Stocks for Long-Term Growth O (EK) What Everybody Ought to Know About This Stock and Bond BUjincjj D (MB) Investing lor Tax-Exempt C] (PT) Rales ol Return tin Investment in Common Stocks, 1926-1965 f_J (OA) Questions and Arr.v.crs About the Slock r.'ar^ct O(CB) How 10 Buy ar-d Sdl (PLEASE Fpm.'T) NOTE: f ii addition f of hccpublications,Merri II Lynch, in the course of a year, publishes de- l.iiled up-to-date research reports on hundreds of listed companies plus many t h a t are traded o v e r - t h e - c o u n t e r . Merrill Lynch also offers up- l o - l l i i ' - m i n n l c 100-word research appraisals on more t h a n 2.000 c o m p a n i e s . Call your neiircst Merrill Lynch office for a report on any company that i n t e r e s t s you, for a thoughtful review of your present holdings, or for suggestions about the investment of any sum of money for any investment objective. City_ Let one of Southern California's 12 Merrill Lynch offices be your Investment Information Center. Just walk in! LONG BEACH: 101 Long Beach Blvd. 90802- (213) 435-3771 LOS ANGELES: 523 West Sixth St. 90014 · (213) MA 6-2611 3600 Wilshire Blvd. 90005 · (213) DU 2-5454 HOLLYWOOD: 6353 Hollywood Blvd. 90028 · (213) 461-9811 BEVERLY HILLS: 454 North Camden Dr. 90213 · (213) CR 5-6181 PASADENA: Union Bank Plaza, 201 S. Lake Ave. 91101 SANTA ANA: 1001 North Broadway 92702 · (714) Kl 7-7272 WESTWOOD: Medical Plaza, 10937 Wllshlre Blvd. 9 0 0 2 4 - ( 2 1 3 ) 478-4053 SAN DIEGO: 301 "A" Street 92102 · (714) 234-2792, 748-1447/48,753-6563 LAJOLLA: (213) 795-6311 7722 Girard Ave. 92037 · (714) 459-2311, 743-1216,753-1131 FRESNO: Del Webb's Center 93721 · (209) 264-9531 PALM SPRINGS: 167 N. Indian Avs. 92262 · (714) 325-7181

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