Independent from Long Beach, California on January 31, 1960 · Page 103
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Independent from Long Beach, California · Page 103

Long Beach, California
Issue Date:
Sunday, January 31, 1960
Page 103
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W E B E L I E V E W E H A V E J U S T A B O U T E V E R Y G R U N T , S Q U E A K . S Q U E A L G R O A N . W H I N E . B U Z Z . R A P . R A T T L E . B E A T . T W A N G . C L I N K H I S S H O W L . R U M B L E . R O A R , R U F F , S H U D D E R . W H I S T L E AND GROWL W O R K E D OUT OF THE SOLID PLYMOUTH FOR 196O. Body and frame are welded as'one unit with Dura-Ouiet Unibody construction. Each oi these noises means something quite different to the automotive engineer. Each was hounded out of the new Plymouth Dura- Quiet Unibody. This solid low-price 1960 Plymouth is truly quiet. When the first 1960 Plymouths were built and taken out on the road for tests, Chrysler Corporation engineers felt they had created just about the quietest car bodies ever produced in the low-price field. They used sound-measuring instruments and discovered that the sound level inside the new Plymouth is exceptionally low--much lower than in most other cars. Many car noises people used to take for granted simply aren't there. Engine and road sounds are subdued and dampened. Even the sound of the wind is hushed. Conventional body bolts, braces, supports, struts and washers are gone forever with Plymouth's welded Unibody construction. The source of many annoying noises is eliminated from the start. There are fewer parts to cause trouble and require attention and adjustment. Doors and windows fit more tightly. All in all, we feel this Solid 1960 Plymouth is the best built, best performing car in the low-price field. Drive it today and see if you don't agree. A Chrysler-engineered product, built a new solid way to give you solid satisfaction. SOLID PLYMOUTH I960 9,,. "THE STEVE A L L E N P L Y M O U T H SHOW." M-W.-... ·"··"» Nnr TV «««,)

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