ennem ALWAYS FIRST QUALITY TM THE PENNEY STORY Why make such a big deal out of quality? By ROBERTA NASH I asked a Penney store manager the question once and when he f i n a l l y decided I was s e r i o u s , he said, "If I could use only one word to describe the phenomenon of Penney's, I'd pick the word, quality. "Mr. Penney has always been a fanatic on the subject," he c o n t i n u e d . "They say the only thing that still makes Mr. Penney angry is when someone suggests we compro- m i s e Penney q u a l i t y to make a lower price." Sensational Anniversary Special! Luxurious all-over quilted bedspreads! Elegant throw styles, richly quilted to the floor, now at the Anniversary prices you've been waiting for. Add glamour to every bedroom in your home... every bed, from twin clear on up through king size! Solid decorator colors.. .aqua, gold, olive, blue...are fashioned in glistening acetate, cotton backed. Stunning multi-color florals are all cotton. Both come generously filled with light, fluffy polyester. Like one? Want one...or two... or more? Just say 'Charge them'! Queen size 13.99 King size 15.99 TWIN OR FULL SIZE Special! All-season thermal blankets! Another Anniversary scoop! Our soft-napped thermal blankets offer comfortable year-Vound warmth. Cotton and acrylic blend with deep nylon binding... all machine washable. One of our most popular items, in gold, moss, white, pink, viking blue. 72x90 inches 3.77 S a v e ! "Jewel Flex" place mats. Distinctive rough textured plastic. Available in wide range of pastel and vibrant decorator colors. Lustrous decorator pillow savings! Versatile styles, corded and fringed, in gleaming fabrics, some jacquards. Warm, solid decorator colors. 15-inch size. Pick a pair of pillow bargains! 12x18 oval each Enjoy sweet dreams on soft, plump bed pillows at Penney's Anniversary savings! Kapok economy-comfort...plumply filled with 26 oz. of kapok. Odorless, buoyant. 20-OZ. DacronÂ® polyester filled... moth and mildew resistant. Non- allergenic. Molded Foam Latex...with Sanforized* cover. Keeps shape, resists maths and mildew. Grey-duck-down f i l l e d - - - s o f t e s t luxury filling available. Cool in summer, warm in winter. FOR FOR FOR 2 FOR $20 Drive home with Anniversary Days decorator buys! Values!
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