Northwest Arkansas Times from Fayetteville, Arkansas on April 15, 1969 · Page 9
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Northwest Arkansas Times from Fayetteville, Arkansas · Page 9

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Fayetteville, Arkansas
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Tuesday, April 15, 1969
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Page 9
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IMMP wBBPt ^*^* w^^CT^^? JJ^P^VMV **· *·» «Uf. WI4INM MM4W - I#M A. Weather Forecast Snow Is expected tonight in parts of New Mexico, Colorado, Wyoming, Nebraska and South Dakota. It should rain In parts of Oklahoma, Kansas, Colorado and Nebraska and in a belt extending northwest from eastern Virginia to the Great Lakes. Clear to partly cloudy skies should prevail elsewhere in the United States. Arkansas should he cloudy and warm with a chance of showers and thun clcrshowers through Wcdncs day. (AP Wircphoto) Financing, Methods Criticized Celebrity Promoted Food Franchises Growing By JOHN CUNNIFF AP Business Analyst NEW YORK (AP) -- The big plans of celebrity-promoted fast food franchises, and in some cases their swift growth, are THE WEATHER Elsewhere THE ASSOCIATED PRESS Hilk Uw Pr Ibany, clear 74 40 Ibuquerque. clear . 75 45 OanU. rain 61 60 1.70 ismarck. clear .... 70 43 Soise, clear 59 37 Boston, clear 65 46 uffalo, cloudy 73 49 hicago, cloudy .... 62 56 incinnati, cloudy .. 58 53 leveland. rain .... 71 53 enver, cloudy 67 43 Jes Moines, cloudy . 57 50 Detroit, rain 69 52 'airbanks. clear ... 48 27 'ort Worth, cloudy . 73 56 Helena, cloudy 58 40 Honolulu, M M M ndianapolis. cloudy 58 55 acksonvillc, cloudy 78 66 uneau. rain 5! 39 Kansas City, clear .. 66 48 .0 .ouisville, cloudy . . 6 1 56 1.2 Memphis, cloudy ... 74 59 fliami, cloudy 76 73 Milwaukee, rain . . . . 57 43 Wpls.-St.P.. rain ... 64 ^ew Orleans, cloudy 80 Vew York, cloudy . Okla. City, cloudy . Omaha, clear 'hoenix, clear 'ittsburgh, rain ... 'tlnd. Me., clear .. tlnd. Ore., cloudy Rapid City, cloudy Richmond, cloudy . St. Louis, clear -Salt Lk. City, rain . San Diego, clear .. San Fran., clear .. Tampa, cloudy .... Washington, rain .. Winnipeg, cloudy (M-Mi'ssing)'(T-Tracc) New Timetable Of Disarmament Meetings Set Quick View Of Today In History By THE ASSOCIATED PRESS Today is Tuesday, April 15 he 105th day of 1969. There are 60 days left in the year. Today's highlight in history On this date in 1945, the bod. f President Franklin D. Roos veil was buried in the rose gar en of his ancestral estate - lyde Park, N.Y. On this date: In 1638, English settlers ar rived at what is now New Ha 'en, Conn. In 1850. San Francisco was in corporated as a city. In 1865. President Abraham Lincoln died in a Washingto warding house, a c r o s s th street from Ford's Theater vhere he had been shot by Joh Wilks Booth. In 1923, insulin, which ha been discovered by Dr. Freder ck Banting of Toronto, w a made available for general US' In 1942. Japanese artiller blasted American positions o ;orregidor in the Philippines. In 1955, the Atomic Energ Commission reported that fa out from atomic tests in N vada had not resulted in an harmful effects. Ten years ago -- Cuban Pr mier N i k i t a Khrushchi mier Fidel Castro arrived Washington on an 11-day unoff cial goodwill tour of the Unite States. Five years ago -- Soviet Pr charged the Chinese Comm nists with bringing internatmn communism^ to the verge of a "open split." One year ago--Two unmannr Soviet'Sputniks, linked up ino bit and then separated aft- nearly four hours. and we'll prove we know what'the current fate of n restaurant we're doing. 'promoted in the 1930s by using "Lots of companies have been n business a lot longer and and cases tneir swiu growm, are their resources are greater," he drawing the anxious attention said by telephone. Ihere is, he and often critical comments of said, ' a high degree of risk, the older, well-established com- but we feel our potential is pan j eSi well in line with the risk in- Some of this concern might be volved." for the potential competition ..Otter people do also The Will Rogers' image? Kroc answers his own question. "The kids today wouldn't know And who he was,' he suggests he that or uie puiciitiai *,umH cl - 11 ' 1 "" rom hamburger and sandwich ihops using the names of sports md entertainment personalities. Jut often the criticism is about inancing and methods. With only one shop, for example, Broadway Joe's Inc., re- :ently raised $2 million from investors, the attraction being ootball star Joe Namath's association with the company as much as any successful restaurant experience. INDIRECTLY INVOLVED Thomas Marshall, president of the sandwich, hamburger and ihrimp operation, says he's never been involved directly in the ^Deration of restaurants, but adds, "We know we've got food that doesn't take a back seat to anv other." He continues: "We've got at attractive building and a gooc menu. We've done our homework. We've got definite plans stock opened at S10 early this month but now sells closer to $15. And Marshall says he has received about 1,500 applications for franchises. How well does Broadway Joe's expect to do? "I'll let you know in five years." says Marshall. Echoing Joe Namath. he- adds, "You have to think you're best. If you don't you might as well quit." PERSONALITY What if Joe Namath did quit? Wouldn't his publicity value be diminished? Wouldn't he fail to attract big crowds at openings of Broadwav Joe's outlets? "We feel very strongly that when he's through playing football he'll still be a personality. Marshall says. Ray Kroc, chairman of McDonald's hamburger chain, questions the value of celebrities. What, he asks, would be Armstrong Will Make History By Minq First Lunar Walk SPACE CENTER, Houston, Iwould be to gather a sample of something of the sort could happen to the present day image makers. John Jay Hooker Jr., young president of Performance Sys- ;ems. Inc.. of Nashville, Tenn., one of the most impressive of :he quick success stories, has an nteresting theory about such GENEVA (AP) - The 17-n lion disarmament conference! decided today to increase its meetings from two to three a week. The co-chairmen of the conference, the United States and the Soviet Union, agreed on the new timetable following insistent requests from several nations. In its early days in 1962-63, the conference met three times a week, but this was reduced when the talks deadlocked. The only speaker today, Hus sein Khallat of Egypt, charged that Israel had refused to sign th·: treaty to halt the spread of nuclear weapons as a means of "exertino illegal pressure to ob tain political and military ad vantages.' images. Hooker and associates chose the name of Minnie Pearl, a country singer, to publicize .heir fried chicken enterprise because "she has the image of a decent, wholesome American woman who knows how to cook chicken." INDEPENDENT Hooker, who was narrowly defeated for governor in 1966 and who may run again next year, feels that his franchise opera- Tex. (AP) -- A civilian spaceman may make his mark in history by taking a walk. The stroll would be on the surface of the moon, and space offi cials said Monday 1 Armstrong, commander of Apollo 11, is scheduled to be the first man to make it. George Low, director of the Apollo spacecraft program ol fice, said Monday it was intend ed that Armstrong. 38. would be the first man to set foot on the earth's satellite after he and Air Force Col. Edwin E. Aldrin, -J9, land the Apollo 11 lunar module there. EXPLORATION If all goes according to plan Armstrong will explore for two hours and 40 minutes, and wil be joined by Aldrin several mm pounds Armstrong and Aldrin will pick up. TESTS SKT With the rocks safely in hand, tion isn't dependent on a name. "Any one name is not a panacea." he says. "It is only the beginning. You use the plus value of some living image as a start-. er. And then you build the im-, age of the corporation." j He comments that many large companies personify their products by creating an image, such as Betty Crocker. Rather than create images, he says, the franchisers simply are using existing images to get off to a good start. SELLING POWER Hooker has demonstrated there is something to be said for the selling power of a celebrity, for with only six restaurants in 50 operation, one of them compa- UA Fraternity Selects Project Members of Arkansas Alpha chapter of Phi Delta Theta have taken Wilson Park as a project for the fraternity's 15th annua' Community Service Day. Local Phi Delta Thetas wil gather early Saturday morning to paint the tennis and shuffle board courts, swimming pool park benches, dressing rooms and playground equipment. Approximately 65 members will participate in the day-long event. Each year the group chooses Springdale Pre-Schoo! Roundup Set M**WM» ArhaMH TIMII, IS, IBNIMBWSH ·mm* News Of Other Years 0 YEARS AGO A public hearing on the ajor s t r e e t plan to IK roposed by the City Planning ommission will be held the ght of April 29 at 7 o'clock at e City Administration Build- ig. Raymond Nelson, city pinning director, will discuss ""· roposals. the Creation of a Parks a n d Recreation Board to administer a parks and playgrounds department of the city of Kayctte- ville is proposed in a preliminary report of the Community Facilities Committee, of which Miss Suzanne Lighon is chairman. ToynbM It M LONDON- (AP) -- Arnold J. Toynboc. the historian, is 10 years old. Toynbcc, whose latest book "Experiences" was published last week, suffered * coronary attack March 26 and has since been staying in bed in his home here. His wife said on his birth- ay Monday he was recovering lowly and was in good spirits. 5 YEARS AGO Clint Walden was named 195l rive chairman of the Com- lunity Chest at the quarterly meeting of the Board of Di- ectors yesterday. Dean John hoemaker is chairman of the ocial Planning Committee. A mill "as modern as tomor- 25 YEARS AGO is under construction on C. A. proh- by and Highway 62. west. Swanson and Sons, ably of 100 tons of feed a day on an eight-hour work day. and storage space for 50,000 bushels. be completed i n j August. It will have a capacity Two local boys met the other Recently Frank Sinatra has cached fame in t h e singing! day in Iran. They arc Lt. James vorld and has turned to radio' ' o make his fortune and his name. Some have thought of| J a k c Sinatra and Bing Crosby as I Parsons, son of Mr. and Mrs. rivals. Crosby's fans know bet- George Parsons. Both were in · - ...... THIS IS A MULTIPLE CHOICE AD ' C(|ok son of _ Mr an(1 Mrs . _ , , t | Cook ' '" ld Lt ' ,er--polls reveal Crosby is still first among ai!. . North Africa and now are in Italy. i :! us: KF»!WH!isi;T«ii«:;ii;i;ii»!w Due In Wilson's Tax Budget SPRINGDALE -- Parents hildren who will be six years of age on or before Oct. 1, 1969. are being asked to participate in the Springdale school system's annual pre-schonl roundup, from 1-2:30 p.m. Friday. Parents should take then- prospective first graders to the elementary school within the present attendance areas, according to school officials. A b i r t h certificate and arrangements for vaccination certificates will be checked during the hour and a halt program. Parents will also have t h e opportunity to meet first grade teachers and arrange testing schedule for their children. The testing schedule will in elude vision screening, hearing and testing in other areas. LONDON (AP) -- Prime Minister Harold Wilson's embattled Labor government prepared to give the British people another bitter dose of belt-tightening austerity today. Higher taxes, a forced savings scheme or a combination of the two were expected in the annual tax budget statement Chancellor of the Exchequer Roy Jenkins was to read in the House of Commons this afternoon. It was certain to lower the govern- nent's popularity still more. Wilson already is fnced with a divided cabinet and an [rate Secretaries Oppose Ban on Miniskirts TALLAHASSEE. Kla. (API A short-skirt march on the Florida capitol is one legislative secretary's answer to ban-lhc mini- have to picket," Court Sentences Couple For Causing Suicide trade union movement because of his determination to take strong measures to curb the wave of wildcat strikes h u r l i n g the export drive. There arc' demands fnr Wilson's replacement, and some union leader? are demanding a nationwide.! 24-hour strike to protest the- pro- j rosed curb?. I Informants said Jenkins, by means of his new budget, hoped to drain off 400 million pounds --$960 million--from British mckctbooks in order to reduce Wing of foreign poods. Imports last year sent t h r na- lion's foreign payments account plunging to a deficit of nearly $1.5 billion. The deficit averaged $87.2 million d u r i n g the first two month? this year more t h a n $1 billion on an a n n u a l basis. The budget today i* the second from Jenkins since he he- came chancellor soon alter Britain devalued the pound 17 months ago skirt talk. "We'd just said Connie Elliot, a secretary on the staff of House Majority Leader Carey Matthews. D-Miami. It all started when Mrs. Ruth Last year's budget was the toughest in British peacetime history and siphoned off nearly me billion pounds. $2.4 billion. in purchasing power. Yel n failed to inhibit the public's spending. Tyre. Tyre. wife of D-Lakc Rep. City. Ralph C. suggested someone introduce a bill prohib Ring legislative secretaries from wearing miniskirts at the Caoitol. So far she hasn't had any takers. "Not me." said her husband. "I'm not having anything to do with this." Most of the miniskirled secretaries said they'd continue wearing their short skirts even in the unlikely event a bill were passed to limit hem lengths to two inches above, the knee. some project, within the and furnishes equipment labor to complete it. and ROME (API - A court sen-1 tcnced a couple to 14 years m i ail Monday for persecuting one Returning Home LOS ANGELES (AP) -- Tiny Nguyen Thi Thanh Phuong. happy with prospects of healthy life, flew home to Vietnam late Monday after open heart surgery to correct a congenital de- of their daughters committed suicide. Mr. and Mrs. Enzo Innocent! vere arrested several months after Mrs. Innocenti's illegitimate daughter, 16-year-old Maria Ornella. was found critically feet. utes step. ncu »y ' , , « · · · · « after lie takes the first How said the space duo would land on the moon and immedi ·tely throw the switches that would leave the module ready for an immediate launch should · an emergency develop. Then Armstrong and Aldnn will rest (or four hours aboard the little craft. Low said he didn't expect either to get much ' "Armstrong will start the moot «urfacff stroll by opening th* lit nar module hatch and descend ing a ladder. One of his first acts. l.ow said SAVE UP YO $100 On YMrt Ntxt S«t ·f Ylm TEXACO TIRILAND n E. »'·"«* moon surface wearing a bulky pace suit and handicapped by le satellite's lesser gravity. Aldrin will join his command- r and the two will gather other unar rocks and set up a moon xperiment package which will adiodata back to earth for up o a year. Near the end of the two-hour- md-40 minute period on the sur- ace, the pair will hurry back to he safety of the lunar module. Low said the two would be on the Lunar surface a total of 22 lours, but would spend only a raction of that time outside the module. During their moon walk, he said, they will get no farther than 50 to 100 feet from their craft. Apollo 11 is planned for aunch from Cape Kennedy July Ifi. The landing is expected on July 20. Wrtx at on lot Int rmrtcnu CCM L. nratkw * Co. HI Eas» North FayeUeTllle, Ark. 7Z»1 MAIN. CHy. .I«M_Slitt_ ny-owned! the Minnie Pearl operation raised more than $7 million a year ago. Standard Poor's Corporate Records explains the financing . .,,. , were to he used-$1047.000 to develop about 100 Minnie Pearl's chicken outlets $2.(140.000 to buy equipment to be sold to franchisees; and the rest to buy signs to be leased to Performance Systems has st reported last year's results: cvenues of $13.423,410 and rofits of $3.156,691. Hooker ivs he and his brother invested 21.000 originally and now have 5 million shares selling at $17 $18 each. SPRING SPECIAL PUT "SPRING" BACK INTO YOUR HAIR $2.50 OFF en All our P*r- manintt, including o u r Foundation Wav« and ntw Moiitur* Wavii. Ut David or K«lhy givo you a crlip ntw look. The operation was performed without charge Jan. 10 by Children's Hospital of Orange County. Pan American Airways, flew the 2-ycar-old youngster home at no charge. Her family arranged to meet her at the airport in Saigon. she! 100 PHILADELPHIA ( A P -- A problem at South Philadelphia High School is what to do with almost 100 ernakiiiR frogs that have grown up from tadpoles njurcd outside Rome apartment on Oct. 2. 1%7. She died a few days later, and her mother told police the girl told her she threw herself out the window because she was preg nant. After several months of investigation, police arrested the couple and charged them with driving the girl to suicide by mis treating her continuously. for the benefit of biology pupil" The school has decided it wil i I l i t h L I I U l H I I " * - ' n t i . i u - u "· ·· · · · turn the frogs loose this sum mer in nearby marshes. WE SELL OR RENT Crutches-Commode Chniri Wheel Chairs-Walktrs, F.tr. Check The lieadline Which Best Describes Your Problem . .. Q 1. You need a larger home hut you don't know where to turn. fj 2. You need a belter far but you don't know where to get it. Q 3. You need a better job hut you don't know where to find it. Q 4. You need to hire n secre- lary hut you don't know where to" find the right one. I rj 5. You need home furnishings hut you don't know where to grt (he best buys. n 6. You want to sell your extra TV set hut you don't know where to reach a buyer. fj 7. You need cash hut vim don't know how to get it- Q 8. Any one of (he above hut you're not sure what to do. No matter ivhlrh ones you checked, the Northwest Arkansas Timrs Classified Ads arc the. answer to your problem. Head the Classified Ads t» find homes, cars, julis and good buys in tilings you need. Use result-gcttini: Classified Ads lo sell Rood things you no lonccr use or enjoy to racer ivibli buyers. Just Dial 41262 H lo start your ad. Don't Delay . . . get to work on your problem N O W ! 443-2261 MR. HUGH'S Hair Design » South Mioo! 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