Independent from Long Beach, California on January 17, 1975 · Page 36
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Independent from Long Beach, California · Page 36

Long Beach, California
Issue Date:
Friday, January 17, 1975
Page 36
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INDEPENDENT (AM) Welcome to Chee Chinese Food Part of the staff at Ghee's Chinese Food, rant features Chinese and American foods Willow Street at Golden Avenue, includes, . for luncheon, dinner and parties. Any spe- , , from left, Arlene Ghee, June Louie, Eugene Chee, Simon Qhan and Ted Yamada. Owned by Elmer and Louise Chee, restau- , . cial Cantonese gourmet dish can be prepared at Ghee's if ordered in advance. · . - · · · · · · · · --Staff Photo By TEDD THOMEY ; - v ANOTHER LOOK AT WHAT IT COSTS ?TO SERVE A-CUP OF COFFEE -- I had a chat the other day with a man who has owned one of Long Beach's most popular restaurants for over 15 years. Like everyone,, he's concerned'-about costs. His'restaurant charges 20 cents for a cup" of excellent coffee. '; "· ..Many people complain that 20 cents is too much for a'cup of coffee, despite inflation and everything that goes, with it: Some of his customers say:'"Why-don't ybu bring back the 10-cent cup of coffee? Or better yet why not serve the nickel cup of coffee that used to be . one,of America's greatest buys?" It's true that there are a few worthy restaurants which still serve 10-cent coffee.-They deliberately take a loss on it, using it as a leader to bring people into (heir-establishments. The 10-cent cup of coffee builds good will arid makes the customers happy. . .My restaurateur' friend, however, will not take that kind of loss, saying: "1 put out the best possible cup of coffee for 20 cents. It" is an honest value and people should be willing to pay an honest price for it. Most . people haven't the slightest idea of .all the hidden costs .involved in serving that cup of coffee." He described in detail some of his costs for serving you that cup of coffee in the pleasant surroundings of his dining room. (All of his costs have been accelerating: recently like mad.) Included are the cost of the coffe'e blend, the cream and the sugar -- and also the purchase price of the cup, saucer, paper napkin and spoon you'are privileged to use. Those are the obvious costs. Among the hidden costs af-e those for heating and lighting the restaurant to make the customer cbmfori- 'able; the salary of the man who washes the cup, saucer and spoon; the salary of the waitress who serves you; the salary of the bus boy who clears your table and wipes it off; health insurance for the restaurant's employes, and the costs of such equipment as the cash register, the ,coffee machine and the ice machine that makes the ice the waitress put in the glass of water she served with your coffee at no extra charge. ·· Other hidden costs include maintainence of the dining room, its furnishings and windows as well as painting the building from time to time and spending money for upkeep of the asphalt topping on the parking lot. ' . . . ' , " . Then'niy; friend'the restaurateur added the clincher: "Anyway, my 20-cent cup of coffee doesn't cost you 20 cents. If you have two cups, the way most people do, the cost is. 10 cents a cup. If you have three cups, the cost is about 6 cents each." ' ' ' He convinced me. After hearing the sad tale of all his costs, I decided 'the 20-cent cup of coffee is the biggest bargain on this planet. Because of the way everything keeps going up, up, up and up, the day may arrive when we will pay 50 cents lor a cup of coffee in an ordinary coffee shop. Then, thinking back to happier times, we'll say:' "Gee, weren't the days of the 20-cent cup wonderful?" IMAGINATIVE CREATIONS FOR THE EPICURES AMONG US: I don't know how much.a cup of coffee costs at Le Clos Restaurant, Furthermore, I don't care. Le Clos is the. kind of restaurant where you. dine on the most splendid French cuisine without a thought about the cost. Le Clos is for those who wish the best and who can appreciate the artistry of its preparation. Le Clos is only a few months old'but it has already earned the reputation of being one of Southern California's finest. Long Beach is fortunate to have Lc Clos, located at 529 E. Seaside Way in the basement of the Kona Hotel. Seaside Way is a block south of Ocean Boulevard and parallels the beach. Le Clos' parking lot is on the east side of the building. Lc Clos is a charming Paris-style establishment owned by Rene Lannoy, who's from Belgium. He's also chef de cuisine and prepares everything to order a few 'moments'before it's served. Le Clos is open for luncheon and dinner. The evening entrees are served with gourmet French onion soup or house salad; potato, or . rice and two wonderfully fresh vegetables. The entrees range,from coquilles St. Jacques (scallops! to boned chicken in taragori cream sauce, rabbit in mustard sauce, white veal with morels and cognac, tournedoes of beef, lobster thermidor, filet of sole, fancy steaks and Rene's famous beef Wellington for two. The .prices start at $5; most are in the $6.95 to $8.95. range. Le Clos' wines are superb. ENTREES THAT MAKE LIFE BEAUTIFUL: This clept. also highly recommends the Italian creations at the two Puccini's Italian restaurants which have the ability to serve delectable food at budget prices. The coupon which usually runs in .this restaurant section each Friday entitles you to Italian dinners at reduced prices. The coupon is good any day or night. Among the features are filet mignon with eggplant, $3.45; · - (Continued next page) DESSERT* WITH PURCHASE OF ANY DINNER FROM 3:00 P,M, TO 7:00 P,M, *F.RUIT COBBLER PUDDING ORJELLO SPECIALS SERVED MON. thru SAT. 3 to 7 P.M $ Include*: Anysalad, Vegetable, Potato, Roll and Butter Entree Changes Daily 2 DOWNTOWN LOCATIONS 643 PINE AVE. HE 6*176 218 BROADWAY HE 5-2316 NEW YEARS' RESOLUTION: Share a Little Pizza With Someone You Love Start the New Year right with pizza that pleases every appetite. 16 tempting varieties served in an Olde English atmosphere in which you and your family will fee! right at home. Hamburgers, oven-baked sandwiches, salads and your choice of beverages, too. FOR FAST SERVICE PHONE 423-0441 2325 E. South St., Long Beach Now Open, Ody//eu formerly DANCING COCKTAIIS 597-5079 3400 EAST PACIFIC COAST HWr. LONG BEACH. LUNCHEON DINNER 597-9506 FAMOUS \ StNCi \ 1930 nftiiii l n n n i c c r i t n i r n r » icr BOUILLABAISSE MARSEILLAISE SEAFOOD HOUSE COCKTAILS Ginnt Margaritas . 1400 PACIFIC COAST HWY,, SEAL BEACH Serving the Largest Selection of FRESH SEAFOD DAILY from 11:30 A.M. (oil P.M. d otter delicacies from ttte sea such as: oysters, Irout, frog legs, id dabs, lobster, finnan haddie, riewburgs, steamed clams, crab ·" - ' - 7 , | M s', abalone oyster stew, loules, combination seafood dinners, plus x FOR TWO . , , many many others. S D A Choice Steak-Dinners DINNER - · Grilled Yellow Tail $2.45 SPECIALS · Canadian White Fish maitre d hotel.. $2.85 SERVED DAILY · Seafood Kabob on Skewer $2.95 sauo «nd SiJad Included EXCELLENT SELECTION OF DINNER WINES TEL 431-3022 . Plenty of FREE PARKING Closed Monday and Tuesday CONTINENTALS RESTAURANT .. LUNCHEON, DINNERS COCKTAILS PRIME RIB . STEAKS · LOBSTER FEATURING DON LEE ELLIS AWARD WINNING ORGANIST - VOCALIST OPEN 11 A.M. MON. THRU FRI. SAT. * SUN. ftOM.4 f.M. All MAJOR CREDIT CARDS (714) 828-T 780 907 S. BEACH BLVD. AT BALL RD. ANAHEIM, CALIFORNIA - t Miles No. of Garden Grove Fwv. I Mile South 01 Knotfs Berry Farm From Old Mexico MEXICAN FOOD ATMOSPHERE and TRADITION Eai your tavorile loodi from South of trie Border surrounded by the charm and atmosphere of Old Me»i- FOOD ESPECIALLY MfWED TO TAKE OUT HOURS DAILY: 11:30 a.m. to, 12:00 p.m. Your Hoit Tony and Triny Guillen 3503 ATLANTIC Ml., LONG BEACH GA 4-3005 NOW 4 tot p.m. COMPLETE DINNER $061 ·Short Ribs Barbecued Meaty ·All beef Knackwurst t Sauerkraut our own recipe For Lunch Captain's Plate * B-fl-O B«l, Rooil l. Served with baked beans salad 2 $179 1" «» E. LOS COYOT6S OlAO.. AT TRAGIC CIRCUS " Tee Gee's LUNCH i DINNH i COCKHIIS , EABLT HD SPECUL STEAK DINNER ''»;; $195 ° 7M -- B B Q R I B DINNER Polynesian Style . . . . 14oi. Porterhouse STEAK DINNER Tues. thru Sat SUNDAY. '3.95: IMTEBTAIMMIHT ~ Open Mon. thru Frl. 8 a.m. to 2 p.m.. Sat. Noon-2 p.m., Open £00 p.m. Sundays 588 E. Willow, L.8. 486-6609 J SEflGLIFF RESTAURANT Savor a romantic meal in our secluded, intimate restaurant, stroll on the latiai overlooking a sparkling lake and the tush rotting fairways beyond - Then, relax in the lounge where you can ^ enjoy quiet conversation or dance to etnbraceable music Make Seacliffyour special place - on extra few minutes drive, but a thousand miles from the hurry-up world of restaurant rows. 3000 PALM AVE. Closed "SCT HUNTINGTON BEACH Mondays ^^^^ (714) 536-8866 LING'S KITCHEN : . (At Cherry in front Of Angeles) · g Dine Out 1105 east katella aye. anaheim [714] 639-2994 CLOSEDHOHOAY 3553% ATLANTIC AVE PINNERS 4780 East Pac. Coast Hwy. (Onoblk. So. of Traffic Circle) . Under new management 431-T7T6 · TORRANCE 1306 West Carson (At Normandle) 111.1113 BRING THIS COUPON WITHYOU MONDAY thru THURSDAY SPECIALS (FRIDAY t SAtUKDAr UNTIl 6 P.M.] dinners include soup or salad, choice of baked potato or rice Hawaiian RED SNAPPER.. 2.25 MAHI MAHI 2.45 GRILLED SEA BASS 2.95 TOP SIRLOIN 3.25 NEW YORK STEAK 3.75 LOBSTER TAIL 4.95 STEAK AND LOBSTER 5.95 LU NCH EON also served daily until 4 p.m. 16278 Pacific toast Hwy . Huntington Bch.. 1213) 592 1321 3901 E.CoaitHwy · Newport Bch. t (714) 675-0900 Direct from smashing successes at Hawaii's Cinerama Reef and Duke Kahanamoku's, Tani is an original... he creates an excitement all his own. Tani headlines a Hawaiian Revue that promises your most memorable night of entertainment in years. It will be "a happening." Two shows nightly. Dancing from 11:30 to 1:30 Friday and Saturday. First show each evening is a dinner show. Make your reservations early!: (714) 531-1232... I COMING FEB. 4 ,.. THE SOCIETY OF SEVEN | R B W B UAWftTi'S 226 S. Harbor Blvd., Santa Ana, California 92704 Appearing nightly (except Monday! in the H\ EAST-WEST LOUNGE Tommy /©ft9 Trio Famous Hamburqers, 4306 ATLANTIC AVE. LONG BEACH PHONE 427-6869 Announces 2 Outstanding Restaurants in Lakewood Center 4410 CANDLEWOOD T 634-3612 Serving It DirniK Plui FrnhWtwl« Pie* I 4771 CANDLEWOOD 630-6123 Se fviofl tymlnon Dinntf Menu Almoiptae COCKTAIIS 9:00 pm to 1:30 am rn r~^~f^t- DELUXE TOSTADA -"-~Z3/--v ---t /S loi Ik* w *to h" " mut ' 10 "OTM!"*" ( m «( n kunj") CSF / r o r f i lorlill,^ smothorfjcl w i t h nie,it A \ \ . (be.lei', nr.itr:! c Iv-;-- ·· ----..·%'··- m -..l..l .init ^ , TOPPED WITH OU!'SPCCI.VL GUACAVOLE 4 CHOICE OF DRESSING MEXICAN RESTAURAN.T=! 209 MAIN ST. ^ 1 ScalBpach 430-4134 H

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