Independent from Long Beach, California on January 31, 1960 · Page 55
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Independent from Long Beach, California · Page 55

Long Beach, California
Issue Date:
Sunday, January 31, 1960
Page 55
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1. B. Soule Steel Plant Now in Full Operation NOTES OF BUSINESS INTERIOR Or L B. MILL General view of Soule's big new Long Beach rolling mill, showing rolls, hot beds and'cut-off line. Ingots are fed into the mill (right) and reduced through a succesion of rolling operation into steel reinforcing bar. One of the latest and most Impressive additions to the Long Beach industrial area is the new steel rolling mill recently erected by Soule' Steel Co. The mill, .representing an Investment of several million dollars, is located at 2201 E. Carson St. in the Dominguez industrial area of northwest Long Beach. The mill is currently turning out steel reinforcing bar--a basic building material. It is also capable of producing other light structural shapes in addition to the well-known "rebar." Soule', a 48-year-old company with headquarters in San Francisco, manufactures a broad range of steel and aluminum building products, Including windows, doors, curtain and window walls, standard steel buildings and metal lath commodities. The company also provides field erection service for its products,, which are distributed throughout the Western and Southwestern states' and in several foreign countries, * + * * THE FIRM'S NEW ROLLING MILL, situated on a 23- acre site, is among the most modern facilities of its kind on the Pacific Coast. It includes two main buildings with approximately two acres under roof. These buildings, which are Soule 1 rigid frame steel structures,, house com- "plete ,'acilities for converting scrap metal into rebar anc other structural shapes. Supervising operations at the new plant are Frank Bowman and Calvin C. (Bud) Williamson, two Soule' veterans whose managerial skills were instrumental in the m i l l ' s quick startup. The Soule' company is no stranger to Southern California. In addition to having its building products used ex tensively on various construe lion jobs in the a r e a , the company also has a majoi plant in Huntington Park anc a n o t h e r in Torrance. The Huntington Park facility, lo cated on Wilmington Ave. 1] miles north .of,the new stee mill, produces, a variety o! S o u l e ' products, including w i n d o w s , doors and steel juildings. The Torrance plant s primarily a reinforcing bar fabricating facility. SOULE'S SELECTION of a !,ong Beach site for its new mill was based on a number of factors, according to Edvard Lee Soule', Jr., president of the firm. Easy accessibility to both rail and highway ransporation, proximity to scrap metal sources and to the Torrance f a b r i c a t i n g )lant, good living conditions 'or its employes--all had a bearing on the selection. "Another important factor was the tremendous growth area," Soule' said. "By putting our mill in the heart of :his expanding market, we are able to fulfill the needs of the construction i n d u s t r y f o r Soule' products quickly and ifficiently." Visitors to the new mill have noted that it includes completely modern facilities for manufacturing rebar and other shapes. An electric arc furnace, powered by 6,000 KVA of electricity, melts the incoming scrap into molten metal. This is in turn poured into cast iron molds to produce ingots 5 feet lon^ and 5]/ 2 inches squares. The ingots are then placed in a reheat fur nace to "soften" them for rolling. LEAVING THE REHEAT FURNANCE, the ingots are fed into the rolling mill. Here, through a succession of rolling operations, they are reduced to desired rebar thickness. They are then delivered to a cooling bed, where they are allowed lo cool while straightening. The bars are then sheared to required stock length and placed in storage for eventual shipment. The West will be a bright spot in the Nation's building ilcture during 1960, accord- ng to the 261 Western light .onstruction industry leaders who assisted Western Build- ng, Miller Freeman Publica- ions journal, in its annual orecast for the year ahead. Western Building's 'forecasters predict the upward rend in the 13 Western States is in direct contrast to iredicted declines by national authorities in the overall na- ional building program. The trend was already set t year's end when the survey of 450 building permit jurisdictions throughout the West n December showed a 10% ncrease over December, 1958. This was the opposite of national records where the overall figure showed a drop or the month as compared to December, 1958. HONOR FOR ASSEMBLYMAN Commander C. N. Weber presents certificate of honor in behalf of Disabled American Veterans Chapter 17 to Assemblyman William S. Grant (left) at a meeting of the Chamber of Commerce Breakfast Forum in Wilton Hotel.--(Staff Photo.) independent- Major Shopping Center Planned for Eastgate LONO II»CH 11, euir* JUHMT, JANUARY 11, 1*59 Western Building Will Pace Nation AVE VACANT PROPERTY TO IMPROVE, VISIT OUR TODAY, SUNDAY 543 EAST 14th ST NEAR ATLANTIC -- LONG BEACH HOME IMPROVEMENTS seem to be a big factor for I960. Higher interest rates and tight money will, accord- ng to forecasters, encourage lomeowners in a fix-up and mprovement campaign to make their present homes more livable. The forecast-isn't all optimistic. Labor difficulties have marred the picture and their nfluence is still a negative quality. Money problems are the most pessimistic factors Mortgage money is still in short supply, but a number of the forecasters believe the situation will ease by mid 1960. Some think political pres sure in the election year wil pressure congress into helping with emergency legislation. * * * * CONSTRUCTION In Los Angeles County soared to an all-time high last year, shat tering the previous record se in 1956 by nearly 6 per cent President James S. Cnntlen of the Los Angeles Chambe: of Commerce reported. "Although most economist: agree that construction activ ity in 1960 will fall below 1959's high level," said Cant len, "Los Angeles Count; will continue to outpace tin nation. "This strength is due to th dynamic expansion of oui economy, explained Cantlen coupled with the demand fo: housing by the influx of somi 7500 new residents into thi: area each month." * * * # RECEIVING PROMOTIONS to vice president of Commu nity Savings and Loan at the Assn.'s annual meeting were E. G. Brockman, manager o the Paramount office; John Swetech Jr., manager of thi Bixby Knolls branch, and Donald Barton, manager o the appraisal department. Rex A. Dunn, presiden since its organization, was re elected to that office for the coming year. MISS THALIA MAY o Otarion Hearing Center, 14' Locust Ave. attended the Na tional educational conferenci of the Otarion Listener Corpo ation held recently in the iillmorc Hotel, Los Angeles Miss May reported that she vitnessed the unveiling of a ompletcly new, unique con- ept in hearing aids, the nev\ -istener Rx-88, an electronic miracle in eye-glass hearing ids. With it the hard of hear ng person hears on contact Healthy, active inner eai hrough the bone while by assing the defective part oi be hearing mechanism, giv ng clear, high quality hear "8. * * # * REAL ESTATE LOANS to aling $1,062,922 were dis lursed in the Long Beach rea during 1959 by the west rn home office of the Pru ential Insurance Co. The en ire sum was for residentia oans. Total disbursals through jut the state of California mounted to $80,997,296 las ·ear. The aggregate amount dis lursed by the company liroughout the 13 western tales during 1959 was $169, 131,874. Of this amount $117, 66,729 was for residential 38,941,952 for commercia md industrial and $13,123,19: or farm loans. 100% FINANCING AVAILABLE TMs 4'Unit Onc*0tdroom Apartment Joif Completing for Mrs. Cora B. MorffndoJo* It */it Latest of fAt Space Master Scries SECURITY APARTMENTS, INC. Builders and Developers 3970 ATLANTIC AVE., L, B. G A 7-2812 NE 6-550A *Tt*i» «p«rfm«»fi ·vallabl* far r*nfol fr»m (70.00 Ftr »M /ff«r«t»»* CoM Hfmlotk MJ7S Realtors to Hear Talk by Wilcox Paul B. Wilcox, will be thi guest speaker of the Lon; Beach Board of Realtors a their breakfast meeting at th Lafayette Hotel Tuesday Wilcox retired a year age from his position as executiv director of Associated Prop erty Owners of Long Beach which position he held fo 13 /i years. His subject will be "greate participation by realtors their city's zoning and it' planning." He will propose t build on part of our beach i "Magnet" that will hav enoMgh power not only to at tract here, in great number! .people with "gold in thei pockets" and to hold them here. CASH IS EASY to rais when you us« Classified sell article!. Call HE 2-5959. EASJGAJE SHOPPING CENTER This is-a rendering of 31,000 sq. ft. Thriflimart supermarket, first unit to be built in 10-acre shopping center at Garden Grove's popular Eastgate residential community. Ultra modern in design, the supermarket is scheduled for completion in June. Also planned for immediate construction are a group of specialty shops, service establishments and a drug store. Laramore Construction Co., developers of the popular 50- million-dollar residential community in Garden Grove, announced today construction plans for the major shopping center in the community. First unit to he built in the 19-acre commercial center will be a 31,000-sq.-ft. Thrift^ mart supermarket which is scheduled for completion in June, officials said. Also planned for immediate construction are a group of spn cialty shops, n drug storn nnd various service establishments. * * * * A TOTAL OF 57 ACRES have been set aside in East gale for this and other commercial facilities. Additional stores and shops now in the planning stage will provide residents of the more than 2,500 homes being built ir Eastgate with every commu- nity need within the develop-] nent itself. The Eastgate shopping ccn- lers were designed and engineered by the Wm. P. Neil Co., Ltd. of Los Angeles. Eastgate will also h a v e schools, churches and recreation parks within its boundaries. It will include several apartment units in addition to the homes, more than 1500 of which were sold in five months following the public opening of models. * * * * VERDIE MATTOCKS, sales manager of McFarland Mattocks, Eastgate sales agents says that the unprecedented demand for the homes there, is a result of their unusun! custom styling, quality con struclion and numerous built in features at an exception ally moderate price of $12,950 to $15,350. A selection of 18 differcn exterior designs in a wide aricty of architectural style ind 5 floor plans with 1102 o 13G1 sq. ft. of inside living area are offered at Eastgate. and 4-bedroom models are available with 2 baths, living ·oom, f a m i l y room, well- equipped kitchen and largo attached double garage. · * t * * THE HOMES ARE SOLD on liberal financial terms, Mattocks advises, with small down payments from $29! ihis $90 costs and monthly payments to meel the budget of average income families. Payments cover principal and interest, he said, and there are no due dates or balloon payments in the contract. Five furnished model homes are open daily from 9 a.m. to 9 p.m. at the main entrance to Eastgate on the corner of Knott nnd-Chapman Aves. in Garden Grove, just west of Hwy. 39. new 1960 unit BRENTWOC^ FOR THE IMAGINATIVE AND CREATIVE USE OF NATIONALLY KNOWN BRANDS t^ CONGRATULATES A G A I N , LARWIN C O M P A N Y the West Coast's leading builder of quality homes receives National recognition for offering America's greatest home value. And here's tha reason why... Feature for-fcaturc, dollar for dollar, there it w» greater valucl ·k 2 Baths-- 3 or 4 Bedrooms ; .' * Family Room - Genuine Lath Plaster Forced Air Heating with Snmmer Cooling Switch (no floor or wall furnaces] Biggest Square Footage for the Price AND THERE'S MORE! VETERANS ·,,· ?.'t~~* s %. tfV^* MOVES YOU IN i You aiKtitta yownelf ... ' dtnttmissthsopporbaiitgofyaarEjeiantl See The Exciting New "Exotica" Today $ 82 per month CWSON LONG BEACII LINCOLN MODEL HOMES Blvd. (MeMfflg MneXX S Fun Price from $ 14,700 Driving Instructions: From Long Beach, drive east on Carson (which becomes Lincoln Avenue) to Knott Avenue. From Los Angeles, take tha Santa Ana Freeway to Artesla Avenue turnoff, then straight ahead (south) on fyiott to Lincoln Avenue. Coordinated by J. Thomas Wilner, N.S.I.D.,A.I.B.D. Open 9 a.m. to 9 p.m. 7 days per week ouruuauB 1st TIME EVER NON-VETS NEW LOW FHA TERMS

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