Tucson Daily Citizen from Tucson, Arizona on April 27, 1963 · Page 70
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Tucson Daily Citizen from Tucson, Arizona · Page 70

Tucson, Arizona
Issue Date:
Saturday, April 27, 1963
Page 70
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COOL. AIR IN YOUR HOME ARCTIC CIRCLE AIR COOLER ALL-WELDED CABINET Longer-lasting beauty and better wear are yours in the Arctic Circle cabinets, because they are triple-welded, giving greater durability and rigidity; Moving parts never bind, assuring trouble-free .performance. DURABLE ENAMEL FINISH Your Arctic Circle Cooler keeps its attractive appearance years longer because of a special, improved finishing process that provides maximum protection, against corrosion. After fabrication, pad frames are given a five-stage pre-treatment prior to painting. They are then dip-painted and baked -- and for added protection (so important to the long life of the louvers) the pad frames are sprayed with an electrostatic paint and baked once more. SNAP-LOCK PAD FRAMES* Pre-season servicing of your Arctic Circle V-Series Cooler la easy --· just release two snap-locks and remove pad frame; to replace, merely set frame in cabinet and snap locks into place. ·Patent pending There's an Arctic Circle V-Series Cooler to fit your cooling needs -- and your budget. Save on initial costl Save on operating expenses! Save on pre-season servicing! Arctic Circle V-Series Air Coolers lead In the features that assure maximum air delivery, cleaner cool air, greater convenience and more dependable performance. Corobex-treated* mildew-proof pads have patented Microglas liners to keep out dust and pollen. Ask for a demonstration todayl AIR COOLER DEALER IMMEDIATE SERVICE REAL ESTATE LOANS · RESIDENTIAL · COMMERCIAL · INDUSTRIAL Since Territorial Days SOUTH STONE MA 4-045J Red Star ROSE-GRO The Complete Plant Food For Better Blooms and Bushes BEST ON EARTH 633 W. 18TH ST. PRIZE-WINNING SPORTS EDITOR George McLeod in the TUCSON DAILY CITIZEN FREE! Home Decorator Service Phone MA 4-2343 · DRAPERIES · CARPETING A PENETRATING APPRAISAL OF THE NEWS You get it by reading editorial page columnists in the CITIZEN Book Offers Counsel Can brownatone houses be converted into an office building? What is the future in rehabilitating historic buildings? Should a 90,000-acre ranch be sold, developed, or exchanged for other property? Is there any economic justification for locating a shopping center on a particular site? Should an office building be demolished, left vacant, replaced by a new building, or should an annex be added? These are typical of the many questions that professional real estate counselors are asked to answer every day. Cases covering the questions above are cited in a new book, What Is Real Estate Counseling?, j u s t published by the American Society of Real Estate Counselors, an affiliate of the National Association of Real Estate Boards, in an attempt to explaiii the total scope of real estate counseling. Copies of the book, the first of a planned series of studies on counseling, are available f r o m the ASREC, 36 South Wabash Avenue, Chicago 3, for $3 each. As an illustration of what can be done with proper counseling, an apartment development in an eastern city was made a sounder investment by changing a high turnover tenancy to one of more stability. Another apartment encumbered with exceedingly high mortgage payments was put on a sound operating basis, resulting in a higher net return, through a counselor-recommended program of refinancing with mortgage payments at a ; lower amount. . Obviously, the scope of the real estate counseling profession is a broad one. The professional real estate counselor is not a broker, · an appraiser, or a manager. "The job of the real estate counselor is largely one of interpretation for people who are involved in other business, but to whom real estate is important," the book explains. "It is the counselor's profession to advise people of the effect of real estate economics upon their enterprises and of the real estate ·· implications of proposed steps, programs, or undertakings." Counseling, according to the definition adopted by ASREC, provides "competent, disinterested, and unbiased advice, professional guidance, and sound judgment on diversified problems in the broad field of real estat§ involving any or all segments of the business, such as merchandising, leasing, management, planning,, financing, appraising, court testimony, and other similar services. Counseling may involve the utilization of any or all of these functions." The book points out that the word "advice" in this definition does not refer to off-the-cuff, intuitive, gratuitous, or impulsive advice. It ir ; eans considered judgment arrived at after careful investigation, discussion, and deliberation with the principals involved. It is consultation with the reasoning spelled out in a writ-, ten or oral report and for an agreed fee. PAGE 72 TUCSON DAILY CITIZEN SATURDAY, APRIL 27, 1963

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