Independent from Long Beach, California • 73

Iff BETTER? TV Industry Says 'Y cs By WARD CANNEL YORK (NEA)-Three bf the ad agency Invltatloni arrived in the Mme mall, all almllarly worded Invites you to a private of television produced la the past two years. "Armed this device, TV was The background music Is Just as new and American Television Commercials Festival has Just awarded its -top prises to composers Leonard Berrtsjeln and Eddie Man-son for music created to try to sell you a deodorant, a cigarette and a soup. Yoa probably wouldn't buy a ticket," Manson says, If our musk was billed as a But commercial, sponsors' are helping to develop musk as a continuing art." MANSON, FOR EXAMPLE, will times use modern musk's 12-tone scak.and then get of the old Toscanini JLOUIS QUINN, in his role as Roscoe poses as a Spanish --chaperone to protect one of his private-eye friends during 77 Sunset Strip at 9 p. hi. Friday, channel 7.

striking back. a Newton N. Minow. Mlnow, the young, new chairman of the Federal Communications Commission, had Just told the National Assn, of Broadcasters It was now. time to clean up the vast, wasteland of TV.

1 am not convinced, Chairman MlnoW said, that the people's taste Is as low as i of you assume. Draw the Basset! ,1 WASTELXSwd? ICiWASwffili the use'mbdera5jilzi" Wledoulwifll'b irflrta? -1 1 ill. 1- 't missile and nCrmtlvttyhatnlUirnHdeTYnlisltty(--a launching yarlu Strlng Quartet with ah. assist by an entertainment Ht ls today, the industry Is "fighting back.Itpolnts withpride at the coo tinued high level of its commerrialatbose minute-long gems that are always interrupted by Westerns, comedies panels or re-runs of old movies. electronk sound generator.

In New York alone, about 75 musk bouses, staffed by aspiring. young composers, are kept-going by the TV commercial Industry and so modern All In all, sponsors-are spending jipwards of $70 million yearly on their commercials Often shooting 5,000 feet of film (and $15,000) Andltbe cream' oCthe lest is that It's true, --to get a usuabk 100 feet for ominute spot-. Animation," ltfiere cartoon bugs and vermin A typical half-hour Western or situation sell the product. Is almost gone. In Its place Is comedy, on-thepther hand, often uses loads You Just don't know what rich, hearty, deep-down viewing pleasure is until you've watched three hours.of uninterrupted commer--dak.

of stock footage, cheap sets, standard story and stockpiled $75 music track. Their budget gives them only a 50-foot margin for every; 100 they use oh the air. film technique that has pushed the limits of the camera into the next century. Tiny people move through our real world. Stop action breaks motion Into ltsreal step-by-step particleLr- SquemeacUori -cantell7 peoplesay, Lf 595.00 IN VALUABLE PRIZES half-dozen stories or parts" -QfTrtorlesat the that our" whole approach k- So- same, time on the same screen.

there are really plenty of fertik areas it's Interesting It's exciting It opens the Mihow so-calkd wasteknd." mind's to new dimenskwis and fills the '77- He hasn't seen them because he probably with autoniobiies, beer and goes to the kitchen for his beer and sandwich jtfgaretteg the wrong time. Scholarship inCommerciaf Arf 2NI PRIZE: $100.00 in cash Miraculouselectric- iadjust-a-bedI Dnw the baaset any rise except like tracing Use Everyone who enters the contest gels a professional estiv Assume; any. position your heart desires luxury comfort foLihe weB a must for. the sick mate of his talent Winner of the scholarship, pnge receives -the complete course in commerclalart taught by the world's largest home study art school, Art Instruction, Inc. All hkst twin, double, Queen, and King Fits i ll headboards and bedsteads 7," If you like to draw, try for this free art course! Here is professional training in.

advertising art, illustratingcar-tooningand painting is by artists with com- mercial art experience. Each student receives tfie same in-dividual attention Lesson assignments and illustrated art, textbooks take you through the entire coureeA grounding in art fundamentals isfollowed by specialized study. Many fnrmerxtudeita of this school jowosm upwards- 5150a weekascQmmercial artists. Some earn $25,000 ayearprnM4m443500Librajingle4Uu8traUonv tries for June 1961 contest due by June 30. None returned.

career ip art? Start your entrytoday -r- exclusive feature indiKKnjfgcnulne cofl fonbrines; efenric iuu apHiiTTr ymr pntquTWw iiniinilwSMiai -JQjSf ATI lANWlNTERS? abouCyour Art CoHr cl corf orobligalion. lock- Tjrum nao-i SLEEPER-LOUNGE SHOPS er-room- pep -talk during The Chevy Show at 9, p. m. Sunday on; channel 4. Andy Williamg is also LAKEWOOD CENTER 5022 FACULTY AVE.

PMONE MEtcalf 4-4566 OPEN MONDAYS UNTIL 9 P. M. i i Open 9 to 5:50 DAILY. AND SATURDAYS 4-.