The Los Angeles Times from Los Angeles, California • Page 119

E18 FRIDAY, DECEMBER 14, 1990 LOS ANGELES TIMES today. For the past six years we've seen a lot more interesting faces out there. But there are still some criteria for models. She has to be 5-foot-9 to 6 feet, she has to be between the ages of 15 to 20 to start, and she has to be photogenic." Fifty percent of her models no longer fall into the classic mold. In the modeling industry's new exotic age, there are new taboos.

"Anything fake is not what it's about," says Fisher of It Models. "Lip implants, boob jobs and perox-ided hair are all turnoffs. The modeling industry today is about inner beauty. We're looking for an ethereal quality you can't get from a plastic surgeon." This being Hollywood, many modeling agents contend the new exoticism has evolved in strong part from a film industry preference for leading actors with unconventional good looks. "The leading men are guys like Bruce Willis and Mickey Rourke," Albertto notes.

He adds that biker dress (leather jackets, engineer boots), a dominant theme in fashion right now, has also encouraged the new definition of beauty. "Almost 50 of our guys have tattoos now," Albertto says. "Some of the girls do, too." Kissel is a free-lance writer who contributes regularly to The Times fashion pages. jjijjjiii I'lf A MODELS: Emphasis on Ethnic Continued from E16 ence. "People watching a fashion show don't have to guess if something would look good on them," Willis says.

Ad directors for better specialty stores, fashion magazine art directors, even the designers themselves are clearly opting for greater variety. "It's not necessary that we use 'GQ'-type models," says L.A. designer Richard Tyler, who has been a strong advocate of hiring unusual-looking models for his shows and ads. "We usually like women with a little more exotic look, and men with goatees, beards. They can even be bald." What is Tyler's limit? "It's important that the models not be too weird, or they detract from the clothes." Strong as the trend toward non-conventional faces may be at the moment, Bill Arndt, a modeling agent for more than 15 years and owner of a new Los Angeles -based agency, Hero, sees it as a passing fancy.

"The truth of the matter is the classic, All-American good looks are still the big moneymakers," Arndt says. "The ethnic models certainly have a place in the business. But it's not a long-range thing. Clients get tired of the traditional good looks and start looking for unusual models every couple of years. But they always comeback." Arndt's agency does accommodate clients looking for ethnic and DavidQrgell 12-5 320 North Rodeo Drive, Beverly Hills 213-272-3355 Validated parking available in rear.

Open 10-7 Sun. For phone orders, please call toll free 1-8004J-ORGELL Unconventionally attractive Brian Lvnn. Dhntnoranheri hv rarins Rou. nosa, has exaggerated features, like those of a character actor. I SB I exotic -looking models.

But, he adds, those models "certainly don't pay the rent. I keep the unusual looking models around simply to keep up with the trends." Super agent Nina Blanchard agrees that some old standards still apply. A fixture in the industry since 1961, with a famous agency that bears her name, Blanchard explains: "There is certainly a much broader range of models working Lowest Wine Prices ft Our Promise: Simply the best for less. At Cost Plus you won't find aisle after aisle of every wine available. But you will find something available nowhere else: a selection of the finest wines at the lowest prices anywhere guaranteed.

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