The Philadelphia Inquirer from Philadelphia, Pennsylvania • Page 2

2-A Thursday, Aug. 11, 1977 Philadelphia Inquirer A milestone for Market Street: The Gallery complex opens today 6 it- iftiarV mei a mMia'iiiiat nnrair commissioned porcelain sculpture and other one-ofa-kind artifacts to play up the new, sophisticated image the chain is trying to create for itself. At Strawbridge, the first three floors and part of most of the other selling floors have been completely remodeled at a cost of about $10 million. A new, 850-car parking garage at 10th and Filbert Streets will have direct entrances into the Gallery. This garage was financed with $8.5 million in city revenue bonds.

The subway and the Lindenwold High Speed Line stops at Eighth and Market Streets have been enlarged and remodeled at a cost of $5 million to provide a direct entrance to the Gallery on quarry-tiled floors. Money for this project was provided by the federal Urban Mass Transit Administration. The entire project reflects the current theory of retailing, which is that shopping can be fun and that the most successful stores will be those that entertain the shopper as well as simply offering goods for sale. While much of the entertainment value will come from the architecture, the decor and the presence of other people, the Rouse Co. is also planning special events for the mall.

Gimbels and the Rouse as well as the city, have a great deal riding on the success of this entertainment approach to center city shopping. For Gimbels, the new store is counted on to be a turning point in the fortunes of its Philadelphia division, which has been a money-loser for several years. Gimbels is investing millions, of dollars throughout the 10-store division in an effort to change the shopper's perception of the chain from one of workaday practicality to one of high style and excitement. For the Rouse the Gallery stands as a big gamble on its theory that center city shopping centers can be profitable. Just as Rouse was one of the leaders in taking shopping to the suburbs, it is now breaking the path back to center city.

Rouse has already established malls in downtown Montreal and Boston, but Canadian cities have never had the kind of urban problems that cities in the United States have faced, and the Boston development is closely tied to an important historic area. Other developers so far have not had the same faith that center-city commercial investment can be profitable in Philadelphia, and they are watching with interest to see whether Rouse can make money here. staff move St. Joseph's patient from church to another hospital street, church becomes station for the victims iiAUi Volunteers, police and hospital Across the dispatch "It's time to serve," proclaims an inscription on a lighted clock outside Christ Temple Baptist Church. Inside the church, fltat was just what the Rev.

Carl Meade and about members of his congregation were Soing last night. It felt like there was a war nearby. Patients from the hospital were being carried in on stretchers. There was shouting to make more room, and stretchers were being placed in aisles and across the tops of pews. Nuns were carrying in infants.

There was a fire across the street at St. Joseph's Hospital, and Mr. Meade, 57; his son, Carl 20, and the congregation were deeply involved in helping care for patients as hospital officials were trying to decide which ones should go to which hos GALLERY- From 1-A Eighth Street to Tenth Street on the north side of Market Street, includes a new Gimbel Bros, department store, a renovated Strawbridge department store, and 125 smaller shops called the Gallery and developed by the Rouse Co. Opening ceremonies are scheduled for 11 a.m. in the courtyard of the Gallery at Ninth and Market Streets.

City officials and the officials of the corporations involved are betting that the Gallery complex will attract more shoppers to center city from such outlying areas as Northeast Philadelphia, South Philadelphia and New Jersey, and thus strengthen the city's major commerical district. City officials have said that their ability to attract other private developers to Market Street vEast will hinge in large measure on the success of the Gallery complex. The new mall, which duplicates a suburban mall on a grander scale, is an attempt to bring not only new buildings but new merchandising ideas to Market Street. The Gallery itself, a $40 million central structure that spans Ninth Street and contains the 125 small shops, is connected at each end to a major department store, each of which is several times the size of the usual department store branch at a' suburban mall. The $40 million cost includes $15 million for construction of the shell from the U.

S. Department of Housing and Urban Development; $20 million for interior construction from the Rouse and million spent by the tenants of the stores for finishing and decoration. The businesses, 75 percent of which will be open tomorrow, include clothing, record, clock, jewelry, wicker, cookware and other stores; three sit-down restaurants; 25 fast-food restaurants with a common seating area; a butcher shop, produce store and delicatessen, and a collection of pushcarts from which local craftsmen will Sell their wares. The Gallery is distinguished from the typical suburban mall by its more exciting architecture, which includes four-story courtyards with skylights, glass-bubble elevators and irregular passageways housing small shops and space for the pushcarts. The new $35 million Girhbels store, which lies to the west of the Gallery and faces on Market and Tenth Streets, features a glittering decor more sophisticated than that of any other store in center city.

Gimbels has stocked the store with high-fashion merchandise and decorated it with European antiques, century trees from Arizona, a specially When it's open, Here are some facts about the new Gallery complex. HOURS: Gimbels and the Gallery: 10 a.m. to 9 p.m., Mondays through Saturdays, noon to 5 p.m. on Sundays. Strawbridge: 10 a.m.

to 9 Mondays, Wednesdays and Fridays; 10 a.m. to 6 p.m. Saturdays; noon to 5 p.m. Sundays PARKING: Garage at 10th ahd Filbert Streets with covered entrance to The Gallery. Garage at Eighth and Filbert Streets with covered entrance to Strawbridge.

Fees vary but parking at 10th and Filbert garage Blaze empties hospital Town wants the high ground Anociatei Prttt ROBINDALE, Pa The people of Robindale, which was devastated in the July 20 flood that also ravaged Johnstown, hope to move their entire village to a new location. No one here was killed in the flood 72 were drowned further up the Conemaugh River in the Johnstown area but damage was extensive. "As I walked through this place two days after the flood, the thought crossed my mind that no one could how to get here will be free every night from 6 p.m. to 9 p.m. FREE SHUTTLE BUS: Trolley buses serving the Gallery will operate from in a loop down Chestnut Street from 16th to Ninth and up Market Street from Ninth to 16th every weekday from 11 a.m.

-to 3 p.m. PUBLIC TRANSPORTATION: Market Street elevated and Lindenwold High Speed Line to Eighth and Market Streets. Direct entrance from station into Strawbridge and the Gallery. possibly live here again," Indiana County Commissioner Vaughn Davis said. As it happens, that is also the way everyone ejse here feels, so the community of 78 families decided to appeal to the federal government to relocate the entire town.

"We're like one big family," said a life-long resident, Arline Green, 52. "We just want to have a new community in a safe spot where we can still live all together." STORE AT The Camera Shop Inc. cordully Invites you to its newest location it 1 THE GALLERY AT MARKET EAST ALL THIS WEEK! 1001 PliZtS AMD OTHER EIINO 0PENII4E SPECIALS SltiatS! COME IN AND REGISTER FOR DOOR PRIZES! Bell Howell Super 8 Movie Camera Komca C35V Camera Sunpak Electronic Flosh Pro Gadget Bag Soligor Automatic Electronic Flash Minolta Pocket Camera Gift Certificates And More! BIG SAVINGS AT ALL TO CELEBRATE OUR NEWEST THE GALLERY AT MARKET EAST nemr 4 Philadelphia Inquirer CHUCK ISAACS stations. Conference rooms, offices and lounges became patient quarters. Police ambulances along Thompson Street outside the St.

Luke's emergency entrance were 'disgorging patients. An alcoholic rehabilitation center was taken over as an eight-bed ward, and a nearby lounge became a three-bed ward. Dr. Giuffre, Mayor Frank L. Riz-zo's personal physician, was at Veterans Stadium for the baseball game when the mayor summoned him to the hospital by phone.

Dr. Giuffre ordered all off-duty staff members and nurses to come in, and kept the 3 to -11 p.m. shift on duty. Temple University Hospital had just completed a fire drill when the real thing occurred at St. Joseph's.

It received 55 patients. Police and firemen, were notified that it could take more. Many of the patients taken to Temple were post-operative and appeared dazed. All seemed to take the situation in stride, however, except a man who held a compress to his htrad and complained that "they refused to treat me at St. Joe's because they said they had a fire." Some ambulatory patients walked the half-mile from St? Joseph's to St.

Luke's. At Hahnemann Hospital, where other patients were taken, two women who had given birth at St. Joseph's yesterday said that they did not know where their infants were. Mrs. Shelbia Woods, 23, of the 2000 block of North Eighth Street, and the other new mother sat in chairs in the Hahnemann emergency-ward waiting room.

Mrs. Woods said they had been there an hour and a half. "I don't know where the babies are," she said. "They didn't tell us where they were taking them. Nobody knows.

But I think they're safe." A dozen or more patients in hospi- tal pajamas sat in the Hahnemann emergency-ward waiting room while nurses circulated, getting their medical histories and the reasons for their hospitalization and taking temperatures. A hospital spokesman said that seven others were in the emergency-ward treatment room on litters, but "I don't know what they're being treated for." This article was written by Inquirer staff writer James Lintz, based on reports from staff writers Burr Van Atta and Tom Masland. 8 p.m. Better Break 77, brass band concert at Gorgas Park. 8:30 p.m.

Theatre in the Court by The Philadelphia Company, Goldsmith's "She Stoops To Conquer," City Hall Courtyard (tickets only, call Kl 6-0555.) 9 p.m. A Nation, is Born, dramatic sound and light show, Independence Square, Fifth and Chestnut Streets. tffif pilau clplikt 3Mircr Published (vary Morning and Sunday by Phiiertelphie Newspapera, Inc. 400 Broad St Ph.lartniphia. Pa 19101 Member ot the Associated Prase Tha Assoetat-ad Prase is entitled anclusvaly to tha usa for reproduction of alt local mwi pnntad thie newspaper aa wall at AP nawa dispatchaa.

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PHILADELPHIA from KODAK 1 'Bill fjr pital and who was in serious enough condition to go first. St. Luke's Hospital was overwhelmed. At Eighth Street and Gir-ard Avenue, it's the nearest hospital to St. Joseph's, at 16th and Girard.

By midnight St. Luke's did not know how many evacuees had been admitted, several hours after they started arriving, but a reporter had counted 72 and more were coming. Dr. James Giuffre, medical director at St. Luke's called the St.

Joseph's fire "the largest medical disaster this town has had" in his recollection. He said his hospital was 95 percent full when the influx began. Beds and stretchers occupied by incoming patients lined corridors and were clustered around nursing The shock of the experience showed on evacuees's faces. Henry Williams, 42, a heart patient, said he was in a second-floor, room when "suddenly, this fire hit like ah explosion. I was lying in my bed, but I managed to get up and help another patient." That other patient was a man who had lost the use of his legs in a car accident and was confined to a wheelchair.

Williams carried (he man down to the first floor and across the street to the church where both were given oxygen and grape juice. One of those carried out, AdbuIIah Jaffar, had stopped breathing when taken to safety. In fact, neither breath nor pulse could be detected. Paramedic Gary Morgan worked feverishly on him for more than 20 minutes. Finally, Jaffar showed signs of life and was taken to Hahnemann Hospital.

One of the first fire alarms sent in was by Patrolman William Black-man, who was in the emergency room of the hospital at the time. After calling in the alarm, Black-man ran back to the hospital to help with the evacuation. A colleague said, "I didn't realize how bad it was until I saw Bill stretched out over that car." Black-man had almost passed out from the smoke. This article was 'written by Inquirer staff writer Marc Senegal, based on reports from staff writers Robert Fowler, William Weisenbach and Art Chambers. Theatre, between Fifth and Sixth, Market and Arch Streets.

Noon 76 Days of Fun: Contemporary music by "Feel," JFK Plaza, 16th Street and JFK Boulevard. Noon "The Case and Trial of John Peter Zenger," Second Bank, 421 Chestnut St. 1:30 p.m. Lenton's Puppets In "Cats," Ferko Playground, Street and Cayuga Avenue. 3 p.m.

Lenton's Puppets In "Cats," Deni Playground, Adams Avenue and Church Street. 8 p.m. "1776," Independence Mall Theatre, between Fifth and Sixth, Market and Arch Streets (tickets at door or call WA 5-7748). 8 p.m. Outdoor Folk Dancing by Folk Dance Center of Philadelphia, JFK Plaza, 16th Street and JFK Boulevard.

8 p.m. Parkway '77: Pat Boone and Family with Bobby Shields, Art Museum Steps, 25th Street and Benjamin Franklin Parkway. New Jersey WEEKLY August 4, 1977 200 425 Millionaire finalist 310S4 PICK-IT Aug. 10, 1977 595 Straight Combination 37.50 First or last two digits none PICK-4 Aug. 4, 1977 2 3 15 Straight S131.50 Combination $51.00 2i Sale HOSPITAL, From 1-A able to reopen, Rizzo said, "I'm not really certain." Investigators said the two patients who died were tentatively identified as Branch Short, 64, no address given, and Freda Johnson, 39, of the 1800 block of W.

Berks St. Both were pronounced dead at St. Joseph's. Short had burns on his face and hands, investigators said. Police said they believed that Ms.

Johnson had died of natural causes and not as a result of the fire. Last night, in addiiton to the patients taken to other hospitals, 25 td 30 were being sheltered in the gymnasium at nearby St. Joseph's Preparatory School. The patients there, mostly ambulatory, were bedded down on blankets on the floor. The scene in the streets outside the hospital and the Christ Temple Baptist Church across the street, where many of the patients were taken first, was reminiscent of a field hospital in a battlezone.

The church was quickly filled with patients, some lying on the floors, others in the pews. Paramedics and hospital personnel administered oxygen and first aid. Smoke wafted into the church. Some of the patients simply sat, dazed expressions on their faces. Many wore only hospital bedclothes, and some were barefoot.

Outside, rescue vehicles were lined up to take patients to other hospitals. Today's events Hre is list of free public evanta In Phlla-rjelohia today, compiled by th City Cultural Attain Council. a.m. and p.m. Fife and Drum Corps, throughout th historical district.

10 a.m. Lenton's Puppets in "Cats," Fisher Day Camp, Sixth and Spencer Streets. 10:30 a.m.-3 p.m. I UPPERS, con-'temporary singers, throughout the historical district. 10:45 a.m.

"Doctor Doolitlle" by Summer Theater with Youth '77, Memorial Hall, 42d Street and Park-side Avenue, Fairmount Park. 11 a noon, 1:30 and 3 p.m. Lenton's Puppets in "Fourteenth Colony," Independence National Historic Park rose garden. 11:30 a.m. Lenton's Puppets in "Cats," Feltonville Recreation Center, Street and Wyoming Avenue.

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