The Philadelphia Inquirer from Philadelphia, Pennsylvania • Page 29

Tuesday, July 6, 1976 Philadelphia Inquirer S-D TVRadio- Disney enlists a dozen for its new 'Mouseketeers' By LEE WINFREY Gang," with Bill Bixby and Susan Clark; "One of Our Dinosaurs 'is Missing," with Peter Ustinov and Helen Hayes; and "The Castaway Cowboy," with James Garner and Vera Miles. -j Which makes it only fitting that Mickey Mouse, who started it aU, should now have his club of admirers; revived. five-year contract beginning this fall. Normally, TV shows are signed up for only one year at a time. As usual, movies previously released in theaters will form the heart of the Disney schedule on NBC.

The four main movies running this season are to be "20,000 Leagues Under the Sea," with Fames Mason and Kirk Douglas; "The Apple Dumpling On Television a spot, new Mouseketeer Kelly Parsons, 12, of Miami said: "Some lady called 'cause I won a beauty pageant. I went to an audition at Disney World. At the audition, I did a military tap, sang some songs and did a pantomime. So far, I have a one-year contract." As you may have guessed, the kids who won the auditions knew how to sing and dance before they came, many of them groomed by doting mamas pointing them toward show business careers. Take my word for it: After completing 20 episodes of their new show, they can belt out the old Mickey Mouse anthem with an enthusiasm that makes Tony Orlando look as downbeat as Ebenezer Scrooge.

If they were given to such childlike exuberance, the low-key, high-skill technicians vho presently run the Disney shop might well break into song and dance this year themselves. A decade after Disney's death, the studio he founded is riding higher than ever on TV. Besides the "New Mickey Mouse Club" which will be a syndicated show, the Disney studio here in Bur- bank also produces "The Wonderful World of Disney," which is to begin its 23d year on TV this fall. It is the longest-running show now playing in prime time. Since it began on Oct.

27, 195-1, "The Wonderful World of Disney" has knocked 34 competing series off the air. NBC has rewarded this enduring appeal by giving the show a BURBANK, Calif. "Who's the leader of the club that's made for you and me? "M-I-C-K-E-Y M-O-U-S-E." -Seventeen years have passed since Bobby, Annette, Mooehie, Linda and the rest of the original Mouseketeers last burst into that happy song on weekday afternoons. Next January, in time to catch the eyes and ears of a new generation, the "New Mickey Mouse Club" will return to television. It will be in color of course, whereas the original series in 1955-1959 was in black and white.

Otherwise, the format for the revived show will be much the same. Walt Disney Productions has picked out its new troupe of mouseketeers with the scrupulous care Tonight, someone will win $1,000 a week for life! One of five Instant Dollars that distinguishes all the studio's major activities. They screened applications from 6,000 children and auditioned 550 of them before picking an even dozen to go on the show. The new Mouseketeers range in age from 7 to 13. Eight are from California and one each from Florida, Missouri, Texas and Canada.

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Rod Taylor. 1:30 (Q NEWS Q) DELAWARE VALLEY FORUM 2:00 00 NEWS 3:15 CO NEWS 3:45 (J) JOEL A. SPIVAK 4:45 (Tj) GIVE US THIS DAY COC0C2) GOOO TIMES (R) (0 CONSUMER SURVIVAL KIT 09(39 AMERICA, AMERICA, AMERICA 9:00 0O(4) POLICE WOMAN 07) MOBILE TWO CO (03) A (R) (0 PHILA. FOLK FESTIVAL (R) NA (Thurs); THE BIBLE (Fri.) gj) HAZEL 10:05 Qj) DELAWARE VALLEY TODAY 10:30 (4) 0 CELEBRITY SWEEPSTAKES LIVES 0(7) RHYME AND REASON CDG3(D THE WORLD TURNS (0 LILIAS, YOGA AND YOU Ch. 29 finds the winning formula 19b J.

Reynolds tobacco Co. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health. 18 1.2 mg. nicotine ay, pm cigarette, FTC Report APR, 76 Get into Win ston Bra By Harry Harris Inquirer TV Wrttr Channel 29 must be doing something right. Long considered the perennial last-placer in local ratings, it has forged ahead of its ultrahigh frequency (UHF) rivals, Channels 17 and 48.

What's more, in its last fiscal year, under the stewardship of general manager Carlo Anneke, Taft Broadcasting-owned WTAF-TV began showing a profit. The American Research Bureau scores for April 21-May 18 allot Channel 29 a 3 rating and a 9 percent audience share, on a seven-day, 9 a.m.-to-midnight basis. Channel 48 has a 2 and 7 percent; Channel 17, a 2 and 6 percent. From 8 p.m. to 11 Channel 29's lead is even greater: A 6 and 10 percent to Channel 17's 4 and 6 percent, Channel 48's 2 and 3 percent.

Part of Channel 29's surprisingly strong showing in a seven-station market, where four Channels 3, 6, exceptions they're not very good. "The station that's going to be in the strongest position is the one with an inventory of 3, 3'i and 4-star films." Building film library Since May, 1975, Channel 29 has been gobbling up film packages from -Warner Brothers, United Artists, RKO, Screen Gems, Gold Key, MTA. A library of some 300 films has expanded especially in the past few months, to 1,700, including such titles as "Lawrence of Arabia," "Cat Bal-lou" and "Funny Girl." Some are available immediately; others not for several years. The station plans to continue its recent policy of showing the same film three or four times the same week. "The Malta Story," for instance, is being aired Sunday at 6 p.m., Tuesday at 9 p.m., Wednesday at 9 p.m.

and Saturday at 2 p.m. Anneke is mulling other audience- NHRA-Winston July 8-11, Englishtown, New Jersey For ticket information contact: Madison Township Raceway Park 10 and 12 are very high frequency (VHF) stations, which almost invariably attract the great majority of viewers, stems from the popularity of its Flyers telecasts. However, Anneke notes, even if the rating period's 14 hours of ice hockey aren't included, Channel 29 still ranks first among local UHF stations. "The main reason," he says, "is our 9 p.m. to sign-off movies." Secret to survival Movies and children's programs, he feels, are "the key to survival" against the ever-increasing competitive threat of cable television (CATV) and subscription television (STV).

"A recent Cox Broadcasting Co. study," Anneke says, "indicated that UHF and independent stations and especially stations both independent and UHF will be the first to go. "I say no. I'm convinced that the answer is good old theatrical movies and good kid product. Top notch feature films every night at 9 and 11 or 11:30.

Strong children's shows when nothing's being programmed for them. "Paid TV won't be able to exht on reruns, so there will be a definite product crunch. Against CATV and STV, I'm not sure reruns of old 'sitcoms' will suffice. "The networks and outfits like Home Box Office, which recently put on 'Gone With the Wind' (before NBC, which has paid a huge fee for the same film's "television premiere" in two parts next November), will be fighting for new Hollywood products, because there are not enough writers, not enough plots. "The networks are relying on made-for-TV movies, but with few Englishtown, New Jersey Phone 201-446-6331 Radio today building gimmicks.

"One problem," he says, "is that you can't buy just the good movies. The packages contain some so bad they never get on the air. Maybe we'll have a week of 'the worst movies ever Or a week of nothing but British films." On Aug. 30 the station will lengthen its broadcasting day, beginning operations at 7 in the morning, instead of the present 9:57 weekdays, 7:57 Saturdays, 8:27 Sundays. That's in accordance with another part of Anneke's master plan.

"There's nothing in the market for kids. We're starting a build-up for 'The New Howdy Doody 'Gilli-gan's Island' kids love it and ail the Warner Brothers full-animation theatrical cartoons." MUSIC HIGHLIGHTS WFLN (900, 85.7) CONCERT Liszt1 Hamlet, tone poem (Haitink) F. Strauss Horn Concerto (Tuckwsl!) Still Sadhji, bflllet (Freeman) Tchaikovsky The Tempest (Inbal) WIOQ (102.1) FOR LUNCH Oat Stevens, Tea for the Tillerman 1-2 WUHY (90.2) BACH FAMILY 7-8 WUHY MUSIC AT EVENING Mozart Piano Sonata 14 in minor Mendelssohn 9 Songs Without Words Ravel Valses nobles et sentimentales WFLN-FM STRAVINSKY PHU-GRAM: Boston Symphony, Seiji Ozawa. conductor; Michell Beroff, piano soloist Circus Polka; Piano-Winds Concerto: Piano-Orchestra Movements: Rite of Spring WFMZ (100.7) SYMPHONY d'lndy Death of Wallenstein (Fekete) Mozart Piano Concerto 17 (P. Serkin) Schubert Symphony 3 (Munchinger) v.Nj,-.

tr "4 fi' LjtrSli 'a mwWM I)11 if 3 nslon i tit Debussy 3 Nocturnes (Fournet) Prokofiev The Gambler: 4 Portraits IN TRADITION OF GODFATHER PART I WALKING TALI PART I "POOR WKBYE PART GO ALL NEW IN COLOR WFLN-FM FROM OPERA Rossiri Barber of Seville: Aubade Boito Mefistofele: Duet (Rudel) Chprubini Medea: Act 1 (Gamson) Missenet Manon: Duet (Sills, Gedda) WUHY PATRICIA HERDMAN GENERAL PROGRAMS 10:30 KYW (1060) QUEEN ELIZABETH v'its the Bicentennial WIBF (103.9) ISSUES AND ANSWERS WFLN RALPH COLLIER: Kenneth Donaldson, 1a years in a mental institution tfl7-10 WCAU (1210) MYSTERY THEATER: "The Angels of Devil's with Warren Stevens. Tourist discovers he's a New England hero of 200 years ag FJaPTllVlH PREVUE TOMORROW 2 HITS 'ctKt-r POOR WHITE TRASH II GRIZZLY.