Arizona Daily Star from Tucson, Arizona • Page 32

Page Four Section fJtir Arizona Datlq Star Tucson, Thursday, February 23, 1995 Noon to Noon Tucson events today and tomorrow HEALTHY POSTMENOPAUSAL WOMEN NEEDED FOR A 12 WEEK STUDY FOR TREATMENT OF VAGINAL DRYNESS QUALIFICATIONS: Must be 45 to 80 years Must be experiencing moderate to severe vaginal dryness and soreness Must not have had a menstrual period for 12 months Must not have taken hormones for 2 months BENEFITS Complete physical and gynecological exam Medications Monetary compensation Mammogram Please call Dee Dee 626-6331 The University of Arizona Health Sciences Center Admission Is free unless otherwise noted. Thursday, Feb. 23 Art Talks. At 1:30 p.m., the Tucson Museum of Art will present a lecture by Sandy Cord titled "Ride 'Em Cowboy," in the Education Center Auditorium, 140 N. Main Ave.

Gallery Talk. At 5:30 p.m., Paul E. Ivey, assistant professor of art history at the UA, will talk about "Deconstruction and the Museum: The Postmodernist Critique of Institutions," at the John P. Schaefer Center for Creative Photography Building on North Olive Road, north of East Second Street. Reservations are encouraged.

324-5198. "Movie Queens." At 8 p.m., One in Ten Theatre Company will perform at the Historic Theatre, 738 N. Fifth Ave. Tickets: $9, with discounts available. 770-9279.

"Paint Your Wagon." At 8 p.m., SALOC will present the opening performance of this musical by Alan Jay Lemer and Frederick Loewe at the Tucson Convention Center Music Hall, 260 S. Church Ave. Tickets: $14 and $28. "Rosencrantz and Guildenstern Are Dead." At 8 p.m., a.k.a. Theatre Company will perform at 125 E.

Congress St. Tickets: $7, with discounts available. 623-7852. "Social Security." At 8 p.m., Serendipity Playhouse will perform at 7000 E. Tanque Verde Road.

Tickets: $12 and $15, with discounts available. 751-4445. For Friday activities, see tomorrow's Starlight. Splendor will open the show at the Downtown Performance Center, 530-B N. Stone Ave.

Admission: $5. Theater "Blues." At 8 p.m., the Pima Community College drama department will preview this dark comedy about society's outcasts, by Jerome McDonough, at the PCC Center for the Arts, 2202 W. Anklam Road. Tickets: $5, with discounts available. 884-6909.

"Dancing at Lughnasa." At 7:30 p.m., Arizona Theatre Company will present this Tony Award-winning drama by Brian Friel, at the Temple of Music and Art, 330 S. Scott Ave. Tickets: $17 to $26, with discounts available. 622-2823. "Message in a Bottle." At 3:30 and 7:30 p.m., Plays for Living will present Barbara Kay Davidson's one-act play about alcoholism, at Tucson Medical Center's Marshall Auditorium, 5301 E.

Grant Road. Music Wade and Julia Mainer. At 8 p.m., these veteran mountain musicians will perform at the Southwest Center for Music, 2175 N. Sixth Ave. Sponge.

At 8 p.m., the bands Manic Street Preachers and White Chrome Dresses 3 LINES 7 DAYS $19.95 xmxL IK-'ft rr i a i i i CLASSIFIED Meanwhile, Dolores had married Leo Gonzales in Los Angeles in 1929. In 1940, they, too, moved to Tucson. Soon, Dolores was helping out at the shop. "Mother did alterations. Later on, she got involved with the business," says son Lee Gonzales.

At first, Irene Page sold strictly ladies' ready-to-wear, says Barcelo. But when business turned slow, Maria turned for inspiration to the pleated skirts commonly seen in rural Sonora. "She and Mother were both fooling around with the broomstick skirt," says Gonzales. After the war, Maria married and moved out of state. "She sold the store to Dolores and to my father," says Barcelo, whose late father was also named Richard A "My dad had been working for a distributorship, so he had some business acumen." The store was renamed the Dolores Shop.

"Mother started CALL 5734343 Reach more than 300.000 pnme prospects every day. Continued from Page ID Douglas, where Maria was born in 1912. In 1920, the family moved to Los Angeles. A few years later, Dolores, who had always been gifted with a needle, found work at a fashionable Los Angeles clothing store. Eventually, Maria followed her lead, and together the- two young women learned the finer points of pattern design, cutting and production.

In 1938, most of the family moved to Tucson, where the parents retired. Maria soon became her own boss, opening up a dress shop at 144 N. Stone Ave. She named the shop Irene Page. "There was no reason for the name," says Barcelo.

$he Arizona Bails Star Tucson Citizen Must have price in ad. Applies to private party merchandise only. Save at more than ness back in the mid-'50s. So did Gonzales. "Mother was a dynamo.

She designed all the dresses, did most of the cutting and oversaw the fabrication." Made mainly out of Pima cotton, the dresses, says Barcelo, brimmed with ornate laces and braid. "What my aunt did was elaborate on a basic idea." Soon, the factory was churning out dresses for customers far from the Old Pueblo. "The tourists would come into town in the winter; they just ate them up. They would take them home; other people would see them. We'd get orders from all over the world," says Gonzales, whose wife, Karyl, also helped spread the look.

"My wife wore those dresses to a couple of openings in New York City. They never ceased to cause a commotion." Here in Tucson, pro ball players and golfers, as well as resort fashion shows, all did their part as well. "One day the entire pitching staff from the Cleveland Indians came in and bought two or three dresses each for the wives," says Barcelo. "Pro golfers did the same thing. And my father and aunt used to give modeling shows at luncheons at El Dorado, when it was a resort." In May of '55, young Barcel6 caught a ride with a model from one of those shows who was heading east to New York City.

He stayed for 30 years, carving out a career on Wall Street, before retiring back in Tucson. Meanwhile, the shop carried on just fine in his absence. In 1956, the business and its dresses garnered several inches of favorable copy in the Los Angeles Times. Dubbing her "the Dior of the desert," a Times writer noted that Dolores' creations cost as much as $300 and "were sweeping the country, especially Indianapolis." Dolores Gonzales was quoted as saying, "They take square dancing very seriously there." Cele Peterson agrees that square dancing really helped boost the dresses' popularity. "That's when the dresses really and truly came into their own," she says.

Even so, it was a wave that eventually crested. In the late '50s, says Lee Gonzales, his mother moved her shop on Stone Avenue into the front of the factory. In 1962, it all closed down. Richard Barcelo, Dolores' brother and partner, convinced her it was time to close up shop, says his son. Adds Gonzales: "The squaw dress went out of favor.

People weren't buying it as much. And my dad was retiring. So my parents just liquidated the business and sold the building." Today, the factory where the squaw dress was once made by the thousands houses a skylight company. Maria Barceld Crutcher now lives in Southern California. As for the lady who took an old, old design and popularized it from coast to coast, Dolores Gonzales died last summer in California.

"All of those dresses had her label in them," says Barcel6. 1000 locations! VCall 88-EXTRA for details and start saving todaylWli expanding on the designs," says Gonzales. i "She started tiering the skirts, A Dooonse off tDrikcs putting on rickrack and metallic braid. By the early '50s, squaw dresses got to be the main DISCOUNTS APPLY ONLY AT STORES LISTED BELOW In the beginning, workers made do in a converted house turned sewing room on West Council Street. To keep up with demand, the whole operation eventually moved to a factory on North Main Avenue.

"It was a brand-new brick building, with 25 machines and A I I 111 30 workers, says Barcelo, who V. I NK I Ik1 III briefly helped out with the busi i ii I i a i 1111 1 1 i k' I I A XrTfm i I New Season "Now people look for them in secondhand shops. They're a collector's item." And lo and behold, the coun 1L try-Western craze has brought the broomstick skirt back into style. Busy Tonight: High-tech surgery on a rattlesnake! uw6 1 Continued from Page ID age from 3 to 10. She keeps a file folder for each child and one for each activity, and she insists on a family bike ride each weekend.

Still, a color-coded calendar could help her with a schedule few could keep straight. Look at Monday. It's the one day Stephenson doesn't drive a car pool or take the youngest to preschool, as she does by 8 a.m. the rest of the week. And she doesn't have a Mommy and Me class as she does Wednesday.

Color Monday easy until 3 p.m. "When the kids get out of school, that's when everything breaks loose," said Stephenson, who surrendered Monday nights to her son's activities this fall. Any other day she could be organizing book orders for her daughter's classroom. Working with her neighborhood baby-sitting cooperative. Working in the school's boutique.

Attending a meeting of the parent-teacher fellowship. For this, she left mortgage banking? "I want to be home from 3 p.m. on," Stephenson said. "That's when I can be the mom who can take the kids to soccer and Brownies. That, I hope, is valuable someday.

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