Arizona Daily Star from Tucson, Arizona • Page 7

SUNDAY STAR -CITIZEN TUCSON, ARIZONA, JUNE 14, 1970 SECTION A PAGE SEVEN FATHER'S DAY June 21st ONLY 6 MORE SHOPPING DATS Sears This Week Only SAVE $1.03 On Each Shir I Emblems For All Seasons David Schneider, manager of the Dalo Button and Emblem Co. in New York City, showt off a few of his buttons which promote protests and causes of all philosophies. The booming button business doesn't take sides just profits and stands ready to print almost anything anyone wants to protest. (AP Wirephoto) Button Business Booms When Times Turn Bad Recovery Act buttons. Now times are bad and look at the business.

It's way up." Slater said about 20 per cent of his business comes from large companies which order buttons to promote their product. Not all button manufacturers are cashing in on the current button popularity, however. Ralph Pam, manager of the Olympic Button and Emblem Corp. in New York, said he hasn't received many orders from ideology groups. "Only a small percentage of our business comes from the peace, ecology or black movements," Pam said.

"Our, biggest orders are from industrial promotion." The Olympic Button and Emblem Corp. is a division of Litton Industries. Pam, who tells time from a clock on the wall which reads, "It's the Right Time to Sell Buttons," said his business hasn't picked up much in the past year. "It's been about the same," he said. "In fact, business has fallen off a little, mainly, I think, because of my competition." One -of the oldest and largest button manufacturers in the country, the Green Duck Co.

in Chicago, reports a huge upswing in business. Sloqans, Sneers Adorn Lapels By ANN BLACKMAN NEW YORK (AP) The button business is alive and well and all but polluting the lapels, T-shirts and dashikis of America. For every cause there is a button, or an antibutton, and seemingly will be until someone invents a sloganizing zipper. By their buttons shall ye know them and where they stand: "Black Power," "Stop at Two," "Save Earth," "Uppity Women Unite," "Honor America," "Give Peace a Chance," "Vietnam, Love It or Leave It," "SDS Is Revolting." The booming button business isn't taking sides just profits and stands ready to print almost anything anyone wants to protest for about $85 for a minimum order of 1,000 buttons. "Sales are up 50 per cent easily since 1968," said David Schneider, manager of the Dalo Button and Emblem Co.

in New York. Campaign buttons, especially presidential ones, have traditionally given a boost to the button business. But the Vietnam war, ecology, the young student activists, pacifists and even the vice president himself (''Impeach have all created an off-year button boom. "Personally," Schneider continued, "I don't give a damn anymore about political orders except from millionaires. They pay.

I've gotten IKS) (ML PERMA PREST stuck with some of the others." Schneider, who at 41 has been in the button business 14 years, doesn't wear slogan buttons himself. But he says he'll take orders for just about any kind. "I won't print obscene ones," he insists. "But I don't mind if they're a little off color." Schneider said his biggest sellers now are environment buttons. He's printed 85,000 in the past three months and has orders for 100,000 more.

Orders are coming in fast and furiously," he said, "but I don't mind the maddening pace. "The peace movement and the moratoriums started it all. Then the fad started spreading. Now everyone wants buttons to support his cause. The orders are just flooding in." One of Dalo's competitors is the N.

G. Slater Corp. "The business is growing all the time," said Nathaniel Slater, the corporation's president. "We expect it to be a million-dollar operation in a few years. Business is better than it's ever been." Slater, 61, himself wears a small button which reads: "Try a Little Kindness." "Buttons show what people are thinking about," he said as he pointed to thousands of buttons which decorate the walls of his office lobby.

"When times are bad," Slater added, "the button business is good. We got our first big order from the government during the Depression. They wanted NRA National Edward a. Viles FVNERAL DIRECTOR 3435 NORTH 1 ST AVL Between FT. LOWELL i PRINCE 623-4373 deep tone shirts at deep-cut Reg.

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