Arizona Daily Star from Tucson, Arizona • Page 27

THE ARIZONA DAILY STAR SECTION PAGE FIFTEEN TUCSON, MONDAY, JANUARY 31. 1977 They play the ratings game Box or menthol: 8 D(owe(to Ix)ok at the latest U.S. Government figures lor other top brands that eall themselves "low" in tar. By DAVID HATFIELD The Arizona Daily Star There's a reason they call it the ratings game. Once the little "bibles" containing the ratings hit town, each station plays around with the numbers to prove that it has the largest or the best audience.

So now that all of the stations have had a chance to peruse the local ratings, here are some of the reactions of station officials. By far the happiest of the SEEK FIND NUTRIENTS AHWHILOFLIGSNHIVRNI I TOETARDYHOBRACAIIAS I NO AMNIOACIVETTYCM I KKS FVPROTNIMUBLAE A pNXe YHBOEGTRMCHRA I gTSP IRINEAAAERBR I 0 frsKSA NECTMTVN IOD HHNTAO GVvy I I 0 A 0 UVI NONLTMUIN A I pVsJ I A I. ETCNARPIB OVsH A A I A I I CS)I 0 DLDNITULGUPEnDLVIEH MGCARSTARNIETORPECU RYHULRICEPGLMHELIPS Instructions: Hidden words below appear forward, backward, up, down or diagonally. Find each and box it in. Albumin Gluten Protein Amino Acid Iron Starch Carbohydrate Lipid Sugar Fat Pectin Vitamin another view lot is Jon F.

Ruby, general manager of KVOA, Channel 4, who almost single handedly has turned the local NBC affiliate from a dreary cellar dweller into a force to be reckoned with. According to the American Research Bureau's Arbitron rating, Channel 4 has shown an 0 1 0 1 '0 1 B'ac v-- Carlton Soft Pack Carlton Menthol Carlton Boi less than 1 less than "1 Iass than 1 mg. tar. Warning: The Surgeon General Has Determined Thai Cigarette Smoking Is Dangerous to Your Health. second in one rating book and third in the other and as long as we're not number one, we're nowhere in my book." All is not lost at Channel 13; it is still a strong force weekday afternoons and on Sunday afternoons, the latter largely because of CBS' "60 Minutes," which is KOLD's highest rated program in the Nielsen ratings Also, the crucial for local advertising dollars half-hour between 6:30 p.m.

and 7 p.m. is still weighted in favor of Channel 13's "To Tell the Truth." But here is where the latest ratings game ploy comes into ploy. It's called demographics and KGUN, Channel 9, has got the technique down to a science. Scott Vaughan, KGUN's general sales manager, is quick to note that in the 6 p.m. to 7 p.m.

hour, when his station shows "Star Trek" weeknights, the overall ratings for young adults is higher than all other stations. Vaughan calls young adults, women and men aged 18 to 49, the "target audience." "That's one reason why you'll never see a Hank Hubbard on one of our newscasts," Vaughan said. "He tends to appeal to viewers in his own age group. They're older people." Vaughan admits there were some problems in news ratings which fell slightly. He says those problems were corrected by changing the station's weather forecaster.

An interesting aspect to what the local station officials have to say about ratings is that they are no longer laughing at independent KZAZ, Channel 11. It's not so much that Channel 11 could knock one of the network affiliates out of the top spot, but the station is managing to siphon some prime time audience away from the big boys. For example, in that 6 p.m. to 7 p.m. hour, Channel ll's reruns of "Emergency" in the first half-hour are second only to "Star Trek" in bringing in the "target audience." Gene Adelstein, KZAZ's general manager, says he was pleased with the station's showing in the ratings, especially in the late afternoon when the network affiliates are showing news and his station counters with entertainment.

If there was a disappointment for Adelstein, he says it is that the "Mary Hartman, Mary Hartman" series, for which he paid a rather high sum for this size city, failed to muster any significant threat to the 10 p.m. newscasts. Other independents in other cities which schedule "Mary Hartman" at the same hour experienced similar disappointment and have gained a promise from producer Norman Lear that the show is being redesigned back to its original idea as more-or-less a soap opera farce iastead of a real soap opera. All of this goes to show one can prove just about anything with numbers. And the ratings game goes on.

on bridge Sol! Pack and Menthol. 1 mg 01 mg mcotme av pei cigarette. FTC Report Box-1 mg I mg. nicotine av pet cigarette by FTC method. Phoenix KTVK (ABC) KPHO KAET (PBS) KOOL TV (CBS) KTAR TV (NBC) astounding 32 per cent gain in its prime time viewing audience in the last year.

And this is despite the national trends, which show ABC dominant among the networks and NBC bringing up the rear. Ruby attributes his station's successes to "Eyewitness News" especially the 10 p.m. edition. "Look at the ratings, every Tuesday through Friday night we've got a weak program on from 9 to 10 p.m.," he said in an interview. "And then, all of a sudden at 10 p.m., our rating goes up! That's really something, people are getting up out of the chairs to go over to their television set and tune to Channel 4 for the news.

It's even more amazing when you consider normally a lot of people turn their sets off at 10 o'clock." Ruby, who's been at the station since the summer of 1974, still sees some problems. "I would say if we have one single problem, it is the weakness of NBC in certain time periods," he said. While Ruby finds it hard to conceal his enthusiasm for his station's newscasts and what they've done to improve the local ratings, Paul Plunkett, general manager of KOLD, Channel 13, finds it hard to hide the fact that his station's newscasts have hurt the station's standings in the ratings. Plunkett is also plagued with being a CBS affiliate in a year when that network has fallen out of favor with viewers. But his first priority is doctoring the station's ailing news departments.

"We really don't have much of a problem in our 5 o'clock news," he said. "But at 10 o'clock it's another story. We're today's viewing (i.3-As vou hold: Soulh. vulnerable J965 KJ8 KJ1073 The bidding has proceeded: Kast South West North Pass Pass 1 Dble. Pass 2 0 Pass 3 Pass What ion do on take A.

It hiddme, a new suit wl ou could have a urinal bn lurlner has shown a pretty o.iod. Suite tteie aim slroni; enough for a jump sponse originally, we would sider it cowardlv indeed if i did not lud ihree no trump nov (1.4 -As vou hold South, vulnerable, V9S53 A 1 0764 "8 7 The bidding has proceeded North Fast South West 1 0 Pass I Pass 3 3 Pass 1 Pass What action do vou take in I he minoi in rohithiii JVTIPS IMPROVE YOUR ANTENNA SYSTEM FOR BETTER TV RECEPTION RUBITOM'S TV SERVICE 1909 N. STONE E884-ai9M3 Send your questions, with your rrtl name, age and address, to Ask TVjrvOw Andy, co The Arizona Daily Star, Tucson, Ariz S-JrVi'i. goren By CHARLES H. GOREN and OMAR SHARIF 1977 Chicago Tribune Q.l-ltoth ulner.ilile.

Smith you hold: KS65 7 W9S.1 76-12 The hiildini; has prmvenYri: North Kast Soulh West 1 Pass 1 I'ass 2 I'ass 3 Pass .1 Pass Wh.it do you hut now iliainumis Yum pri'ti'rrna' to partner's lirsi rml suit expressed no special in teres! in Kami', despite his re verse. Nevertheless, he bid on. showing a 6 5 distribution in the red suits. Your singleton in his second suit and four trumps to the are are old, even if the king of spades proves worthless. In fact, you should be delighted if partner jroes on to slam vulnerable, as South vim hold: AJ9 A87 OK1073 4QS5 Partner opens the bidding with two no trump.

What do you A. A direct raise to seven no trump would he ambitious, while a mere six no trump would not do your hand full jusiice. The solution is to hid five no trump Partner must hid six no trump if he has a minimum il' p.imlsl. and is invited to a slam if he has more than that. and the network of underground streets stood empty for more than half a century.

Two Georgia Tech graduates opened the underground area in 1968 as a spectacular tourist attraction. More than 40 shops and restaurants stretch more than two and a half square blocks. 1977 Los Angeles Times Andy sends a Student Globe to Donald Glass, 12, Winston Salem, N.C., for his question: IS THERE A CITY ON TOP OF A CITY IN ATLANTA, In downtown Atlanta, there's a section called Underground Atlanta that is actually a city on top of a city. In the late 1800s, trains came into the central area of town causing great congestion, so a viaduct was built over the main streets. The trains soon went elsewhere, PLAYA HERMOSA Fishermen Paradise HMltby Pollen-Free Seatide Resort Puerto Penoico, Son Me 210 Mi From tucvon.

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62 1 1 i I I Soft pack-1 mg. Menthol-less than 1 mg. Box -less than 1 mg. DEC 76. CD EVEL KNIEVEL'S DEATH DEFIERS Special.

Evel Knievel will jump over the world's largest indoor salt-water pool, stocked with 13 killer sharks, and 72-year-old Karl Wallenda, will perform a high-wire act between two skyscrapers. Also, tree-fall artist Joe Gerlach will dive off an eight story platform onto a sponge. (90 mins.) 8:00 P.M. Cg) MOVIE "Hearts of the West." 1975 film starring Jeff Bridges, Andy Griffith and Alan Arkin. Star-struck young towan travels to Hollywood during the golden age of movies and stumbles into work as an actor in rated westerns.

(2 hrs TOM WOLFE'S LOS ANGELES Glen Campbell, Helen Reddy, Lou Rawls Host American Music Awards Advertisement AMERICAN MUSIC AWARDS Special. Glen Campbell. Lou Rawls and Helen Reddy co-host the fourth annual presentation of the American Music Awards live from Santa Monica, Calif. The rock group Earth, Wind Fire has received four nominations, more than any other group or performer (2 hrs.) CD MERV GRIFFIN RIVALS OF SHERLOCK HOLMES 9:00 P.M. DOCUMENTARY SHOWCASE CD The Andros Targets Premiere! Crusading reporter links porno ring to girl's death! Advertisement CD ANDROS TARGETS Premiere starring James Sutorius as Mike Andros, a young investigative reporter on a large metropolitan daily working to expose corruption and injustice.

In this episode he hunts tor a porno king (1 hr.) (3) THE ONEDIN LINE 9:30 P.M. CD ODnews 10:00 P.M. OOSffll news mary hartman, mary hartman cb dragnet (3D MacNEILLEHRER REPORT 10:30 P.M. 5i) TONIGHT SHOW Don Rickles is host. (90 mins.) (B STREETS OF SAN FRANCISCODAN AUGUST A young girl search lor her newborn baby soon leads to homicide and a bewildering maze of contradictions.

Followed by Dan August in which he investigates the murder of a college chancellor amidst campus uprising over the firing of a controversial professor. (2 hrs. 15 mins.) READING DYNAMICS (g) KOJAKMOVIE Kojak faces a two-hour deadline in a daring effort to save the lives ot five hostages being held by a trio of desparate holdup men. Followed by "Blow-Up," 1967 drama starring David Hemmings and Vanessa Redgrave. A photographer is trapped in a psychological nightmare when his enlarged photographs reveal a gunman shooting a couple in London Park (2 hrs.) (B MOVIE "Marriage On The Rocks." (2 hrs.) 11:00 P.M.

CD MISSION: IMPOSSIBLE MIDNIGHT TOMORROW SHOW Women evangelists Ruth Carter Stapleton, sister of President Carter, Marilyn Hickey, author of "God is Woman," and Frances Hunter are guests. (1 hr.) 0 MOVIE "The Killer Is Loose," 1956 suspense film starring Joseph Cotten, Rhonda Fleming and Wendell Corey. When a bank robber is caught, his wife is accidentally shot and killed. Years later, he escapes and vows to kill the wife of a policeman who shot his wife. (2 hrs.) 12:30 A.M.

NEWS PHIL DONAHUE 12:45 A.M. GDnews 1:00 A.M. NEWS fjgl PUBLIC AFFAIRS MEDITATION 1:30 A.M. (3D NEWS nrui Tucson OKVOA(NBC) KUAT-TV (PBS) KGUN (ABC) 0 KZA2 HOLD (CBS) (D (3) (S) Morning 5:15 A.M. MEDITATION 5:20 A.M.

FARM AND RANCH REPORT 5:30 A.M. SUNRISE SEMESTER (9 5:50 A.M. REPORTAJE DE NOTICIAS PHIL DONAHUE CBS NEWS CD GD COLLEGE CLASSES KALEIDOSCOPE 6:30 A.M. ANIMALS, ANIMALS, ANIMALS (33 NEWS COLLEGE CLASSES 02) NOT FOR WOMEN ONLY 7:00 A.M. TODAY 0 QD GOOD MORNING AMERICA (D CAPTAIN KANGAROO THE FLINTSTONES 7:30 A.M.

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I CAN READ 9:55 A.M. CBS NEWS 10:00 A.M. I NAME THAT TUNE SESAME STREET I DON HO SHOW MOVIE "The Amazing Dr. Clitterhouse," 1938 film starring Edward G. Robinson, Claire Trevor and Humphrey Bogart.

Leader of a crime gang is a doctor on trial for murder. (2 hrs.) CD YOUNG AND THE RESTLESS CROSS WITS 10:30 A.M. LOVERS AND FRIENDS RYAN'S HOPE 8 CD SEARCH FOR TOMORROW OPEN HOUSE GONG SHOW SOLAR ENERGY ALL MY CHILDREN CD AS THE WORLD TURNS VILLA ALEGRE NEWS 11:30 A.M. C2) HOLLYWOOD SQUARES I ONCE UPON A CLASSIC FAMILY FEUD NEWS ELECTRIC COMPANY AS THE WORLD TURNS Afternoon NOON I CD NEWS I MISTER ROGERS I $20,000 PYRAMID I 700 CLUB DICK VAN DYKE SESAME STREET TODAY IN ARIZONA 12:30 P.M. I SANFORD AND SON I LILIAS, YOGA AND YOU ONE LIFE TO LIVE GUIDING LIGHT I ANDY GRIFFITH 1:00 P.M.

ANOTHER WORLD I CHioumNES I ALL IN THE FAMILY I DARK SHADOWS THIN EDGE 1:15 P.M. GD GENERAL HOSPITAL 1:30 P.M. CONSUMER SURVIVAL KIT 0 LIFE IN THE SPIRIT IB MATCH GAME IRONSIDE 2:00 P.M. (2) THE DOCTORS A THIRD TESTAMENT MOVIE "Too Hot To Handle." 1938 film with Clark Gable, Myrna Loy and Walter Pklgeon. A couple of news-reel cameramen compete around (B TlIW the world for scoops and the affection of a pretty lady flyer.

(1 55 mins.) CI NEWS CD TATTLETALES CD EDGE OF NIGHT SURVIVAL 2:15 P.M. CD WHAT'S HAPPENING 2:30 P.M. DAYS OF OUR LIVES CI LITTLE RASCALS CD IRONSIDE (T) DORIS DAY MARCUS WELBY MD (ID LILIAS, YOGA AND YOU 00) DINAH 3:00 P.M. WORLD PRESS LASSIE (TJ BULLWINKLE CARTOONS BLACK PERSPECTIVE ON THE NEWS 3:30 P.M. 8 MEDICAL CENTER LILIAS, YOGA AND YOU CD ROOM 222 CD DINAH Guests are Liberace, Shecky Greene, Doc Severinson, Michele Lee and Twiggy.

(90 mins.) (T) THE BANANA SPLITS (35 BEWITCHED MISTER ROGERS BONANZA 3:55 P.M. TAKE KERR 4:00 P.M. SESAME STREET I DREAM OF JEANNIE CD ARCHIES PARTRIDGE FAMILY I FLINTSTONES MIKE DOUGLAS 4:30 P.M. THE ODD COUPLE ABC NEWS CD PARTRIDGE FAMILY (55 STAR TREK (35 EMERGENCY ONE (2) BRADY BUNCH 5:00 P.M. CD news 8 MISTER ROGERS BRADY BUNCH (g) ELECTRIC COMPANY SANFORD AND SON 5:30 P.M.

ELECTRIC COMPANY MY THREE SONS CD GILLIGAN'S ISLAND CD CBS NEWS (T) ABC NEWS GOMER PYLE (JD BIG BLUE MARBLE CUD NBC NEWS Evening 6:00 P.M. NBC NEWS OZOOM STAR TREK EMERGENCY ONE Cg) NEWS MY THREE SONS ONCE UPON A CLASSIC 6:30 P.M. OThe $128,000 Question Psychologist $64,000 Advertisement 8 $128,000 QUESTION BOOK BEAT CD TO TELL THE TRUTH NEW MICKEY MOUSE CLUB ADAM 12 PUBLIC MEMO MUPPET SHOW 7:00 P.M. Cg) LITTLE HOUSE ON THE PRAIRIE Charles Ingalls and the family do their best to help a young boy who is rejected by the townsfolk, including his grandfather, because his father was an Indian warrior. (1 hr.) MacNEILLEHRER REPORT CAPTAIN TENNILLE SONGS LAUGHTER! Advertisement CAPTAIN AND TENNILLE Guests are Tony Randall.

Jim Stafford. Dick Clark and the Sylv-ers (1 hr.) GUNSMOKE THE JEFFERSONS George is forced to wait hand and foot on his maid and his doorman in order to save a big business deal. THE THIRD TESTAMENT 7:30 P.M. OPEN LINE David Cherry, director of the Commission for Improved Governmental Management is guest. CD EVEL KNIEVEL to try jump over man-eaters in 90-minute special Advertisement rn uJ e) Exclusive Key Club Service Unmatched Selection (from Beaudry's huge, varied inventory, as well as other makes) Ask for Jim Hug Beaudry's Lease and Fleet Manager, at BEAUDRY CHRYSLER PLYMOUTH radio dial Classical music KUAT-FM (90.5-FM stereo) 6 a to midnight.

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