The Los Angeles Times from Los Angeles, California on September 28, 1969 · Page 496
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The Los Angeles Times from Los Angeles, California · Page 496

Los Angeles, California
Issue Date:
Sunday, September 28, 1969
Page 496
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Popcorn, Theaters Levin's Bag $ National General Piclutes Presents. r A LGOn UUIB rTQQUCliOH WORHEfi KM GEORGE. All Neat in Black Stockings M,taUiML::KitiMiKiM!Wttit ej -evenly HiLLs- SXCLUSIVE CNGAGEMENU NOW PLAYING! EHOWTIMES MON. THRU FBI. 7J0 & 8:Jo P.M. 8AT. AT 2:00 4:00 11:00 1:00 10:00 P.M. SUN. AT1:30 3:30 5 JO 7:30 9:30 PM. C30 W1L3HIKC BLVD. ill DO M. I 9:30 PM.M HURRYl LAST 17 DAYS! WINNER a ACADEMY AWARDS! BEST ACTRESS-Katharine Hepburn. P6T6R KATHAR1N6 OTOOL6 H6PBURN TH HON IN WINT6R DESERVED SEATS NOW AT BOX OFFICE OR BY MAIL BE I aMAJOINPOU. hAVCO EMBASS? Mm fANAVISION COLOK orcN 12 noon to 9 rx 2 SHOWS TODAY 2:00 & R:OQ P. M. - WE 6-8211 and WE M2U PHnHF resfsvatioh: iccfpted sum. thsii THI1B BNIV. TICKETS ON SALE ALL .MUTUAL 6 LIBERTY AGENCIES GROUP SALES 936-1168 WSiSlH WILSNIU iMt ! LA MCA Up to $50,000 in Freeway Accident Protection Yours for only two cents a day For $7.50 a year about two cents a day you can receive up to $50,000 in freeway accident coverage through the new and improved SERIES 50000 Subscriber Accident Insurance Policy, available only to Los Angeles Times subscribers and their families. This remarkable insurance value also provides an increased scale of major benefits for accidents on planes, trains and buses. Pedestrians are protected, too. Coverage is worldwide. SEND FOR COMPLETE DETAILS TODAY Subscriber Insurance Dept. Los Angeles Times Times Mirror Square Los Angeles, Calif. 90053 Please send details on ihe new SERIES 50000 Subscriber Accident insurance offered by The Times. Name llBRIC TjgB&gfflfaBB' 10 9-2877 PBRK !8UnSBT hoTlwoodnset HO 2-0721! iuanuBil 304 ?h"mcolw. HE 5-0148 21622 SHERMAN WAY M ft 109i CANOCA PARK Ul UU34 s HA 8-66G3I MOyie 3lv- GE 5-5572 . 2ND FEATURE "EASY P CK-UP" f S.F. FOREST SH0IS ON EVERY PROGRAM EXCEPT SUNSET ii 'UBERMB' fc fncf . sophisticated and imnratentiAHC The details ' of . the film I are bright 1 ana glossy as its philosophy1.": L.A. Herua 'Examiner "The truth is that The Libertine' at times is pretty hot stuff... I" -KeWnTnomas, LA. Times 7 theJibERTINE- Urrtnx Catherine Spaak and Jean-Iiouia Trintignant r n KMTMANCOIOH ; fklMMlilMwdkKcn AUDUBON FILMS ' HWOl UWDf 1t NOT AOMITTIO. LAST 10 DAYS! DAILY 7:10-8:55 10:40 PM SAT.&SUN.1:403:25.. 5:10 7:00 8:45 1030 PM Extra! Midnight show Sat. 12:15 All Continued jrom First Page ters." He also lias a say in such varied NGC subsidiaries as: Grosset & Dunlap, publishers of hardback books and Bantam Paperbacks; in England, NGC's publishing companies Trans-World and Corgy; Columbia Savings & Loan; Republic Indemnity; Great American Holding Co., essentially an insurance company with a portfolio running between $400 and $500 million, probably NGC's largest, most valuable asset. "But the backbone of the entire corporate structure, the place where we got our start, is the theaters," he says. Right now there are close to 300 of them, but Klein is never sure on a day-to-day basis how many they own, because from 5 to 15 are usually under construction. But it isn't really the theaters either. Would you believe "Let's All Go to the Lobby"? What put National General on the map several years ago was its aggressive salesmanship. -It got the best films possible, and also bought the best popcorn and candies for the concession stands. "We were the first to make a short trailer, hustling it out to the concession stand. That trailer helped make us what we are today. We were also the first to go into major closed circuit showings, mostly for big fights." There is an irony about National General. It began business when the 1951 consent decree forced 20th Century-Fox, among others, to sell its theaters. The irony is that in 1965, Levin and NGC went to court and asked permission to produce pictures, claiming there was a shortage of product. There was a shortage, and NGC began making films'. In 1967, the company formed a distribution company for its pictures, and then began distributing Cinema Center Films for CBS. Thus, in a span of 14 year's, history came full circle and once again a filmmaking, distributing and theater-owning company was all under one corporate structure. "I don't mean to sound immodest, but I think we are as important to the exhibitors of the world as any other important producing company. We have a lot of film to offer. "The Justice Department and the federal courts, after a very thorough investigation, allowed us a three-year span from the release of our first picture. They put no limit on the number of pictures, but in effect they said we should offer a kind of first refusal right to other theater owners. The three years is up this December, but we've already got an extension until December, 1972. The judge was very favorable in his rulings, and there has not been one complaint filed against us by anyone in the Justice Department." How does it work, this business of keeping so many sugar bowls filled without causing a sticky scandal? "Our distributors, who are quite separate from our theaters, negotiate the same terms as anyone else. For instance, we could be selling a particularly good film in Chicago where National General has no theaters. The deal we get there would govern the kind of deal we would ask for in, say, Salt Lake City, where we own theaters and so do our competitors. They get first crack at the going prices, and if If you're fa! and ugly get your own date. Miracles aren't our business. And we don't run a dating bureau. We're interested in the many facets of a personality, not just one. And the basis for relationships, not just meetings. We think it's much too serious a subject to be left up to machines alone. And that's why we get the type of clientele we do. Intelligent, attractive, real people. Find out about us. (213) 387-3393 (714) 531-8360 - Orange County A Division of Nalionaf Sociological (nstiftife Yes, I want to find out if Discovery is really unique. Give me more information at no obligation. For single ADULTS 21 to 65. Discovery 3700 Wilshire Blvd., Suite 538 Los Angeles, Calif. 90005 I Am Widowed Divorced Single ' Name - Address City " ' - Address. City State -Apt.. PhonAT7-OS7S . -State. -Zip- ZIP Hi;. . . i TWENTY-SIX Phong IIN08R00K It VflTWfiDB ILVB.

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