The News Journal from Wilmington, Delaware • Page 23

Evening Journal, Wilmington, Del. Wednesday, Feb. 27, 19G3 23 Broadcast Target: Sept. 12 Advertisement WHYY-TV Needs Money for Magic Number IS 4.W "Man About Town" by Carl Smith, offers daily comment on happenings in and around Wilmington. Smith offers interesting sidelights on developments that otherwise probably would be lost in the shuffle.

Read this column daily in the Evening Journal. ine magic number for WHYY-TV is 12. But it can be tion of Channel 12 and expands its programming and public service features. In addition, it must cover news in Delaware because "12" originally was as those who reside in it to ing of workers," Burdick points provide individuals with the out. ability to acquire better skills The station doesn't sell time.

to teach pre school young- There are no commercials. But sters, elementary and high it does carry many programs school students, college men prepared by private industry, Already appointed to the committee from New Jersey are Dr. Granville S. Thomas, superintendent of Salem schools; Dr. Anthony Catram-bone, supertintendent of Camden schools, and W.

Layton ing courses. Those schools that actively participate and contribute funds also get study guides and work books that aid in the teaching. But not all the programming is school oriented. There are Drained only with money. WHYY, an educational television station, drops from the ultra high frequency range to VHF this fall to bring its noncommercial programs into signed to that state by the FCC.

and women and adults eager to and presented as a public serv We had a tough row to of Rutgers ColleSe. Shakespearean plays, inter- of South Jersey. views with men and women in to win the license," says Bur expand the nonzons ot their own understanding to assist people to know themselves, to know others WHYY doesn't plan to shut Delaware members include! government, in the arts, in the vi a minion nomes in Southeastern sylvania, Southern New Jersey and Del lce. Burdick is certain that once WHYY starts broadcasting on Channel 12, in reach of every TV set, "the community will see what we offer without advertising and will support us. Our programs won't be the aware.

dick. "We had to convince Delaware that it was a significant opportunity for the tri-state area, that we would provide different programming sciences. Also music festivals, a visit with a famous orchestra, a concert by a master musician, Mrs. Samuel Handloff, A. Felix du Pont and Wilmer E.

Shue. Those from Pennsylvania are William Goldman, down its Channel 35 operation, urganizea in iHo7, and op places which now provides, Burdick Don't be and documentaries on and people in the news. erating on Channel 35, WHYY says, "the highest in-school in than the programs now seen on WHYY president, and J. Harry the three commercial stations, LaBrum, head of the Phila- milieu BOILED DOWN WHYY list. tructional program in the na mushrooms based in Philadelphia.

delphia Board of Education. has targeted Sept. 12 for the start of five-day-a-week programming on Channel 12 And the initial program (to emphasize its self-acclaimed lucky number) may begin at 12 noon. "WE WILL provide news UP TO NOW, WHYY's main "To provide cultural, recrea 7 coverage "not now available to service because of the limited Add the touch of flavor that makes it better! same as the commercial tions." The first year, Burdick says, the budget will be $600,000. This is not much more than half of what similar educational stations in Boston, Pittsburgh and Chicago now spend.

But they have been on the air, on VHF, for over six years. by claims of "Durum" or "100X Durum" when you buy macaroni. Durum wheat, just like the beef you buy, has many grades of quality with the top grades costing 30 mors! I buy nothing but Creamettes macaroni because it's mad. only from Semolina. the choice grind, milled from No.

1 Hard Amber Durum the bestl the residents of Delaware." "WE WILL USE 35 for specialized education, for management seminars, for medical programs, professional education in dentistry and nursing, specialized courses for inmates of institutions and for retrain- A special 25-member commit amount of UHF converters in use has been to the Philadelphia school district where several hundred schools are par tional and educational television to encourage each individual to exercise his talents and industry to stimulate interest in the community and the civic opportunities for RIGHT NOW the major is money with a capital M. tee is being organized to pro mote educational programs on ticipating in planned daily pro- the station. "We will have nothing to do They inclu? social. with thA nirrirniiim nr science, Kicnard S. Burdick, 45-year-old managing director, says $1.1 million is needed to put the new station on the air in its new channel, which the Federal Communications Commis- matter," Burdick says.

"We Mlogy, French, Spanish, read-will provide the facilities and ing and language arts. sion awarded last Dec. 27 lne personnel 10 aireci me pro-i tsurcucK says scnoois in Alien- "That's our whole thrust of duction. The costs of these kind town, the Philadelphia sub-activity," he adds. of programs will be borne by urbs and in South Jersey also the school systems." 'tune in on the daytime teach- Sealtest Creamed Cottage Cheese Your All-Time Favorite! The original Sealtest Cottage Cheese; so popula, flavorful, nutritious.

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This, too, provides substantial Burdick says the present staff of 30 will be doubled when WHYY takes over opera- Jail Coddling Forum Topic The fourth in a series of public affairs forums tomorrow night will have "Are We Cod dling Our Criminals?" as the topic. Thomas Muncy Keith, Wilmington attorney, will be moderator for the discussion, scheduled for 8:15 p.m. at the Central YMCA, 11th and Washington Streets. A question and answer session will follow the forum, which is open to the public. Panelists will include Robert G.

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