The Los Angeles Times from Los Angeles, California • Page 276

MMriniM.il iMIAili nn rfmimlimii fy I ft a i Las Vegas "I The Joint will be rockin' when Hard Rock Hotel opens in Las Vegas headliner show- machines. aiWSi ETk "'WWW emblazoned with Hendrix's face. Even the wheels will be cool no stretch limos allowed. The Hard Rock will live up to its trademark, crashed Cadillac fins, by ferrying people in today's hip mobile: rock 'n' roll Suburbans. Rooms will be furnished with 27- room fees.

The Joint will, of course, have an ulterior purpose: getting the Xers into the casino. This effort will be furthered with the lure of tournaments and games in which players might win a vintage motorcycle or some major relic of rock .11 The Hard Rock Hotefis a 339-room, 11-story homage to rock glory. By LARK ELLEN GOULD Attention, Generation A new casino made especially for you is opening in Las Vegas in March. The owner hopes to attract the likes of Sheryl Crow and Stone Temple Pilots to perform in its rock 'n' roll club. And when you gamble at this casino, you'll even help the rain forest.

The new property is the Hard Rock Hotel, a 339-room, 11-story homage to rock 'n' roll glory. Across the street from Hard Rock Cafe, the hotel will not spare the music memorabilia. Dubbed the "Smithsonian of hard rock," the casino will feature such items as a surfboard from Pearl Jam and Jimi Hendrix's gold embroidered jacket. In fact, $2 million has been injected in the memorabilia budget, and among the other purchases are Elvis' gold lame" jacket, Hendrix's Flying guitar and the only surviving billboard for the Doors' 1967 "Strange Days" release. These items will complement the piano-shaped roulette tables, guitar-armed slot machines and $25 chips oversees 12 Hard Rocks around the But the greening efforts aren't just rooted in the casino.

Each guest room will have recycling bins, and the hotel will recycle all glass, aluminum, steel, paper and cardboard products used on the property. In addition, housekeeping staff will use only nontoxic, biodegradable cleaning products. All printed material will appear on recycled paper in soy-based inks. Leftover food, clothing and furniture will be given to organizations aiding the homeless and hungry. Although hamburgers will be obtainable in the dining establishments, food with a conscience will also have a presence.

Free range chickens and eggs, organic produce and vegetarian alternatives will be featured on all menus, as well as through room service. For reservations or information, call (800) HRD-ROCK (473-7625). Gould is a free-lance writer living in Los Angeles. inch Sony stereo televisions with cable and music channels piped in. Cabanas, equipped with television sets, will surround the pool, which will be a lagoon with a sand bottom.

The Hard Rock hopes to attract the 20- to 35-year-old crowd a group that Las Vegas tends to ignore, said Peter Morton, the hotel's owner. Morton, who opened the first Hard Rock Cafe in London in 1971 because "there was no place in London where you could get a good American hamburger," now 'n' roll reverence, rather than a new Pontiac. And then there are the politically correct slot machines. Certain machines will be designated as environmentally active, with proceeds flowing to the Washington D.C.-based Conservation International, a rain forest preservation fund, and the Natural Resources Defense Council, which has aided in the cleanup of Santa Monica Bay. As in the Hard Rock Cafes, rain forest depletion numbers will be tallied on a board spanning the length of the casino near these slot world.

The opening of the hotel will be marked by major events including a two-hour rock concert by a yet-unnamed mega-band to be filmed and aired on television on a yet-unnamed network. Performances will be held on the 28-by-32-foot stage in The Joint, an rock 'n' roll club that will hold 1,400 people. The club aims to compete beer for beer with any rock club in Hollywood. Ticket prices will be more in line with rock concert tickets than SPECIALS! FLIGHT DAILY RANGE CO. Klondike S4 ONTARIL "I bdKkB3mealittM 1 2 Stardust 65 Nta Hotel Only 'i Stardust 95 Imperial Pal 99 Troplcana 129 RoBuAup Luxor 89 MGM 99 Ballys 119 Prime Time Flights Klondike 85 ImkidM omit dtBy Matt Air JunKy Special Sim-Wtd Departures Hacienda 45 Stardust 69 Luxor 85 MGM 89 Ballys 99 Luxor 115 MGM 129 LV.

Hilton 149 $35 4-Fre Second ond Hero Dav Rent I ACar I etlleeT "What1 Fr Show iwt Hacienda 89 Flamingo 149 inciuaM FreeBuffet MudMibufMiddy Ballva 145 Baiiys AVAILABILITY AT ALL HOTELS AFFORDABLE AIR ROOM PACKAGES Show Tickets Wedding Packages Car Rentals iFRFFIr? Catlno Funbookt I PHrSi -800-352-3500op RESERVATION SYSTEMS prat vr. inn, mm commons ngnar. vu am mm appy. root wKnamwmmvawi.vnywn9iwMM.WMiBa 1.1993 PtwigfFlo)lt(llotlndudl NPimngi vm your iiMAgonLHisnKBoraeppvmtvHMiau. mas boomnuutHpuiins.

i ONE OR TWO PERSONS StMsytlMuTlUiAdijr 'Subject to Availability Includes FREE SHOW "VIVA LAS VEGAS" Monday Friday Four new restaurants Including the All-you-can-eat Seafood Spectacular! We'velJnt A Lnl 1 I HI Located at the heart of the action in the center of the Las Vegas addition, you get to feast in our Big Kitchen Buffet, or receive a NOW APPEARING $6.95 discount to the coffee shop. We've got a lot to show for $43.50. Si: THROUGH FEBRUARY 4 (Dark Mondays) 1-800-634-6901 Strip, Bally's invites you to experience their great Celebration Package. Enjoy three days and two nights and receive tickets to either Donn Arden's "Jubilee!" or other spectacular performances in our Celebrity Room. In FOR RESERVATIONS 1-800-713-3333 Per Pcnon, Per Night.

Double Occupancy. Tax included on package features. Valid through 122795. Sunday through Thursday only. Two night minimum.

Late show only to Donn Arden's "Jubilee!" Some restnetkms apply. BalK's reserves the right to modify or cancel this promotion at any time without nonce. BALLY'S. LAS VEGAS ffO LOS ANCEIiSTttffiS 7 CALENDAR.