The Morning News from Wilmington, Delaware • Page 28

Monday, May 27, 1985 C6 The News-Journal papers, Wilmington, Del. Bysomiess IntCfGSt ratGS Latest Week Ago StOCRS Last WeeKAgo Year Ago IfldiCfltOrS Current Last Mo. Year Ago Money mkt.fund avg. 7.74 7.77 DJIA 1301.97 1285.34 1107.10 Wholesale price index 293.1 292.4 291.5 Del, bank m.mkt. avg.

7.93 8.13 500 187.42 151.62 Consumer price index 320.1 318.8 309.7 U.S. bank nr.mkt. avg. 7.29 7.43 NASDAQ 291.70 235.23 U.S. unemployment 7.3 7.3 7.8 3-month Treasury bills 7.28 7.69 AMEX 230.07 230.76 198.35 Del.

unemployment 5.7 5.9 6 Money matters Phils make Phamatic all theirs Vx ttiffvv if" 4 Kt 1 If Merchandise rights bought By ED COHEN Staff reporter The Philadelphia Phillies have traded an undisclosed sum of money to New York for the exclusive rights to Phillie Phanatic, a right-wing-hitting mascot and seven-year National League veteran fur ball, a Phillies official said. David P. Montgomery, the Phillies' executive vice president, declined to elaborate on details of the transaction, completed last fall. Sources close to the team said it involved cash and probably not a puppet to be named later. Phanatic came to Philadelphia in 1977 from the New York City design firm of Harrison-Erickson and has appeared at every Phillies home game (81 per year) since.

In 1984, he made about 250 paid appearances outside Veterans Stadium. The Phillies, who held Phanatic's performance rights, charged $500 for each of the personable green beast's 100 to 150 commercial appearances in 1984, and $300 for non-commercial appearances, Montgomery said. In the latest deal, New York's Harrison-Erickson gave up its rights to Phanatic merchandise. "Our relationship with the Phillies was a complicated and unusual one," said Wade Harrison, whose partner, Bonnie Erickson, worked seven years on Jim Henson's Mup-pet design crew. "With the copyright, we could merchandise Phillie Phanatic dolls, T-shirts and other items that were merchandisable.

The Phillies held the rights to the performances, both in and out of the stadium." Philadelphia declined to buy full rights to the Phanatic when Harrison-Erickson created it in 1977, Harrison said. "As artists and experienced designers, we always copyright our work and offer our clients the option to either buy those rights or not. In this case, we knew the Phillies had always wanted to own those merchandise rights. It the sale was also important for us Staff photo by Fred Comegys Phillie Phanatic, shown in his second year, hasn't changed a bit, but the umpires may have. United pilots strike takes toll elsewhere Strikes by airline employees often mean more than the inconvenience of missed or rescheduled flights.

How has the walkout by United pilots affected non-airline workers and businesses? At Aerogift, a San Francisco airport jewelry shop, revenues are down 70 percent, according to owner Angelina Tan. Chevron Chemical which sells jet fuel at 100 domestic airports, has a 70 percent drop in sales to United. "Some of that has been offset by other airlines' increases, but we don't know how much," said spokesman Larry Shushan. Some losses are hard to assess. "The economic loss to Denver will come when United begins laying off people," said George Doughty, Denver's Stapleton Airport director.

Officials of several airports said revenues at terminal restaurants have not declined during the strike. They might even increase, said Chicago Commissioner of Airports Thomas Kapsalis. "People are spending more time diddling around because of delays." Pink-sheet stocks may be a good buy The value of pink-sheet stocks soon could increase substantially if information on them becomes plentiful. More than 10,000 over-the-counter stocks are listed on so-called pink sheets a summary of stock quotes published by the National Quotation Bureau and sent daily to brokers nationwide. Most of those stocks are too small to belong to the National Association of Securities Dealers Automated Quotation system the computerized network through which 4,750 popular OTC stocks are traded.

The lack of exposure means "a very large number of pink-sheet stocks are severely undervalued," said Scott Wm. Emerich, editor of The Unlisted Market Guide, in Glen Head, N.Y. The only comprehensive source of profiles on pink-sheet stocks, the guide is a computerized service that tracks about 600 pink-sheet and 1,200 NASDAQ stocks. "In the age of the computer, that undervalued condition isn't going to exist much longer," said Emerich, who plans to expand his service within two years to track the remaining pink-sheet stocks. The roller-coaster movement of pink-sheet stocks makes them unattractive to conservative investors but ripe for those who don't mind taking chances.

Job-seekers needn't feel not qualified Job-seekers reduce their opportunities when they don't apply for jobs because they don't meet all the qualifications, according to job-search counselor Donald Lussier of the Michigan outplacement firm Right Associates. Once you meet an employer and make a good impression, he or she might: Offer you the job anyway and train you to overcome weak spots. Find you a different job that better suits your talents. Give you the name of a person or company that might need someone with your qualifications. GAO fears citizens abroad escape tax More Americans are living abroad and leaving their tax cares behind.

Government Accounting Office investigators fear more than half of them might not be filing U.S. tax returns as required on worldwide income exceeding $3,300. In 1983, an estimated 1.8 million U.S. citizens lived abroad, excluding military personnel, but only 246,000 of them filed returns. An 11-month GAO study found that 61 percent of a sample group of 3,905 U.S.

citizens living in Austria, Italy, Mexico and West Germany failed to file tax returns from 1981 to 1983. GAO officials recently told a congressional subcommittee that the Internal Revenue Service has made only limited efforts to track down those who have failed to file. In their own defense, IRS officials point to the GAO report, which conceded that its sample group may be flawed: Apparent non-filers might actually be spouses filing jointly or people who owed no tax. Compiled by Gannett News Service because we were interested in expanding." Like the Phillies, Harrison refused to discuss details of the deal. Besides the Phanatic, Harrison-Erickson has designed Youppi, mascot of the National League Montreal Expos; Ribbie and Roo-barb of the American League's Chicago White Sox; the National Basketball Association New Jersey Nets' mascot, Duncan; and Big Shot, of the NBA's Philadelphia also designed the Taste Buds, who appeared in commercials for Budweiser beer during the NBC's late-night TV show, "Saturday Night Live," Harrison said.

When it held the merchandise rights, Harrison-Erickson profited by way of a 10 percent royalty the Phillies paid on all Phanatic paraphernalia, Montgomery said. The Phillies' purchase of those rights "probably means there might be some more aggressive marketing of Phanatic materials on our part, but you won't see a big change," Montgomery said. "Part of it depends on how long we think there is going to be a Phillie Phanatic. For the foreseeable future, there will be a character of some sort. Whether or not it will continue as the Phanatic, we don't know at this point." Though the Phillies charge for Phanatic's outside appearances, which usually last two hours or less, the fees are offset by substantial costs, including the salary of David Raymond.

The former University of Delaware punter has been the only performer inside Harrison-Erickson's costume since its creation. "It the deal makes me feel more secure in the fact the Phillies feel that the Phanatic is going to be around for a long time," Raymond said. Raymond, whose father is Delaware football Coach Harold "Tubby" Raymond, once consid-. ered a coaching career himself. Now.

in the second year of a three- year contract with the Phillies, Raymond describes his financial arrangement as "comfortable." Said Raymond, "I'm doing better than I probably would have at this point in a coaching career. Raymond said the Phillies could make much more money on the Phanatic if they tried. He compared the situation with that of baseball's most famous feathered mascot, The Chicken, which once performed regularly at San Diego Padres baseball games. The Chicken now charges $5,000 a show, Raymond said. The Phillies haven't raised the Phanatic's rates in more than five years.

"I don't think the Phillies make a whole lot of money on the Phanatic," he said. "They've always thought of it as a break-even type of proposition. Of course, you have to look at it in terms of how many people it can bring into the stadium, and that's probably impossible to measure." Chain of roadside shops plans U-turn Business people "imk i HIM Hill By ELLIOTT MINOR Associated Press EASTMAN, Ga. Stuckey's first roadside shop stands empty here, one of its plate-glass windows broken, a symbol of the decline of a chain of stores that caters to highway travelers from coast to coast. But W.S.

Stuckey a former congressman and son of the chain's founder, is confident he can reverse the decline now that his family is again involved in Stuckey's operation. W.S. Stuckey started the business in the 1930s with a roadside stand in Eastman that sold pecans and later candies made by his wife, Ethel. By the early 1970s, there were more than 350 Stuckey's shops. Easily recognized by their teal-blue tile roofs, the shops provided travelers with gasoline, gifts, food and the Stuckey family's famous pecan log rolls.

Some were owned by the Stuckey family, but most belonged to people who had bought franchises. The chain began to slide with the spread of fast-food chains and self-service gasoline, the family says. There now are only about 175 stores. Pet which purchased Stuckey's from the family in 1964 for $15 mil- Stuckey sales were the last in a series of transactions aimed at reducing Pet's retail operations. Pet, which took a $10.5 million after-tax writeoff for discontinuing the Stuckey operations, will concentrate on specialty convenience foods, Landes said.

James W. Spradley, president of Stuckey's from 1969 to 1981, will supervise the Eastman candy plant. His son, James W. Spradley is president of Standard Candy. The senior Spradley said Standard has a four-year agreement with Stuckey Corp.

to supply candies for its shops, but also will produce candies under its own label. Stuckey said his family owns about 50 franchises and may purchase more. "Hopefully, we ll expand Stuckey's and get back to the basics," he said. Gregory W. Griffith, secretary-treasurer of Stuckey's acknowledged the company faces a tough task in revitalizing the chain.

On the positive side, the surviving franchises are strong and occupy some of the best locations on the interstates, Griffith said. "We're going to go from there and expand," he said. AP Svcamore, is one of dozens in former congressman WS. Stuckey plan to revive the chain his father founded. Robert A.

Oswald, vice president for rates, depreciation and regulatory affairs of Columbia Gas System Service has been elected assistant chief financial officer and also a director of the Columbia Gas System subsidiary American Water Works Co. Inc. named George H. Roberts corporate secretary, Simon S. Stock Jr.

comptroller and Robert D. Sievers a senior accountant Robert L. Stroble of Wilmington has been promoted to manager of alloy plate sales for Phoenix Steel Corp Linda C. Drake has been appointed director, corporate communica lion, sold the franchise operations for about 100 shops in April to Stuckey Corp. of Washington, D.C., which is headed by W.S.

Stuckey Jr. Pet sold Stuckey's Eastman candy plant to Standard Candy Co. of Nashville. Now that the family is back in the roadside business, the 49-year-old Stuckey said he plans to emphasize clean restrooms and good food. In his efforts to pump new life into the chain, Stuckey said he will seek help from a small, dedicated core of franchise holders who have held on despite the hard times.

"There's a lot of talent we can call on," he said. "These people really want to see it back as a thriving corporation. I'm looking to provide a service for these people and have a quality product in Stuckey's." Pet spokesman Les Landes said the G.H.Roberts tions for Blue Cross Blue Shield of Delaware Inc Mona Astra Liss has been promoted to communications manager of SL Industries Inc. of Marlton, N.J Donald W. Altmaier, 52, of Chadds Ford, has joined Lyons a full-service adver-' tising agency, as account manager of the group serving the Du Pont Co.

Judith A. Panchisin, 28, of Newark, has been named manager of the newly opened Spectrum Showcase Store in the Christiana Mall. New programs changing publishing industry Business watch A look at regional economic trends Personal computers Unemployment in Delaware March '85 March '84 (not seasonally adjusted) 12 10 By BOB SCHWABACH Universal Press Syndicate One of the problems with immersing yourself in any subject is that after a while you fall into the "well, everybody knows that" trap. For instance, I thought everybody knew that the publishing industry was about to change forever. But in a recent conversation I learned that everybody doesn't know that, so let's go through it: In the last few months fairly inexpensive programs for the Apple Macintosh were introduced, which use that machine's extraordinary graphics capabilities to do the arcane matters of pagination, makeup and layout that are so crucial to the pub-' lishing process.

Apple's introduction of its high-memory laser printer adds typesetting ability as well. All of the pieces come to about $10,000 hefty, but still cheap compared to what it costs to have publishing done. If we skip the laser printer, the cost would be a little over $3,000. The savings on publications run 30 8 grams. Any one of them will take text and pictures and treat them as composition blocks that can be moved around on the page just as in a real newspaper or print composition shop.

Only in this casethe "page" is the computer screen. PageMaker, by Aldus Corp. in Seattle, is absolutely astonishing. It will even keep track of "jumps" those little notices at the bottom of articles that say things like "continued on page 23" and automatically correct if you change the jump. It also will do "leading," creating spacing so that a page appears uniform when it is printed.

PageMaker can handle 16' pages at a time. OUTPUT: To get typeset quality from this kind of system, you can send the output to an Apple LaserWriter or directly to a phototypesetting machine built by Allied Linotype. The output is perfect if you send it to a Linotype machine but is high enough on LaserWriter, which costs $7,000, that few could tell the difference. Personal computers appears every Monday in the News-Journal papers. rolled into the printer.

Don't let the low price fool you; this device works very well, and the program allows you to manipulate the image in ways that are not ordinarily accessible with other image systems. The limitation of ThunderScan is that it must work from a flat image. If you want a picture from solid objects (such as people) you have to use something like MacVision, which is what is called a "frame grabber." MacVision, by Koala Technologies, costs about $400. You will also need a video camera. The cheapest ones (as low as $230) work fine.

You can also take the image from a VCR. You can change the image's contrast, tone and shading, crop for size, and isolate individual objects. You also can easily combine photos with drawings and move pieces of one picture into another picture. THROUGHPUT: Programs for laying out pages range from $99 for MacPublisher and $125 for Ready-Set-Go to $500 for PageMaker. It would be no trouble to go on for pages about the power of these pro 4 greatest in corporations that previously had to farm this work out to composition houses.

Let's look at the basics: INPUT: Text can be entered from MacWrite, MacPaint or Microsoft WORD. Illustrations can be done from MacPaint or through clip art available from several disks now on the market. Or, through a digitizing device that uses a video camera or a scanner to transfer a picture into the computer. This last is the most useful approach, since you have unlimited picture possibilities. The cheapest digitizer right now is ThunderScan a small device that clips into the Macintosh Im-ageWriter printer in place of its regular ribbon cartridge.

When you run up ThunderScan Drogram the device will scan any picture that can be Stats Kent Sussex New Castle jvivviii vv yen, cm. Source: Delaware Department of Labor Ine initial impact is going to be.